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Tucson FREE Lunch & Learn: Building SOPs That Protect Your Price

October 20, 2026 @ 12:00 pm - 2:00 pm MST

ARCA - stop racing to the bottom

 

Join ARCA for Avoid the Race to the Bottom: Building SOPs That Protect Your Price, presented by Ty Hutchings, Owner & CEO of Solar Detach and Reset.

If you’re losing bids to contractors you know don’t deliver better work, discounting just to stay competitive, or struggling with inconsistent processes from crew to crew, the problem may not be your price—it may be that customers can’t see what makes your company different.

In this session, Ty will show you how documented systems can create consistency, protect your margins, and give customers a clear reason to choose you over the cheapest bid. Attendees will learn the true cost of discounting, a practical 7-step method for building effective SOPs, how to maintain and enforce those systems and how documented processes can create pricing power you can confidently defend.

Every attendee will leave with a worksheet and a 30-day action plan focused on one process, one owner and one measurable number—so you can start putting what you learned into action immediately.

Stop competing on price. Start competing on systems.



Details

Oct 20, 2026 @ 12:00 pm MST
Oct 20, 2026 @ 2:00 pm MST

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