Por Emma Peterson, traducido por Jessica Bravo.  

Descubre los eventos, seminarios y expositores que formarán parte del Western Roofing Expo 2026. 

Mantenerse al día en la industria del roofing puede ser todo un desafío. Ya sea enfrentando tormentas cada vez más intensas en el campo o lidiando con la escasez de mano de obra y materiales desde la oficina, contar con la información y las herramientas adecuadas es clave para seguir siendo competitivo. Afortunadamente, la Western States Roofing Contractors Association (WSRCA) organiza cada año el Western Roofing Expo (WRE), un evento de dos días diseñado para ayudar a los profesionales del roofing a enfrentar estos retos y conocer las últimas tendencias de la industria. 

Considerado uno de los principales eventos regionales de roofing e impermeabilización, el WRE ofrece una exposición comercial de dos días, más de 30 seminarios educativos, almuerzos especializados, la competencia The Roofing Games™, torneos de golf y tiro deportivo (sporting clays), una subasta en vivo, demostraciones de productos y mucho más. Este año, el evento se llevará a cabo del 27 al 29 de septiembre de 2026 en el Paris Las Vegas, en Las Vegas, Nevada. 

El corazón del evento 

Las principales actividades se desarrollarán el lunes 28 y martes 29 de septiembre, con un programa que incluye 30 seminarios educativos, dos almuerzos especializados y un piso de exhibición con acceso gratuito para contratistas. 

Los seminarios del WRE son una excelente oportunidad para fortalecer conocimientos tanto técnicos como empresariales. Especialistas de toda la industria compartirán información sobre administración de negocios, tendencias del mercado, innovación y desarrollo técnico. Los asistentes también encontrarán rostros conocidos de la familia de The Coffee Shops™, entre ellos Trent Cotney de Adams and Reese, Amparo Sancen de Latinos En Roofing, John Kenney de Cotney Consulting Group y la presidenta de RoofersCoffeeShop®, Heidi J. Ellsworth. 

WSRCA ha preparado dos almuerzos especialmente pensados para los asistentes. El primero será el lunes, de 11:30 a.m. a 1:00 p.m., patrocinado por National Roofing Contractors Association (NRCA). Durante esta sesión, Craig Brightup, de The Brightup Group, y Chad Collins, de NRCA, analizarán las decisiones más recientes en Washington D.C. y cómo podrían afectar a la industria del roofing. 

El segundo almuerzo se realizará el martes, también de 11:30 a.m. a 1:00 p.m., con el patrocinio de Malarkey Roofing Products. En esta ocasión, los asistentes escucharán a la conferencista principal del WRE 2026, Shereen Thor, una comediante convertida en coach de liderazgo que ha trabajado con organizaciones como Google, Pandora, Slack, Safe Place for Youth y The Social Justice Learning Institute. Su conferencia ofrecerá herramientas útiles tanto para empresarios como para profesionales en cualquier etapa de su carrera. 

El piso de exhibición estará abierto el lunes y el martes. Esta será una excelente oportunidad para conocer las últimas innovaciones y tecnologías de la industria, ya que habrá demostraciones de productos cada hora. En ese mismo escenario de demostraciones también regresarán los esperados Roofing Games el martes. 

La exposición comercial también brinda la oportunidad de conversar con representantes de empresas líderes de la industria. ¿La mejor parte? ¡La entrada al piso de exhibición es GRATUITA para contratistas y roofers! Estaremos en el booth 12, así que no dejes de visitarnos para saludarnos. Además, muchos de nuestros amigos de la industria también estarán presentes, entre ellos Anchor Products (815), APOC (609), BITEC (151), Brava Roof Tile (840), Carlisle Architectural Metals (509), Drexel Metals (509), Equipter (826), Integrity Insurance & Bonding (360), Lakeside Construction Fasteners (154), New Tech Machinery (356), PABCO Roofing Products (703), Rocket Equipment (638), RoofScope (822), Sentry Building Innovations (150) and VELUX (361). 

Eventos adicionales y más 

Además de las actividades principales de los dos días, habrá eventos adicionales tanto antes (domingo 27 de septiembre) como después (miércoles 30 de septiembre). Davis Memorial Foundation organizará dos torneos, uno de tiro deportivo (sporting clays) y otro de golf. Los fondos recaudados en estos eventos se destinarán directamente al fondo de becas de Davis Memorial Foundation. Gracias a este programa, más de 195 estudiantes de preparatoria, licenciatura y posgrado han recibido apoyo para continuar con sus estudios. Estos eventos cuentan con un registro y una cuota de participación independientes. 

Miércoles 30 de septiembre, el International Institute of Building Enclosure Consultants (IIBEC) llevará a cabo una jornada especial de capacitación de 9:00 a.m. a 2:30 p.m. Este evento ayudará a los asistentes a fortalecer sus conocimientos sobre la industria de la envolvente del edificio (building enclosure). El programa incluye dos cursos: uno sobre los fundamentos de los sistemas de techado y otro enfocado en las actualizaciones más importantes de los códigos internacionales de construcción. El registro y la cuota para esta jornada de capacitación son independientes del registro general del evento. 

Regístrate y asegura tu lugar 

El registro para el WRE 2026 ya está abierto. Puedes registrarte en línea. El evento se llevará a cabo del 27 al 29 de septiembre de 2026 en el Paris Las Vegas, en Las Vegas, Nevada. Al celebrarse en el Paris Las Vegas, existen diversas opciones de hospedaje cercanas. WSRCA ha negociado tarifas preferenciales en el Paris Las Vegas, Planet Hollywood y Horseshoe Hotel, con habitaciones disponibles desde $91 dólares por noche. 

¿No estás seguro de que el costo del registro se ajuste a tu presupuesto? RoofersCoffeeShop®, en colaboración con Western Colloid, llevará a cinco profesionales al evento sin costo. Al participar en nuestro concurso, tendrás la oportunidad de ganar un pase con acceso a la exposición comercial, el almuerzo anual, el contenido en español, las sesiones educativas y el almuerzo legislativo. 

¡Conoce más sobre el WRE 2026!

By Emma Peterson. 

Learn how APOC goes above and beyond for their contractors. 

In a new Roofing Road Trips® episode, Karen Edwards sat down with Anthony Martin to talk about how APOC, an ICP Group brand, works to help contractors succeed both on and off the roof. Anthony is the Southwest regional sales director for APOC, putting him in direct, daily contact with contractors from Nevada, Arizona, New Mexico, Texas, Oklahoma, Louisiana and Arkansas.  

In his work with these contractors, Anthony follows one clear philosophy: “Our job as manufacturers is to make it easy for our contractors.” What does making things easy look like? Anthony elaborated:  

We're really here to help build people's businesses, help contractors that maybe have done steep-slope roof systems for the last 30 years and are looking to launch other avenues and create new revenue streams for their companies. And we want to help them with that because we know that without our contractors we wouldn’t be here. 

A great example of this in action is Anthony and his fellow territory managers’ day-to-day work. Anthony described how the territory manager system operates:  

We have multiple territory managers strategically placed throughout the country, and they’re all considered training experts in our field.  So we make sure there is always someone there to support the contractor, whether that requires roof walks, roof inspections, project installs, on infield, on-site training.  

Another example of APOC’s contractor support is their rewards program, which gives contractors an opportunity to earn points (which can be redeemed for cash and other prizes) as they install APOC products.  

Want to learn more about APOC’s rewards program and the other ways they support their contractors? Listen to the whole podcast or Watch the recording.  

Por Alberto Torres. 

Desde estrategias de negocio hasta innovación, estos fueron los favoritos de nuestros lectores. 

Cada mes en RoofersCoffeeShop®en español compartimos los artículos más leídos. Junio no fue la excepción con este artículo, “Un socio, tres pilares para el éxito,” donde APOC compartió los tres pilares que ellos ofrecen a contratistas para hacer crecer sus conocimientos y negocios. Estos programas educativos como: Contractor Pro Program, Los Programas de Garantia y Certified Applicator Program son herramientas que han ayudado a contratistas a elevar sus negocios. 

Otro tema que destacó durante junio fue Marketing. En un episodio de La Voz de los Ruferos, Jason Jimenez de Gasper Roofing compartió sobre la importancia de entender el marketing como una herramienta clave para tener un negocio competitivo. En este episodio que fue grabado en el Business Building Workshop (BBW) de CertainTeed, Jason explico la importancia de seguir aprendiendo sobre marketing y crecimiento empresarial. Este contenido llamo la atención por ofrecer información relevante para profesionales que buscan mantenerse actualizados en una industria que continúa evolucionando. 

La capacitación también siguió ocupando un espacio importante entre nuestros artículos, Luis Ramos de MuleHide nos recordó en un episodio de La Voz de los Ruferos, como la importancia de seguir aprendiendo y aprovechar los recursos de fabricantes como MuleHide ponen al alcance de los contratistas para fortalecer sus negocios. Junio también nos dejó espacio para conocer historias y tendencias de las líneas de colores de shingles que TAMKO ofrece, ya que esa innovación sigue vigente y está evolucionando día con día. 

Por último, Monica Vornbrock de The GLO Group y Lorna Rojas de Tremco, miembros de National Women in Roofing (NWIR), hablaron sobre lo que vivieron en Roofing Day en Whashington, D.C. recordando a los profesionales la importancia que tiene el hacer que se escuche su voz. Esta participación fortalece a toda la industria y ayuda a impulsar decisiones que benefician a contratistas, fabricantes y trabajadores.  

Agradecemos a todos nuestros lectores por seguir haciendo de RoofersCoffeeShop® En Espanol un espacio para aprender, compartir y mantenerse informados. Si aun no has leído alguno de estos artículos, te invitamos a descubrir porque fueron los favoritos del mes de junio. 

5. Roofing Day se trata de representar a la comunidad y a la industria

4. Innovación inspirada en la naturaleza: Una apuesta audaz en la estética del roofing

3. El verdadero valor de un representante del fabricante

2. Marketing y aprendizaje

1. Un socio, tres pilares para el éxito

By Emma Peterson. 

Learn about all the events, seminars and exhibitors that will be at this year’s Western Roofing Expo. 

Navigating today’s roofing industry can be a bit of a challenge. Whether you’re facing more extreme storms in the field or juggling labor issues and material shortages in the office, it can be hard to stay up to date with the information and tools you need to succeed. Luckily, the Western States Roofing Contractors Association (WSRCA) hosts a two-day event designed to help professionals handle all those issues and more – Western Roofing Expo (WRE).  

This premier regional roofing and waterproofing event boasts a two-day trade show, over two dozen education seminars, multiple engaging luncheons, The Roofing Games™ shingling competition, golf and sporting clays tournaments, a live auction, product demonstrations and more! Keep reading to learn about what to expect from this year’s show, which will be held September 27-29, 2026 at the Paris Las Vegas! 

The core of the show 

The core of the show occurs on Monday (9/28) and Tuesday (9/29) with 30 seminars planned, two luncheons organized and a trade show floor that is free for contractors to attend. 

The seminars at WRE are a great way to upgrade your skills! Experts from across the industry will be teaching about everything from business management to technical developments. And if you’re a part of The Coffee Shops™ family, there will be a lot of familiar faces like Trent Cotney of Adams and Reese, Amparo Sancen from Latinos En Roofing, John Kenney from Cotney Consulting Group and our very own president, Heidi J. Ellsworth!  

As for the luncheons, WSRCA has organized two invaluable luncheons for WRE attendees. The first will be hosted on Monday from 11:30 a.m. to 1:00 p.m. and is presented by the National Roofing Contractors Association (NRCA). Craig Brightup, The Brightup Group, and Chad Collins, NRCA, will take this opportunity to talk to attendees about the key developments in Washington D.C. that are impacting the roofing industry.  

The second luncheon will run at the same time (11:30 a.m. to 1:00 p.m.) on Tuesday and is sponsored by Malarkey Roofing Products. This luncheon gives attendees an opportunity to hear from the WRE 2026 keynote speaker – Shereen Thor. Shereen is a comedian turned coach who has worked with organizations like Google, Pandora, Slack, Safe Place For Youth and The Social Justice Learning Institute. Her keynote will be a great resource to professionals and business owners in all parts of their careers.  

And last but not least, the trade show floor will be open both Monday and Tuesday. This is a great opportunity to see the latest innovations and newest technology in the industry as product demos will be hosted on the hour. At that same demo stage there will also be the return of the much-anticipated Roofing Games on Tuesday!  

The trade show is a great opportunity to talk to representatives of leading companies around the industry. And the best part? The exhibit floor is FREE for contractors and roofers to attend! We’ll be in booth 12, so make sure to stop by and say hi, and we have countless industry friends who will be around the floor, such as Anchor Products (815), APOC (609), BITEC (151), Brava Roof Tile (840), Carlisle Architectural Metals (509), Drexel Metals (509), Equipter (826), Integrity Insurance & Bonding (360), Lakeside Construction Fasteners (154), New Tech Machinery (356), PABCO Roofing Products (703), Rocket Equipment (638), RoofScope (822), Sentry Building Innovations (150) and VELUX (361). 

Additional events and more 

In addition to the core two days, there are extra events both before (Sunday, 9/27) and after (Wednesday, 9/30). On Sunday, the Davis Memorial Foundation will host two tournaments, one sporting clays tournament and one golf tournament. The proceeds from these events go directly to the Davis Memorial Foundation Scholarship Fund. The scholarships from this fund have helped more than 195 aspiring high school, undergraduate and graduate students pursue their dreams. These events have their own registration and their own fees. 

And on that Wednesday, the International Institute of Building Enclosure Consultants will host a special education day. This event runs from 9:00 a.m. to 2:30 p.m. and will elevate attendees’ expertise in the building enclosure industry. It features two courses, one about the fundamentals of roof assemblies and the other highlighting key updates to international codes. The registration and fees for this education day are separate from general registration. 

Get registered and reserved 

Registration for the 2026 WRE is now open! You can register online, again the show will be held at the Paris in Las Vegas, Nevada from September 27-29, 2026. Being at the Paris, there are many options for hotels nearby. WSRCA has worked specifically with the Paris Las Vegas, Planet Hollywood and Horseshoe Hotel to get discounted room blocks that start as low as $91.  

Not sure if you can make the registration fee work in your budget? RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the show for free! By entering our contest, you get the chance to win an all-inclusive pass to the show, which gives you access to the trade show, annual luncheon, en Español content, educational sessions and the legislative luncheon.  

Learn more about the 2026 WRE show!

By Emma Peterson. 

APOC’s latest study quantifies the performance and profitability of roof restoration projects.  

In May of 2026, APOC, a leading liquid-applied roof restoration manufacturer and a member of ICP Building Solutions Group, released a new benchmark study all about the performance and profitability of roof restoration projects. The study compared restoration practices to traditional reroofing methods and showcased a shift that many contractors have experienced colloquially – that in an increasingly constrained labor and cost environment, restoration can be a powerful and profitable path forward.  

How the study was conducted 

This study is a part of APOC’s broader commitment to “innovation, education and industry leadership, equipping professionals with the tools, training and insights needed to maximize performance in the field.” In the study, APOC compared key performance indicators of 118 commercial roofing projects, noting which ones used restoration methods versus which went the traditional reroofing route. These indicators include profitability, labor efficiency, timeline and margin strength.  

The study was developed in partnership with Cotney Consulting Group, a roofing-specific consulting firm led by roofing leader John Kenney. John shared his thoughts about the importance of this survey, adding, “I’ve been in this industry for over 40 years, and most of that time it’s been widely accepted that restoration is the more profitable path when the roof supports it. But widely accepted and proven are two different things. This study closes that gap. Finish faster, run a smaller crew, keep more margin. That’s not theory anymore; now we can show you the numbers.” 

Key findings  

The numbers show that restoration delivered average gross margins around 43% (outperforming many reroofs which have typical margins between 30%–60%), required up to 85% less labor intensity than tear offs and could be completed with crews 1/3 smaller than reroof crews. These are just three examples of the study’s findings, which all support the idea that restoration “minimizes operational disruption for building owners, reduces project risk and supports scalability across a wide range of commercial roof sizes.” 

As Johnny Walker, a national technical manager at APOC, explained:  

At a time when contractors are under pressure to do more with less, this research provides clear, quantifiable evidence that restoration is not just a viable alternative, but it’s often the smarter business decision. At APOC, we’ve always believed in the power of restoration, when viable. Now we can show contractors exactly why it makes sense to their bottom line. 

Access the full restoration index report for free!

By Eagle Roofing Products. 

Modern roofing adhesives offer a streamlined alternative to traditional fastening methods while maintaining code compliance. 

As roofing contractors continue to prioritize speed, performance and compliance, manufacturers are advancing solutions that simplify installation without sacrificing durability. Eagle Roofing Products highlights this shift with systems like APOC’s Polyset® RTA-1, a high-performance adhesive engineered to replace or reduce traditional fastening methods while supporting long-term roof integrity. By minimizing penetrations and streamlining application, adhesives like these help crews meet tighter timelines and evolving code requirements. 

Designed for steep-slope applications, Polyset® RTA-1 is a single-component polyurethane foam adhesive that bonds concrete and clay roof tiles to approved underlayments. Its versatility across new construction and repair projects makes it a practical option for contractors seeking consistent results across varying jobsite conditions. With roofing demands increasing in complexity, solutions that balance ease of use with proven performance are becoming essential tools in the field. 

Speaking of its ease of use, this adhesive is designed for jobsite efficiency. Its controlled dispensing allows for precise bead application with minimal sputtering, helping contractors work faster and more cleanly. 

Polyset® RTA-1 also contributes to a quieter, more stable roof system by preventing tile “chatter” — a common issue where loose tiles shift or rattle under wind pressure. By securely bonding each tile in place, the adhesive enhances both performance and homeowner comfort.  

Approved for use under strict standards such as the Florida Building Code and Miami-Dade NOA, Polyset® RTA-1 meets rigorous performance requirements for high-wind regions — making it a trusted choice in demanding climates.  

In summary, Polyset® RTA-1 combines strength, speed and simplicity in one solution. By reducing penetrations, improving installation efficiency and delivering dependable adhesion, it represents a smarter, more advanced approach to tile roof attachment — ideal for contractors and builders focused on long-term performance. 

Original article and photo source: Eagle Roofing Products

By Dani Sheehan. 

Learn to identify viable restoration candidates and communicate the value of restoration to building owners. 

For many building owners, roof replacement remains the default solution when a roof begins to show signs of aging. But restoration can offer a viable alternative in the right circumstances. The challenge is helping owners understand when restoration makes sense, and ensuring contractors have the training and resources necessary to make that determination with confidence. In a recent episode of CoatingsCast™, Johnny Walker from APOC offered practical insights on roof assessments and how to position restoration services to customers. 

"Some building owners will just look at a roof restoration or look at a tear-off and think, if I tear it all off, I'm getting a brand-new roof and that's the way I want to go," Johnny explained. While replacement may be appropriate in some situations, it is often the most expensive and disruptive option. You have an opportunity to help owners evaluate the full picture, including the condition of the existing roof, the expected service life of a restoration system and the overall lifecycle cost of each approach. 

But before those conversations can happen, you must answer one critical question: Is the roof actually a candidate for restoration? 

Not every roof is restorable 

Johnny emphasized that restoration is not a universal solution. Determining whether a roof can be successfully restored requires more than a visual inspection. You have to evaluate the entire roofing assembly to understand its current condition and identify any issues that could compromise long-term performance. 

"When we look at this, what we want to do is we want to look at the entire roof system from the deck up," Johnny explained. "We want to determine if there's deck deflection, is the roof structurally sound? Is there moisture in the roof? These are key factors to determine if the roof is even viable." 

As restoration continues to gain traction, manufacturers like APOC are investing heavily in contractor education to help roofing professionals perform these assessments correctly. Training programs increasingly focus on identifying moisture intrusion, understanding substrate compatibility, conducting adhesion testing and selecting the appropriate restoration system for the existing roof type. 

A forensic investigation 

While visual observations remain important, Johnny described the evaluation process as a forensic investigation of the roof system. A proper restoration assessment typically includes moisture surveys, infrared scans, core cuts and other diagnostic tools that provide insight into what is happening beneath the membrane surface. These investigations help determine whether hidden moisture, deteriorated insulation or structural concerns exist that could jeopardize a restoration project. 

Before recommending a course of action, you should also evaluate whether the restoration material being specified is compatible with the existing roof. Different substrates may require different polymers, surface preparation methods and adhesion testing protocols to ensure long-term success.  

The more thorough the assessment process, the more confidence you can have in offering a recommendation. Whether restoration ultimately proves to be the right solution or not, a comprehensive evaluation provides the information you need to guide building owners toward the best decision for their facility. 

Building trust through education 

Education plays an important role at every stage of the restoration process. Manufacturers help you develop the technical skills needed to evaluate roofs accurately and recommend appropriate solutions. In turn, you can help building owners understand what restoration entails and when it makes sense as an alternative to replacement. 

"We're not just saying, ‘Hey, we're going to go out and paint your roof’," Johnny said. "There's a lot more to it." That "more" includes investigation, testing, documentation and expertise. When you approach restoration from an education-first mindset, you’ll position yourself as a trusted advisor while helping building owners make informed decisions about the future of their roofing assets. 

Listen to the full episode to learn more about providing restoration services to your customers.

Por Dani Sheehan, traducido por Jessica Bravo.  

Ya sea que los contratistas busquen mejorar sus márgenes, ofrecer garantías más sólidas o ampliar sus conocimientos, los tres pilares de APOC proporcionan un marco claro para el éxito. 

Durante décadas, APOC ha trabajado junto a contratistas para comprender qué impulsa el éxito en el campo. Esa perspectiva ha dado forma a un enfoque que se centra en el panorama completo: cómo se especifican, instalan, protegen y respaldan los sistemas de roofing a lo largo de todo su ciclo de vida. 

Al alinear el crecimiento del negocio con sistemas comprobados y educación práctica, APOC ha desarrollado un marco que le ayuda a enfrentar los desafíos actuales mientras mantiene la agilidad para el futuro. Este marco está basado en tres principios rectores diseñados para apoyarlo en cada etapa de su negocio. 

1 – Profit: Convirtiendo la lealtad al producto en crecimiento 

Contractor Pro Program de APOC fue creado para recompensar a los contratistas por el trabajo que ya realizan, al mismo tiempo que les proporciona herramientas para crecer. El programa ofrece beneficios financieros tangibles, incluidos puntos de recompensa, oportunidades de apoyo empresarial y acceso a recursos exclusivos. Más importante aún, refleja la creencia de APOC de que los contratistas deben beneficiarse directamente de su experiencia con los productos y de su lealtad a la marca. 

En lugar de enfocarse únicamente en reembolsos, APOC considera profit como una asociación a largo plazo con sus contratistas. Se le anima a profundizar su conocimiento, interactuar con la marca y aprovechar el apoyo de APOC para mejorar la eficiencia y fortalecer las relaciones con sus propios clientes. 

2 – Protection: Confianza más allá del techo 

La protección es una de las promesas más importantes que un contratista hace a un cliente. APOC respalda esa promesa con opciones de garantía claras y estructuradas que protegen tanto al propietario del edificio como al instalador. Los programas de garantía de APOC enfatizan el diseño adecuado del sistema, materiales de calidad e instalación correcta. También vinculan la elegibilidad de la garantía con las mejores prácticas y la instalación certificada para ayudarle a: 

• Explicar claramente la cobertura de la garantía a los clientes 
• Reducir riesgos a largo plazo y callbacks 
• Entregar sistemas que funcionen como fueron diseñados 

3 – Progress: Educación para impulsar resultados 

Certified Applicator Program de APOC está diseñado para apoyar su crecimiento mediante capacitación práctica, conocimiento técnico y reconocimiento profesional. Usted obtiene: 

• Una comprensión más profunda de los sistemas de restauración de roofing 
• Mejores prácticas para la instalación y el éxito en el lugar de trabajo 
• Credenciales que diferencian a su empresa en un mercado competitivo 

APOC no quiere que la educación sea una barrera. Por ello, hace que la capacitación sea accesible y enfocada en aplicaciones del mundo real para ayudarle a perfeccionar sus habilidades y ampliar sus servicios, elevando el estándar de trabajo en toda la industria. 

Los principios rectores de APOC reflejan su misión de ayudar a los contratistas a hacer lo que mejor saben hacer: construir roofs de calidad y negocios exitosos.

By Dani Sheehan. 

Maximize your roof restoration rewards when you join APOC’s Contractor Pro Program. 

When restoration season gears up, you need products you can trust and programs that reward you for the work you’re already doing. This month, as part of the APOC Contractor Pro Program, you can earn double points on select reflective coatings designed to help extend roof life, improve energy efficiency and deliver dependable performance across a wide range of roofing systems. 

Whether you’re restoring an aging roof, helping building owners reduce energy costs or looking for efficient systems that simplify installation, APOC offers a line of reflective coatings and primers and that provide flexible solutions. If you haven’t already joined their Contractor Pro Program, you can also receive rewards that give back long after you’ve completed the project. 

At its core, APOC specializes in complete roof restoration systems. From primers that create strong foundational adhesion to reflective topcoats that protect roofs from harsh weather and UV exposure, the company offers a professional-grade portfolio designed to support contractors in the field. This month’s featured products showcase some of APOC’s most popular coating technologies, each offering unique benefits depending on the roof type, climate and project needs. 

Silicone coatings 

Silicone coatings continue to grow in popularity because of their durability and ability to resist ponding water. APOC’s Armor Flex line creates a tough, flexible barrier that protects roofs from the elements while helping extend the life of the system. The bright white finish also delivers long-lasting reflectivity that can help lower building cooling costs over time. Featured products include: 

• APOC 585 Armor Flex 
• APOC 586 Armor Flex 
• APOC 587 Armor Flex 

Elastomeric coatings 

If you’re looking for versatility and ease of application, APOC’s Energy-Armor elastomeric coatings offer another high-performance option. These coatings are engineered to remain flexible while protecting roofing systems against weathering and UV exposure. Because they are water-based, they are easy to apply and simple to clean up at the end of the day. Featured products include: 

• APOC 247 Energy-Armor 
• APOC 248 Energy-Armor 
• APOC 252 Energy-Armor 
• APOC 258 Energy-Armor 

Aluminum coatings 

APOC also continues to offer aluminum roof coatings that remain a trusted option across many roofing substrates. Known for their reflective properties and reliable performance, these coatings help you deliver cost-effective restoration solutions for a variety of projects. Featured products include: 

• APOC 207 Silver Guard 
• APOC 211 Premium 
• APOC 212 Premium 
• APOC 400 Sunbrite 

Beyond the products themselves, the Contractor Pro Program lets you earn points on qualifying purchases, unlock exclusive promotions and access resources that support your business growth. This month, you have an opportunity to maximize the value of products you may already be using on restoration projects. 

If you’re interested in earning double points this month, contact your local APOC representative to learn more about qualifying reflective coatings and how to take full advantage of the Contractor Pro Program.

By Dani Sheehan. 

With the right repair product, you can turn unpredictable field conditions into dependable results. 

Any service department knows the call. A facility manager finds a leak after a storm. The roof is wet, the weather is shifting, and the customer needs a solution quickly. Some of the biggest delays around roof maintenance and repair are not from the repair itself, but from the limitations of the available products. Materials that only perform in dry conditions or have narrow application temperature windows. These limitations make it challenging to manage service calls, often leading to extra trips, longer downtime and tighter margins. 

APOC’s 581 Silicone Roof Patch is a repair solution specifically designed to address this challenge, giving you more flexibility in the field when conditions are less than ideal. 

The reality of maintenance work 

During maintenance calls, contractors are often dealing with: 

• Damp surfaces after overnight rain or morning dew 
• Unexpected temperature swings 
• Multiple roof penetrations and flashing details 
• A mix of substrates across one building 
• Active leaks that need immediate attention 

Waiting for the roof to dry or for temperatures to reach the perfect application range isn’t always practical. One of the standout advantages of APOC 581 Silicone Roof Patch is its ability to adhere in both wet and dry applications. This eliminates one of the biggest obstacles in roof repair. Instead of rescheduling after rain or waiting hours for a substrate to fully dry, you can complete repairs during the same visit. 

One product, multiple repairs 

581 Silicone Roof Patch can be used on common roofing details, including flashings, skylights, vents, curbs, HVAC units and more. It also offers strong adhesion to many common building materials, giving you a versatile repair product that can help reduce the number of specialty products you carry from job to job. 

With an application temperature range of 35°F to 110°F, this repair patch gives you a wider operating window throughout the year. Combined with its flexibility and resistance to ponding water, it’s a durable product that will withstand long-term exposure to the elements and keep you from returning to the same service call. 

Whether you’re preparing penetrations before a full coating project or responding to an urgent repair call after a storm, having a product that can bond across multiple substrates, perform in wet or dry conditions and stand up to extreme weather can make all the difference.