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George Keeley joins ICP as southwest regional sales director

ICP Group - George Keeley joins as sw regional sales director
June 4, 2025 at 4:00 p.m.

George brings over 35 years of industry experience, most recently serving SRS Distribution as regional vice president.

We are excited to announce that a new member will be joining the ICP Group family! Effective May 19, we welcome George Keeley as our southwest regional sales director within the roofing and waterproofing – pro distribution team. 

In this role, George will report directly to Justin Powell and will play a key leadership role in driving our sales strategy and customer engagement across the Southwest region. 

George brings a wealth of industry experience, most recently serving as regional vice president at SRS Distribution for nearly three years. Prior to that, he dedicated 35 years to RWC Building Products, where he worked across a variety of roles and ultimately rose to become President of the company. His deep industry knowledge, leadership experience and background with one of our most important customers — SRS — make him a valuable asset to our team and a strong partner for our customers. 

Please join us in giving George a warm welcome to ICP! We’re excited about the expertise and energy he brings, and we look forward to his contributions in strengthening our presence and performance in the Southwest region.

About ICP Building Solutions Group

Innovative Chemical Products Group (ICP Group) is a leading formulator and manufacturer of specialty coatings, adhesives, and sealants serving the construction and industrial end markets. ICP Group is organized into two separate business groups, ICP Building Solutions Group and ICP Industrial Solutions Group, comprised of market leading brands known for innovation, quality and performance. Founded in 2015 and supported by a lean corporate team, ICP Group has scaled rapidly through organic and acquisition growth into one of the largest coatings, adhesives and sealants companies in North America. ICP Group is headquartered in Andover, MA and has manufacturing and distribution sites throughout North America, Latin America, and the Asia Pacific region. For more information, visit www.icpgroup.com



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