Get ready for 2026 with ServiceTitan’s industry report!
To help contractors enter 2026 with the best understanding of the industry, ServiceTitan conducted a survey of over 1,000 roofing and exteriors contractors across the United States. This survey aims to help contractors stay competitive in the ever-evolving roofing and exteriors industry. It includes insights into topics such as:
- Revenue and margin expectations: The report found that nearly seven in ten businesses expect growth in the new year, "yet one-third report EBITDA between 6% and 15%, highlighting the need for scale efficiency to combat cost pressures."
- Competitive levers: Professionals highlighted the importance of trust, reputation and exceptional customer service in closing deals, showing a shift away from price as a key competitive lever.
- Technology’s role: As we saw in 2025, technology and effective adoption of tech tools remains vital in 2026. More specifically, 47% of contractors report AI integration and automation as important contributors to their production management capabilities.
