IRE – International Roofing Expo
4 practical takeaways on what AI use looks like in practice
By The Coffee Shops™. From marketing to operations, AI is beginning to reshape how roofing companies work — but success depends on how it’s used. On the final morning of International Roofing Expo (IRE) 2026, a packed room of contractors, manufacturers and industry professionals gathered early for a timely conversation ...
RoofersCoffeeShop® En Español: El contenido que marco marzo
Por Jessica Bravo. Las historias, entrevistas y recursos más leídos por la comunidad de roofing este mes. Uno de los contenidos destacados fue un episodio de La Voz de los Ruferos, en el que Alejandra Mahecha Bader, de MuleHide, comparte cómo es un día en su rutina como representante ...
CertainTeed fortalece a los contratistas con los Business Builders Workshops
Por Jessica Bravo. Herramientas para crecer en la industria de roofing y reparando a los contratistas para el futuro. En un episodio de La Voz de los Ruferos, Ana Pulido y Salvador Sedano comparten lo que viene para los Talleres de Construcción de Negocios (BBWs) este año. Durante la ...
Skylights evolve with automation and daylighting demand
By Jesse Sanchez. Industry leaders discuss how daylighting, ventilation and smart skylight technology are reshaping roofing opportunities. Demand for daylighting solutions is expanding across both commercial and residential construction as building owners prioritize healthier indoor environments and improved energy performance. At the International Roofing Expo (IRE) in Las Vegas, leaders ...
What metal roofing can do for your business
By Anna Lockhart. Learn the importance of optimizing your business opportunities and offerings by adding metal roofing to your line up! Live from The Coffee Shops™ sound stage at the 2026 International Roofing Expo, Karen Edwards sat down with Melissa Dunson from Central States Manufacturing to discuss the ...
Bringing the shop to the site with portable metal brakes
By Jenny Yu. Van Mark’s industrial portable brake is giving contractors an accessible way to grow their metal roofing services. At the 2026 International Roofing Expo, Van Mark Products Corporation showcased its latest innovations while engaging contractors eager to expand into the metal roofing market. Scott Totin, regional ...
Your behind-the-scenes referral program partner
By Jenny Yu. gFour Marketing acts as an extension of your business, saving you time and money to develop processes that result in high-quality leads. At the 2026 International Roofing Expo, Lauren White of The Coffee Shops™ spoke with Rebecca (Becca) Mayo, director of partnerships at gFour Marketing, ...
How CertainTeed is helping contractors stand out
By Jesse Sanchez. CertainTeed used IRE 2026 to showcase products, training and support designed to help contractors differentiate their businesses. At the 2026 International Roofing Expo (IRE) in Las Vegas, CertainTeed used its presence to emphasize a central message for contractors: standing out in today’s market requires more than just ...
Western States Metal Roofing’s Wood-Look Panels steal the show at IRE 2026
By Jenny Yu. Western States Metal Roofing showcased its manufacturing process and new product innovations at IRE 2026. At the 2026 International Roofing Expo, Western States Metal Roofing debuted a new booth featuring its first 3D display, giving attendees a hands-on look at the company’s growing line of metal ...
Excellence in Asphalt Roofing Awards highlights craftsmanship across North America
By The Coffee Shops™. ARMA recognized outstanding roofing projects that demonstrate the versatility and performance of asphalt systems. The Asphalt Roofing Manufacturers Association (ARMA) is recognizing top-tier craftsmanship across the industry with the 2026 Excellence in Asphalt Roofing Awards. The awards were presented during the 2026 International Roofing Expo in ...
