Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

RoofersCoffeeShop.com > Announcements > How to Sell Performance Shingle Technology

How to Sell Performance Shingle Technology

Tamko-RLW-PerformanceShingleTech-SM-Watch

May 25, 2025 at 8:00 a.m.

In this Read Listen Watch® (RLW), Heidi J. Ellsworth sits down with Jon Abernathy and Fallon Anawalt of TAMKO to discuss the company’s Performance Shingle Technology and how contractors can leverage that technology to differentiate their businesses. Designed for unparalleled resilience in severe weather conditions, these advanced shingles blend cutting-edge materials and engineering to offer superior wind resistance, flexibility and longevity, which is why it’s becoming a top choice for contractors and homeowners alike. Explore what sets this shingle technology apart from conventional roofing materials and learn how to explain the features, performance and benefits to property owners to help them make the right choice for their home.

Read the transcript.

Listen to the podcast.

Watch the RLW.