Adam Cabrera
Back to Basics: How to Build a Solid Roofing Sales Strategy
By Adam Cabrera. In today's competitive business climate, aligning your marketing and sales efforts is paramount for effective lead conversion. In a recent episode of Roofing Road Trips, Heidi J. Ellsworth visits with Pam Torrey, director of marketing at Ingage. During the conversation, they explored the ways sales strategies ...
Using the Right Equipment Can Make Your Next Job Safer and More Efficient
By Adam Cabrera. For contractors aiming to transform their operations, Equipter’s self-propelled roofing trailers are an efficient, safe and smart choice in a competitive industry. In a recent episode of Roofing Road Trips, host Heidi J. Ellsworth sat down with Dave Beiler, vice president of sales and marketing at Equipter, ...
Navigating OSHA Inspections with Preparedness and Insight
By Adam Cabrera. When it comes to OSHA, knowing your responsibilities is the blueprint for a safe and compliant worksite. Navigating an Occupational Safety and Health Administration (OSHA) inspection can be a daunting experience for roofing and construction companies. However, being prepared and understanding the inspection process can make all ...
How Associations Create Community and Lifelong Friendships
By Adam Cabrera. Roofing associations not only offer business connections but also avenues for personal growth and a sense of belonging. In a recent Roofing Road Trips, host Heidi J. Ellsworth sat down with Wayne Sorensen, owner of Top Line Roofing, who talked about the significance of association membership and ...
CRCA Leads the Way for Advocacy in the Canadian Roofing Industry
By Adam Cabrera. The association aims to address labor shortages by forming an advisory group for infrastructure investment. In a recent episode of Roofing Road Trips, host Heidi J. Ellsworth sat down with Troy Ferreira, technical director of the Canadian Roofing Contractors Association (CRCA), to discuss key trends and issues ...
What You Need to Know About Building Codes and Risk Mitigation in the Roofing Industry
By Adam Cabrera. Proper adherence to building codes can not only improve the roofing industry but also potentially save lives and property. In a recent Roofing Road Trips® episode, Heidi J. Ellsworth sat down with Eric Younkin, vice president of products and engineered services at MTL Holdings, to talk about ...
The Century-Old History of the FRSA
By Adam Cabrera. Since its inception in 1922, the FRSA has stood as a bedrock institution in the roofing industry. With the recent Florida Roofing and Sheet Metal Association’s (FRSA) 101st Annual Convention which happened in July, the organization looks to build on its storied history to drive the ...
Contractors can use EagleView and AccuLynx to Upsell Home Improvements
By Adam Cabrera. Accurate and accessible data is increasingly important for contractors facing challenges like evolving homeowner expectations and economic factors. In a recent Read, Listen, Watch webinar, host Heidi J. Ellsworth had a conversation with Brady Campbell from EagleView and Lynn Foster from AccuLynx about how technology can be ...
Roofing Expert Tips on Profitability, Recruitment and Leadership Training
By Adam Cabrera. Goal setting during these reviews provides employees with a clear career path, contributing to their motivation and job satisfaction. In a recent episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Richard Carroll, co-founder of the Carroll Consulting Group, to talk about the secrets ...
Increase Profitability in Your Roofing Businesses Through Cultural Alignment and Employee Engagement
By Adam Cabrera. By focusing on organizational culture, The GLO Group helps roofing businesses increase revenue and profitability. In a recent episode of Roofing Road Trips®, host Heidi J. Ellsworth chatted with Monica Vornbrock and Melissa Chapman, the co-owners of The GLO Group. Founded in 2021, The GLO Group has ...
