By The Coffee Shops®. 

Brava’s Pro Portal keeps projects moving efficiently from lead generation to homeowner proposals.  

As homeowners increasingly make decisions based on response time, speed matters more than ever for contractors. It can be overwhelming to try to keep up with new leads while also managing active jobsites. In one episode of Roofing Road Trips®, Megan Ellsworth sat down with Josh Nimmo of Brava Roof Tile to explore how the Brava Pro Portal supports contractors and distributors throughout the sales process and how professionals are using it in the field. 

One of the clearest advantages is lead management. As a manufacturer, Brava is an unconventional source of lead generation in the form of homeowner inquiries, which are then passed along to contractors. According to Josh, the portal adds visibility to that process and gives Brava a better understanding of what happens after a lead is shared. “We used to email and send, but then there's kind of this black hole, right?” Josh said. “Well, now there's actual activity to track. I know if somebody clicked read, did the next step and started the quote.” 

That visibility also helps strengthen partnerships. Rather than waiting for updates through calls and emails, activity can be monitored in real time, allowing Brava to recognize engaged contractors and better support their efforts. 

The portal's functionality extends beyond manufacturer-generated leads. Contractors can enter the workflow at different stages depending on the information they already have. Josh explained that users can begin with a lead, jump directly to quoting or import roof reports and measurements. 

The technology behind the portal plays a significant role in making that process faster. The platform integrates measurement data, pricing information and product selections into a guided workflow designed to reduce manual entry. Josh described the experience as a “TurboTax-like system” that can manage the complicated details of a roof quote behind the curtain and produce a simple, easy to understand result.  

He added that flexibility is a key priority. Whether users prefer manual measurements, imported reports or API-driven workflows, the system is designed to accommodate different approaches while keeping projects organized and moving forward. 

Designed for contractors looking to simplify their sales process, the Brava Pro Portal offers an all-in-one platform to help get correct information quickly.  

Listen to the podcast or Watch the recording to learn more about roofing sales workflows and project management.

By Jesse Sanchez. 

Learn how severe weather, insurance pressures and resilient roofing materials are reshaping decisions for contractors and homeowners. 

As severe weather becomes more frequent and widespread, roofing materials are playing an increasingly important role in how insurers, contractors and homeowners protect properties and manage risk. In this episode of Roofing Road Trips®, host Karen Edwards spoke with Brenda Perkins, insurance advocacy consultant for Brava Roof Tile, about the relationship between weather, insurance coverage and resilient roofing systems. Brenda joined Brava after spending approximately 30 years in executive roles with three national insurance carriers. 

Reflecting on changes she has observed across the country, Brenda emphasized, “The storms are happening more frequently.” She added, “You have storms that are more widespread, they’re more severe, they’re causing more damage.” As insurers respond to those conditions, they are paying closer attention to roofing materials with strong impact and wind ratings. Brenda explained that the UL 2218 test grades materials from Class 1 through Class 4, with Class 4 representing the highest impact rating. Brava products carry a Class 4 impact rating and are rated to withstand winds up to 160 mph. 

Fire resistance is another growing concern as drought and high winds increase wildfire risks in multiple regions. Brenda noted that Brava roofing has a Class A fire rating and that the company works with regulators and organizations focused on mitigation, education and community resilience. 

For contractors, these changing conditions create opportunities to help homeowners understand long-term performance and the potential value of investing in more resilient roofing. Financing programs, insurance discounts and state grant programs may also help some homeowners manage the upfront cost. 

Brava supports contractors through three levels of training, installation resources and access to local representatives. Recognizing the importance of proper installation, Brenda cautioned, “You can have the best product, but let’s be honest, if it’s not installed correctly with the right screws or nail count or sealings or underlayment, it’s still not going to be the best product.” 

Listen to the podcast or Watch the conversation to learn more about how resilient roofing systems can help contractors and homeowners navigate severe weather and changing insurance expectations! 

By Emma Richardson.  

BRAVA's Pro Portal brings leads, measurements, quotes and sales resources into one easy-to-use platform.  

While loyalty programs are becoming more common among roofing material manufacturers, BRAVA is going above and beyond with their latest site feature, the Pro Portal. The Pro Portal is an all-in-one platform that centralizes leads, measurements, quotes and selling. It was developed in response to a gap in traditional quoting software: the inability to accurately quote complex and specialty projects. Because BRAVA products are particularly well suited to these projects, a significant portion of BRAVA contractors were either working with less accurate data or creating quotes manually.  

Realizing this, the BRAVA team began digitizing resources for quotes. During the process, they discovered that there was more to the picture. Having worked closely with contractors as they began the sales process, the team became immediately aware that simply providing materials would be insufficient. Contractors often need to bring several people into the process, requiring a solution that could be dynamic, easily shared, and incorporated seamlessly into existing workflows.  

To address this, the BRAVA team went directly to their customers, hosting round tables where they gathered information on what features would be most useful. The end product is an all-encompassing portal that covers everything from lead generation to proposal materials. An enhanced lead pipeline identifies opportunities in a contractor’s area and drops them directly into the dashboard.  Contractors can then find the necessary information, and create a quote in minutes, drastically reducing the administrative burden required.  

With technology increasing the speed of business more every day, building owners are often making decisions based on who gets them the best information the fastest. In addition to lead assignment, the Pro Portal puts together accurate quotes while also providing clean, clear proposal materials that are easy for building owners to understand. These features lend both speed and professionalism, giving participating contractors a significant edge in a competitive market.  

The Pro Portal is a powerful tool that allows contractors to find opportunities, provide quotes and proposals in a fraction of the time. By staying tuned-in to the needs of their contractors, BRAVA has been able to revolutionize the sales process 

Register for the Pro Portal and level up your sales process.

By Anna Lockhart.  

Increase your lead opportunities and secure sales with this comprehensive tool from Brava! 

Brava is all about making the sales and quoting process easier for roofers. While traditional methods of gathering, organizing and utilizing data can take a significant amount of time – and run the risk of including data errors – a streamlined platform could be the answer to those problems. Which is why Brava has launched their ultimate system with roofing professionals and their needs in mind for the best possible results.  

Brava Pro Portal is an all-in-one, unified platform designed to bring the most vital digital functions a business needs to succeed into one dashboard that’s easy to navigate. Remove the tedious task of organizing spreadsheets, following email chains and making sense of disjointed chats. Now, users can make the most of their time and energy using the portal’s streamlined functions, coming to more accurate results, faster.  

Pro Portal users simply input their data, and the platform generates leads and measurement data with accuracy and little time wasted. Need to come up with pricing for material lists or a toggle tool to easily personalize data and images? Pro Portal makes it easy for users to pull the results and reports they need, moving along the project timeline without all of the bumps in the road traditional methods can bring. No more handoffs, stalled leads or miscommunication; Pro Portal is all about improving the customer experience through cleaner, more efficient processes.  

With Brava Pro Portal, users can expect:  

• Faster quotes, fewer errors: users have access to a variety of functions such as Guided Quoting, QuickQuote and QuickPrice, which all pair with real-time roofing decisions that can aid contractors in creating the most accurate project quotes possible.  
• Crisp proposals: With the use of various integrations and built-in data collection, the Pro Portal allows users to cultivate a realistic report with the cleanest data and accurate measurements available. Users can present a consistent, polished proposal every time, closing more leads and securing sales. 
• Streamlined leads: Brava Pro Portal utilizes functions like AI Pro Match and Lead Pipeline to gather highly accurate and the most realistic leads right to the user’s dashboard. Get the high value leads without the hassle, saving time and money! 

Learn more about the Brava Pro Portal today!

By Emma Richardson.  

BRAVA’s synthetic cedar shake tiles deliver natural beauty, fire resistance and long-lasting performance with minimal maintenance.  

With natural colors and textures trending among homeowners, cedar shake is generating buzz as a roofing material that blends seamlessly into nature. However, with record wildfires in many states, true cedar shake is an increasingly risky option. Lauren White, editor for The Coffee Shops™, talked to Jerry Becker from BRAVA Roof Tile about BRAVA’s synthetic cedar shake line, a great alternative for homeowners looking for a natural aesthetic without the risk.  

BRAVA’s synthetic cedar shake tiles deliver the beauty of traditional cedar shake without the drawbacks. The tiles are designed to replicate the unique appearance of natural wood, while raising the bar for durability, upkeep and longevity. Unlike wood-based materials, BRAVA’s synthetic tiles do not provide a growth environment for algae, moss or rot. The roof looks better for longer while requiring less maintenance.  

“It's going to hold up a lot longer. And biggest thing is going to be you're not going to have the moss, you're not going to have all the growth,” Jerry points out. In addition, the tiles significantly outlast traditional cedar shake, meaning the homeowner can set it and forget it. 

With traditional shake becoming a less viable choice due to insurance requirements and fire ratings, BRAVA is stepping in to provide a superior product to homeowners and contractors. According to Jerry, “They're craving something different. They love shake roofs and really love that appearance, but because of insurance requirements and fire ratings, shake is one of those that's kind of disappearing." For homeowners seeking a more unique look and are mindful of their insurance premiums, BRAVA’s synthetic cedar shake is a great option. 

Sustainability is also an increasingly important factor for homeowners. According to Jerry, “asphalt is becoming an issue for landfills. It's overfilling now. So much of it comes off every year, so we are trying to slow that down.”  While cedar shake is biodegradable, the chemicals used to treat it also end up in the environment. On the other hand, BRAVA’s synthetic cedar shake tiles are are GreenCircle Certified, manufactured from recycled materials and contains a minimum of 63% recycled polymer. BRAVA tiles also divert 95% of waste from landfills. 

To see the BRAVA difference, visit their website or the RoofersCoffeeShop® Directory.

Por Emma Peterson, traducido por Jessica Bravo.  

Descubre los eventos, seminarios y expositores que formarán parte del Western Roofing Expo 2026. 

Mantenerse al día en la industria del roofing puede ser todo un desafío. Ya sea enfrentando tormentas cada vez más intensas en el campo o lidiando con la escasez de mano de obra y materiales desde la oficina, contar con la información y las herramientas adecuadas es clave para seguir siendo competitivo. Afortunadamente, la Western States Roofing Contractors Association (WSRCA) organiza cada año el Western Roofing Expo (WRE), un evento de dos días diseñado para ayudar a los profesionales del roofing a enfrentar estos retos y conocer las últimas tendencias de la industria. 

Considerado uno de los principales eventos regionales de roofing e impermeabilización, el WRE ofrece una exposición comercial de dos días, más de 30 seminarios educativos, almuerzos especializados, la competencia The Roofing Games™, torneos de golf y tiro deportivo (sporting clays), una subasta en vivo, demostraciones de productos y mucho más. Este año, el evento se llevará a cabo del 27 al 29 de septiembre de 2026 en el Paris Las Vegas, en Las Vegas, Nevada. 

El corazón del evento 

Las principales actividades se desarrollarán el lunes 28 y martes 29 de septiembre, con un programa que incluye 30 seminarios educativos, dos almuerzos especializados y un piso de exhibición con acceso gratuito para contratistas. 

Los seminarios del WRE son una excelente oportunidad para fortalecer conocimientos tanto técnicos como empresariales. Especialistas de toda la industria compartirán información sobre administración de negocios, tendencias del mercado, innovación y desarrollo técnico. Los asistentes también encontrarán rostros conocidos de la familia de The Coffee Shops™, entre ellos Trent Cotney de Adams and Reese, Amparo Sancen de Latinos En Roofing, John Kenney de Cotney Consulting Group y la presidenta de RoofersCoffeeShop®, Heidi J. Ellsworth. 

WSRCA ha preparado dos almuerzos especialmente pensados para los asistentes. El primero será el lunes, de 11:30 a.m. a 1:00 p.m., patrocinado por National Roofing Contractors Association (NRCA). Durante esta sesión, Craig Brightup, de The Brightup Group, y Chad Collins, de NRCA, analizarán las decisiones más recientes en Washington D.C. y cómo podrían afectar a la industria del roofing. 

El segundo almuerzo se realizará el martes, también de 11:30 a.m. a 1:00 p.m., con el patrocinio de Malarkey Roofing Products. En esta ocasión, los asistentes escucharán a la conferencista principal del WRE 2026, Shereen Thor, una comediante convertida en coach de liderazgo que ha trabajado con organizaciones como Google, Pandora, Slack, Safe Place for Youth y The Social Justice Learning Institute. Su conferencia ofrecerá herramientas útiles tanto para empresarios como para profesionales en cualquier etapa de su carrera. 

El piso de exhibición estará abierto el lunes y el martes. Esta será una excelente oportunidad para conocer las últimas innovaciones y tecnologías de la industria, ya que habrá demostraciones de productos cada hora. En ese mismo escenario de demostraciones también regresarán los esperados Roofing Games el martes. 

La exposición comercial también brinda la oportunidad de conversar con representantes de empresas líderes de la industria. ¿La mejor parte? ¡La entrada al piso de exhibición es GRATUITA para contratistas y roofers! Estaremos en el booth 12, así que no dejes de visitarnos para saludarnos. Además, muchos de nuestros amigos de la industria también estarán presentes, entre ellos Anchor Products (815), APOC (609), BITEC (151), Brava Roof Tile (840), Carlisle Architectural Metals (509), Drexel Metals (509), Equipter (826), Integrity Insurance & Bonding (360), Lakeside Construction Fasteners (154), New Tech Machinery (356), PABCO Roofing Products (703), Rocket Equipment (638), RoofScope (822), Sentry Building Innovations (150) and VELUX (361). 

Eventos adicionales y más 

Además de las actividades principales de los dos días, habrá eventos adicionales tanto antes (domingo 27 de septiembre) como después (miércoles 30 de septiembre). Davis Memorial Foundation organizará dos torneos, uno de tiro deportivo (sporting clays) y otro de golf. Los fondos recaudados en estos eventos se destinarán directamente al fondo de becas de Davis Memorial Foundation. Gracias a este programa, más de 195 estudiantes de preparatoria, licenciatura y posgrado han recibido apoyo para continuar con sus estudios. Estos eventos cuentan con un registro y una cuota de participación independientes. 

Miércoles 30 de septiembre, el International Institute of Building Enclosure Consultants (IIBEC) llevará a cabo una jornada especial de capacitación de 9:00 a.m. a 2:30 p.m. Este evento ayudará a los asistentes a fortalecer sus conocimientos sobre la industria de la envolvente del edificio (building enclosure). El programa incluye dos cursos: uno sobre los fundamentos de los sistemas de techado y otro enfocado en las actualizaciones más importantes de los códigos internacionales de construcción. El registro y la cuota para esta jornada de capacitación son independientes del registro general del evento. 

Regístrate y asegura tu lugar 

El registro para el WRE 2026 ya está abierto. Puedes registrarte en línea. El evento se llevará a cabo del 27 al 29 de septiembre de 2026 en el Paris Las Vegas, en Las Vegas, Nevada. Al celebrarse en el Paris Las Vegas, existen diversas opciones de hospedaje cercanas. WSRCA ha negociado tarifas preferenciales en el Paris Las Vegas, Planet Hollywood y Horseshoe Hotel, con habitaciones disponibles desde $91 dólares por noche. 

¿No estás seguro de que el costo del registro se ajuste a tu presupuesto? RoofersCoffeeShop®, en colaboración con Western Colloid, llevará a cinco profesionales al evento sin costo. Al participar en nuestro concurso, tendrás la oportunidad de ganar un pase con acceso a la exposición comercial, el almuerzo anual, el contenido en español, las sesiones educativas y el almuerzo legislativo. 

¡Conoce más sobre el WRE 2026!

By Emma Peterson. 

Industry experts break down how innovation and awareness are gaining polymeric roofing traction across the industry. 

Recently, the polymeric roofing market has been growing in popularity. To talk about the momentum behind these products, Megan Ellsworth hosted Dylan Faust, Zach Stopyro and Thomas Knuckey for an episode of Roofing Road Trips®. Dylan is the technical service manager at EcoStar, Zach is the director of technical services and installation Westlake Royal Roofing Solutions, Thomas is the director of product management at Brava Roof Tile and all three of them are members of the Polymeric Exterior Products Association (PEPA). 

When asked about the rise of polymeric products in the roofing industry, Zach started by sharing some background about the history of polymeric roofing products:  

Years ago, when they first were released, many polymeric products were much higher priced than more mainstream products. The cost was what always drove people away from those products. And slowly that gap has closed a little more. Also, technology has gotten a lot better, building manufacturing has gotten a lot better, so polymeric is able to be made much better and much quicker, which helps close that gap. 

In addition to the price of polymeric becoming much more competitive these days, there has also been a lot of work done to raise awareness of polymeric as an option. Dylan explained, “Polymeric has been around since the nineties, but a lot of people don't know about it and don’t understand how polymeric products are going to perform compared to more well-known materials, like slate, shake and concrete. So a lot of what we’re seeing as a rise in popularity right now is just a rise of awareness.”  

And a lot of the rise in awareness of polymeric can be credited to the work of organizations like PEPA. Thomas explained:  

PEPA’s work is three-tiered. First, it's focused on expanding the synthetic or composite market that we're all in through codes and testing standards and development. The second tier is education and workforce development; so really focused on preparing a workforce on what it takes to install and work with polymeric products. And then the third tier is fostering innovation and building community. And that’s focused on continuing to pick momentum up and really raising awareness so that this niche keeps moving into a mainstream solution. 

Want to learn more about the rise of polymeric roofing products and PEPA’s role in that? Listen to the whole episode!

By Emma Peterson. 

Learn about all the events, seminars and exhibitors that will be at this year’s Western Roofing Expo. 

Navigating today’s roofing industry can be a bit of a challenge. Whether you’re facing more extreme storms in the field or juggling labor issues and material shortages in the office, it can be hard to stay up to date with the information and tools you need to succeed. Luckily, the Western States Roofing Contractors Association (WSRCA) hosts a two-day event designed to help professionals handle all those issues and more – Western Roofing Expo (WRE).  

This premier regional roofing and waterproofing event boasts a two-day trade show, over two dozen education seminars, multiple engaging luncheons, The Roofing Games™ shingling competition, golf and sporting clays tournaments, a live auction, product demonstrations and more! Keep reading to learn about what to expect from this year’s show, which will be held September 27-29, 2026 at the Paris Las Vegas! 

The core of the show 

The core of the show occurs on Monday (9/28) and Tuesday (9/29) with 30 seminars planned, two luncheons organized and a trade show floor that is free for contractors to attend. 

The seminars at WRE are a great way to upgrade your skills! Experts from across the industry will be teaching about everything from business management to technical developments. And if you’re a part of The Coffee Shops™ family, there will be a lot of familiar faces like Trent Cotney of Adams and Reese, Amparo Sancen from Latinos En Roofing, John Kenney from Cotney Consulting Group and our very own president, Heidi J. Ellsworth!  

As for the luncheons, WSRCA has organized two invaluable luncheons for WRE attendees. The first will be hosted on Monday from 11:30 a.m. to 1:00 p.m. and is presented by the National Roofing Contractors Association (NRCA). Craig Brightup, The Brightup Group, and Chad Collins, NRCA, will take this opportunity to talk to attendees about the key developments in Washington D.C. that are impacting the roofing industry.  

The second luncheon will run at the same time (11:30 a.m. to 1:00 p.m.) on Tuesday and is sponsored by Malarkey Roofing Products. This luncheon gives attendees an opportunity to hear from the WRE 2026 keynote speaker – Shereen Thor. Shereen is a comedian turned coach who has worked with organizations like Google, Pandora, Slack, Safe Place For Youth and The Social Justice Learning Institute. Her keynote will be a great resource to professionals and business owners in all parts of their careers.  

And last but not least, the trade show floor will be open both Monday and Tuesday. This is a great opportunity to see the latest innovations and newest technology in the industry as product demos will be hosted on the hour. At that same demo stage there will also be the return of the much-anticipated Roofing Games on Tuesday!  

The trade show is a great opportunity to talk to representatives of leading companies around the industry. And the best part? The exhibit floor is FREE for contractors and roofers to attend! We’ll be in booth 12, so make sure to stop by and say hi, and we have countless industry friends who will be around the floor, such as Anchor Products (815), APOC (609), BITEC (151), Brava Roof Tile (840), Carlisle Architectural Metals (509), Drexel Metals (509), Equipter (826), Integrity Insurance & Bonding (360), Lakeside Construction Fasteners (154), New Tech Machinery (356), PABCO Roofing Products (703), Rocket Equipment (638), RoofScope (822), Sentry Building Innovations (150) and VELUX (361). 

Additional events and more 

In addition to the core two days, there are extra events both before (Sunday, 9/27) and after (Wednesday, 9/30). On Sunday, the Davis Memorial Foundation will host two tournaments, one sporting clays tournament and one golf tournament. The proceeds from these events go directly to the Davis Memorial Foundation Scholarship Fund. The scholarships from this fund have helped more than 195 aspiring high school, undergraduate and graduate students pursue their dreams. These events have their own registration and their own fees. 

And on that Wednesday, the International Institute of Building Enclosure Consultants will host a special education day. This event runs from 9:00 a.m. to 2:30 p.m. and will elevate attendees’ expertise in the building enclosure industry. It features two courses, one about the fundamentals of roof assemblies and the other highlighting key updates to international codes. The registration and fees for this education day are separate from general registration. 

Get registered and reserved 

Registration for the 2026 WRE is now open! You can register online, again the show will be held at the Paris in Las Vegas, Nevada from September 27-29, 2026. Being at the Paris, there are many options for hotels nearby. WSRCA has worked specifically with the Paris Las Vegas, Planet Hollywood and Horseshoe Hotel to get discounted room blocks that start as low as $91.  

Not sure if you can make the registration fee work in your budget? RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the show for free! By entering our contest, you get the chance to win an all-inclusive pass to the show, which gives you access to the trade show, annual luncheon, en Español content, educational sessions and the legislative luncheon.  

Learn more about the 2026 WRE show!

By Emma Peterson. 

Learn how the Pro Portal was designed around real-world needs and workflows. 

In a new episode of Roofing Road Trips®, Megan Ellsworth spoke to Josh Nimmo from Brava Roof Tile about the creation of the Brava Pro Portal. Brava Pro Portal is a centralized system design by Brava’s team to improve the efficiency of day-to-day operations for contractors and distributors. 

Josh opened the episode by sharing the backstory behind the creation of this incredible system:  

The inspiration is interesting because we kind of stumbled into building it. Basically, as we started to grow, we realized that quoting for specialty roofing projects, the projects our products are ideal for, is one of the hardest things and a lot of the other software and other applications out there aren't necessarily built for some of the uniqueness to our systems and some of the requirements and specifications. So, we started to digitize, using things like Excel spreadsheets to help our customers price things out.  

In the process of digitizing the quoting process, it became clear that this was just the tip of the iceberg. Josh explained, “In projects, you often end up sending papers and spreadsheets to different people and entering them into different processes. It quickly became evident that we couldn't just build a quote spreadsheet. It needed to be something that would bring your work, your people and your processes together in one place to collaborate.” With this in mind, the project goal expanded from digitalizing quoting to building a centralized portal – the Pro Portal. 

With this new goal, the Brava team got to work actually building the program. Josh recalled, “We first internally got our team together. Then we went to some round tables so we could hear the voices of the customer and what they needed." The result of this feedback-centered development process was the Pro Portal; a powerful piece of software that doesn’t just elevate contractors and distributors’ operations, but responds to their need for efficiency, expertise and enablement at scale. As Josh put it, “A big thing for us is we want to meet our customers where they are and really fill gaps that are there versus just building on top of what’s already out there and adding to the noise.”   

Listen to the whole episode or Watch the recording to learn more about Brava’s Pro Portal. 

The AI-first platform is designed to help contractors, distributors and BRAVA teams move faster from lead to quote, proposal, ordering and warranty registration in one connected system

BRAVA Roof Tile, the United States’ leading manufacturer of beautifully authentic, high-performance synthetic roofing, announces expanded capabilities and continued rollout of the BRAVA Pro Portal, a platform built to help simplify how specialty roofing projects are initiated, quoted, sold, installed and managed.

Designed specifically for the complexity of premium roofing systems, the BRAVA Pro Portal combines lead management, roof measurements, guided quoting, pricing coordination, proposal generation and order visibility into one connected experience. Additional collaboration tools, warranty workflows and sales enablement capabilities are also planned as part of ongoing development alongside feedback from beta and early-adoption users.

The platform was developed to help address many of the operational gaps common across specialty roofing workflows, where contractors, distributors, manufacturers and homeowners often work across disconnected systems, spreadsheets, emails and manual processes.

The BRAVA Pro Portal is being developed as an AI-first platform that enables BRAVA to build workflow-specific tools and intelligent automation tailored to specialty roofing products and how they are sold and installed in the real world.

Key capabilities currently include and continue to expand across:

• Lead pipeline and AI Pro Match workflows
• Roof measurement and project intake tools
• Guided quoting and product configuration
• Pricing coordination and digital Pricebooks
• Proposal generation and reusable templates
• Order visibility and workflow tracking
• Warranty and post-sale workflow support

The platform also introduces reusable templates and guided workflows designed to help contractors and distributors scale more efficiently across new projects, new roof measurements, repeatable system configurations and standardized proposal offerings.

"The vision for the BRAVA Pro Portal is much bigger than simply creating quotes faster," said Josh Nimmo, COO and project lead at BRAVA Roof Tile. "We are building a connected platform designed specifically around BRAVA products, workflows and partner needs. Helping our partners move faster, reduce friction, improve consistency and deliver a better customer experience ultimately helps support stronger business growth across the entire network."

The BRAVA Pro Portal is being developed as a long-term operational platform, with continued expansion planned across core modules, AI-assisted workflows, automation, collaboration tools and customer experience features. Future enhancements will continue focusing on solving real workflow challenges across the full project lifecycle; from lead generation and project design through ordering, installation support and warranty registration. The platform is currently expanding through active collaboration and feedback from contractors, distributors and BRAVA teams participating in early adoption and development programs.

Contractors and distributors interested in learning more about the BRAVA Pro Portal or requesting access can visit bravarooftile.com or contact BRAVA Roof Tile.

About BRAVA

BRAVA, a manufacturer of beautifully authentic, high-performance synthetic roofing alternatives for cedar shake, slate and Spanish barrel tiles, is on a mission to bring innovative and sustainable building products to market. BRAVA roof tiles are manufactured from up to 85%-recycled materials and can be recycled again if the roof ever has to be replaced, making them a sustainable choice. BRAVA roof tiles are so durable that the brand offers a 50-year transferable warranty, one of the best in the composite roofing industry. All BRAVA products are Class 4 impact-rated — the highest rating in the industry. The ultimate shield for protecting any home, BRAVA roofing offers the highest standards for wind, fire and impact, and is even UV resistant. To learn more, visit bravarooftile.com.