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IRE – International Roofing Expo
Reinventing roofing sales
By Emma Peterson. Roof Scout debuts on the IRE stage with eCommerce innovation. One of the best parts of trade show season is getting to see all of our industry friends, both old and new. While at the 2025 International Roofing Expo (IRE), our editor Lauren White got the chance to catch ...
The Roofing Alliance continues to give back
By Heidi J. Ellsworth. The Roofing Alliance Spring Meeting offered meaningful updates, outstanding networking and renewed energy for the year ahead. The April 2025 Roofing Alliance Member Meeting, held at Paradise Point Resort & Spa in San Diego, delivered vital industry updates and highlighted the growing impact of the Roofing Alliance’s core ...
A new era for roofing and resilience
By Jesse Sanchez. A conversation that provides a fresh vision, a fortified system and a clear reminder that innovation is shaping the future of roofing. At the International Roofing Expo (IRE) 2025, CertainTeed’s booth wasn’t just showcasing products — it was redefining expectations. James White, senior product manager, brought the company's message ...
Showcasing next-gen software
By Jesse Sanchez. Roofing tech leader teases major product updates and fresh innovations. Day three of the International Roofing Expo (IRE) brought attendees an inside look at what's brewing behind the scenes at Jobba Trade Technologies, a familiar name in roofing technology. Zach Carpenter, a veteran of more than 15 years with ...
New look, same proven performance
By Emma Peterson. IKO’s marketing team shares about their rebrand at IRE 2025. While at the 2025 International Roofing Expo (IRE), Megan Ellsworth got the chance to sit down with Jack Gottesman and Dyana Sweigart of IKO Industries at The Coffee Shops™ soundstage for an interview. The big news that the duo ...
Install smarter: Time-saving roofing accessories
By Dani Sheehan. FlashCo’s booth at IRE 2025 showcased products that simplify installations and keep roofing crews moving quickly and efficiently. If you’ve ever spent a day on the roof wrestling with clamps, caulking or custom flashings, you know just how valuable time-saving products can be. At this year’s International Roofing Expo ...
Revolutionizing rooftop installations one project at a time
By Jesse Sanchez. A small but mighty innovation is turning heads at trade shows — and on rooftops across the country. At the International Roofing Expo (IRE), Anchor Products’ booth wasn’t just another stop on the crowded show floor — it was a magnet for contractors, engineers and specifiers intrigued by one ...
Commercial skylights are stepping into the spotlight
By Jesse Sanchez. Skylight brand makes a bold case for its commercial offerings. At the 2025 International Roofing Expo (IRE), Megan Ellsworth sat down with Brian Grohe, director of commercial sales for Velux North America, during a live interview at The Coffee Shops soundstage, sponsored by SRS Distribution. The two discussed how ...
The importance of building a sustainable business
By Emma Peterson. EagleView CEO Piers Dormeyer shares some insights on the challenges contractors are facing today. If you ask contractors what the biggest industry concerns are today, they probably will mention some or all of the following: labor shortage, material access and natural disasters. One of the really interesting ...
Turning roofing reps into trusted advisors
By Jesse Sanchez. Turning roofing reps into trusted advisors by equipping them with a video-driven platform that builds homeowner trust, streamlines sales conversations and tracks performance. In a sea of roofing innovations featured at this year’s International Roofing Expo (IRE), one company’s pitch stood out for its simplicity and sales-savvy impact. Sales ...
