By Heidi J. Ellsworth.

Advocacy, innovation and collaboration take center stage as PEPA broadens its impact across exterior building products.

The recent meeting of the Polymeric Exterior Products Association (PEPA) marked an important milestone, not only for the association but also for the broader exterior building products industry. For the first time, RoofersCoffeeShop® attended the meeting, joining a growing group of manufacturers, distributors and industry leaders who are shaping the future of polymeric materials across both siding and roofing. 

PEPA has long been recognized for its leadership in advocacy and the advancement of vinyl siding. Through consistent work in standards development, building code engagement and industry education, the association has helped drive growth and credibility for polymeric exterior products. Over the past year, that focus has expanded in a significant way. PEPA has welcomed polymeric roofing manufacturers and distribution partners into its membership, creating a more unified voice for polymer-based solutions across the entire building envelope. 

This evolution was evident throughout the meeting. From the opening welcome to the detailed committee presentations, the agenda reflected an organization that is actively growing and adapting to meet new opportunities. Discussions centered on advocacy efforts, ongoing research and the importance of clear, consistent communication to both the industry and consumers. With increasing regulatory pressures and a rapidly evolving marketplace, this level of collaboration is more critical than ever. 

Key to this expansion is the involvement of leading polymeric roofing manufacturers including Brava Roof, DaVinci Roofscapes and EcoStar. These companies are helping to bring high-performance synthetic roofing products into the mainstream, offering durability, sustainability and design versatility that align with today’s construction demands. Their participation within PEPA signals the growing importance of polymer-based solutions not just for siding but across the entire roofing sector. 

RoofersCoffeeShop’s participation also underscored that shift toward broader engagement. As a new partner with PEPA, the focus is on delivering timely, relevant information about these important building products to contractors, manufacturers and distributors. During the meeting, the RoofersCoffeeShop team presented on innovation and the power of online communities in today’s digital landscape. The conversation highlighted how industry is changing, especially as AI-driven search continues to reshape how information is found and trusted. 

I personally had the opportunity to speak about the growing importance of long format content, directories and multimedia in supporting visibility and credibility. Today’s search engines are no longer just indexing keywords, they are interpreting context, authority and engagement. For manufacturers and associations alike, that means investing in deeper, more educational content that answers questions, demonstrates expertise and builds trust over time. Directories that centralize company information and, combined with videos, podcasts and articles, are becoming essential tools for connecting with both professionals and consumers. 

The PEPA marketing committee also shared updates on their ongoing initiatives, outlining strategies to better communicate the value of polymeric products. Their work reflects a strong understanding of the need to align messaging across channels while supporting members with tools and resources that elevate the entire category. From digital outreach to educational materials, the committee’s efforts are helping to position polymeric solutions as high-performance, sustainable options for modern construction. 

What stood out most throughout the meeting was the spirit of collaboration. The full agenda demonstrated how much work is happening behind the scenes, from technical discussions to marketing alignment, all with the goal of advancing the industry. This kind of coordinated effort is essential for effective advocacy, meaningful research and clear communication. It ensures that polymeric products are not only represented but understood in the context of performance, durability and long-term value. 

For RoofersCoffeeShop, being part of this first PEPA meeting was both an honor and an opportunity. As the association continues to expand into roofing, the partnership will play an important role in sharing knowledge and supporting industry growth. By bringing together voices from across siding and roofing, PEPA is helping to create a stronger, more connected future for polymeric building products. 

To learn more about these innovative manufacturers and the association’s ongoing work, visit the directories for Brava Roof, DaVinci Roofscapes, EcoStar and PEPA on RoofersCoffeeShop.com. 

By Heidi J. Ellsworth.

This educational session in Salt Lake City focuses on protecting people, property and roofing professionals in high snow regions. 

RoofersCoffeeShop® and MetalCoffeeShop® recently attended a powerful and eye-opening snow retention training hosted by TRA Snow and Sun at the AGC of Utah Training Center in Salt Lake City. Roofing contractors from across Utah and the western United States gathered to better understand one of the most dangerous and often underestimated risks in roofing, the weight and movement of snow. 

The reality is simple and sobering. Snow is heavy. When it releases from a roof, it does not gently slide away, it can avalanche with devastating force. The training shared a striking example showing how quickly that weight adds up. In a 100 pound per square foot snow load scenario, just a small section of snow coming off a roof can weigh thousands of pounds. When that mass hits a person, the results can be catastrophic and often fatal. 

But the danger does not stop with human safety. Uncontrolled snow movement can rip gutters from the structure, tear off rooftop accessories, crush landscaping, destroy outdoor furniture and cause significant structural damage. For building owners, this means unexpected costs and liability. For contractors, it introduces a serious level of risk that cannot be ignored. 

Leading the training were Ben Anderson and Mindy Dahlquist, along with TRA teammates including Terry Anderson, founder and CEO, who shared the company’s history and answered questions. Their passion for engineered snow retention systems was evident throughout the day. They emphasized that snow retention is not an accessory, it is a critical part of a complete roofing system in any region that experiences significant snowfall. 

The training also featured Brava Roof Tile, who demonstrated how snow retention systems integrate with their premium roofing products. Their participation highlighted the importance of designing snow retention solutions that work seamlessly with different roofing materials, ensuring both performance and aesthetics. Seeing how snow retention interacts with synthetic roofing systems reinforced the need for a customized, engineered approach for every roof type. 

Also in attendance were leaders from key industry associations, including the Utah Roofing Contractors Association (URCA) and the Western States Roofing Contractors Association (WSRCA), represented by Kris Hitesman of Capitol Roofing Service. Their presence reinforced the importance of collaboration across the industry to promote best practices, safety and ongoing education. 

A key part of the training focused on specific product applications, including the proper use and installation of snow brackets and snow fences. Attendees learned when each system is appropriate, how they perform under load and how to correctly install them to maximize effectiveness. The TRA team also demonstrated the use of their specialized clamp systems for installing snow fences without compromising roof integrity. Another major takeaway was TRA’s deep commitment to testing. The team shared how they rigorously test their systems to ensure the highest levels of performance in real-world conditions. Their approach goes beyond standard requirements, with a focus on making sure every product meets and exceeds building codes and delivers reliable, engineered protection. This dedication to testing reinforces confidence for contractors, architects and building owners alike. 

The training focused on three key areas, proper engineering, correct installation and effective communication with building owners. Contractors learned that every roof in a high snow area should be evaluated for snow retention and that systems must be designed based on load calculations, roof design and site conditions. Guesswork is not acceptable when lives and property are at stake. Equally important was the discussion around liability. Contractors were reminded that when snow avalanches off a roof, building owners often pursue legal action against everyone involved in the project. This includes manufacturers, designers and especially the installing contractor. One of the strongest takeaways was the need to include snow retention in every proposal and contract. If an owner chooses not to include it, contractors should require a formal sign-off acknowledging the risk. This step is critical for protecting roofing professionals from future claims. Beyond risk mitigation, the training also highlighted the opportunity for contractors to build stronger relationships with their customers. By educating owners on the importance of snow retention, contractors position themselves as trusted advisors, not just installers. This creates ongoing sales opportunities and reinforces the value of quality roofing systems that perform in real-world conditions.

Adding a bit of fun to the day, the TRA team also handed out custom trucker hats with unique branded badges, a small but memorable touch that reflected their strong culture and connection to the contractor community. Demonstrating a strong commitment to education and safety for the entire industry, the training was live streamed through TRA’s YouTube channel and will be available on demand through both MetalCoffeeShop and RoofersCoffeeShop YouTube channels as well as within TRA’s directories. This extended access ensures that contractors across the country can benefit from the training, reinforcing TRA’s dedication to making critical safety education widely available. For contractors working in snow-prone regions, the message is clear. Snow retention is not optional. It is essential. By understanding the risks, specifying engineered systems and educating customers, roofing professionals can protect their businesses while delivering roofs that truly perform. 

To learn more about engineered snow retention systems and how to integrate them into your roofing projects, visit TRA Snow and Sun or explore their directories on RoofersCoffeeShop® and MetalCoffeeShop® and view the full training on demand. 

By Jesse Sanchez. 

Industry leaders say resilient materials are becoming essential as severe weather drives insurance changes. 

As extreme weather events increase in both frequency and severity across the United States, the roofing industry is being pushed to adapt at a faster pace. Insurance carriers, regulators and contractors are reassessing how roofing systems are evaluated, installed and insured, placing greater emphasis on durability, resilience and long-term performance. That shift is being driven by a clear pattern. Severe weather is no longer isolated to specific regions or seasons. Instead, it is becoming more widespread and more destructive, impacting communities nationwide. In an episode of Roofing Road Trips®, Brenda Perkins of Brava Roof Tile explained how these changes are reshaping expectations across both the insurance and construction sectors. 

Brenda shared her insights, “We've got to be able to have more resilient communities. There is a need for really good, high-quality, resilient products: roofing products, home products.” As a result, insurers are adjusting how they assess and manage risk. Brenda noted that carriers are placing increasing importance on roofing systems that can withstand both impact and high winds. Standardized testing, including UL 2218, plays a critical role in this process by measuring how well materials perform under stress. These ratings are no longer abstract benchmarks; they directly influence policy structures, deductible requirements and, in some cases, whether coverage remains available in high-risk markets. 

This evolving insurance landscape is also influencing decision-making at the contractor and homeowner level. Instead of replacing damaged roofs with comparable materials, many property owners are opting for higher-performing systems designed to reduce future risk. The reasoning is practical: repeated claims can lead to rising premiums or loss of coverage altogether. “It's not a matter of if, but when,” Brenda said. “You're going to have a potential of if you file too many claims, you're not going to be able to keep your coverage.” 

In response, contractors are reframing how they present roofing options. Conversations are shifting beyond upfront cost to include long-term value, potential insurance savings and overall risk reduction. Financing options and incentives are further supporting this transition, making resilient roofing systems more accessible to a broader range of homeowners. 

Overall, these changes point to a broader industry realignment. The intersection of weather, insurance and construction is setting a new baseline for performance, where stronger, more resilient roofing systems are no longer optional upgrades, but a necessary response to an increasingly volatile environment. 

Listen to the podcast to learn more about how stronger, more resilient roofing systems are shaping insurance standards and helping contractors and homeowners adapt to increasingly severe weather conditions!

By Jesse Sanchez. 

Learn how Brava Roof Tile connects remote installation oversight with Q1 2026 Spanish tile incentives to protect quality, driving contractor growth. 

Installation quality is not defined at final inspection. It is defined in the moments when underlayments are fastened, flashings are set and critical transitions are sealed. For contractors installing Spanish Barrel Tile, those details directly affect performance, warranty protection and long-term reputation. Brava Roof Tile is positioning its Technical Services Integrations program as a way to protect that workmanship in real time while also supporting business growth tied to Spanish tile projects. 

The integration program links the jobsite to Brava Technical Services from start to finish. Using the CompanyCam platform, crews document each phase of the installation through structured photo checklists, from pre-tear-off or dry-in through final inspection. Brava’s support team reviews those images in real time and provides technical guidance while work is still in progress. Instead of identifying problems after completion, the program verifies installation methods as they happen. The objective is to reduce errors before they escalate, protect warranty compliance and reinforce best practices on every Spanish tile project. 

Participation begins with preparation. All crew members must complete Level 1 Installation Training before registering a project. Contractors must then confirm a start date within 45 days of registration, so Brava can coordinate support. Once connected, a Field Services Representative collaborates remotely while crews follow standardized checklists throughout the job. Upon completion, contractors may receive Level 2 Certification or confirmation of a Brava-supported installation. 

That certification pathway connects directly to Brava’s Q1 2026 Spanish tile incentives. Contractors can earn a 10% rebate on Spanish Barrel Tile installed and registered through Brava’s warranty system during the first quarter. Rebates are based on completed warranty registrations and are paid 45 days after the quarter closes. Additionally, contractors who advance to Spanish Level II by completing Level II training requirements can earn a $1,000 marketing incentive to use toward Brava-approved marketing materials. 

The offer is valid for Q1 2026 only and is subject to change or discontinuation at Brava’s discretion. Contractors interested in confirming eligibility or tracking progress are encouraged to contact their local Brava representative. 

In practice, Brava is aligning technical oversight with financial incentives. Stronger installation processes support stronger margins, and disciplined execution in the field can translate into measurable growth in the market. 

Learn more about how real-time installation support and Q1 Spanish tile incentives can help you protect quality while increasing profitability!

By Jesse Sanchez. 

Learn how the event delivered strong networking, education and business opportunities for roofing professionals. 

The Colorado Roofing Association (CRA) show reinforced its position as a cornerstone regional event, bringing together contractors, manufacturers and industry organizations for one of its largest gatherings to date. This year’s show was defined by record attendance, an expanded trade floor and a steady pace of meaningful connections that translated into real business opportunities. 

That growth was immediately evident to attendees. The Coffee Shops™ (TCS) Multimedia Producer Zane Deluccie described the event as the biggest CRA show yet, emphasizing the value of reconnecting with industry partners such as TRA Snow & Sun and National Women in Roofing (NWIR). Even outdoor exhibits drew attention, with Rocket Equipment’s Trash Rocket standing out despite temperatures dropping below 40 degrees. Throughout the event, Zane noted, “We met plenty of great contractors who were interested in what we stood to offer. Our floor team talked to a number of existing clients and our booth wrangled a series of leads.” 

The scale of the show also shaped the experience on the floor. TCS Podcast Producer Adam Cabrera said, “It turned out to be much larger than I expected going in. There were a ton of exhibitors and the show had great turn out.” With a large number of exhibitors spread across multiple warehouse spaces the layout created continuous foot traffic, giving the team opportunities to introduce TCS to new audiences while building interest among contractors who were previously unfamiliar with the platform. 

For TCS Multimedia Manager Megan Ellsworth, the event’s momentum was most visible in both participation and energy. “It was the biggest year attendance wise that I've been to with about 2000 people in attendance,” as Megan described an environment that remained active from start to finish where she conducted interviews with companies including FlashCo, Brava Roof Tile, TRA Snow & Sun, Owens Corning® and GAF, along with organizations such as Duro-Last® and Latinos En Roofing. Her conversation with Amparo from Latinos En Roofing, attending for the first time, highlighted the growing influence of the Colorado market. 

Megan also supported the NWIR Denver/Northern Colorado chapter booth, which saw steady traffic and new member signups throughout the event. Alongside well-attended educational sessions and upcoming programming, including a March 18 Lunch and Learn, the show reflected continued growth and opportunity across the Colorado roofing industry. 

Learn more about how the CRA show is driving industry growth through connections, education and new business opportunities!

By Emma Peterson. 

Why bringing builders, roofers, designers and other construction professionals together at one show matters more than ever. 

One of the most exciting parts of the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS) is that it was hosted at the same time and place as the Kitchen and Bath Industry Show (KBIS)! This made the show a uniquely powerful opportunity for contractors that wanted to get a full picture of how all parts of the construction world interact with each other!  

To learn more about the benefits of working together with contractors across markets, we sat down with Kristina Hill, owner of HomeShield Roofing and Exteriors; Diana Barigas, co-owner of Property Master Solutions; and Amanda Gay, director of field training and engagement at Brava Roof Tile for a special Coffee Conversations® live from SRS Distribution’s garage on the expo floor! 

Products  

This year, the IBS expo floor covered 679,000 square feet with over 1,600 booths for attendees to explore. Add in the KBIS show, and those numbers jump to 2,250 exhibitors occupying 1.15 million square feet of indoor and outdoor exhibits. With so many vendors across different markets, this was a great way for contractors to learn how products can be used in multiple ways. For example, Amanda shared what she had been seeing at the Brava booth, saying, “Obviously Brava products are great for roofing, but you can also use our tiles as siding and a lot of contractors are actually finding that these tiles are a great way to offer the aesthetic that homeowners want with more sustainability and lower maintenance.”  

People 

In addition to giving attendees the opportunity to explore products in a new light, this year’s show took networking to the next level. With nearly 117,000 registrants between IBS and KBIS, it was nearly impossible to not meet professionals in different markets than your own. This made it easier than ever to build the relationships needed to diversify offerings. Diana explained, “You’ll hear it everywhere, ‘we need to diversify.’ Diversification has become key to staying competitive these days and in Florida, a roofing license is different than a builder's license. So, this show is a great opportunity for roofers and other builders to meet up, partner up and work together to benefit both of their operations.”  

Community 

At the end of the day, this show created the type of community-focused space that is needed to push the entire industry forward. As Kristina put it, “Community is everything. For example, this winter, we had different vendors present on their products to our team and we opened that up to some other contractors and builders in the community. And yes, they are our competition in some ways, but we believe there's enough business for everybody and that we all do better when we lean into our community and learn from and with each other.” 

Listen to the whole episode or Watch the recording to hear more insights from this expert panel!  

Por Jenny Yu, traducido por Jessica Bravo.  

El Retiro de Florida 2026 de NWIR zarpa hacia las Bahamas del 10 al 13 de abril para una experiencia de networking con temática náutica. 

¡Es momento de dejar atrás el estrés y disfrutar del sol en el Retiro de Florida 2026 de NWIR! 

National Women in Roofing (NWIR) de Florida Central será la anfitriona de su retiro anual a bordo del Celebrity Reflection del 10 al 13 de abril de 2026. Saliendo desde Fort Lauderdale, Florida, este viaje de tres días a las Bahamas es una oportunidad para reunir a mujeres de toda la industria para hacer contactos, desarrollar liderazgo y fortalecer la comunidad mientras disfrutan de la brisa del mar. 

Con el tema “Ancladas en el propósito, unidas por una visión”, este fin de semana en el agua promete ser inolvidable. Su directora de crucero, Daphne Livingston, junto con su equipo, ha preparado un emocionante itinerario para que todas las participantes lo disfruten. A continuación, algunos eventos y excursiones marítimas que no querrán perderse.  

Viernes, 10 de abril – Fort Lauderdale, Florida 

• 4:00 p.m. - Recepción de zarpe 
• 6:00 p.m. - Cena de despedida 
• 9:30 p.m. - Fiesta “Tropic Like It’s Hot”  

Sábado, 11 de abril – Bimini, Bahamas 

• 7:15 – 9:00 a.m. - Sesión educativa “Seas of Knowledge” 
• 10:00 a.m. - 1:00 p.m. - Búsqueda del tesoro “Sea Queens & Shingle Kings” 
• 1:00 - 3:00 p.m. - Encuentro “Mermaid Mingle” 
• 8:00 p.m. - Mixer náutico de Women in Roofing 

Domingo, 12 de abril – CocoCay, Bahamas 

• 7:00 – 9:00 a.m. - Sesión educativa “Trust Factor” 
• 9:00 a.m. - 4:00 p.m. - Día perfecto en CocoCay,  playas, toboganes acuáticos y comida 
• 8:00 – 9:00 p.m. - Ceremonia de clausura “Built Different” 
• 9:00 p.m. - Evento final “Sail & Slay” 

Varios fabricantes y proveedores ya han confirmado su participación en el crucero. Entre los patrocinadores se encuentran Brava Roof Tile, Owens Corning®, TAMKO®, JobNimbus y DaVinci Roofscapes. 

Entonces, ¿qué estás esperando? ¡Empaca tus lentes de sol, protector solar y traje de baño y regístrate hoy mismo!

Para obtener más información sobre el Retiro de Florida 2026, visita su sitio web o contacta a Daphne en daphne@itsaboutjustice.law.

By Jenny Yu.  

The 2026 NWIR Florida Retreat sets sail for the Bahamas from April 10-13 for a nautical networking experience. 

It’s time to cast off your stress and soak up some sun at the 2026 NWIR Florida Retreat! 

National Women in Roofing (NWIR) of Central Florida is hosting its annual retreat aboard the Celebrity Reflection from April 10 to April 13, 2026. Departing from Fort Lauderdale, Florida, the three-day trip to the Bahamas is an opportunity to bring women from across the industry for networking, leadership development and community building while enjoying the ocean breeze.  

With the theme “Anchored in Purpose, United by Vision,” this weekend on the water is sure to make waves. Your Cruise Director, Daphne Livingston, and crew have assembled an exciting itinerary for all sailors to enjoy. Below are some sea-tastic events and excursions you won’t want to miss!  

Friday, April 10 – Fort Lauderdale, Florida 

• 4:00 p.m. - Sail Away Soirée 
• 6:00 p.m. - Bon Voyage Dinner 
• 9:30 p.m. - "Tropic Like It’s Hot” after hours party 

Saturday, April 11 – Bimini, Bahamas 

• 7:15 – 9:00 a.m. - Seas of Knowledge educational session 
• 10:00 a.m. - 1:00 p.m. - Sea Queens & Shingle Kings Scavenger Hunt  
• 1:00 - 3:00 p.m. - Mermaid Mingle  
• 8:00 p.m. - NAUTICAL Women in Roofing Mixer 

Sunday, April 12 – CocoCay, Bahamas 

• 7:00 – 9:00 a.m. - The Trust Factor educational session 
• 9:00 a.m. 4:00 p.m. - Perfect Day at CocoCay beaches, waterslides and dining 
• 8:00 – 9:00 p.m. Built Different Closing Ceremony  
• 9:00 p.m. - Final Sail & Slay 

Several manufacturers and suppliers are already confirmed to cruise. Sponsors so far include Brava Roof Tile, Owens Corning®, TAMKO®, JobNimbus and DaVinci Roofscapes. 

So, what are you waiting for? Pack your sunglasses, sunscreen and swimsuit, and register today! 

Learn more about the 2026 Florida Retreat by visiting their website or by contacting Daphne at daphne@itsaboutjustice.law. 

By Jenny Yu.  

Why BRAVA Roof Tile is dedicated to developing code-compliant roofing materials. 

With extreme weather events becoming more and more common, the roofing industry constantly works to develop and meet standards that keep properties and the people within them safe and secure. For roofing manufacturers, meeting these requirements is essential to gaining market access while simultaneously protecting contractors, property owners, and the long-term performance of buildings. 

BRAVA Roof Tile has prioritized creating durable, code-compliant roofing solutions, recently earning approvals across key regulatory bodies including Miami-Dade Product Control Division, the Texas Department of Insurance (TDI) and the International Code Council Evaluation Service (ICC-ES). These certifications demonstrate the company’s ability to meet rigorous performance standards in regions known for severe weather risks.  

“Ultimately, code compliance protects contractors during installation and the homeowner in the investment they're making,” Thomas Knuckey, director of product management at BRAVA, told The Coffee Shops™. “If you're not code compliant, your material will not be sold or built. So, it’s extremely critical in the construction industry to have code compliance because that's your foot in the door.” 

Thomas explained how the details and requirements of code compliance depend on location; structures in the west, for example, have seen increasing requirements for fire resistance while those on the southeast need to withstand high winds and heavy rainfall from storms and hurricanes. 

According to Thomas, BRAVA designs its synthetic roofing systems with these challenges in mind. “We have Class 4 impact resistance. We have the ability to meet Class A fire resistance. We have the ability to achieve really high weather and wind performance,” he explained. “The code requirements and passing those approvals is how you prove it to the industry.” 

To earn these certifications, BRAVA has invested heavily in internal research and development. Engineers test products and manufacturing processes to confirm they meet performance benchmarks before entering formal certification programs. “We have a materials lab internally where we’re constantly testing our process capabilities and materials,” Thomas stated. “Understanding the baseline material performance and extreme weather performance internally is the first step before moving out to those third parties to get the different declarations and certifications that we need. We're always making sure we're monitoring so that we know each product sent out the door is consistent with what that performance needs to be.” 

Learn more about BRAVA Roof Tile and their commitment to code-compliant roofing solutions.

By Emma Peterson. 

Join The Coffee Shops™ crew and our industry partners in Sacramento for four days of education, innovation and industry connection. 

The Coffee Shops™ crew is putting the finishing touches on our travel plans to get to Sacramento, California March 12–15, 2026 for the International Institute of Building Enclosure Consultants (IIBEC)’s International Convention and we want to see you at our booth and soundstage, sponsored by Western Colloid!  

This year’s show is predicted to host “1,700 consultants, architects, engineers, design professionals and other experts” for four days of learning, networking and more! With national sponsors like Carlisle, Elevate™, GAF, IB Roof Systems™, Johns Manville, Polyglass USA Inc., Sika Corporation, SOPREMA and Versico, this show is a must-attend for professionals in all parts of the roofing world.  

Expert-led education  

This show gives attendees a chance to learn from a variety of industry leaders and experts through their cutting-edge education sessions. Here are some of the incredible presenters that will be at this year’s show:  

• Trent Cotney of Adams and Reese will be hosting a “State of the Industry” session that will explore contract provisions and other emerging regulatory trends.  
• Darren Perry of SOPREMA has a session that discusses how low slope roofing can be enhanced in response to severe climate risks. 
• Amrize’s National Technical Manager Victor Rosenthal and Project Manager Rachael DeMeio will be teaching about trends in roof re-cover applications this year. 
• Jennifer Stephan from Benchmark’s session will dive into the world of Refrigerated Processing and Cold Storage Operations in relation to industrial roofing projects.  

Check out the full speaker list online!

An expo floor route 

The Coffee Shops crew will be on the expo floor hosting a soundstage at booth #1113! Here’s just a few of the other Coffee Shops friends and partners that can be found on IIBEC’s 2026 International Convention expo floor:  

• All Weather Insulated Panels (booth #1216) 
• Anchor Products (booth #907)  
• ATAS International (booth #728)  
• BITEC Inc. (booth #1023) 
• Brava Tile (booth #208) 
• CertainTeed (booth #227)  
• General Coatings Manufacturing (booth #926) 
• H.B. Fuller (booth #113) 
• ICP Building Solutions Group (booth #133) 
• IKO Industries (booth #426) 
• Leister (booth #619) 
• Malarkey Roofing Products (booth #213) 
• MuleHide (booth #814) 
• Roof Hugger (booth #707) 
• S-5! (booth #1019) 
• Sheffield Metals International (booth #625) 
• Sherwin Williams Roofing Solutions (booth #422) 
• Tremco (booth #321) 
• USG Securock (booth #401) 
• Western Colloid (booth #923) 
• Westlake Royal Roofing Solutions (booth #433) 

Explore the full expo floor map!

Register today and make sure you stop by to say hi to us and our industry friends at the IIBEC’s 2026 International Convention!