Source One Marketing
Check out Randy Chaffee's latest book — Asphalt and Algorithms
In Asphalt and Algorithms, veteran sales pro Randy Chaffee shares how he successfully evolved from a traditional road warrior into a modern hybrid sales leader—blending the best of old-school relationship building with today’s digital tools. With over 40 years of experience in the trenches of the metal roofing and post-frame building ...
Less perfection, more authenticity
MCS Influencer Randy Chaffee says social media shorts and live recordings both offer an incredible opportunity to build trust. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch the ...
Showing the heart of roofing
By Emma Peterson. Randy Chaffee explains how real jobsite moments and authentic culture can inspire young people to join the roofing trade. As many of our experienced roofers and contractors reach the age of retirement, the labor shortage in construction has become more apparent than ever. To learn about how ...
Men supporting women in metal
MCS Influencer Randy Chaffee says it's time to get rid of old biases and embrace women in the metal industry. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch the ...
Living in your industry, not off of your industry
RCS Influencer Randy Chaffee says it is key to develop a mindset of getting involved in the industry. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch the recording. Jenny Yu: ...
Manufacturer reps: More engaged than ever
By Jenny Yu. Two industry veterans discuss the evolving role of manufacturer representatives in today’s technological landscape. Manufacturer representatives have long served as a vital link between manufacturers, distributors and contractors. In a recent Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Jim Rizzo of PermaBond and Randy ...
Building a culture-based safety program
RCS Influencer Randy Chaffee says once you develop the culture of safety, it becomes easier to create a program. Editor's note: The following is a transcript of a conversation with Randy Chaffee of Source One Marketing. You can Read the transcript below, Listen to the recording or Watch the conversation. ...
The importance of proactive preparation
RCS Influencer Randy Chaffee says contractors should be working harder now than they ever have to get ready for the upcoming season. Editor's note: The following is a transcript of a conversation with Randy Chaffee of Source One Marketing. You can Read the transcript below, Listen to the recording or Watch ...
The Coffee Shops™ announce 2026 RoofersCoffeeShop® Roofing Influencers
RCS Influencers celebrate their tenth year of giving back to the roofing industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for RoofersCoffeeShop®. Each month, Influencers weigh in on timely topics impacting their respective industries, from technology ...
Selling the roofing lifestyle to the next generation
By Jenny Yu. To attract young people to the industry, companies need to meet them where they’re at and know what they want. Attracting the right workers for your crew is one of the most pressing issues in today’s labor landscape. In a recent episode of MetalCast™, Karen ...
