IRE – International Roofing Expo
Palpable excitement and aggressive growth
By Jenny Yu. At IRE, FlashCo showcased products designed to save contractors time and discussed the company’s positive trajectory for 2026. On the International Roofing Expo trade show floor, Dani Sheehan stopped by the busy FlashCo booth to chat with Colin Albue, the Midwest Regional Sales Manager, about the ...
Opening new doors, 65 years later
By Jenny Yu. MFM Building Products starts its anniversary year strong at IRE 2026. At the 2026 International Roofing Expo, Karen Edwards caught up with David Delcoma, operations manager of MFM Building Products Corp., about the company’s 65th anniversary. David, who just celebrated his own milestone of 15 years ...
IRE attendees give back
By Jenny Yu. The 17th Annual Community Service Day Project gathered 30 volunteers to serve Las Vegas residents in need. Before exhibitors and attendees filled the International Roofing Expo trade show floor, 30 volunteers gathered for the event’s 17th Annual Community Service Day Project on Monday, January 19, ...
Not another meeting; instead, a homecoming
By Jenny Yu. The NRCA’s first time hosting members of SkillsUSA at the annual IRE convention sparked fruitful discussions about the future workforce of roofing. At the 2026 International Roofing Expo, the National Roofing Contractors Association (NRCA) hosted 23 members of SkillsUSA to join in the learning and networking ...
A lighter slate for residential reroofing
By Jesse Sanchez. Learn how a panelized slate system is removing weight barriers and simplifying installation for asphalt-to-slate replacements. For decades, real slate has been recognized as a premium roofing material known for its strength, longevity and craftsmanship, qualities that have traditionally placed it in a specialized category within residential ...
Cordless welding tool targets roofing repairs
By Jesse Sanchez. Learn how a cordless hot-air hand welder is designed to help contractors complete membrane repairs more efficiently on difficult-to-access roofs. Roof repairs often require contractors to move tools, materials and power sources to locations that are not always easy to reach. For service and repair work on ...
Business-in-a-box for metal roofing
By Jenny Yu. Sherwin-Williams leaders explain how their MetalVue and Roofing Passport tools are helping contractors sell more metal with confidence. At the 2026 International Roofing Expo, The Coffee Shops™ stopped by the Sherwin-Williams booth to learn more about its MetalVue program acts to remove barriers to entry for ...
Education and engagement at IRE 2026
By Jenny Yu. TRA Snow and Sun leaders discuss contractor conversations, booth activities and plans for the year ahead. TRA Snow and Sun has kicked off 2026 with a busy schedule, including a stop at the 2026 International Roofing Expo (IRE)! Ben Anderson, head of operations, and Mindy Dahlquist, ...
From coatings to the complete building envelope
By Dani Sheehan. For contractors navigating higher performance expectations in a competitive environment, ASC Building Materials is evolving with a contractor-first mindset to help you expand your offerings. ASC Building Materials’ story begins with coatings, but it doesn’t end there. In a live soundstage interview at the International Roofing Expo ...
A total-solution package for trade pros
By Jenny Yu. The Malco Group brought all of their brands to IRE, showcasing their commitment to ongoing innovation in the industry. The 2026 International Roofing Expo in Las Vegas marked a turning point for many brands as thousands of contractors, manufacturers and distributors met on the trade show ...
