The board supports the RT3 mission and leads the organization in its efforts to educate and advance technology in the roofing industry. 

Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, announced Brad Strawbridge, founder & CEO of Capital City Roofing and co-founder and CEO of BuilderLync as its newest board member.

“The roofing industry is at a technology inflection point, and most contractors are still watching from the sideline. RT3 is the room where that gets changed,” said Strawbridge. “As a new board member, I am excited to help shape the next three years of contractor technology, not just sit in on the conversations about it.

Karen Edwards, RT3 executive director, commented, “Brad is bringing his passion for technology and love of the industry to the organization. We are excited to have him be part of our leadership team.”

Other board members continuing their service include:

• Wendy Marvin, Matrix Roofing & Home Solutions, president
• John Kenney, Cotney Consulting Group, treasurer
• Jon Gardner, Owens Corning, board member
• Rich Carroll, Carroll Consulting Group, board member
• Jeremy Dickmann, Apollo Primm Commercial Roofing, board member 

RT3 also extends its gratitude to Thomas Basch, Infinity Home Services, for his commitment to the organization during his term on the board.

Follow RT3 on social media for continuing updates and listen to the RT3 podcast on your favorite listening platform.

About Roofing Technology Think Tank (RT3)

Roofing Technology Think Tank (RT3) strives to find innovative technology solutions to be used within the roofing industry. RT3 provides insights from progressive thought leaders both inside and outside the roofing industry along with practical resources for implementing potential solutions successfully. The organization will encourage and enable contractors to embrace technology as they seek to grow their businesses. With a commitment to disseminate technology advancement information, RT3 will help build the professionalism and appeal of the roofing industry. Learn more at www.rt3thinktank.com.

By Jesse Sanchez. 

The Ascent Series 2026 brings one-day growth events to Dallas, Atlanta and Tampa for contractors using JobNimbus. 

Contractors looking to sharpen their operations and build stronger growth strategies will have three opportunities this June to connect with JobNimbus experts, industry partners and peers at the Ascent Series 2026. These one-day-only events are designed for contractors already building their businesses on JobNimbus and looking for practical ways to improve performance. Each stop will focus on the full workflow from being found by customers to winning work and getting paid, with sessions built around strategies contractors can use right away. 

The Ascent Series 2026 will be held in Dallas on June 12, Atlanta on June 17 and Tampa on June 19. Each event runs from 10 a.m. to 5 p.m. local time, with registration and networking beginning at 9:30 a.m. Tickets are $69 per person and cover event sessions, lunch and swag. 

The agenda for each event includes “The Elite Workflow: From First Click to Final Payment,” a contractor panel on how top contractors win more jobs, a session on “Speed to Lead,” a look at what is new and next from JobNimbus and a roofer spotlight focused on scaling. The day will close with key takeaways followed by a happy hour sponsored by Owens Corning®. 

Speakers include Danny Kerr, co-founder of Breakthrough Academy; Heath Hicks, co-owner of The Catch-All; Rob Soper, business development lead at Eagleview; Nick Pagnani, director of professional services; Justin Visitacion, founder of Ember Roofing; Eddie Whalen, product manager for Marketing Hub; Mitch Woodward, enterprise accounts sales; Dave Banas of Owens Corning; and Justin O’Neil, founder of FairClaims Roofing. 

Attendees will also have a chance to win a Catch-All gutter protection system at each Ascent stop. The giveaway, valued at $5,000, will be awarded to one winner in each city during the event. 

Event sponsors include Owens Corning, ABC Supply, QXO and The Catch-All. 

Learn more about the Ascent Series 2026 and reserve your seat.

By Emma Peterson. 

A look at the Oregon National Women in Roofing Council’s recent calendar. 

Recently, the Oregon Council of National Women in Roofing (NWIR) sent out a snapshot of their recent and upcoming events – and they are certainly keeping busy!  

On April 21, they hosted their 2026 annual member drive, which was a resounding success. The theme of the event was luau and attendees enjoyed a fun, festive afternoon full of prizes and new connections. It was an especially good evening for Tracie Reyes with Superior Roofing, who won the event’s grand raffle prize — a $1,500 Hawaiian Airlines gift card! Overall, it was a great way for the Oregon Council to kick off the spring and get ready for what’s coming in the rest of the year as they continue to build their community.  

Then on May 12, 2026, the Oregon Council worked with SRS Distribution to give their NWIR members a special opportunity – a Hands-On James Hardie training at SRS Distribution Inc. in Clackamas! Trainers at this event walked through everything from siding best practices and installation tips to industry insights and more!  

And just three days after that event, on May 15, 2026, the council was tabling at the Oregon Tradeswomen Career Fair! This event is about introducing women to the apprenticeship and trade opportunities and saw thousands of students, jobseekers and employers come together to network and connect.  

And looking forward, they’re not slowing down! The next big event on the Oregon Council’s calendar is a community service project on June 9, 2026. Held in conjunction with National Roofing Week, this event is the free reroof for a family in Portland, Oregon. The entire project is made possible by donations from NWIR members and industry companies, like Malarkey Roofing Products, Owens Corning, Bliss Roofing, ABC Supply and SRS Distribution. If you want to get involved, there’s still time. You can sign up to donate to the project or send questions to stephaniebaird@comcast.net. 

Asphalt roofing facilities across North America recognized for workplace safety.

The Asphalt Roofing Manufacturers Association (ARMA) has completed its annual Accident Prevention Contest and is proud to recognize 82 asphalt roofing manufacturing facilities for their workplace safety, specifically low incident rates among workers.

Facilities that entered the 2025 Accident Prevention Contest were judged based on ARMA criteria derived from the standards set by the U.S. Occupational Safety and Health Administration (OSHA). This information is gathered through quarterly safety data reports from the past calendar year.

“We are proud of the commitment that ARMA members have to a safe work environment for all employees,” said ARMA’s executive vice president Reed Hitchcock. “These facilities continue to maintain high standards in plant health and safety.”

Every year, ARMA’s manufacturer members are invited to participate in the Accident Prevention Contest by submitting data from their entire company, a specific division or an individual plant or mill in North America. Winners are honored in four different categories with a “perfect” score, meaning that zero safety incidents were recorded.

President’s Award: Recognizing the plant in each contest category with the best score over a two-year period.

• Group A: GAF (Shingle) – Shafter, California – 5 stars
• Group B: Atlas Roofing Corporation – Daingerfield, Texas – 3 stars
• Group C: Amrize – Beech Grove, Indiana – 1 star
• Group D: SOPREMA – Chilliwack, British Columbia – 1 star

Award of Excellence: Recognizing plants with three consecutive years of a “perfect” score (that are not recipients of the President’s Award).

• Owens Corning – Compton, California
• Owens Corning (Asphalt) – Denver, Colorado
• Owens Corning (Asphalt) – Kearny, New Jersey
• Owens Corning (Asphalt) – Linnton, Oregon
• Owens Corning (Asphalt) – Medina, Ohio
• Owens Corning (Asphalt) – Memphis, Tennessee
• Owens Corning (Asphalt) – Minneapolis, Minnesota
• Owens Corning (Asphalt) – Oklahoma City, Oklahoma
• TAMKO Building Products – Ennis, Texas
• TAMKO Building Products – Green Cove Springs, Florida
• Tarco Roofing – North Little Rock, Arkansas

Perfect Employee Safety Certificate: Recognizing plants with a “perfect” score for the reporting year.

• Atlas Roofing Corporation – Clinton, Iowa
• Building Products of Canada – LaSalle, Quebec, Canada
• CertainTeed – Jonesburg, Missouri
• GAF – Ennis, Texas (Shingle)
• GAF – Fontana, California
• Johns Manville – Plattsburgh, New York
• Johns Manville – South Gate, California
• Malarkey Roofing Products – Oklahoma City, Oklahoma
• Owens Corning – Compton, California
• Owens Corning (Asphalt) – Compton, California
• Owens Corning (Asphalt) – Denver, Colorado
• Owens Corning (Asphalt) – Irving, Texas
• Owens Corning (Asphalt) – Kearny, New Jersey
• Owens Corning (Asphalt) – Linnton, Oregon
• Owens Corning (Asphalt) – Medina, Ohio
• Owens Corning (Asphalt) – Memphis, Tennessee
• Owens Corning (Asphalt) – Minneapolis, Minnesota
• Owens Corning (Asphalt) – Oklahoma City, Oklahoma
• Polyglass USA – Phoenix, Arizona
• Polyglass USA – Waco, Texas
• SOPREMA – Walsworth, Ohio
• TAMKO Building Products – Ennis, Texas
• TAMKO Building Products – Green Cove Springs, Florida
• TAMKO Building Products – Phillipsburg, Kansas
• Tarco Roofing – North Little Rock, Arkansas

Certificate of Safety Improvement: Recognizing plants that demonstrated an improvement of at least 25% over their previous year’s performance.

• Atlas Roofing Corporation – Meridian, Mississippi
• Building Products of Canada – Edmonton, Alberta, Canada
• Building Products of Canada – LaSalle, Quebec, Canada
• CertainTeed – Fremont, California
• CertainTeed – Jonesburg, Missouri
• CertainTeed – Little Rock, Arkansas
• CertainTeed – Norwood, Massachusetts
• CertainTeed – Oxford, North Carolina
• GAF – Baltimore, Maryland
• GAF – Dallas, Texas
• GAF – Ennis, Texas (Shingle)
• GAF – Michigan City, Indiana
• GAF – Mt. Vernon, Indiana
• GAF – Savannah, Georgia
• GAF – Tuscaloosa, Alabama
• Johns Manville – Plattsburgh, New York
• Johns Manville – South Gate, California
•  IKO Midwest – Kankakee, Illinois
•  IKO Pacific – Sumas, Washington
• IKO Southeast – Sylacauga, Alabama
• IKO Southwest – Hillsboro, Texas
• Malarkey Roofing Products – Oklahoma City, Oklahoma
• Malarkey Roofing Products – Portland, Oregon
•  Malarkey Roofing Products – Southgate, California
• Owens Corning – Atlanta, Georgia
• Owens Corning – Brentwood, New Hampshire
• Owens Corning – Denver, Colorado
•  Owens Corning – Houston, Texas
• Owens Corning – Memphis, Tennessee
• Owens Corning – Minneapolis, Minnesota
• Owens Corning (Asphalt) – Compton, California
• Owens Corning (Asphalt) – Irving, Texas
• Polyglass USA – Fernley, Nevada
• Polyglass USA – Waco, Texas
• SOPREMA – Gulfport, Mississippi
• SOPREMA – Wadsworth, Ohio
• TAMKO Building Products – Columbus, Kansas
• TAMKO Building Products – Frederick, Maryland
• TAMKO Building Products – Joplin, Missouri – High
• TAMKO Building Products – Knoxville, Tennessee
• TAMKO Building Products – Phillipsburg, Kansas
• TAMKO Building Products – Tuscaloosa, Alabama

ARMA extends congratulations to all of this year’s award recipients.

About ARMA

The Asphalt Roofing Manufacturers Association (ARMA) is a trade association representing North America’s asphalt roofing manufacturing companies and their raw material suppliers. The association includes the majority of North American manufacturers of asphalt shingles and asphalt low slope roof membrane systems. Committed to advances in the asphalt roofing industry, ARMA is proud of the role it plays in promoting asphalt roofing to those in the building industry and to the public.

By Emma Peterson. 

You can turn material and product orders into custom tees, high-visibility shirts, hoodies and more for your crew. 

QXO is helping gear up your crew with this promotion! Between May 4, 2026, and July 2, 2026, you can earn gear with every U.S. purchase of CertainTeed, GAF, IKO Industries, Owens Corning, TRI-BUILT, VELUX and Westlake Royal Roofing Solutions products shipped and invoiced during the promotional period. How does it work?  

1. Register to start: Make sure you are registered for this promotion! Registration is available on the QXO website: www.go.qxo.com/swag2026 
2. Buy more, earn more: Buy your products from the sponsoring brands (listed above and start earning!  
3. Redeem at the end: At the end of the promotion, QXO will send out instructions on how to redeem your prizes! You will be asked to upload your logo in order to make your custom gear. Your information is secure and will never be shared. 

There are four tiers of prizes in this promotion based on how much you spend. For those that spend $20,000, you can get up to $400 in gear. For $30,000 the prize is $600 and for $40,000 it’s $800. The highest tier is $1,000 of gear, which requires qualifying product purchases of $50,000 or more. 

Reward your team for getting it done with custom tees, high-vis shirts, hoodies and more swag with QXO’s Gear Up Your Crew promotion.

By Emma Peterson. 

Exploring the three pillars that guide the Owens Corning brand. 

Recently, our team had the chance to talk to Jessica Greer, the brand strategy leader for Owens Corning’s roof division. In our discussion, she dove into what Owens Corning’s adage, more than just a roof, means in practice. Specifically, she walked us through the three pillars – expertise, color and performance – that support that adage.  

When it comes to expertise, that pillar is really about how Owens Corning goes beyond just producing roofing products; they work to support contractors. Jessica explained, “We strive to be the best partners we can for our contractors. In other words, we want to address their pain points and give them solutions and business partners that solve them.” An example of this pillar in action is Owens Corning’s new VR learning solution. Jessica shared a bit about how it helps contractors off the roof, explaining, “In the program, you're able to see live what that demo is looking like and get on-site training from the safety of the ground.” 

And last but not least, the third pillar, performance, is all about providing security and safety in the form of a roofing product. Jessica explained, “Performance is key to anything that we do with our products. We always want to make sure that we create a system that is going to last for homeowners and create peace of mind.”  

Learn more about how Owens Corning delivers more than just a roof by listening to our full interview with Jessica.

Por Jessica Bravo.  

Los artículos más leídos de abril reflejan educación continua, apoyo comunitario, innovación tecnológica y gestión eficiente. 

Durante el mes de abril, RoofersCoffeeShop presentó una variedad de contenidos relevantes para la industria de roofing, con ciertos artículos que captaron el interés de muchos y se posicionaron entre los más leídos. 

El artículo más leído del mes resaltó la participación de RoofersCoffeeShop y en eventos organizados por CertainTeed. Estos encuentros conectaron a contratistas, dueños de empresas y profesionales de la industria que forman parte de su programa de credenciales. Este programa está diseñado para impulsar a los contratistas al siguiente nivel mediante educación continua y certificaciones. El éxito de este artículo refleja el gran interés de los lectores en cómo la educación está ayudando, especialmente al contratista latino, a crecer profesionalmente y fortalecer sus negocios. 

El segundo artículo más leído del mes, titulado “Rompiendo estereotipos, construyendo carreras”, habla sobre la iniciativa en la industria para que jóvenes tuvieran la oportunidad de conocer de cerca los oficios y explorar oportunidades profesionales dentro del sector. Este tipo de esfuerzos no solo ayuda a cambiar la percepción de la industria, sino que también abre la puerta a nuevas generaciones interesadas en construir una carrera en el mundo de roofing. 

Otro de los artículos relata la historia de cómo dos compañías de techado se unieron para ayudar a un veterano que necesitaba un techo nuevo. En el reportaje, Kelly Street de Owens Corning expresó, “nos encanta retribuir a los veteranos que han sacrificado tanto por nuestro país; es una pequeña manera de mostrarles agradecimiento.” Este tipo de historias conmovedoras continúan siendo una parte esencial en la industria.  

Además, los lectores mostraron gran interés en conocer cómo Roof Hub está ayudando a los contratistas a organizar mejor sus proyectos de techado. El artículo, basado en un episodio de Almuerzo y Aprendizaje, explica cómo esta plataforma, desarrollada por SRS Distribution, está transformando la gestión de proyectos en la industria. Julián aportó información valiosa sobre las herramientas disponibles para optimizar operaciones. 

Finalmente, otro de los artículos más leídos abordó un tema fundamental para quienes inician o gestionan una empresa de roofing: el verdadero costo de cada trabajador. Durante un episodio de La Voz de los Ruferos, Teresa Ramírez de Southeast Staffing Agency habla cómo muchos contratistas suelen subestimar este aspecto, costo real de la mano de obra y considerando todos los factores que impactan en la rentabilidad del negocio. 

Mas contenido que informe, inspire y ayude a los profesionales de la industria por venir; no se lo pierdan.  

¡Lee los artículos más leídos de abril! 

5 – Mas allá del material y la oficina

4 – Tecnología que simplifica la gestión de materiales y entregas

3 – “Realmente necesitábamos una victoria” 

2 – Rompiendo estereotipos, construyendo carreras

1 – El crecimiento del contratista latino empieza con educación

By Emma Peterson. 

How roofing companies are changing veterans’ lives, one home at a time. 

With a constant news cycle, it’s hard to keep up with everything happening in the world. But we are here to share some good stories about good people. For your daily dose of happy news, here are four stories of communities coming together to protect veterans who have spent their lives protecting our country.  

1 – A Texas Navy veteran 

A roofing company in southeast Texas, SETX Roofing Pros, held a community giveaway, “Operation Overwatch,” at the end of last year. The recipient of the giveaway was Anthony Cordel, a disabled Navy veteran living in Lumberton, Texas. Anthony served aboard the USS San Jacinto from 1996 to 2001. At the end of his career, he was medically discharged after being diagnosed with Becker’s muscular dystrophy. 

After returning home, he was faced with new limitations and expenses that made big home repairs, like a roof replacement, out of reach. So, when SETX Roofing Pros selected him for their Operation Overwatch giveaway, they couldn’t believe it. As Anthony told 12News, “I’m at a loss for words. It didn’t seem real until the supplies arrived yesterday.” 

For Steve Pike and the team at SETX Roofing Pros, they were just happy to make a difference in their community. He shared, “Roofs aren’t cheap, and we work hard all year long. This may be another day at the office for us, but we’re really trying to make an impact in Southeast Texas.” 

2 – A Korean War veteran in Wisconsin 

Heading North, we have a story about a veteran in Madison, Wisconsin. Gerald Boehnen served in the Korean War in 1951 and 1952, and his son nominated him for Heins Contracting’s sixth annual Roofing A Vet campaign. When he found out that he was chosen for a new roof free of charge, he was shocked, telling WMTV, “I couldn’t believe it to be truthful because I never won nothing in my life.”  

When asked about the campaign and reroofing, Bryan Heins, co-owner of Heins Contracting, simply said it was born of a desire to give back to the men and women who served our country. He shared, “It feels great to give back to people and especially giving back to people like our veterans where I feel like for everything they do for our country that they don’t quite get enough recognition especially the older veterans when they’ve been through so much.” 

3 – An Ohio Air Force veteran 

Over in Ohio, the Third Estimate runs a program with a similar goal of giving back to veterans called the Third Patriot Project. Through this program, they are able to provide a free roof for one or two veterans each year, veterans like Jared Bzdock.  

Jared served in the U.S. Air Force over the course of six years and was deployed on two tours in Iraq. He found out about the program when he met Tara Colopy, the CEO of the Third Estimate, at his local Veterans Association. When Tara heard that he and his wife’s roof, which had been replaced just five years ago, was going soft and losing shingles, she knew that she and her team could help.  

Jared almost couldn’t believe it, telling News 5, “Who does that? Who gets a new roof for free? Most people think of a roof like, ‘Oh, it's just a roof.’ But no, it's like somebody handing you $20,000. It's amazing.” 

4 – A National Guard veteran from Minnesota 

Our final story today comes from Minnesota and centers around Trevor Nelson, a U.S. Army National Guard veteran. Trevor has dedicated his life to serving and giving to others, having joined the guard at 17, back in 2003.  

Last fall, the Owens Corning Roof Deployment Program, Purple Heart Homes and Priority Construction came together to give Trevor a thank-you gift for his decades of service – a brand-new roof! The gift was incredible for Trevor and his family, who told ABC 6 News, “I got the call while I was at work, kind of beside myself, I didn’t think I’d get approved... It’s very humbling, it’s surreal that this is getting done and I won’t have to worry about my roof for another 20, 30 years, [it’s incredible].” 

The 2026 Owens Corning Platinum Conference in San Antonio, Texas, celebrated the achievements of Platinum Contractors and their teams.

Owens Corning paid tribute to the achievements of Platinum Preferred Contractors across North America during the annual Platinum Conference, March 9-11, in San Antonio. Top Performer and Pinnacle Awards were presented at a Platinum Awards dinner honoring contractors’ outstanding business growth, as well as safety culture, sustainability initiatives, community involvement and innovation-driven leadership.

Owens Corning Roofing President Nico Del Monaco, Jessica Tinney, director of downstream market growth, and Tracey Rowe, sales director, content strategy, presented recipients with their awards. Attending his first Platinum Conference since being named president in June 2025, Del Monaco affirmed Owens Corning’s commitment to contractors. “The contractor remains the heartbeat of our strategy,” he stated, noting the company’s ongoing commitment to help Owens Corning Roofing Contractors grow their businesses.

Top Performer and Pinnacle awards recipients are:

TOP PERFORMER Volume Award

The Top Performer Volume Award recognizes Platinum Preferred Contractors with the strongest overall Owens Corning roofing products purchase volume.

• 314 Roofing Solutions, (Houston, Texas)
• Best Choice Roofing, (Goodlettsville, Tennessee)
• Bone Dry Roofing, (Indianapolis, Indiana)
• Brandon J. Roofing, (Ellisville, Missouri)
• Dale’s Roofing Inc., (Rogersville, Missouri)
• Heritage Roofing & Contracting, (Cedar Park, Texas)
• Holden Roofing, (Rosenberg, Texas)
• Home Genius Exteriors, (Hyattsville, Maryland)
• Westfall Roofing, (Tampa, Florida)

TOP PERFORMER Growth Award

The Top Performer Growth Award recognizes Platinum Preferred Contractors with the largest year-over-year increase in purchased roofing squares.

• Andrus Brothers Roofing, (Amarillo, Texas)
• Batterbee Roofing, (Oxford, Florida)
• Brandon J. Roofing, (Ellisville, Missouri)
• Lagunas Roofing LLC, (Reston, Virginia) 
• Storm Guard Roofing & Construction, (Evansville, Indiana)

TOP PERFORMER Platinum Warranty Award

The Top Performer Platinum Warranty Award recognizes Platinum Preferred Contractors’ commitment to serving their customers through warranty sales.

• Best Choice Roofing, (Goodlettsville, Tennessee)
• Bone Dry Roofing, (Indianapolis, Indiana)
• Home Genius Exteriors, (Hyattsville, Maryland)
• Ruff Roofing, (Houston, Texas)
• Westfall Roofing, (Tampa, Florida)

TOP PERFORMER MVP Award

The Top Performer MVP Award recognizes Platinum Preferred Contractors with the best overall performance in market leadership, business partnership, growth and marketing.

• Bjornson Roofing Ltd., (Narol, Manitoba, Canada)
• Brandon J Roofing, (Ellisville, Missouri)
• Custom Remodeling, (Southaven, Mississippi)
• Heritage Roofing & Contracting, (Cedar Park, Texas)
• Homes Roofing Homes, Inc., (Knightdale, North Carolina)
• Intermountain West Contractors, (West Jordan, Utah)
• J&B West Roofing and Construction, (Michigan City, Indiana)
• Long Construction, (Rochester, New York)
• MINT Exteriors, (Waxahachie, Texas)
• Roof Rescue, (Idaho Falls, Idaho)
• Schoenherr Roofing, LLC, (Romeo, Michigan)
• SkyLight Roofing, Inc., (Orlando, Florida)
• Specialist Roofing & Repair, (Burbank, California)
• SunnyMac LLC, (Wilmington, Delaware)

PINNACLE Community Award

The Pinnacle Community Award recognizes Platinum Preferred Contractors’ consistency with Owens Corning’s spirit and values of giving back to their local communities.

• Apex General Contracting, (South Beloit, Illinois)
• Home Genius Exteriors, (Irvine, California)
• The Third Estimate, (Solon, Ohio)

PINNACLE Safety Award

The Pinnacle Safety Award recognizes Platinum Preferred Contractors’ commitment to safety and advancement of safe practices on the jobsite, on the road, in the office and in the community.

• Epic Roofing and Exteriors, (Calgary, Alberta, Canada)
• IronHead Roofing, (Corvallis, Oregon)
• The Exterior Company, (Lancaster, Pennsylvania)

PINNACLE Sustainability Award

The Pinnacle Sustainability Award recognizes Platinum Preferred Contractors’ ongoing commitment to advancing the sustainability of their company’s operations. 

• Bjornson Roofing Ltd., (Narol, Manitoba, Canada)
• Midwest Roofing, (Eldon, Missouri)
• Patriot Roofing Company LLC, (Wilmington, North Carolina)

PINNACLE Innovation Award

The Pinnacle Innovation Award recognizes Platinum Preferred Contractors who achieve transformative change through innovation and technology.

• Apex East Roofing, (Northfield, New Jersey)
• Janney Roofing, (Casselberry, Florida)
• Talbert Construction, (China Spring, Texas)

Scout educates homeowners on the Owens Corning® Total Protection Roofing System® while walking them through the product selection process in an interactive presentation.

Owens Corning and Roof Scout, Inc. are introducing Scout, the roofing industry’s first virtual sales agent tailored to homeowners’ buying personas and contractors’ businesses. Bridging the gap between advanced e-commerce technology and human interaction, Scout educates homeowners on the Owens Corning® Total Protection Roofing System® while walking them through the product selection process in an interactive presentation. 

• Transparency by design: Offering convenience to meet the desires of modern shoppers, Scout guides homeowners through the roof buying process. Homeowners can access Scout 24/7 and participate in an interactive shopping experience tailored to their buying persona. Homeowners are guided through the roof selection process in a high-resolution imagery and conversational context.  
• Educating the homeowner: Scout educates homeowners on how the products and benefits of Owens Corning® Total Protection Roofing System® work together to protect their home and add curb appeal. For example, Scout explains how underlayments help keep out moisture, shows a variety of shingle color options to help boost curb appeal while defending against the elements and illustrates how proper ventilation helps a roof breathe. The presentation is designed to move seamlessly from education through quote generation to sales contract and even financing.
• Interactivity and real-time data: Scout reviews a variety of shingle color choices and explains available upgrades, allowing homeowners to engage in the presentation. The technology then syncs to provided roofing measurements and automatically applies contractors’ product offerings to calculate customized pricing based on real-time data. The result is a comprehensive proposal optimized to speed the sales cycle from lead to signed contract. 
• Empowering and enhancing the sales team: Scout can be deployed to empower and enhance the contractor’s sales team as a digital foot soldier in canvassing or storm outreach efforts. An integrated digital leaderboard brings a gamification element to foster friendly competition among the sales team. 

“Scout is designed to help contractors scale without adding headcount,” says Jon Gardner, senior leader of strategic partnerships & learning and development at Owens Corning. Remarking on how contractors’ teams are embracing the technology, Roof Scout CEO Joshua Adams added, “Roof Scout takes what can be a complex buying process and simplifies it for both contractors and homeowners. It’s about empowering the sales team and enhancing the sales process.” 

Scout is available exclusively to Owens Corning Contractor Network (OCCN) members. Learn more and experience a demo.