By Jesse Sanchez. 

Learn how the event delivered strong networking, education and business opportunities for roofing professionals. 

The Colorado Roofing Association (CRA) show reinforced its position as a cornerstone regional event, bringing together contractors, manufacturers and industry organizations for one of its largest gatherings to date. This year’s show was defined by record attendance, an expanded trade floor and a steady pace of meaningful connections that translated into real business opportunities. 

That growth was immediately evident to attendees. The Coffee Shops™ (TCS) Multimedia Producer Zane Deluccie described the event as the biggest CRA show yet, emphasizing the value of reconnecting with industry partners such as TRA Snow & Sun and National Women in Roofing (NWIR). Even outdoor exhibits drew attention, with Rocket Equipment’s Trash Rocket standing out despite temperatures dropping below 40 degrees. Throughout the event, Zane noted, “We met plenty of great contractors who were interested in what we stood to offer. Our floor team talked to a number of existing clients and our booth wrangled a series of leads.” 

The scale of the show also shaped the experience on the floor. TCS Podcast Producer Adam Cabrera said, “It turned out to be much larger than I expected going in. There were a ton of exhibitors and the show had great turn out.” With a large number of exhibitors spread across multiple warehouse spaces the layout created continuous foot traffic, giving the team opportunities to introduce TCS to new audiences while building interest among contractors who were previously unfamiliar with the platform. 

For TCS Multimedia Manager Megan Ellsworth, the event’s momentum was most visible in both participation and energy. “It was the biggest year attendance wise that I've been to with about 2000 people in attendance,” as Megan described an environment that remained active from start to finish where she conducted interviews with companies including FlashCo, Brava Roof Tile, TRA Snow & Sun, Owens Corning® and GAF, along with organizations such as Duro-Last® and Latinos En Roofing. Her conversation with Amparo from Latinos En Roofing, attending for the first time, highlighted the growing influence of the Colorado market. 

Megan also supported the NWIR Denver/Northern Colorado chapter booth, which saw steady traffic and new member signups throughout the event. Alongside well-attended educational sessions and upcoming programming, including a March 18 Lunch and Learn, the show reflected continued growth and opportunity across the Colorado roofing industry. 

Learn more about how the CRA show is driving industry growth through connections, education and new business opportunities!

Together, the systems reflect a broader shift in commercial roofing toward resilience, serviceability and integrated roof system design.

Duro-Last, a member of the Amrize family of brands and a leading manufacturer of custom-fabricated single-ply roofing systems, announced today the availability of VADA Vented Roof Systems and SWIF Rack Commercial Solar Racking through its national contractor network, expanding its portfolio with two performance-driven solutions designed to address evolving wind and solar demands.

Together, the systems reflect a broader shift in commercial roofing toward resilience, serviceability and integrated roof system design.

VADA Vented Roof Systems: Reframing wind resistance

The VADA Vented Roof System reframes how the industry approaches wind resistance. Instead of increasing field attachment to combat uplift, VADA uses a patented perimeter design engineered to help ensure maximum wind uplift resistance by neutralizing pressure differential and addressing the root cause of wind-related failure.

Available for Duro-Last PVC and Duro-Tech™ TPO installations, this high-performance approach is now available at national scale, expanding access to resilience-focused roofing design as wind risk and extreme weather events continue to increase.

SWIF Rack Commercial Solar Racking: Defining solar preferred roofing

In response to continued growth in rooftop solar, Duro-Last also announced an exclusive partnership with SWIF Rack, establishing a comprehensive solar preferred solution designed around real-world roofing challenges.

Traditional ballasted and low-profile racking systems can create access limitations, premature membrane wear and long-term service conflicts. Developed by a longtime Duro-Last contractor, SWIF Rack addresses these challenges by elevating solar arrays above the membrane using a Stanchion With Integrated Foot (SWIF) to attach the system through the roof assembly and directly into the building structure. This approach maintains unobstructed access to the roof while transferring photovoltaic loads away from the roof surface. The elevated design helps protect the roof assembly from compression and membrane degradation and supports the long-term performance expected from commercial roofing systems.

By pairing SWIF with custom-fabricated stack flashings and details, Duro-Last formalizes a more integrated relationship between roofing systems and solar arrays. The system allows maintenance, repair and even roof replacement without removing photovoltaic panels, shifting the focus from installation convenience to lifecycle performance.

“We are excited to expand the Duro-Last product offering with innovative, high-quality solutions that directly address the real challenges our contractors and building owners face,” said Darren Schulz, president of Duro-Last. “Both VADA Vented Roof Systems and SWIF Rack Commercial Solar Racking represent thoughtful engineering and practical innovation. By bringing these systems into our portfolio, we are strengthening our commitment to performance, resilience and long-term value for the commercial roofing industry.”

For more information about VADA Vented Roof Systems and SWIF Rack, visit duro-last.com.

About Duro-Last

Duro-Last is a leading manufacturer of custom-fabricated thermoplastic single-ply roofing systems based in Saginaw, Michigan, with eight manufacturing locations across the U.S. Known as the “World’s Best Roof®”, Duro-Last’s factory-controlled custom-fabrication can eliminate up to 85% of field seams, resulting in lower on-site labor costs and easier installation. Duro-Last’s roofing systems are sustainable and durable. More than 2 billion square feet of Duro-Last membrane has been installed throughout North America. Duro-Last is a brand of Amrize Building Envelope LLC. For more information on Duro-Last, call 800.248.0280 or visit duro-last.com.

About Amrize

Amrize (NYSE: AMRZ) is building North America, as the partner of choice for professional builders with advanced building solutions from foundation to rooftop. With over 1,000 sites and a highly efficient distribution network, we deliver for our customers in every U.S. state and Canadian province. Our 19,000 teammates uniquely serve every construction market from infrastructure, commercial and residential to new build, repair and refurbishment. Amrize achieved $11.8 billion in revenue in 2025 and is listed on the New York Stock Exchange and the SIX Swiss Exchange. We are ready to build your ambition. Learn more at amrize.com.

Additional product information

VADA® is a registered trademark of VADA LLC. SWIF Rack™ is a trademark of its respective owner. VADA Vented Roof Systems and SWIF Rack products are manufactured by their respective companies and are offered through Duro-Last. The VADA Vented Roof System is eligible for coverage under applicable Duro-Last warranty programs, while SWIF Rack is supported by its manufacturer warranty and is not considered roof overburden by Duro-Last when installed in accordance with Duro-Last requirements.

By Emma Peterson. 

Everything you need to know about the reimagined 2026 CRRC Annual Conference. 

Don't forget your boots and your hat as you plan your trip down to San Antonio, Texas for this year’s Cool Roof Rating Council (CRRC) conference! This three-day conference (June 16-18, 2026) is a new event taking the place of the CRRC Annual Meeting. With the rebrand, CRRC is aiming to continue to grow the event to include more professionals, participation and presentations all about cool surfaces.  

The schedule at a glance 

This year’s event, which is sponsored by industry-leading companies such as Duro-Last, GAF, Certainteed and the team here at RoofersCoffeeShop®, follows the theme of “Cool Connections.” As part of this theming, the CRRC team has introduced a new interactive breakout session during the conference that will “foster deeper conversations around the CRRC’s activities.” 

Everything will kick off on Tuesday, June 16 with the CRRC member meeting. As in past years, this meeting will “feature organizational updates, the Board election [and the] presentation of the Marty Hastings Award.”  

That evening, there will be a cocktail reception, complimentary to all ticket-holders, that is a great chance to network and have fun with your peers in the industry. The following day (June 17), the CRRC technical and education committees will meet. Closing the conference, Thursday (June 18), will host the CRRC Board of Directors meeting.  

Additionally, this year’s conference will feature three incredible guest speakers, Dr. Larry Kalkstein (president of Applied Climatologists), Jake Medley (executive director of the Louisville, Kentucky mayor’s office of sustainability) and Tim Hebrink (a corporate scientist for 3M Corporate Research Process Lab).  

Registration and other logistics 

The show will be hosted at the Thompson San Antonio Riverwalk! This hotel is located just over a mile from San Antonio’s La Villita Historic Arts Village and just 12 miles from the San Antonio International airport.  

Registration for this year’s conference is currently open for both CRRC members and nonmembers. Rates through May 18, 2026 for members are $449 and for nonmembers $599 (plus service fees). From May 19 until registration closes on June 8, a late registration fee will apply. 

There are also still options to sponsor the event (open until March 31, 2026). This is a great opportunity to show support for CRRC’s mission and help the entire construction industry move towards a more sustainable, cooler future!  

Learn more and get your tickets today!

This appointment underscores Duro-Last’s commitment to strengthening commercial leadership and aligning its full portfolio of brands to deliver innovative, high-performing solutions.

Duro-Last, a member of the Amrize family of brands and a leading manufacturer of custom-fabricated single-ply roofing systems, has appointed Greg Hudson as vice president of commercial excellence, strengthening leadership across its commercial operations and reinforcing the brand’s commitment to sustainable growth.

In this role, Hudson will lead commercial strategy and market initiatives across all Duro-Last brands: EXCEPTIONAL® Metals, Protect-All® Flooring, Plastatech® and TIP-TOP® Screw Manufacturing. He will focus on improving coordination, enhancing customer experience and expanding opportunities in strategic markets, helping contractors and customers access more integrated, high-performing solutions.

Hudson brings more than 20 years of experience in the building design and construction industry, most recently serving in senior commercial leadership roles at Georgia-Pacific Gypsum. There, he led growth initiatives, strengthened market connections and collaborated with architects, contractors, consultants and industry organizations to deliver value-driven solutions.

“Greg combines deep industry knowledge with a collaborative approach that aligns perfectly with our culture,” said Darren Schulz, president of Duro-Last. “His leadership will strengthen our contractor relationships, drive alignment across all Duro-Last brands and support our long-term growth strategy while advancing our continued commitment to innovation in commercial roofing solutions.”

“I am honored to join Duro-Last, a company recognized for its contractor-first approach and commitment to quality,” Hudson said. “I look forward to working with the team to strengthen market execution, support our partners and deliver solutions that make a meaningful difference for customers and the industry.”

This appointment underscores Duro-Last’s commitment to strengthening commercial leadership and aligning its full portfolio of brands to deliver innovative, high-performing solutions. With a continued focus on contractor partnerships and market-driven strategies, the company is positioned to advance efficiency, durability and long-term value for its customers and the commercial roofing industry.

About Duro-Last

Duro-Last is a leading manufacturer of custom-fabricated thermoplastic single-ply roofing systems based in Saginaw, Michigan, with eight manufacturing locations across the U.S. Known as the “World’s Best Roof®”, Duro-Last’s factory-controlled custom-fabrication can eliminate up to 85% of field seams, resulting in lower on-site labor costs and easier installation. Duro-Last’s roofing systems are sustainable and durable. More than 2 billion square feet of Duro-Last membrane has been installed throughout North America. Duro-Last is a brand of Amrize Building Envelope LLC. For more information on Duro-Last, call 800.248.0280 or visit duro-last.com.

About Amrize

Amrize (NYSE: AMRZ) is building North America, as the partner of choice for professional builders with advanced branded solutions from foundation to rooftop. With more than 1,000 sites and a highly efficient distribution network, we deliver for our customers in every U.S. state and Canadian province. Our 19,000 teammates uniquely serve every construction market from infrastructure, commercial and residential to new build, repair and refurbishment. Amrize achieved $11.7 billion in revenue in 2024 and is listed on the New York Stock Exchange and the SIX Swiss Exchange. We are ready to build your ambition.

By International Roofing Expo (IRE).

Congratulations to all of the 2026 IPSA winners – Their innovations are set to transform and shape the future of our industry!

The votes are in, and the future of roofing has been decided! Meet the winners of the 2026 International Roofing Expo® Innovative Product Showcase and Awards Program (IPSA) – the game-changing innovations that are officially taking our industry to new heights.

After an incredible response from roofing professionals who cast their votes both online and on the show floor in Las Vegas, these groundbreaking solutions have risen to the top, proving they're not just products – they're the tools that will reshape how we work and drive our businesses forward. From cutting-edge materials to revolutionary tools and services, these winners represent the very best of what's possible when our industry comes together to celebrate innovation.

The People’s Choice

People’s Choice is determined by the industry, roofing professionals casted their votes both online and onsite at IRE 2026, early January through February 5th. Here are this year's winners: 

• Business, technology software and services: VILPE Sense Leak Detectors by VILPE Oy
• Coatings, caulks and sealants: FiberSeal Base by Fluid Applied Roofing
• Gutters and roof drains: Sasquatch Structural Gutter Protection System by E-Z Gutter Guard
• Roofing products: Elevate Max PVC Single-Ply Roofing Membrane by Elevate
• Safety and fall protection: LifeGrab Upper and Lower Ladder Stabilizers by On Top Safety
• Siding and insulation: ThermaThin™ 7 by Carlisle Syntec Systems
• Solar panels and products: KAST Connect by KAST
• Tools, equipment and machinery: Burro Volt by Donkey Forklifts
• Water proofing, flashing, vapor barriers, underlayments and insulation: AeroNet by Benjamin Obdyke

The Experts’ Choice

The Experts’ Choice award winners were selected by industry experts. The winners stood out from the competition in their ability to boost performance, drive sales, enhance customer satisfaction, improve worker safety or establish a new industry standard in the field. 

• Seal Bond® FlexCurb™ Universal Curb Kit by Seal Bond
• Duro-Last PVC to TPO Tie-In by Duro-Last
• LifeGrab 360° Roof Bracket and LifeGrab Elevated Roof Bracket by On Top Safety
• ThermaThin™ 7 by Carlisle Syntec Systems
• SOPREMA MINI-MACADEN® by SOPREMA
• AeroNet by Benjamin Obdyke

Learn more about these incredible products!

The awards program is an industry recognition program that celebrates the most cutting-edge solutions that are available in the roofing and exteriors sector.

Informa Markets, The International Roofing Expo® (IRE), announced the winners of their annual Innovative Product Showcase and Awards Program for People’s Choice and Experts’ Choice. The awards program, powered by the International Roofing Expo, is an industry recognition program that celebrates the most cutting-edge solutions that are available in the roofing and exteriors sector.

The Innovative Product Showcase and Awards Program entries were on display at the International Roofing Expo 2026, January 20-22 in Las Vegas. Attendees viewed the products and services in the showcase area and cast votes for the People’s Choice Award across eight categories. The People’s Choice Award is presented to one winner in each program category. Voting opened in early January and ended on February 5.

“Our warmest thanks to all companies that brought their innovations to the 2026 IRE Innovative Product Showcase and Awards program this year, and to all who voted to recognize industry excellence,” Rich Russo, show director for the International Roofing Expo. “Spotlighting the products and services that are redefining possibilities in our market is fundamental to our collective progress. Congratulations to our remarkable 2026 award winners for setting new standards of innovation!”

The People’s Choice winners:

• Business & technology software & services: VILPE Sense Leak Detectors by VILPE Oy
• Coatings, caulks and sealants: FiberSeal Base by Fluid Applied Roofing
• Gutters and roof drains: Sasquatch Structural Gutter Protection System by E-Z Gutter Guard
• Roofing products: Elevate Max PVC Single-Ply Roofing Membrane by Elevate
• Safety & fall protection: LifeGrab Upper and Lower Ladder Stabilizers by On Top Safety
• Siding & insulation: ThermaThin™ 7 by Carlisle Syntec Systems
• Solar panels & products: KAST Connect by KAST
• Tools, equipment and machinery: Burro Volt by Donkey Forklifts
• Water proofing, flashing, vapor barriers, underlayments and insulation: AeroNet by Benjamin Obdyke

The Experts’ Choice award winners were selected by industry experts. The winners stood out from the competition in their ability to boost performance, drive sales, enhance customer satisfaction, improve worker safety or establish a new standard in the field.

The Experts’ Choice winners:

• Seal Bond® FlexCurb™ Universal Curb Kit by Seal Bond
• Duro-Last PVC to TPO Tie-In by Duro-Last
• LifeGrab 360° Roof Bracket and LifeGrab Elevated Roof Bracket by On Top Safety
• ThermaThin™ 7 by Carlisle Syntec Systems
• SOPREMA MINI-MACADEN® by SOPREMA
• AeroNet by Benjamin Obdyke

The Experts’ Choice honorees received exceptional feedback from judges:

Judges praised the LifeGrab 360 Roof Bracket as “an ingenious solution to keep roofers and rooftop laborers safely tied-off while providing complete mobility and minimizing disconnection from the tie-off point.” This innovative product is redefining safety standards for roofing professionals, ensuring both security and efficiency on the job.

The AeroNet product was commended for its ability to “provide clear-field drainage below steep-slope roof coverings where traditional installations might incur impediments to roof assembly drainage below the roof covering.” This solution addresses a critical need for effective drainage in challenging roofing scenarios, offering a reliable and practical approach to improving roof performance.

To learn more about the 2026 Innovative Product Showcase and Awards Program, please visit www.theroofingexpo.com.

About International Roofing Expo

The International Roofing Expo® is the premier event for both the commercial and residential roofing and exterior construction industries. The IRE brings the professional community together to help them stay current on trending knowledge and to see the largest selection of products and services. The event helps professionals improve their business through education, exhibitions and networking. The International Roofing Expo is owned and operated by Informa Markets. The official show sponsor is NRCA and the official show publication is Roofing Contractor. For more information, please visit www.theroofingexpo.com.

Follow International Roofing Expo on social at Facebook, Instagram, LinkedIn and Twitter to stay in touch for the most up to date information on the 2027 expo.

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

By Jenny Yu.  

The 2026 SPRI Annual Conference’s education sessions are primed to help members focus on what matters most in 2026. 

It’s conference and expo season, and just around the corner is the Single Ply Roofing Industry’s (SPRI) 44th annual conference! The 2026 SPRI Annual Conference and Business Meeting takes place February 13-15, 2026, at the Loews Ventana Canyon Resort in Tucson, Arizona, and is sure to provide invaluable information for attendees to thrive in the year ahead. 

The 44th SPRI Annual Conference and Business Meeting’s theme is “Accomplish more with less stress.” Members will engage in educational sessions, explore the newest solutions and develop key connections with one another. Designed to promote innovation and share expertise, the conference is a must for leaders looking to make significant leaps for their business this year.  

Below is an outline of the educational sessions that are sure to prepare you for a successful 2026. 

Keynote address - Control your attention, control your life: Practical strategies for focus, freedom and fulfillment  

• Speaker: Maura Thomas 
• When: Saturday, February 14, 9:00-10:00 a.m. 
• What to expect: Attendees will learn from the attention management expert about how to eliminate the hidden drains on attention, reduce metal overload and use proven strategies to stay focused in a world designed to distract.  

Session 1 - An industry update 

• Speaker: McKay Daniels, CEO of National Roofing Contractors Association (NRCA) 
• When: Saturday, February 14, 10:15-11:15 a.m. 
• What to expect: An insightful exploration of the current state and future trajectory of the roofing industry, including the latest trends, challenges and innovations that are impacting roofing contractors. 

Session 2 - The view from Washington, D.C. 

• Speaker: Duane L. Musser, vice president of government relations in Washington, D.C., NRCA 
• When: Sunday, February 15, 9:00-10:00 a.m. 
• What to expect: Learn what to expect from the 119th Congress and current administration, including the latest on federal agencies, tariffs, trade actions, tax charges, workforce-related policies, federal procurement shifts and other regulatory and funding moves. 

Session 3 - Construction outlook: What’s in the mix for ‘26? 

• Speaker: Ken Simonson, chief economist of the Associated General Contractors of America (AGC) 
• When: Sunday, February 15, 10:00-11:00 a.m. 
• What to expect: Explore the results from AGC’s 2026 Outlook Survey and Ken’s insights into the economy’s impact on the construction industry. Topics that will be addressed include immigration enforcement, tariffs, federal funding, regulations and more. 

SPRI is welcoming sponsors for the conference, with some levels providing free registration to conference activities. Sponsors include Anchor Products (speaker sponsor); Duro-Last®, IKO Industries and ATAS International, Inc. (silver sponsors); Carlisle Construction Materials,  H.B. Fuller and Sika Roofing & Waterproofing (gold sponsors); and Amrize (platinum sponsor). 

Register for the SPRI 2026 Conference and Business Meeting and learn more about what the weekend has in store!

Many contractors were also celebrated for their outstanding work and accomplishments throughout 2025.

Duro-Last’s annual National Sales Seminar, held January 18 through 20 at Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, welcomed more than 2,000 guests representing more than 300 authorized Duro-Last roofing contractor companies. The highly anticipated event was packed with educational sessions, networking, company news and product announcements. Many contractors were also celebrated for their outstanding work and accomplishments throughout 2025.

“The energy surrounding the National Sales Seminar is always something special,” said Duro-Last president Darren Schulz. “This year’s event in Nashville gave us the perfect setting to celebrate the World’s Best Roofers and share a look at the exciting innovations our teams are bringing to the industry in 2026. The spirit of creativity across Duro-Last continues to grow, and it was powerful to see contractors respond to the forward-thinking solutions that will help advance commercial roofing in the years ahead.”

Duro-Last’s 2025 Contractor of the Year was awarded to Parsons Commercial Roofing from Waco, Texas. Parsons Commercial Roofing earned the Contractor of the Year distinction for its exceptional work, attention to detail, customer service and outstanding sales throughout 2025. Parsons Commercial Roofing, an authorized Duro-Last contractor for more than 25 years, also earned the distinction of a Duro-Last Platinum contractor for its quality workmanship.

Additionally, Duro-Last Project Awards were recognized. Award winners and categories included:

• Project of the Year Award
  • Recognizing the project which best utilizes all aspects of a Duro-Last Roofing System and demonstrates a dedication to outstanding workmanship, best practices, innovation and customer service.
  • Contractor: Damschroder Roofing of Fremont, Ohio
  • Project: Minerva Middle School — Minerva, Ohio
• Custom-Fabrication Award
  • Recognizing the project which best utilizes Duro-Last’s custom-fabricated membrane and accessories throughout the roofing system.
  • Contractor: Lighty Roofing and Construction of Edmond, Oklahoma
  • Project: Greentech Center — Anadarko, Oklahoma
• Edge-to-Edge & Deck-to-Sky™ Award
  • Recognizing the project which best utilizes Duro-Last products for the entire roofing system — from Edge-to-Edge & Deck-to-Sky.
  • Contractor: Quality Exteriors of Murfreesboro, Tennessee
  • Project: Modera SoBro — Nashville, Tennessee
• Metal Roofing Award
  • Recognizing the project which best utilizes EXCEPTIONAL® Metals’ metal roofing and wall panels.
  • Contractor: Billmans Cool Roofing Co. of Lodi, California
  • Project: USCG Bauer Building 544 — Petaluma, California
• Sustainability Award
  • Recognizing the project which best utilizes Duro-Last products or services to reduce the environmental impact of the building.
  • Contractor: Four Seasons Energy Efficient Roofing of Shoreview, Minnesota
  • Project: Merrick Inc. — Vadnais Heights, Minnesota
• Specialty Membrane Award
  • Recognizing the project which best utilizes Duro-Last roll good products.
  • Contractor: Springfield Roofing of Kingsley, Michigan
  • Project: Community Center — Northern Michigan

For more information on the projects recognized during the Duro-Last National Sales Seminar, visit the Duro-Last YouTube page at youtube.com/DuroLastRoofing to view the award videos.

Networking, education and entertainment

Education and networking took center stage at the seminar, with breakout sessions covering topics such as next-level installation tips and tricks designed to enhance and revolutionize Duro-Last Roofing System installations, digital marketing tools and AI resources, mastering metal system sales with Duro-Last’s comprehensive lineup of premium panels and edge details, competitive sales techniques and a behind-the-scenes look at the exciting innovations coming from Duro-Last in 2026. Attendees also had time to unwind, dressing up for the annual Awards Gala where top contractors were honored for their 2025 achievements. Seminar wrapped up with a once-in-a-lifetime private concert from award-winning country artist Lee Brice at The Pinnacle in the heart of Nashville’s entertainment district.

“It’s an honor to learn, grow and celebrate alongside Duro-Last contractors at Seminar,” Schulz said. “Starting the year with the World’s Best Roofers reminds us what is possible when talent, passion and innovation come together. Their work inspires every team across our organization as we build toward the future.”

About Duro-Last

Duro-Last is a leading manufacturer of custom-fabricated thermoplastic single-ply roofing systems based in Saginaw, Michigan, with eight manufacturing locations across the U.S. Known as the “World’s Best Roof®”, Duro-Last’s factory-controlled custom-fabrication can eliminate up to 85% of field seams, resulting in lower on-site labor costs and easier installation. Duro-Last’s roofing systems are sustainable and durable. More than 2 billion square feet of Duro-Last membrane has been installed throughout North America. Duro-Last is a brand of Amrize Building Envelope LLC. For more information on Duro-Last, call 800.248.0280 or visit duro-last.com 

About Amrize

Amrize (NYSE: AMRZ) is building North America, as the partner of choice for professional builders with advanced branded solutions from foundation to rooftop. With more than 1,000 sites and a highly efficient distribution network, we deliver for our customers in every U.S. state and Canadian province. Our 19,000 teammates uniquely serve every construction market from infrastructure, commercial and residential to new build, repair and refurbishment. Amrize achieved $11.7 billion in revenue in 2024 and is listed on the New York Stock Exchange and the SIX Swiss Exchange. We are ready to build your ambition.

By Elevate. 

Find solutions for all parts of the building envelope at the IRE 2026 Amrize booths.

Amrize offers one of the most comprehensive building envelope portfolios in North America, bringing together solutions that span concrete and building materials through advanced roofing, insulation, waterproofing and wall systems.

Foundation to rooftop solutions on display include:

• High-performance roofing systems from Elevate, including  the new and innovative MAX PVC 
• Waterproofing and coatings solutions from Gaco
• Commercial roofing systems and contractor pathways from GenFlex
• Sustainable, high-performance residential roofing from Malarkey
• Custom-fabricated commercial roofing systems from Duro-Last

Guided International Roofing Expo (IRE) booth walkthroughs are available - just let us know what you’re interested in so we can ensure the proper representatives are available for you. 

New product highlights and live demonstrations

Brand representatives will be available to walk through key product areas, with emphasis on the following highlights:

Elevate: MAX PVC

Engineered for maximum durability and resilience in demanding environments, the new MAX PVC is a top choice for data centers, airports and manufacturing facilities. A MAX PVC system for data center applications will be featured in the Innovative Product Showcase and Awards area, and live puncture resistance testing will take place in the booth as part of Elevate’s product demonstration programming.

Elevate: In-booth product demonstrations

A dedicated demo stage within the Elevate booth footprint will host live demonstrations in English and Spanish throughout the show. Sessions include MAX PVC puncture resistance testing, Twin Jet Y spatter application, self-adhered systems, fleece recover solutions, metal retrofit systems and more. Please let us know if you’d like to see the specific schedule. 

Gaco: Waterproofing and coatings

Gaco will showcase its unified portfolio of silicone, urethane and acrylic systems, along with metal roof repair and waterproofing solutions. Reps can also explain Gaco’s licensed applicator program and contractor incentives that support consistent installation quality and system performance.

Additional product walkthroughs across the Amrize Building Envelope portfolio are available upon request.

Educational sessions and exhibitor presentations

Amrize Building Envelope and brand spokespeople will be leading several conference sessions and exhibitor presentations, offering high-level perspective and practical, jobsite-focused education. Please let us know if you’re interested in any of the following, and we’ll be happy to share the locations of the presentations. 

IRE conference presentations

• Beyond the Roof: Building Envelope Integration for Growth
  Tuesday, January 20 | 8:15–9:15 a.m. PT
  Presenters: Rachel Garcia and Stephanie Gssime
• Entendiendo el PVC: No escatime en la malla | Más malla, menos falla (Spanish-language session
  Wednesday, January 21 | 8:30–9:30 a.m. PT
  Presenter: Alan Diaz
• Best Practices in Commercial Roofing: Solutions for Common and Unique Applications
  Wednesday, January 21 | 9:45–10:45 a.m. PST
  Presenters: Jacqueline LaDuke and Charles Allen

IRE exhibitor presentation sessions

• EPDM: Low Slope Roofing Solutions for Solving Real World Challenges
  Wednesday, January 21 | 12:30–1:15 p.m. PT
  Presenter: Matt Michalski
• Reducing Roofing Labor with Innovative Products and Systems
  Wednesday, January 21 | 2:30–3:15 p.m. PT
  Presenters: Christian Hartwig and Chris Meyer 

By Emma Peterson. 

A candid conversation about how family, mentorship and hard work forges lasting careers in the roofing industry. 

In a new episode of Stories from the Roof sponsored by Duro-Last, Megan Ellsworth got the chance to talk with Bill Wourms, Tony Wourms and Brian Lybarger of Technical Roofing and Bryan Gottron of Engineered Systems about their paths and experiences in the roofing industry.  

Bill and Tony Wourms 

Bill and Tony, as the last names might imply, are related. Bill founded Technical Roofing in 2006 and brought Tony, his son, into the fold around 2009. But even before the founding of Technical Roofing, Bill has been around roofing. He shared about his path into the industry, saying, “I was in a different line of business and when I happened to get out of that, I had a friend with a roofing company. I got in contact with him and he took me on as a young guy.” 

As an installer at that company, Bill went straight onto the roof as an installer. He talked about the process of learning, sharing, “I got taught by surrounding coworkers. From there, I started rising through positions like service tech and supervisor. Eventually, I found my way to starting Technical.” 

For Tony, it was his dad’s work with Technical Roofing that led him into the industry. He explained, “He tried for a couple years to get me in here. Then when I was in college, I just decided one day, ‘All right, we'll go try it. I'll quit my seven to three job and decide to work five to nine instead.’” Now, 16 years later, he’s the operations manager at Technical.  

Looking back at his journey, Tony wouldn’t change it. He shared a bit about what makes him so passionate about the work Technical does, saying, “It's about the clients and our people. We take care of and motivate our people. In turn they create a good culture and extend that to our customers, really building a community.”  

Bryan Gottron 

The family element of Bill and Tony’s stories is something that resonates deeply with Bryan G. His introduction to the industry came from his father and older brothers, who were some of the first independent representatives for Duro-Last back in the 1980s. He shared a bit about that, saying, “I'm quite a bit younger than my older brothers and was going to college to be a civil engineer. And in the 11th hour before I selected an engineering job, my brother twisted my arm and talked me out of going down that road and into giving a shot at helping him in the roofing rep business.”  

Now, 29 years later, Bryan has built his career in roofing. It wasn’t the path he expected for himself, but he couldn’t be happier getting to work with companies like Technical day-in and day-out. He shared, “I just have the utmost respect for contractors who are able to do this very, very difficult job, like the team at Technical. They’re literally protecting people and homes every day. It’s a noble profession and I’m honored to get to work with them as a sales rep.”  

Brian Lybarger 

As for Brian L., he’s the newest to roofing. He is the marketing manager for Technical and, at the time of recording, had been in that role for about six months. Like the others on the panel, Brian L. was never planning to go into the roofing industry. He explained, “I was at a previous employer at the time that fell through and I had known about Tony and Bill from some networking events. They were looking to build a marketing department to increase their business. We sat down together, had a conversation and now I'm working with this awesome crew.” 

But just because he wasn’t expecting to wind up in roofing doesn’t mean that he’s not passionate about it now. He shared, “It’s amazing, being a part of the team that is called and trusted to protect someone’s home and family.” 

Listen to the rest of the podcast to hear more from these men about their journeys in the roofing industry.