George Keeley joins ICP as southwest regional sales director

George brings over 35 years of industry experience, most recently serving SRS Distribution as regional vice president.

We are excited to announce that a new member will be joining the ICP Group family! Effective May 19, we welcome George Keeley as our southwest regional sales director within the roofing and waterproofing – pro distribution team. 

In this role, George will report directly to Justin Powell and will play a key leadership role in driving our sales strategy and customer engagement across the Southwest region. 

George brings a wealth of industry experience, most recently serving as regional vice president at SRS Distribution for nearly three years. Prior to that, he dedicated 35 years to RWC Building Products, where he worked across a variety of roles and ultimately rose to become President of the company. His deep industry knowledge, leadership experience and background with one of our most important customers — SRS — make him a valuable asset to our team and a strong partner for our customers. 

Please join us in giving George a warm welcome to ICP! We’re excited about the expertise and energy he brings, and we look forward to his contributions in strengthening our presence and performance in the Southwest region.