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Alison LaValley and Greg Bloom - Meet the new 2023-2024 Roofing Alliance Leadership - PODCAST TRANSCRIPTION

RRT-RoofingAlliance-LaValley-Bloom-SM
July 8, 2023 at 8:00 a.m.

Editor's note: The following is the transcript of a live interview with Roofing Alliance President Greg Bloom of Beacon Building Products and Executive Director Alison LaValley. You can read the interview below or listen to the podcast.

Intro/Outro: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the trade. Listen for insights, interviews, and exciting news in the roofing industry today.

Heidi J. Ellsworth: Hello, and welcome to another Roofing Road Trips from Roofers Coffee Shop. My name is Heidi Ellsworth, and today this is probably one of my favorite podcasts of the year, when we get to be one of the first to really interview and introduce the new leadership of the Roofing Alliance. So excited. I would like to welcome Alison LaValley, the Executive Director of the Roofing Alliance, and Greg Bloom, the new President of the Roofing Alliance to the show today. Hello, you two.

Greg Bloom: Hello. Hello, Heidi. How are you?

Alison LaValley: Hi, Heidi.

Heidi J. Ellsworth: I am just so happy to have both of you on here. Every year, I look forward to this, because the Roofing Alliance is one of our favorite things here at Roofers Coffee Shop, and we love to hear what's happened and what's going to be happening. Before we get there, let's start with some introductions. Greg, if you could start out, just introduce yourself, who you're with, a little bit about you?

Greg Bloom: Yeah, you bet. First of all, I just want to say how honored and blessed I am to be your incoming, and now I guess I'm four weeks in, Alison, President of the Alliance. It truly is an honor to be part of this, and to have the blessing to lead for the next year.

My name's Greg Bloom, I'm with Beacon Building Products. Beacon Building Products is a national wholesale distributor, publicly traded. I am 41 years in the industry, and I'm blessed to say that I've been with one company. Building material distribution is all I know, 35-and-a-half years with Allied Building Products. And then the last five-and-a-half years with Beacon as we were acquired in January of 2018. Real briefly, I've held just about every position in distribution, starting as a warehouse helper in 1982, to sales, sales management, all through the 80s. And then a branch manager in 1990, when I moved my family, and my now 33-year-old son who was in the belly, to Seattle to run a branch. And then was able to be the Chief Sales Marketing Officer for Allied when we were acquired by Beacon. And since then, I've been the VP of National Accounts for the last five years.

Heidi J. Ellsworth: You know, Greg, you were one of the first people I met in the roofing industry.

Greg Bloom: Yes.

Heidi J. Ellsworth: And just to this day I'm like, and I'm doing 30 years. And so I'm like, I've just been so blessed to be friends with you for so long and work together on so many different things, so thank you.

Greg Bloom: Absolutely. We've watched each other grow, Heidi. Right?

Heidi J. Ellsworth: We have. I haven't stayed in one place like you, but I've stayed in roofing, so there you go.

Greg Bloom: Yeah. For sure, for sure.

Heidi J. Ellsworth: Well, good. And Alison, I would love it if you would introduce yourself, tell us a little bit about the Roofing Alliance and what you do.

Alison LaValley: Hey. Well, welcome and thank you for having us, Heidi, both Greg and I. And yeah, I have been in the industry for 35 years. As I said at our last meeting, roofing is my life, and I love it, and I should have that branded. I'm a Vice President with NRCA, the National Roofing Contractors Association. I oversee all of our volunteer leadership, our One Voice initiative, and most of our strategic partnerships and relationships that we have in the organization. And I have been serving as Executive Director of the Roofing Alliance for about a year-and-a-half now. Been involved with the Roofing Alliance on and off, but now overseeing all these great initiatives and having the opportunity to work with Greg Bloom, and other terrific members.

We're 193 strong now, and the Roofing Alliance is really taking an innovative approach to not only what we're working on now, but its future, and really focusing in on our four pillars. And I'm excited for all that's ahead, and for working with you. We go way back too, and I'm blessed to know you. And like I said, to have the opportunity to work with Greg, who I think is really going to take us to new heights in the next year.

Heidi J. Ellsworth: I love that. And you know, Alison, I love working with you. We've worked together for so long. I was just talking about this the other day. All my friends are in roofing, what a great thing to be able to say, right? Such a great industry.

Alison LaValley: It is. They say once you get in, you never leave. And why would you? That's what I say, why would you? Just the best people I've ever met.

Heidi J. Ellsworth: I know, I agree. And the Roofing Alliance does so much. Greg, again, congratulations on being President. It's so well deserved. But I would love it if you could tell us a little bit about the Roofing Alliance, just from your perspective.

Greg Bloom: Yeah, for sure. The Roofing Alliance actually started, I can't believe it, 1996. And it was started virtually to advance the state of the roofing industry. I don't think any of us knew what we were doing at the time, but it sounded good. It was roofing contractors, manufacturers and distributors, truly that came together for a mission. Now here we are 20... what, seven years later? We've put forth over $6 million on 54 research projects. It's not just research. Research, education and tech projects that truly have helped shape the industry and our future.

Heidi J. Ellsworth: Yes, it has.

Greg Bloom: As Alison mentioned, we now have 193 members in the Alliance, 11 of which were new just in the past fiscal year.

Heidi J. Ellsworth: That's so great.

Greg Bloom: Yeah. Alison mentioned the four pillars: philanthropy, sustainability, education, research. Technology is a big part of what we're doing as well, not just because we have great spinoffs like RT3, that have come out of all these relationships we've established over the years, but this is such a focus now for the Alliance, and I'm just excited to be part of it.

Heidi J. Ellsworth: I love it. And I always have to give thanks for the Alliance, because they were the first donors to National Women in Roofing. So many great initiatives they've had over the years, I'm just always so impressed. And so I would love it, Alison, if you could also share what successes you've seen over the past year.

Alison LaValley: We probably don't have enough time even for me to delve into all of them, but I'll touch on some. And one thing that Greg mentioned with the 11 new members, that's pretty remarkable for us in one fiscal year. Really, our message is getting out about the work that we're doing, and it's on so many different levels. Greg touched on those four pillars.

When you start to talk about really, education, you're talking about a student competition that we host every year. We hosted our ninth last year when we were in Dallas, and we'll be doing it again in Las Vegas. These students that were touching in these construction management programs, and allowing to learn about roofing, and the intricacies of roofing and why it's important. The why is just so vital. And the outreach, and to see their faces when they're making these presentations at the student competition during the International Roofing Expo, the work that they're presenting, a written report and then presenting at the competition. It's amazing to see the learning curve with these students, and the effect that it's having. And then many of them are choosing roofing. And that's one of our goals, we want them to understand the importance of a career in roofing, and we're able to do that through the student competition.

Also on the education front, we're educating the faculty at many of these construction management programs, because we hold faculty retreats. We did two last year in our fiscal year, where we bring these faculty together, and bring roofing experts in, and really educate them about the industry, and why it's important, and why it's important to expand their curriculum within those schools. And then to meet that curriculum need, we have partnered now with Clemson University for four years. And the amount of work that we have generated with Clemson as far as roofing curriculum, that we're able to bring to these faculty members, who are then educating these students, is just remarkable.

We have three full classes through Clemson University. And when I say through Clemson, yes, Clemson's teaching that, but the Roofing Alliance owns that curriculum. And because of that, we are able to share that curriculum with any university in the entire country. And so, we're trying to educate the students, provide the curriculum, and then provide it to the faculty, and educate them how to teach roofing. It's really a win-win, when you look at, I call it a triangle of education there. We've made some remarkable strides.

And another point of that education is our Melvin Kruger Scholarship Foundation. That endowed scholarship program allows us, through contributions that alliance members make to, we gave 10 scholarships, new scholarships last year of $5,000 a piece. And then we also when we award those, as long as the student renews and keeps grades up, then we renew those scholarships for all four years of their time at a university, which is pretty remarkable. And so, we had six renewals at least, and 10 new scholarships. We offer a diversity scholarship and one for CTE schools as well. So really, affecting education on so many levels.

And then, like I said, I could go on and on. But we've got research, we've approved another program through Clemson to really delve into sustainability research, and resiliency, and trying to define what those are, and how they affect all facets of the industry. Because it's not just for contractors, or manufacturers and distributors, it's multiple things within each of those audiences. And what does that look like, and how can we share more innovative research on that topic?

And then we've got our MVP program, our Most Valuable Player program, and just really made a lot of strides. And then on a philanthropy side, of course, our continued relationship with Ronald McDonald House. We've adopted all the houses, but really, a lot of work and expansion and maintenance, and new homes that are being built. And our members are contributing so much time and materials, it's remarkable.

Heidi J. Ellsworth: When I look back, Alison, at this last year, I am just blown away at all of the great things the Roofing Alliance did. And it even goes back further. Because I remember the first time Dennis Conway raised his hand and said, "Hey, I think we should have a student competition." And that was many years ago. The people are, I think, so amazing. And Greg, I would love for you to talk, hearing all this great stuff that's happened over the last year and previous years, it's always great for me to hear the focus, I think for everybody, not just me, the industry to hear, what are you focusing in during your presidency?

Greg Bloom: Yeah, I appreciate that question. Alison covered quite a bit of what the Alliance is doing, and obviously I'm going to talk a little bit about Alison in a second. But there's so much to do, there really is, and we've accomplished so much. But for me now as the incoming president, my focus is going to be to continue to build on the work that Kelly Van Winkle did, the previous president, the Roofing Alliance staff that Allison leads, and the trustees themselves, to put forth... in the past year, we did so much, but I want us to push just a little bit more. Just a little bit more. Alison's probably shaking her head going, oh my God, what's he going to do?

And here's where I'm coming from. Just to ask ourselves, which we are already doing mind you, we've already started this process. Alison and I have spoken several times. But how do we take the Alliance to the next level? That's going to be my focus. Not just through adding more members, of course, that's very important. God willing, we're going to add some more. But through impacting more and more people's lives, not only inside but outside our industry. In other words, how can we do more?

And Alison's going to blush, but I just cannot say enough about this woman's incredible leadership. Not only her leadership, but her passion for the industry. All the things she's already done for the Alliance. She mentioned she used to work hand in hand with the Alliance, but now as the Executive Director, she has done so much already. Not only for the roofing community, but she's such a dynamic leader, and I just want to say I'm just honored to serve with her, and with the Roofing Alliance staff, as well as all the trustees. We have wild work to do, that's going to be my focus.

Heidi J. Ellsworth: I love it. I love that, because there is so much out there that we keep finding. All these great ideas keep coming out through the Roofing Alliance that you're kind of going, wow.

Greg Bloom: Yeah. There's a couple of focal points, of course. I just gave you a broad focus. But obviously, and Alison mentioned this, the Clemson Roofing Fundamentals course. We have additional courses coming down the road, there's going to be more programs coming. I have the Beacon training team actually taking the courses. So Beacon, we're going to really try to move the ball forward on steroids within our organization. Alison also mentioned the Kruger scholarships. Rob Therrien leads the scholarship committee as chair. He's on a mission that we're going to match in the Alliance, up to $200,000 in donations, if we can get them. And that's going to allow us to provide so many more scholarships. And Allison mentioned, they're 5,000 each. We're hoping to double that next year, right, Alison? That's just a couple. She mentioned the Ronald McDonald mission, 165 strong standalone houses across the country. We're doing three expansions this year in Columbus, Cincinnati and St. Louis. It's not just repairing roofs, it's contributing to the expansion of roofs. It's just the tip of the scale of what we're doing overall in the Alliance.

Heidi J. Ellsworth: When you're looking at that, I just think about all of the funding requests that come in, all of the people in the Alliance who are constantly serving on committees, helping to move that forward.

Greg Bloom: Yes. Lots of people giving back.

Heidi J. Ellsworth: A lot of people giving back. I would love, Greg, I just would love for you to share some of your history with the Roofing Alliance. Really, some experiences you've had. I know you give back on so many levels, you and I both are on the Davis Foundation as trustees. But just talk about that importance of giving back, and of really stepping forward with ideas and helping to make changes.

Greg Bloom: Yeah, it would be my pleasure to do that. I got involved in the Alliance in 2009. Bob Feury, the CEO of Allied was one of the trustees prior. And then he handed, I guess he passed the torch onto me. And obviously, I'd been very involved with NRCA, but I had not really been involved with the Alliance until he handed the football to me. But I had already been very much involved with other associations.

Just touching on the Alliance real quick, I had no idea. I had no idea what we were doing. Obviously, I don't believe I've missed many meetings in those 14 years that they've been held, because I knew right away how important the Alliance was to our industry, and to the mission of giving back. My personal experience prior to that was involved in several associations, which I am still involved in. Giving back has been my personal mission. And it's also been easy, Heidi, because this industry has been so good to me, the 41 years, so good to me and my family. And starting with Allied and Beacon, it started obviously with the company I work for. But my involvement with NRCA, with Western States, meaning the WSRCA. MRCA, the Midwest, a little bit on the fringe with NRCA and FRSA, but being a trustee for not only the NRCA, but also for Western states and for MRCA, I'm still trustees and officers in those foundation boards.

Being involved with you and RT3, I was blessed that you asked me to join as one of the original members. And of course, the Alliance. All have allowed me to have lifelong relationships, friendships, and business partnerships that truly will be everlasting in my heart and in my mind. The manufacturing partnerships that I've made, and our companies have made have been incredible. The changes I've seen in the industry, not just product technology, but just how companies have grown, how I've watched the growth of our manufacturing partners. It's been awesome. And the triumvirate relationship between manufacturers, distributors and contractors, it's as strong a bond as any industry in this country, in my opinion.

Heidi J. Ellsworth: Yeah, I agree. I just think about it, Greg, anytime we have something going on, you're one of the first people I call and say, "Hey, what do you think about this?"

Greg Bloom: Yeah, I appreciate that. No, I appreciate that.

Heidi J. Ellsworth: That's why I think you're just going to be such an amazing president. Because you're open, a lot of people know you, and will be able to bring their thoughts and ideas and get involved, which I think is so important.

Greg Bloom: I appreciate you saying that, because I've already reached out for several industry leaders. You just look at the trustees and the people that are leading in the Alliance, the Piers Dormeyers of the world, the Greg Hudsons of the world, the Steve Littles of the world, the Charles Antis's of the world, the Heidi Ellsworths, the Alison LaValleys. We have phenomenal people within this organization that I have already reached out for and said, "Hey, strap on, baby. We're going for a ride."

Heidi J. Ellsworth: I love it. One of my questions is, I know we talked about what some of your focuses are for this next year. But I also think there's opportunities for people who maybe just really don't know what the Roofing Alliance does, and maybe don't even understand that it's the foundation of the NRCA. What do you see as some of the top opportunities for the Roofing Alliance in continuing to help the roofing industry, and really making people aware of what's already happening?

Greg Bloom: If you just look at the NRCA board and the executive board, you've got absolute leaders in the industry that are serving within the NRCA. And I think it starts there, as far as us all doing our job as leaders to sing the praises, and really market as best we can, not only individually, but through our companies, to talk about how great the Alliance is and why more and more people should be joining. We talked about the student competition, we talked about what we're doing with Clemson. We talked about just, how about the sustainability research that we're doing?

Heidi J. Ellsworth: Yeah, so cool.

Greg Bloom: It's just incredible what we're doing there. We have so much to offer, but we have to get the message out. That's really, to me, what the bottom line is. Just identifying and documenting the current state of various sustainability and resiliency efforts. That in itself, people don't know what we're doing. And we're singing the message, we're getting the message out. But as leaders, we all have to do our part.

Heidi J. Ellsworth: Yep, I agree. No matter how much we put out there, we need more. Because everybody hears it different, sees it different. But boy, have I seen... the Roofing Alliance is the jewel of our industry. There's just no question about that.

Greg Bloom:  Exactly. And just look at all the different manufacturers and distributors that are part of the Alliance now. We all have marketing departments, we all do email blasts, we all touch our customers hundreds of thousands of times a month, between all these people that are working to get all these different messages out. I think a focused approach from the Alliance, and I think that starts with me, and I know that's going to be part of what Alison and I are going to talk about, as far as when we're in Chicago in a couple weeks, I have to speak in front of the board. And that will be part of the message, will be, hey, I'm just going to call on, unless Alison slaps me on the wrist, I'm going to call on the board members and all the people that are in the room to say, "Hey, let's all do our part to get the message out."

Heidi J. Ellsworth: Yeah. Well, they should start by sharing out this podcast. I think that would be the first thing.

Alison LaValley: And thank you for your kind words, Greg. You're way too kind. And I said this when I talked in April at our April meeting, because the full Alliance meets twice a year. That when we're talking about leaders, and you're talking about someone like Greg Bloom, I've said more than once to people that the Alliance, I see our role a lot of times, someone will say, "Well, you think out of the box." Well, with Greg Bloom, we're going to think as if there is no box. And it's important, because there are no limits, and Greg sees that. Greg knows there's boundless opportunities. And he doesn't mean just for himself, or just for the board, but for anybody that wants to sit at the table.

And that's the beauty of the Roofing Alliance, because we come together on equal footing. It's an organization where the supplier community, manufacturers, distributors, contractors, all have a seat at the table. We rotate our presidents every year. From the contracting community, when Kelly led us so gracefully last year, to Greg this year from the distribution side, and we've had manufacturers lead as well. And we alternate that, just to make sure that there's fair representation. The board is equally seated as well.

And then we have countless opportunities to get involved. We have at least 15 committees and task forces that do an enormous amount of work. We tend to meet a lot of times virtually, because of how society is now, but it's all important work. And when Greg talks about sustainability, we had our first meeting yesterday, and it was remarkable. And we're going to be meeting quarterly, so there's opportunities to get involved. I talk about the organization as far as it's member driven. Yes, I'm on staff, and I work with Jessica and Nicole, who do a wonderful job, and we provide a lot of support. But the Roofing Alliance is truly member-driven in the work that it's done, and the decisions that are made, how the finances are managed. There's just an incredible opportunity to get involved.

And then to have leaders like Greg, they are pushing us, saying, "This is great, but what more can we do?" And he touched on, and I wanted to just spend another minute talking about this certificate program that the Roofing Alliance is co-branding with Clemson University. The Clemson curriculum that was developed for the students is one facet, and a terrific one. But now, Clemson has taken this and converted it to their Clemson Online Portal. And any roofing professional, no matter where you are in years of service, or where you are in a position that you hold in a company, can take these courses.

The first one, Roofing Fundamentals is already available online. And talk about a training tool for your new hires. Actually, somebody on the sustainability call yesterday said a 35-year employee took the course, and was excited about it. And actually learned things, and was excited to have the certificate. Because that's another thing: when you complete these classes, you get a certificate that comes directly from Clemson University. That's pretty amazing in itself.

And then the second program, the first one is Roofing Fundamentals, which again, is a lot of principles. Then the second course, which is Roofing Level Two, and it builds on that. It starts to talk about building codes, and estimating, and scheduling, and risk management and logistics. That'll be available in July.

And then the third one, which is a roofing business overview, really starts to talk about leadership, and culture, and communication, and procurement, and sales and marketing and the different facets of the industry. There's an opportunity to take one, or all three. If you actually finish all three, you get a Roofing Professional Management Certificate. All of these things that the Alliance is really trying to do for the members in the industry.

These training tools, again, for new hires or anybody within your company, if you could see the outline that's in front of me, the things that are coming, the Roofing Fundamentals is an eight-hour course. And then you have to take a test at the end, and you get two chances to pass the test. And so, it really tests your skill. It's not an easy course. But talk about a good basis for someone that's new, or relatively new to your company. I'm really hoping that not only the Alliance members, but [inaudible 00:25:49] members in the industry embrace this, and carry it forward to educate employees. That's one of our goals for the year ahead.

Greg Bloom: Just to tailgate that, I think Clemson's going to offer, if you complete all four courses, there's going to be a minor offered on roofing. Right, Alison?

Alison LaValley: Once the sustainability portion of our research is done, that's one of the key objectives of the sustainability proposal and research that we approved. The objective will be a fourth Clemson course, and that will then have 12 hours at Clemson. And then they will hook on a General Construction Management class. And we will have the first roofing minor ever available at Clemson, I would say by the end of 2024.

Greg Bloom: How good is that?

Heidi J. Ellsworth: That's so amazing. We got to do a shout-out to Dr. Dhaval Gajjar. He's just been such a partner to the Alliance, and the Bennett Award winner. I'm so excited about all of this on the Clemson... okay. I want to go back and touch on one thing that I thought was just awesome, about Greg saying we need to have not just all the Roofing Alliance members, but the industry overall talking about all of these initiatives, and talking about participating, being a part of it, sharing it through their marketing departments. I love that, of course.

Alison, just real quick: two of the big things that are coming up right now, and we already talked about the Clemson, and all the things that's going on with construction management, but maybe if you could talk just real quick about MVP nominations, because everyone's out there who can start doing their nominations now. And also, where we're at with the student competition, our favorite thing coming up in February.

Alison LaValley: Right. That MVP program, we honor MVPs within companies every year at the International Roofing Expo at our awards ceremony. It's a really great presentation. Our award nominations are open for Las Vegas. There are opportunities to nominate your workers for outstanding performance and leadership. And then the other category is outstanding community involvement. You might have an employee that meets both, and so you could nominate your employee for either one, or both. And there's eligibility, whether you're from a roofing contractor firm, or the distribution and manufacturing firms can nominate employees. Judges will review all the nominations, and then select our MVP winners.

We're fortunate that Professional Roofing Magazine and OMG Roofing Products sponsor it. And then from everyone that has submitted, we then select actually a best of the best, which OMG sponsors as well as the magazine. And then that winner is really the one who stands out in both categories. And what's nice, is they receive a special prize, and they're highlighted in a feature article in Professional Roofing Magazine, which will be in the spring of 2024. They're actually on the cover of the magazine. Really, a good way for you to dig deep and look at your employees, and especially those in the field, who just do amazing work every day, and who are not only amazing employees and outstanding leaders, but then also do a lot of work in the community. Our nominations are open until September 29th. If you guys will spread the word and get that information out, and submit those, there's an online form at roofingalliance.net. It's really easy to upload pictures, and anything else that you need to do. Really an easy process, and we love to have a lot of nominations submitted.

Then we also have our student competition. The student competition will also be held in Las Vegas. This year's project is the Formula One paddock in Las Vegas. It's a project done by Commercial Roofing, which is Dennis Conway. He submitted the project. And so, we have a pre-meeting last week about it. It's certainly not an easy project, but it'll be a great one. And we hope to be able to bring the students on site in Las Vegas to see that. The scope of work is, we're working on that, then we hope to have anywhere, we usually have anywhere between five and 10 schools participate, but there's no no limit.

The students will have to submit written proposals by the middle of November. Those will be reviewed, and then they will start to work on their presentations. And then they will present while we are in Las Vegas. And the judges will do those scores. And then again, at the awards ceremony, the top, at least two teams, sometimes three teams, are awarded. And then we also recognize the top two individual presenters. They could be from any of the schools, some student that really excels in their presentation skills. So again, lot of opportunities there. And we're really excited about the project this year.

Heidi J. Ellsworth: Yeah. I can't believe we're talking about things that we're going to find out in February already. I hate doing that during the summer, but we've got to get ahead of it. And so, call to action for everybody listening to this. I just want to say, one, like Allison said, look at all of your employees and please nominate for the MVP nominations. It's so great for your culture, for your retention, for everybody there. It's just a celebration of your employees. And then on the student competition, if you have a construction management program at your local university, please let them know, especially if you're involved with that. And at the most, please attend the student competition during the IRE. And we had, I think a record room last year. It was pretty full.

Alison LaValley: We did. Yeah, we did. And it does go on during the other education programs, but you don't have to choose one or the other. You can choose an education program, and pop in and leave if you need to. Or maybe you'll see a school that you really support, and you want to see them present. But it really means a lot to the students to see a packed room. And that's why we really push for that attendance, because they have put so much time during their studies, they're working. There's a lot going on. And a lot of times, these deadlines are right around their first semester finals when things are due, so it takes a lot of time. We have mentors that are members of the Alliance and NRCA helping them, kind of guiding them. It's really important if you can stop by and show your support for the students. It really does mean a lot.

Heidi J. Ellsworth: It does, it does. This has just been so much information. I hope everybody has loved it. Greg, once again, I just have to say congratulations. And then I would love for you to share, how can people get more involved with the Roofing Alliance?

Greg Bloom: First of all, thank you, Heidi. This has been great. I really appreciate the opportunity to obviously represent with Alison, and be joined at the hip with her. And just to be able to talk about the Alliance. As far as getting involved, obviously we have a website. There's all kinds of marketing being done from the NRCA, from the Alliance itself. Social media, absolutely. We're going to continue to use social media to get the message out. Those of you that are big social media buffs, check out the Roof Alliance Instagram page, check out the LinkedIn page, check out the Facebook page. The things that we're doing are very obvious, and we're broadcasting every single day. I think that's the greatest place to start. And then obviously, we're going to get the message out ourselves. Not only the trustees, not only the staff, but hopefully every NRCA member that we can touch, we're going to touch.

Heidi J. Ellsworth: Yeah, I love it. Become a member, right? Become a member, be involved. And I love the, follow the Roofing Alliance. There's so much great information. You two are just amazing. Thank you so much for sharing all of your vision. Yes.

Greg Bloom: Thank you, Heidi. Thank you so much. Thanks, Alison.

Alison LaValley: Thank you, Greg. And anyone out there listening, we'd love to have you involved. Reach out, you can reach out to me or Greg, or if you see us at a meeting or at an event, please reach out to us. We're always available. We'd love to have you.

Greg Bloom: Absolutely, 24 seven.

Heidi J. Ellsworth: That's awesome. Roofingalliance.net. Very easy, roofingalliance.net. Thank you both again, and thank you all for listening. Please check out the Roofing Alliance directory on Roofers Coffee Shop. You can find great information there, and it'll get you right where you need to go to get all this information on everything we've talked about today: the MVP Awards, the Student Competition, the Clemson program, there's so much. And please also check out all of the Roofing Alliance podcasts that we've done. We've done a lot of podcasts over the last couple years. You can find all of our podcasts under the read, listen, watch navigation under podcasts and Roofing Road Trips. Be sure to check your favorite podcast channel, subscribe and set those notifications so you don't miss a single episode. We'll be seeing you next time on Roofing Road Trips.

Intro/Outro: Make sure to subscribe to our channel, and leave a review. Thanks for listening. This has been Roofing Road Trips with Heidi from the rooferscoffeeshop.com.



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