Metal Roofing
Anthony Ortega and Gonzalo Tellez - Forming the Future of Metal
In this episode of MetalCast™, Heidi J. Ellsworth sits down with the team from Viotell Metal Concepts, CEO and Founder Gonzalo Tellez and COO, Anthony Ortega to talk about custom profiles, bold designs and the craftsmanship behind high-end metalwork. Based in Utah’s Salt Lake Valley, Viotell has carved out a ...
Entering a new age of residential roofing materials
By Miguel Jacinto, Renoworks. This guide breaks down all you need to know about modern roofing materials and when to use them. The modern homeowner is more educated than ever before; with internet access at the tip of their finger, they can learn just about anything they need with ...
METALCON 2025 Top Products Awards
Award applications are due August 8, 2025. Eligibility The product must have been introduced to the market after January 1, 2024 The product manufacturer must be a exhibiting at METALCON 2025 Rules Exhibitors are only allowed to submit one product per company Deadline to submit your product is August 8, 2025 Note: If a category receives only ...
Two and a half years in and still standing strong
By Emma Peterson. Industry expert shares how installing Unified Steel products helped keep his home secure. When it comes to finding a durable and high-performance roofing product, getting actual homeowner feedback compared to only seeing a sales sheer makes all the difference. In fact, customer testimonials can tell you ...
Your guide to successful metal roof restoration
By Dani Sheehan. Metal roof restoration is a valuable service for building owners and a smart offering for roofing contractors looking to expand their business. Metal roofs are some of the most durable and long-lasting systems on the market, but even they need some attention over time. When a roof ...
Ronnie Pollack - Your Tariff-free Advantage
In this MetalCast™, Karen Edwards is joined by CIDAN Machinery's Vice President of Sales and Marketing, Ronnie Pollack, to explore a game-changing opportunity for sheet metal professionals—CIDAN Machinery Group’s in-stock, tariff-exempt machines. With pricing locked in, no hidden fees and equipment available right now from their U.S. facility in Peachtree ...
Learning from the pros: Roofing marketing 101
By Miguel Jacinto, Renoworks. Find out what top roofing companies are doing differently, and how you can succeed by doing the same. In an ever evolving and competitive market, it’s easy to see how some roofing contractors might get overwhelmed. Marketing, especially, may seem like a large feat to conquer, ...
Why every roofing contractor needs a tech stack
By Jesse Sanchez. A contractor's tech stack may be more advanced than they realize, here's what it means and why it matters. In the world of roofing and construction, “tech stack” might sound like just another buzzword. But according to Dave Chapman, a 22-year veteran of Estimating Edge, it’s a ...
Myrtle Beach met the industry with connection, innovation and education
By Dani Sheehan. From tee times to tech talks, this year’s CRSMCA Roofing Expo and Annual Meeting brought the roofing community together for three days of learning, networking and inspiration. The Carolinas Roofing & Sheet Metal Contractors Associations (CRSMCA) held its roofing expo and annual meeting June 25-27, 2025, in ...
METALCON: More Than a Trade Show
In this episode of Coffee Conversations®, sponsored by Metal Roofing Alliance (MRA), Heidi J. Ellsworth talks with a panel of industry leaders to discuss what general contractors, builders and erectors can expect from METALCON 2025’s robust educational programming. From hands-on Metal Mastery Clinics to business-boosting sessions on AI, fire resilience ...
