DaVinci® Roofscapes, a part of Westlake Royal Building Products™ USA Inc., has introduced an on-line portal for members of its DaVinci Masterpiece Contractors program. The new portal makes access to rebates, marketing tools and sales support materials available 24/7 to DaVinci’s top tier installers.
“We’ve added a wide variety of new marketing materials to our program that our DaVinci Masterpiece Contractors can customize for their local sales efforts,” says Wendy Bruch with DaVinci Roofscapes. “Everything from a series of educational consumer newsletters, to social media messaging, to digital ads, are now available to educate homeowners on the value of composite shake and slate roofing. These materials are conveniently located in the portal so that our DaVinci Masterpiece Contractors can access them at any time, day or night, to work on their marketing campaigns.”
Other promotional elements available in the portal include branded promotional items, event home programs, sales kits and lead programs. The ability to complete project registration forms and gain access to rebate information are key elements of the site. The on-line portal also has a series of educational and training programs, webinars, installation guides and tips.
“This comprehensive portal is set up like an ala carte menu,” says Bruch. “It’s designed to feed the needs of roofers who are hungry to build sales with a wide range of tactics.
“We appreciate the loyalty that roofers show to DaVinci. The more of our products they install, the higher the rewards they experience with our DaVinci Masterpiece Contractors program. Now we’re adding tools developed especially for them to grow their business and gain additional rewards.
“As we enhance this program, and our products continue to stand out in the marketplace for their quality, we hope more industry professionals will join the DaVinci Masterpiece Contractors program. When they do, they’ll discover we’re ready to fully support them in growing their business with outstanding products and programs.”
About Westlake Royal Building Products
Westlake Royal Building Products™ USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles and accessories.
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