Por Emma Peterson, traducido por Alberto Torres. 

¡Únete a Heritage Landscape Supply Group para su gira XTV Soccer 2026! 

La Copa Mundial llegará a Estados Unidos y Heritage Landscape Supply Group (HLSG) te ayuda a contar los días con su gira XTV Soccer 2026. Esta gira es una gran oportunidad para aficionados de todos los niveles, desde los más apasionados hasta quienes apenas comienzan, para ponerse los colores de su equipo, reunirse y disfrutar de deliciosa comida y bebidas mientras ven juntos el torneo más importante del año. ¡También habrá rifas! 

La gira hará paradas en diferentes ubicaciones de HLSG, Heritage Pool Supply y SRS Distribution alrededor del país. Consulta el calendario: 

• Inglewood, California: ¡Disfruta el partido entre Estados Unidos y Paraguay el 12 de junio de 2026! El evento se llevará a cabo en 714 East Manchester Boulevard, cerca del SoFi Stadium. 
• Seattle, Washington: Después, la gira se dirige al norte para el partido entre Estados Unidos y Australia el 19 de junio de 2026. Esta parada también será cerca de estadios icónicos (en este caso T-Mobile Park y Lumen Field), en 1731 4th Avenue South. 
• Alpharetta, Georgia y Denver, Colorado: Después, para el Triple Header de la fase de grupos del 27 de junio de 2026, XTV organizará dos tailgates. Uno será en la sucursal de Heritage en Alpharetta (755 Union Hill Road) y el otro en la sucursal de SRS en Denver (4550 E 52nd Ave). 
• Katy, Texas y Olathe, Kansas: De igual manera, el Double Header de cuartos de final del 11 de julio de 2026 se llevará a cabo en dos ubicaciones: la sucursal de Heritage en Katy (2737 W Grand Pkwy N) en Texas y la sucursal de SRS en Olathe (550 Old Hwy 56) en Kansas. 
• Joppa, Maryland y Tampa, Florida: Y por último, para las finales que se celebrarán el 19 de julio de 2026, el equipo XTV tendrá dos tailgates: uno en la sucursal de Heritage en Joppa (12140 Pulaski Hwy) y otro en la sucursal de SRS en Tampa (14212 N Nebraska Ave). 

Esto no solo promete ser una experiencia divertida para convivir con tus colegas y compañeros de la industria, sino que también es una excelente oportunidad para construir relaciones y conexiones que pueden ayudarte a hacer crecer tu negocio. 

¡Confirma tu asistencia al tour más cercano a ti!

By Emma Peterson. 

Never miss a goal, business or soccer, when you attend SRS’ summer 2026 XTV tour.  

This summer (June 12, 2026, to July 19, 2026), SRS Distribution is hitting the road for a soccer-filled summer! The SRS 2026 XTV tour gives you the opportunity to watch the most important tournament of the year with your peers and colleagues.  

At each stop on the tour, the XTV team will host incredible tailgate events! These events unite fans, contractors, suppliers and industry partners for a match-day party full of great food and refreshing drinks.  

The 2026 XTV tour calendar 

• Inglewood, California: Watch the U.S. versus Paraguay match on June 12, 2026! The event will be hosted at 714 East Manchester Boulevard, near SoFi Stadium. 
• Seattle, Washington: Next, the tour heads North for the U.S. versus Australia game on June 19, 2026. This stop is also outside a famous stadium (in this case T-Mobile Park and Lumen Field) on 1731 4th Avenue South. 
• Denver, Colorado and Alpharetta, Georgia: Then, for the Group Stage Triple Header, XTV will be hosting two tailgates! One will be at the SRS branch in Denver (4550 E 52nd Ave) while the other will be watched from the Alpharetta Heritage Branch (755 Union Hill Road). 
• Olathe, Kansas and Katy, Texas: Likewise, the July 11, 2026, Quarter Finals Double Header will be hosted from two locations – the SRS Olathe Branch (550 Old Hwy 56) in Kansas and the Heritage Katy Branch (2737 W Grand Pkwy N) in Texas.  
• Tampa, Florida and Joppa, Maryland: And last but not least, for the finals that are held on July 19, 2026, the XTV team will have two tailgates. One at the SRS Tampa Branch (14212 N Nebraska Ave) and the other at the Joppa Heritage Branch (12140 Pulaski Hwy).  

Not only is this a great way to kick back and celebrate soccer with people who work in the same industry as you, it’s a great environment for building relationships and connections. 

Register for a tailgate near you today!

By Emma Peterson. 

How SRS Distribution’s XTV Team turns tailgates into unforgettable roofing events.  

Looking for a fun way to build your roofing community and professional network? Look no further than SRS Distribution’s Xtreme Tailgate Vehicle (XTV) tour!  XTV is a fleet of SRS vehicles that travel the country hosting tailgate parties that build strong bonds between SRS, their customers and their suppliers. Keenan Perry, SRS’ director of field and event marketing, explained their goal with these tours. Keenan shared, “We just try to create a much more relaxed space where you can go get off your feet, have a conversation, meet like- minded professionals and truly just soak in the SRS ethos of, ‘Make money, have fun and give back.’” 

Meet the behind-the-scenes team!  

Justin Tognoni  

Justin hails from Wyoming where he grew up working on a ranch from the back of a horse. He then found his way to the U.S. Forest Service, where he was a Class B Sawyer. Years later he found himself building a gastropub with a couple of friends in Port Angeles, Washington (Next Door Gastropub if you want to go visit)! Today he lives in Florida and works as XTV’s field marketing manager.  

In his own words: “I met the love of my life in my pub in 2018. She was working on a yacht, and since she was from Florida, that meant that I better liquidate my assets and move there! So here I am, running the most unique department I have ever seen or heard of! And I love it!” Outside his work with XTV, he can be found cheering on the Denver Broncos at a tailgate, cooking Slap Ya Mama Chicken Drummies!  

Adrian Guzman  

Texas born and raised, Adrian started his career as a police officer. After serving for over two decades, he moved into his current position as one of XTV’s operations specialists. Adrien is a proud Texan and can be found cheering on the Dallas Cowboys over some perfectly smoked brisket no matter where he is in the country. In his words: “The XTV Tour’s been a blast, and I love sharing real Texas BBQ and its bold flavor with folks in other states.” 

Scott Kennedy  

Scott’s story starts in Georgia when he was in high school working summer landscape jobs. Over the next 20 years, he worked his way up through the landscaping world, dabbling in everything from landscape maintenance to pool installation. He was a key player in Heritage’s opening of a Woodstock, Georgia location and then transitioned into his current role as one of XTV’s operations specialists.  

In his words: “I joined the XTV team in August of 2024 and have had the time of my life providing this experience for our people. Make money, have fun, give back...our team embodies that motto.” In his personal time, you can find him camping, hunting, fishing, cooking brisket and cheering on the Falcons, Braves and Ole Miss.  

Is XTV coming to a city near you? 

This team of MVPs has made SRS’ XTV events the place to be! From flavorful food to massive fun, you don’t want to miss out. Check out the rest of the 2025 SRS XTV Football Tour to see when they’re coming to a city near you: 

• Baltimore @ Cleveland – November 16, 2025
  Lot 33 1055 Old River Road, Cleveland, Ohio 44113 
• Indianapolis @ Kansas City – November 23, 2025
  RV Row GEHA Field  
• Oregon @ Washington – November 29, 2025
  University of Washington Parking Lot E-1 - Montlake Boulevard NE, Seattle, Washington 98105 
• Minnesota @ Seattle – November 30, 2025
  Lumen Field - Exact tailgate location TBA 
• Army vs. Navy – December 13, 2025
  Lot H M&T Bank Stadium 
• Philadelphia vs. Washington – December 20, 2025
  Bus / RV Lot - Northwest Stadium 
  1800 Sean Taylor Rd, Landover, Maryland, United States 

Learn more online!

By Emma Peterson. 

With XTV, SRS Distribution has created a networking space that is not only a great business opportunity, but also a ton of fun.  

When it comes to summertime activities, it’s hard to beat a good tailgate party. From good food and friends to the fun sports match, there’s a lot to love about tailgating. And SRS Distribution has added networking and community-building to the list for roofers! In this Roofing Road Trips® episode, Megan Ellsworth chats with Keenan Perry, SRS’ director of field and event marketing, and Justin Tognoni, their field marketing manager, about how they have built a space for roofers to find community, connection and culture in the Xtreme Tailgate Vehicle (XTV).  

XTV is transforming the way that roofers network with each other. Keenan elaborated, “XTV is a fleet of vehicles that travel the country and bring tailgating experiences to SRS/Heritage branches and sporting events across the country.” The original idea for XTV came from Ron Ross, the SRS founder. Keenan explained, “Ron Ross found himself at a tailgate thrown by colleagues and customers. It really inspired him, he was like ‘Hey, this is a really cool thing that we've got going on. What if we just did this around the country as a customer appreciation thing?’ So that's how the XTV was founded and it's been rolling ever since.” 

Now, 15 years after Ron attended that tailgate and became inspired, XTV is a powerful source of connection between SRS, their customers and their suppliers. Keenan explained, “We just try to create a much more relaxed space where you can go get off your feet, have a conversation, meet like-minded professionals and truly just soak in the SRS ethos of, ‘Make money, have fun and give back.’” And these tailgates have become a must-attend event in the industry. Justin gave an example, saying, “We were at an event in San Diego recently and when we arrived and set up I was expecting a pretty good turnout. There’s a ballpark number of people that usually attend. But this one was crazy, we had easily over 150 people. It really was a community thing.” 

Read the transcript or Listen to the episode to learn more about SRS Distribution’s Xtreme Tailgate Vehicle program.

By Emma Peterson.

The 2025 SRS/Heritage XTV MLS tour will be rolling into a city near you; and you don’t want to miss it!

Looking for a fun way to meet other professionals in the industry? Look no further than this tour, which is a collaboration between SRS Distribution and Heritage. Attendees of the tour stops can watch your team score and meet their networking goals at the same time! The best part? The SRS Distribution's tailgate parties are coming to you via the Xtreme Tailgate Vehicle!  

These spring events are sure to be fun as you and your colleagues cheer on soccer (or football if you hail from across the pond) clubs. The Xtreme Tailgate Vehicle will be stopping at 14 different locations around the country. They have already been to Tampa and Orlando, Florida for Orlando City versus Inter Miami and Toronto versus Orlando City respectively. Just recently, they made it over to Frisco, Texas for the Chicago versus FC Dallas game.

No matter who you're cheering and chanting for, these parties are a fun way to enjoy the company of your fellow roofing professionals and sports fans. Their next stop will be in Kansas City, Kansas on Saturday, March 22, 2025 at 4:30 p.m. CT for the LAFC versus Sporting KC game. If you’re in the area, make sure to gear up in your team colors and meet the Xtreme Tailgate Vehicle in Children's Mercy Park. Not only is this a great opportunity to bond and network, but there will also be delicious food and drinks available.  

Can’t make it to Kansas City? Don’t worry, there are still ten more stops on the 2025 SRS/Heritage XTV MLS tour and no matter what state you’re in when you meet up with the Xtreme Tailgate Vehicle, you're sure to have a great time and meet some incredible professionals from the area.

Keep an eye on SRS's events page to see when the Xtreme Tailgate Vehicle will be in your area!

Por Emma Peterson, traducido por Jessica Bravo.  

¡La gira 2025 SRS/Heritage XTV MLS llegará a una ciudad cerca de ti; y no te la querrás perder!

¿Buscas una forma divertida de conocer a otros profesionales de la industria? No busques más, esta gira es una colaboración entre SRS Distribution y Heritage. ¡Los asistentes a las paradas de la gira podrán ver a su equipo anotar y, al mismo tiempo, cumplir con sus objetivos de networking! ¿La mejor parte? ¡Las fiestas de tailgate de SRS Distribution llegarán a ti a través del Vehículo Xtreme Tailgate!

Estos eventos primaverales seguro que serán divertidos mientras tú y tus colegas animan a los clubes de fútbol (o fútbol, si eres de otro lado del charco). El Xtreme Tailgate Vehicle hará paradas en 14 diferentes ubicaciones alrededor del país. Ya han visitado Tampa y Orlando, Florida, para los partidos Orlando City contra Inter Miami y Toronto contra Orlando City, respectivamente. Recientemente, estuvieron en Frisco, Texas, para el juego Chicago contra FC Dallas.

No importa por quién estés animando y cantando, estas fiestas son una forma divertida de disfrutar de la compañía de tus colegas profesionales de techado y fanáticos del deporte. Su próxima parada será en Kansas City, Kansas, el sábado 22 de marzo de 2025 a las 4:30 p.m. CT para el juego LAFC contra Sporting KC. Si estás en la zona, asegúrate de ponerte los colores de tu equipo y encontrarte con el Vehículo Xtreme Tailgate en el Children's Mercy Park. No solo es una excelente oportunidad para vincularte y hacer networking, ¡sino que también habrá deliciosa comida y bebidas disponibles!

¿No puedes asistir a Kansas City? No te preocupes, aún quedan diez paradas más en la gira 2025 SRS/Heritage XTV MLS y, sin importar en qué estado te encuentres cuando te encuentres con el Vehículo Xtreme Tailgate, ¡seguro que pasarás un gran rato y conocerás a profesionales increíbles de la zona!

¡Mantente atento a la página de eventos de SRS para ver cuándo el Vehículo Xtreme Tailgate estará en tu área!

From the Student Competition and NRCA Awards to tailgates and concerts, day two of IRE 2025 did not disappoint!

Editor’s note: The following is the transcript of a conversation The Coffee Shops crew had after day two of the International Roofing Expo (IRE).

Karen Edwards: Day two of the International Roofing Expo is behind us, and it was a great day. We were out on the show floor. We were doing soundstage videos all day long, and then we had the NRCA Awards Ceremony, and we got to see the winners of all the awards. We got to see Tomato Soup play from three to five at the SRS Tailgate. And then after the awards ceremony, Lauren and Dani went to the SRS concert. We went back to the house, invited a few friends over, and had a little jam session. And now here we are, beginning of day three. 

Zane Delucci: I had a great time on day two. I really liked our interview with Owens Corning. The carpet at their booth was like walking on clouds. I also really liked the SOPREMA booth, which had a living wall and was a replica of their new headquarters in Ohio. They were really nice too. I'm excited for day three.

Alex Tolle: Day two was just as busy as day one. A lot of contractors came by the booth and were super excited about what we do. We signed up three new R-club members and did a couple interviews with the new members, both on the soundstage and just in the booth, and then got to sneak away to go see the Tomato Soup concert, which was amazing.

Itzel Najera: We started off seeing the Student Competitions, and that was really interesting. It was nice seeing the students present. I really enjoyed that. And then we headed off to the SRS Para Latinos lounge, and we got to see Alan Lopez present, Octavio Vasquez from Owens Coming, and we got to interview Julissa Chavez and her partners. And it was really neat just having the conversations, to have everything and the collaboration together. And then we got to see Tomato Soup, which is really nice. It was very cold outside, but I really enjoyed the concert. And then we ended the day by going to the NRCA Awards. And that was pretty neat seeing who won the Student Competition.

Megan Ellsworth: Day two of IRE was jam packed with really great interviews on our soundstage and on the show floor. We chatted with MetalForming, Gaco, Duro-Last, BITEC, ATAS, and lots of other fun partners, and we had a great time. The show floor was still absolutely jam packed as well, and the soundstage was buzzing the whole day. And performing with Tomato Soup Band was very, very fun. Thank you, SRS for having us!

Evelyn Witterholt: Day two was really busy again at the soundstage, but really productive and good. We had a really great Coffee Conversations, and I, once again, got a lot of great content for our social media. And then we got to interview the students from the Student Competition, which was fun. And it was the first year I had seen a student team that was comprised of all women, which is really cool. I also got to check out Tomato Soup at the SRS XTV tailgate! 

Dani Sheehan: Day two was a whirlwind. It was so cool to see the Student Competition. I got to sit in on three of the six teams present. And it's just incredible the amount of work and planning that they put into it and how polished they are. And then the judges throw them a few curveballs with the questions they ask, and they still somehow pull it together. So that was really great. And then we jumped on the expo floor. I got to start my day with Megan and end my day with Karen, which was really great. They have very similar yet different styles of interviews, which was fun to observe. And Karen and I had a lot of fun with Chad Rowe with some audio problems, but it gave us a chance to catch up with him and see the MetalForming booth in action. So overall, I think it was a really great day. And then Lauren and I froze at the SRS charity concert, but it was really great. Whiskey Myers sounded awesome and we sang along to a few songs.

Jessica Bravo: Day two was a blast. We did more interviews. We walked around and spent most of our day at the SRS Para Latinos lounge, interviewing SRS partners. We also met a lot of contractors with Latinos en Roofing, attended more sessions hosted at the SRS Para Latinos lounge. Alan Lopez with GAF hosted another session where he talked about Latinos in the industry and how companies should hire bilingual people and people who understand the culture. Octavio Vasquez with Owens Corning and Kate Apunte also hosted a session at the SRS Para Latinos lounge too. 

Lauren White: Day two started off with the Roofing Alliance Student Competition, which is always such a fun event. I got to watch a few of the teams give their presentations, and I'm always just so impressed with the quality of the work and seeing how they all present differently. And like other people have said, they're just very professional, and it's hard to believe that they're college students, but looking at the next generation of roofing industry professionals is pretty exciting. And then Zane and I had another full day of floor interviews. And it’s really fun to see people get so excited about the interviews. We've gotten a lot of full booth tours, which has been fun because people put a lot of time and energy into planning these booths. And to be able to bring that to people who aren't able to make it for whatever reason to IRE is pretty great. 

Dani and I went to the SRS concert, which was our second concert of the day. We also got to watch Tomato Soup play at the SRS tailgate, which was so fun. I've never heard their whole band play live. And then at the SRS concert, a lot of money was raised, and we got to hear Treaty Oak Revival and Flatland Cavalry as the openers, and we found a great heater we stood next to all night and hung out with Todd Farr from EVERROOF. Whiskey Myers put on a great show. And now we're getting ready for day three. Overall, a great day two, lots of energy and people are just really excited to be here.

By Anna Lockhart.

Here’s what’s been trending on RoofersCoffeeShop® (RCS) this past January. 

Kicking off the 2025 new year, our readers checked out a wide variety of articles and media offerings. An article that seemed to catch our readers’ attention detailed the noticeable trend of industry leaders opting for innovative coating finishes for metal sidewalls in their modern architectural projects. In a compelling discussion on an episode of CoatingsCast™, Amanda Paterline of AkzoNobel provided the inside scoop on the latest coatings trend – wrinkled-textured coatings being utilized on sidewalls to provide a cost effective yet aesthetically appealing appearance.  

One of our most popular articles showcased tales of encouragement where the good Samaritans across the country gave back to their communities through charitable works, specifically donating home and roof repairs. Coffee Shop writer, Emma Peterson, highlights five inspiring stories from contractors and recipients across the country, from a homeowner in Iowa receiving help rebuilding after a devastating tornado, to a veteran in North Dakota receiving a much-needed new roof through the Roofs for Veterans project, the article reminds us of the importance of community and compassion for our neighbors.  

The most read article this month highlighted the highly anticipated Super Bowl LIX, where the Kansas City Chiefs will once again face the Philadelphia Eagles in New Orleans, Louisiana. This year, SRS Distribution invites those planning to attend the event in the Big Easy to join them for a tailgate celebration! No matter which team you’re rooting for, there’s a place for you at this party!  

Here are the top articles for the month of January.  

Five honorable mentions:  

10 - Top 5 ways to prepare your roofing business for the busy season 

9 - Textured coatings revolutionize metal sidewalls  

8 - 5 heartwarming stories from roofs around the country 

7 - 5 ways an advisor can help you get the most out of a business sale 

6 - Your sales adventure awaits: Join Ski Chalet 2025! 

The top five articles of the month: 

5 – Protecting those who protect our country 

4 – OSHA Education Center and the University of South Florida unveil enhanced OSHA construction safety training 

3 – Prusak Roofing, Inc. Joins the Roofing Alliance as a new Governor Member 

2 – Donate to One Family, One Fight for Wildfire Relief 

1 – Kick off Super Bowl Sunday with the ultimate tailgate 

By Dani Sheehan.

Get ready for the big game with SRS Distribution’s Pregame Tailgate Party!

It is officially playoff season, and Super Bowl LIX is just weeks away! This year’s game, scheduled for February 9, 2025, at Caesar’s Superdome in New Orleans, Louisiana, promises to be lively. Will the Kansas City Chiefs make history with a third consecutive Super Bowl victory? Or will the Detroit Lions, favored by many, finally claim their first championship? Meanwhile, the Philadelphia Eagles and Baltimore Ravens have proven themselves as serious contenders, while the Houston Texans remain a wildcard with potential to disrupt the playoffs.    

No matter where your loyalties lie, SRS Distribution invites you to kick off the excitement with their Pregame Tailgate Party! This is your chance to join fellow roofing professionals and football fans to celebrate the sport we all love in the heart of New Orleans.

Expect an unforgettable atmosphere filled with delicious food, spirited conversations and plenty of opportunities to share your predictions and passion for the game. Whether you’re cheering on a specific team or just enjoying the camaraderie, this tailgate is the perfect way to get in on the action.

Here's what you need to know:

• Who: You and your fellow roofing pros and football enthusiasts

• When: February 9, 2025, starting at 2 p.m. CT

• Where: 1123 Poydras St, New Orleans, LA 70112

• Why: To enjoy great food, lively vibes and the company of your peers while celebrating the biggest game of the year!

Mark your calendars, bring your game-day spirit and join SRS for an afternoon of football and fun.

By Evelyn Witterholt. 

From September 23 to December 17, you are invited to SRS Distribution’s Touring Tailgate Party! 

Football fans rejoice! The SRS Xtreme Tailgate Vehicle (XTV) is going on an epic journey across 12 states for their Touring Tailgate Party. The tour, sponsored by CertainTeed, will begin their tailgating adventures in Notre Dame, Indiana at the Notre Dame stadium on Saturday, September 23.  

Whether you’re a die-hard fan or just like to have fun, be sure to stop by the XTV Tailgate Party! There they will have lots of food and drinks to go around. This will also be a great opportunity to network with people in the industry who love football just as much as you do! 

The XTV Touring Tailgate Party will be visiting the following cities: 

September 23 

Ohio State vs. Notre Dame at Notre Dame Stadium in Notre Dame, Indiana. 

September 30 

Michigan vs. Nebraska at Memorial Stadium in Lincoln, Nebraska. 

October 7 

Alabama vs. Texas A&M at Kyle Field in College Station, Texas. 

October 14 

Texas A&M vs. Tennessee at Neyland Stadium in Knoxville, Tennessee. 

October 28 

Georgia vs. Florida at Ben Hill Griffin Stadium in Gainesville, Florida. 

November 5 

Bills vs. Bengals at Paycor Stadium in Cincinnati, Ohio.  

November 11 

Michigan vs. Penn State at Beaver Stadium in University Park, Pennsylvania. 

November 18 

Illinois vs. Iowa at Kinnick Stadium in Iowa City, Iowa. 

November 27 

Bears vs. Vikings at U.S. Bank Stadium in Minneapolis, Minnesota. 

December 3 

Kansas City Chiefs vs. Green Bay Packers at Lambeau Field in Green Bay, Wisconsin. 

December 10 

Eagles vs. Cowboys at AT&T Stadium in Arlington, Texas. 

December 17 

49ers vs. Cardinals at State Farm Stadium in Glendale, Arizona. 

Check out our XTV Map, powered by Project Map It, to see if a tailgate party is happening in your state!