Por The Coffee Shops®, traducido por Alberto Torres. 

Las oportunidades de liderazgo brindan a los profesionales del techado la posibilidad de contribuir al futuro de la asociación. 

Para los profesionales del techado que buscan desempeñar un papel más activo en el futuro de la industria, National Women in Roofing (NWIR) ofrece varias oportunidades de liderazgo a través de su programa BOOTS, siglas de Building Our Organization Through Service (Fortaleciendo nuestra organización a través del servicio). 

Como asociación impulsada por voluntarios y dedicada a promover y apoyar a las mujeres en la industria del techado, NWIR depende de miembros dispuestos a compartir su tiempo, experiencia y perspectivas. El programa BOOTS ayuda a los miembros a involucrarse más en la organización y, al mismo tiempo, crea un camino para ocupar puestos de liderazgo, incluyendo posiciones en la Mesa Directiva de NWIR. 

Tras recientes cambios en su estructura de gobierno, diseñados para fortalecer la asociación y ampliar las oportunidades de participación de sus miembros, NWIR está aceptando solicitudes para varios puestos en la mesa para el periodo 2026-2027. Las posiciones disponibles incluyen secretario del Comité Ejecutivo, enlace con la comunidad hispana, presidente electo de Alianzas de la Industria y una posición como representante general de la industria. 

El puesto de secretario del Comité Ejecutivo representa el primer paso en el proceso de sucesión de liderazgo de NWIR. La posición requiere un compromiso de cinco años que culmina con el cargo de presidente de la Mesa Directiva. Los demás puestos ofrecen oportunidades para ayudar a dirigir iniciativas estratégicas, fortalecer las relaciones dentro de la industria y garantizar que las voces de los miembros estén representadas a medida que la organización continúa creciendo. 

Una de las posiciones más importantes disponibles es la de enlace con la comunidad hispana, que ayuda a garantizar que las perspectivas y contribuciones de los profesionales hispanos de la industria del techado estén representadas dentro de la organización. NWIR también busca un presidente electo de Alianzas de la Industria, un puesto enfocado en crear y mantener relaciones con organizaciones que apoyan la misión de NWIR, tanto dentro como fuera de la industria del techado. 

Ocupar un puesto de liderazgo voluntario ofrece beneficios que van más allá del reconocimiento profesional. Los miembros de la mesa y líderes de comités tienen la oportunidad de influir en iniciativas de la industria, ampliar sus redes profesionales, desarrollar habilidades de liderazgo y apoyar programas que ayudan a reclutar, capacitar y orientar a la próxima generación de profesionales del techado. 

Además de las posiciones en la junta, NWIR también está aceptando solicitudes para puestos de presidente electo de diferentes comités. Bajo la estructura de gobierno actualizada de la organización, estos líderes trabajan junto con los presidentes de los comités y, con frecuencia, avanzan hacia futuras posiciones que incluyen derecho a voto en la Mesa Directiva. Este enfoque ayuda a crear una sólida trayectoria de líderes comprometidos con el éxito a largo plazo de NWIR. 

Las solicitudes para estas oportunidades de liderazgo están abiertas desde ahora hasta el 15 de noviembre de 2026. Ya sea que quieras ampliar tu impacto en la industria, apoyar iniciativas importantes o ayudar a crear oportunidades para otros, el programa BOOTS ofrece una manera significativa de involucrarte y servir a la comunidad del techado. 

Los profesionales interesados pueden conocer más sobre las posiciones disponibles y enviar su solicitud a través de la página de oportunidades de voluntariado de la Mesa Directiva de NWIR antes de la fecha límite del 15 de noviembre.

Por Emma Peterson., traducido por Alberto Torres.  

METALCON celebra su 35.º aniversario con exhibiciones especiales, eventos para establecer conexiones, premios de la industria y celebraciones para toda la comunidad. 

En 2026, METALCON celebra 35 años como uno de los principales eventos para los profesionales de la construcción con metal. Este año, el evento contará con una variedad de actividades especiales para celebrar este importante aniversario y, al mismo tiempo, ayudar a los profesionales de la industria a prepararse para otros 35 años impulsando el futuro de la construcción con metal. Aquí te presentamos algunos de los eventos que podrás disfrutar este año, del 7 al 9 de octubre de 2026 en el Orange County Convention Center en Orlando, Florida. 

Steel on the Move Experience 

METALCON no es el único que celebra un aniversario este año. ¡U.S. Steel celebra 125 años de innovación en 2026! Para conmemorarlo, la compañía creó una experiencia especial llamada Steel on the Move Experience, que llegará a METALCON. 

Esta exhibición ofrece una experiencia interactiva que presenta “la historia del acero y su papel esencial en la construcción de la infraestructura, los productos y las comunidades que hacen posible nuestra vida cotidiana.” Estará ubicada en el centro del área de exhibición, facilitando que todos los asistentes puedan visitarla y explorar sus atractivas exhibiciones, contenido interactivo e historias inspiradoras. 

¡Conoce más!

Premios METALCON Top Product Awards 2026 

¡Los premios anuales de productos están de regreso por sexto año! Estos premios reconocen los productos, tecnologías y soluciones innovadoras que los expositores presentan en METALCON. ¡Y TÚ decides quién gana! 

Así que asegúrate de llenar tu formulario de votación mientras recorres el área de exhibición, que este año contará con más de 250 stands. Las votaciones cierran el 7 de octubre de 2026 a las 5 p.m. ET, y los ganadores serán anunciados durante el evento el 8 de octubre de 2026 a las 2:30 p.m. 

¡Conoce a los nominados!

Forge: Donde las mujeres de la industria del metal construyen lo que viene 

Este es el único evento de esta lista que requiere un boleto por separado, lo que significa que debes registrarte además de tu registro general para METALCON. ¡Pero vale la pena dedicarle tiempo y pagar los $35 de entrada! 

Forge se llevará a cabo un día antes del inicio oficial de METALCON y estará enfocado en las increíbles mujeres profesionales que están impulsando el futuro de la industria del metal. Desde quienes comienzan sus carreras hasta las profesionales con años de experiencia, este evento ofrece la oportunidad de compartir un espacio con mujeres que entienden exactamente lo que haces y todo el esfuerzo que te ha llevado hasta donde estás hoy. 

Los asistentes podrán disfrutar de una conferencia magistral de Rita Goodroe; un panel de discusión con Bryce Batts, Kate Glantz, Erin Hoffman y Amanda Turner; actividades para establecer conexiones y una recepción patrocinada por National Women in Roofing (NWIR). Es un evento que no te puedes perder si buscas conversaciones significativas, nuevas perspectivas sobre liderazgo y conexiones auténticas que continúen mucho después de METALCON.

Conoce más.

Oktoberfest 

METALCON se trata de reunir aprendizaje, diversión y comunidad, y pocas actividades representan mejor esa combinación que su experiencia Oktoberfest. La celebración comienza oficialmente el miércoles 7 de octubre en The Backyard, con un reto en un simulador de golf patrocinado por HELIX Metalforming y John Stortz & Son. El resto de las actividades se llevarán a cabo en diferentes stands de los expositores por toda el área de exhibición. 

¡Consulta el programa!

Networking rápido 

Con tantas sesiones educativas y actividades, puede ser difícil encontrar tiempo para establecer nuevas conexiones de manera espontánea. Por eso, METALCON ha organizado un evento de networking rápido para la noche del miércoles 7 de octubre. Esta es una gran oportunidad para “conocer contratistas, fabricantes, arquitectos, especialistas en fabricación, proveedores y líderes de la industria mediante conversaciones breves y estructuradas, diseñadas para generar relaciones profesionales y oportunidades de negocio.” 

Cada ronda durará solo unos minutos, así que asegúrate de llevar tus tarjetas de presentación y tener preparada una buena presentación breve sobre quién eres y lo que haces. 

Celebración del 35.º aniversario de METALCON 

Y por último, pero definitivamente no menos importante, METALCON realizará una celebración especial por su 35.º aniversario el miércoles, justo después del evento de networking rápido. 

Esta fiesta celebra a la comunidad que ha crecido alrededor de METALCON desde su primer encuentro en 1991. También reconocerá a las 10 empresas especiales de Legacy 10, que han participado en todas las ediciones de METALCON. Estas empresas incluyen: 

1. AkzoNobel: Ha sido un expositor de confianza de METALCON desde el principio, presentando sus avanzadas pinturas y recubrimientos a los asistentes del evento. 
2. ATAS International: Durante más de 60 años, ATAS International ha fabricado sistemas metálicos de alto rendimiento para techos, muros, plafones y perímetros, y durante más de la mitad de ese tiempo ha apoyado a METALCON. 
3. Atlas Bolt & Screw: El equipo de Atlas describe METALCON como “mucho más que una feria comercial” y ha demostrado su compromiso con la creación de relaciones duraderas con contratistas, fabricantes y socios de la industria al participar en cada edición. 
4. AZZ Precoat Metals: Como uno de los principales proveedores de soluciones de recubrimiento de bobinas en Norteamérica, AZZ se ha reunido con sus clientes año tras año en METALCON. 
5. Englert: Durante 35 años, para ser exactos, Englert ha utilizado METALCON como una oportunidad para conectarse con arquitectos, contratistas y tomadores de decisiones que utilizan sus sistemas de techos metálicos, canaletas y productos para el manejo del agua de lluvia. 
6. Metal Construction News: Como una publicación líder de la industria, su equipo ha estado presente en cada edición de METALCON brindando apoyo de medios y cobertura. 
7. McElroy Metal: Como fabricante de productos especializados para la construcción con metal, tiene sentido que McElroy Metal haya participado en cada una de las ediciones de METALCON dedicadas a esta industria. 
8. Metal Rollforming Systems: Cuando se les preguntó por qué su equipo ha considerado una prioridad asistir a METALCON durante los últimos 35 años, respondieron de manera sencilla: “Estas conexiones nos permiten mantenernos al día con las tendencias del mercado.”
9. PPG: Durante décadas, PPG ha estado frente a sus clientes y detrás de escena apoyando a METALCON mediante iniciativas como el Design District. 
10. Roof Hugger: Roof Hugger ha estado presente desde el inicio de METALCON. Su compromiso a lo largo de los años representa el espíritu de colaboración que caracteriza al evento. 

En general, esta celebración es una de las actividades que no te puedes perder en METALCON 2026. Contará con comida, bebidas, entretenimiento y muchas oportunidades para convivir con la comunidad de la industria. 

Obtén tus boletos hoy 

No pierdas la oportunidad de participar en estos increíbles eventos, además de recorrer la extensa área de exhibición y aprovechar el programa educativo de METALCON. El evento se llevará a cabo del 7 al 9 de octubre de 2026 en el Orange County Convention Center en Orlando, Florida. Todos los eventos mencionados anteriormente están incluidos con tu registro, excepto Forge, que requiere un boleto adicional. Se recomienda registrarse con anticipación. 

¡Regístrate hoy para METALCON y utiliza el código 30MCS para recibir $30 de descuento en tu pase!

Por Emma Peterson, traducido por Alberto Torres. 

El evento de este año se acerca rápidamente, con el primer día programado para el 27 de septiembre de 2026, y queremos ayudarte a crear la agenda ideal para aprovechar al máximo tu experiencia. 

El Western Roofing Expo (WRE), patrocinado por la Western States Roofing Contractors Association (WSRCA), es uno de los eventos más importantes de la industria del techado y la impermeabilización. No solo está lleno de actividades reconocidas, como la competencia de instalación de tejas Roofing Games™ y la subasta en vivo, sino que también cuenta con 28 sesiones educativas, dos almuerzos con conferencias y mucho más. 

Es una gran cantidad de actividades para solo tres días (el evento de 2026 se llevará a cabo del 27 al 29 de septiembre), por eso queremos compartir algunas de las sesiones y actividades que no te puedes perder. 

Domingo, 27 de septiembre de 2026 

El primer día del evento estará enfocado principalmente en establecer conexiones con expertos y colegas de la industria. Hay varias actividades opcionales, como el Bob Porter Golf Tournament y el Sporting Clays Tournament, pero el evento principal del día será la bienvenida y subasta de WRE. Patrocinado por GAF,  este evento no solo marca el inicio de WRE 2026, sino que también recauda fondos para la Davis Memorial Foundation, la organización benéfica de WSRCA.

Lunes, 28 de septiembre de 2026 

El lunes comienza la acción con una agenda llena de más de una docena de sesiones educativas. Estas son algunas de las sesiones que recomendamos: 

• Tendencias importantes en la industria del techado: Heidi J. Ellsworth, de RoofersCoffeeShop®, presentará las tendencias que están marcando la industria. Esta sesión ofrecerá a los asistentes información valiosa sobre dónde ha estado la industria del techado y hacia dónde se dirige.  
• ¿Listo o no?: Nuestros amigos Trent Cotney y Benjamin Briggs, de Adams and Reese, hablarán sobre las redadas de ICE, las auditorías I-9 y cómo los contratistas de techado pueden gestionar su exposición ante el panorama migratorio actual.  
• De contratar rápido a contratar bien: En esta sesión en español, Amparo Sancen, de Latinos En Roofing, explorará cómo formar un equipo de techado que contribuya al éxito de tu negocio.  
• Uso de la IA en la estimación de proyectos de techado: John Kenney, de Cotney Consulting Group, compartirá información sobre el uso de la inteligencia artificial (IA) en las operaciones de techado, específicamente en los procesos de estimación.  

Además de estas oportunidades educativas, el lunes habrá dos opciones de almuerzos educativos, tres demostraciones y el esperado evento Roofer’s Feud. Aquí te contamos un poco más: 

• Almuerzos: El lunes habrá dos oportunidades para aprender durante el almuerzo. Una será para profesionales de habla hispana y contará con Victor Maya (Advantage Roofing, GAF), quien hablará sobre cómo maximizar las reclamaciones de seguros para techos comerciales. La otra contará con Craig Brightup (corresponsal político de WSRCA) y Chad Collins (presidente de la junta directiva de la National Roofing Contractors Association), quienes ofrecerán una actualización sobre temas políticos.
• Demostraciones: Habrá tres demostraciones el lunes. La primera comenzará a la 1:30 p.m. y estará a cargo de Polyglass U.S.A. La segunda, que comienza a las 2:30 p.m., será presentada por TAMKO Building Products, y la última demostración del día será a las 3:30 p.m. con Johns Manville.  
• Roofer’s Feud: Para cerrar las actividades del lunes llega Roofer’s Feud. Patrocinado por CertainTeed, será una excelente oportunidad para poner a prueba tus conocimientos y disfrutar de una competencia amistosa.  

Martes, 29 de septiembre de 2026 

¡Pero todavía hay más! Comienza el martes con un desayuno y conversaciones en mesas con el equipo de National Women in Roofing a las 7 a.m. (ten en cuenta que esta actividad requiere un registro adicional de $55). Después del desayuno, será momento de regresar directamente a las sesiones educativas. Algunas de las que recomendamos para el martes incluyen: 

• Mesa redonda sobre techado: Organizada por el Comité de Jóvenes Profesionales del Techado de WSRCA y dirigida por Rachel Garcia, de Malarkey Roofing Products, esta sesión se enfocará en cómo formar equipos multigeneracionales. 
• Estado de la industria: Trent Cotney regresa para otra sesión, esta vez para analizar desde una perspectiva legal lo que está sucediendo en la industria.  
• Salud mental y adicción en el lugar de trabajo de la industria del techado: Paul Reed, de Roofers in Recovery, dirigirá esta sesión sobre cómo los contratistas pueden apoyar mejor la salud mental de sus cuadrillas.  
• El costo de la desconexión: En esta sesión en español, Monica Vornbrock, de The GLO Group, analizará cómo las fallas en la comunicación después de una venta pueden afectar la confianza de los clientes y los ingresos de los contratistas.  
• Diseño de techos duraderos para climas fríos: En esta sesión, Mindy Dahlquist, de TRA Snow and Sun, analizará el papel de los sistemas de retención de nieve en el diseño de techos para climas fríos.  
• De un servicio reactivo a uno proactivo: En la última sesión de nuestra lista, Tracey Donels, de Service First Solutions, hablará sobre cómo crear un crecimiento empresarial más predecible a través de los servicios que ofrece una compañía.  

Al igual que el lunes, el martes habrá dos opciones para aprender durante el almuerzo y varias actividades que no te puedes perder: 

• Almuerzos: Imelda Perez, de CertainTeed, estará a cargo del almuerzo en español del martes. La otra opción será en inglés y contará con la oradora motivacional Shereen Thor.  
• Escenario: Después del almuerzo, el equipo de RoofersCoffeeShop® tomará el escenario de demostraciones para una interesante conversación con el presidente de WSRCA, Stan Robinson, y el próximo presidente de WSRCA, Ron Lloyd.  
• Roofing Games™: ¡Y para cerrar el día llega la esperada competencia de instalación de tejas! Patrocinada por Malarkey Roofing Products, esta es una excelente oportunidad para reunir a la comunidad y quizás hasta ganar algunos premios.  

Estas listas son solo una pequeña muestra de todo lo que encontrarás en el Western Roofing Expo de este año. 

¡Consulta la agenda completa y regístrate para asistir a WRE 2026! 

By The Coffee Shops®. 

Leadership opportunities offer roofing professionals a chance to shape the association's future. 

For roofing professionals looking to take a more active role in shaping the future of the industry, National Women in Roofing (NWIR) is offering several leadership opportunities through its BOOTS program, which stands for Building Our Organization Through Service. 

As a volunteer-driven association dedicated to advancing and supporting women in roofing, NWIR depends on members who are willing to share their time, expertise and perspectives. The BOOTS program helps members become more involved in the organization while creating a pathway to serve in leadership roles, including positions on the NWIR Board of Directors. 

Following recent governance updates designed to strengthen the association and expand opportunities for member engagement, NWIR is now accepting applications for several board positions for the 2026-2027 term. Open roles include executive committee secretary, Hispanic community liaison, industry alliances chair-elect and an industry-at-large position. 

The executive committee secretary role serves as the first step in NWIR's leadership succession process. The position includes a five-year commitment that culminates in service as board chair. Other roles offer opportunities to help guide strategic initiatives, strengthen industry relationships and ensure members' voices are represented as the organization continues to grow. 

One key opening is the Hispanic community liaison position, which helps ensure the perspectives and contributions of Hispanic roofing professionals are represented within the organization. NWIR is also seeking an industry alliances chair-elect, a role focused on building and maintaining relationships with organizations that support NWIR's mission both within and beyond the roofing industry. 

Serving in a volunteer leadership role offers benefits that extend beyond professional recognition. Board members and committee leaders have the opportunity to influence industry initiatives, expand their professional networks, develop leadership skills and support programs that help recruit, educate and mentor the next generation of roofing professionals. 

In addition to board positions, NWIR is also accepting applications for committee chair-elect roles. Under the organization's updated governance structure, these leaders work alongside committee chairs and often move into future positions that include voting seats on the board. The approach helps create a strong pipeline of engaged leaders dedicated to NWIR's long-term success. 

Applications for these leadership opportunities are open now through November 15, 2026. Whether you want to expand your industry impact, advocate for important initiatives or help create opportunities for others, the BOOTS program offers a meaningful way to get involved and serve the roofing community. 

Interested professionals can learn more about the available positions and submit an application through NWIR's Board Volunteer Opportunities page before the November 15 deadline.

By Emma Peterson.

This year’s show is coming up fast with the first day being September 27, 2026 and we wanted to help you build the ultimate attendee schedule.

The Western Roofing Expo (WRE), which is sponsored by Western States Roofing Contractors Association (WSRCA), is one of the premier events in the roofing and waterproofing industry. Not only is it chock full of iconic moments, like the Roofing Games™ shingling competition and the live auction, but it also boasts 28 educational sessions, two keynote luncheons and more!

That’s a lot of programming for just three days (the 2026 show will be held from 9/27/26 to 9/29/26), which is why we wanted to break down some of our must-attend sessions and events!

Sunday, September 27, 2026

The first day of the show will mostly be networking with industry experts and peers. There are a few events you can opt to attend, such as the Bob Porter Golf Tournament and Sporting Clays Tournament, but the main event of the day is the WRE Welcome event and auction. Sponsored by GAF, this event not only marks the beginning of the 2026 show, but also raises funds for the Davis Memorial Foundation, WSRCA’s charitable organization.

Monday, September 28, 2026

Monday is when things get really busy with a stacked schedule of more than a dozen education sessions. Here’s our shortlist of must-attend sessions from this day:

• Roofing Trends That Matter: RoofersCoffeeShop®’s own Heidi J. Ellsworth will be presenting about roofing trends! This presentation will give attendees valuable insight into where the roofing industry has been and where it’s moving towards.
• Ready or Not: our friends Trent Cotney and Benjamin Briggs of Adams and Reese will be diving into ICE raids, 1-9 audits and managing roofing contractor exposure in our current immigration landscape.
• From Hiring Fast to Hiring Right: in a Spanish-language session, Amparo Sancen of Latinos En Roofing explores how to build a roofing team that will help your business win.
• Using AI in Roofing Estimating: John Kenney of Cotney Consulting Group shares insight into the use of artificial intelligence (AI) in roofing operations, specifically related to estimating.

In addition to those education opportunities, Monday boasts two luncheon options, three demonstrations and the much-anticipated Roofer’s Feud event. Here’s a bit about those options:

• Luncheons: there are two lunch learning opportunities on Monday. One is for Spanish-speaking professionals and features Victor Maya (Advantage Roofing, GAF) discussing how to maximize commercial roofing claims. The other features Craig Brightup (WSRCA political correspondent) and Chad Collins (chairman of the National Roofing Contractors Association board) as they give a political update.
• Demonstrations: as we mentioned, there are three demos on Monday. The first kicks off at 1:30 p.m. is hosted by Polyglass U.S.A. The second (which starts at 2:30 p.m.) is from TAMKO Building Products and the last demo of the day is at 3:30 p.m. and features Johns Manville.
• The Roofer’s Feud: closing out the Monday schedule is the Roofer’s Feud. Sponsored by CertainTeed, this is a great chance to test your trivia knowledge and enjoy some friendly competition.

Tuesday, September 29, 2026

But wait, there’s more! Hit the ground running on Tuesday with breakfast and table talks with the National Women in Roofing team at 7 a.m. (please note, additional registration of $55 required for this event). After breakfast, it’s time to jump straight back into education sessions! Some of our must-attends for Tuesday include:

• The Roofing Roundtable: hosted by the WSRCA Young Roofing Professionals Committee and led by Rachel Garcia of Malarkey Roofing Products, this session is all about building multi-generational teams.
• State of the Industry: Trent Cotney is back for another session, this time exploring the legal perspective of what’s going on the industry.
• Mental Health and Addiction in the Roofing Workplace: Paul Reed of Roofers in Recovery takes the helm during this session about how contractors can better support the mental health of their crews.
• The Cost of Disconnection: for this Spanish-language session, Monica Vornbrock of the GLO Group dives into how post-sale breakdowns are costing contractors customer trust and revenue.
• Designing Durable Cold-Climate Roofs: in this session, Mindy Dahlquist of TRA Snow and Sun explores the role of snow retention in designing roofs in cold climates.
• Escaping Reactive Service: the last session on our shortlist is Tracey Donels (Service First Solutions) talk about creating predictable business growth through service offerings.

And just like on Monday, there are two options for lunchtime learning and some can’t miss events:

• Luncheons: Imelda Perez of CertainTeed will be hosting Tuesday’s Spanish-language luncheon. The other lunch option will be in English and features motivational speaker Shereen Thor.
• Sound stage: The RoofersCoffeeShop® crew will be taking over the demonstration stage after lunch for an insightful conversation with WSRCA President Stan Robinson and incoming WSRCA President Ron Lloyd.
• The Roofing Games™: and closing out the day is the much-anticipated shingling competition! Sponsored by Malarkey Roofing Products, this is a great opportunity to bring the community together and maybe even win some fun prizes!

These lists are just the tip of the iceberg when it comes to everything going on at this year’s Western Roofing Expo!

See the whole schedule and register to attend the 2026 show!

By Emma Peterson. 

This Quarterly Market Index Survey offers a clearer picture of contractor confidence, market conditions and future opportunities. 

Every quarter, the Polyisocyanurate Insulation Manufacturers Association (PIMA) releases a survey sharing insights into the state of the reroofing market. This survey, aptly called the Market Index Survey for Reroofing, is made in collaboration with a variety of industry associations, including the Asphalt Roofing Manufacturers Association, Canadian Roofing Contractors Association, International Institute of Building Enclosure Consultants, Metal Construction Association, Metal Roofing Alliance, National Roofing Contractors Association, National Women in Roofing, Roof Coatings Manufacturers Association and Single Ply Roofing Industry. 

To learn more about this survey, Heidi J. Ellsworth brought experts from a couple of those association, McKay Daniels of NRCA and Brian Pallasch of IIBEC, onto an episode of Roofing Road Trips®. 

McKay opened the conversation by sharing some background on the survey. He explained, “It came out of COVID and the whole supply chain debacle. One thing that the industry learned from that situation was the importance of matching supply to demand.” He went on, “And that was what the inspiration for creating the index survey was – to create a way for manufacturers and distributors to see exactly what was going on at the rooftop and how to meet the needs there.”  

And the best part? It has helped more than just the distributors and manufacturers! Brian gave some examples, saying, “It confirms things for contractors in the field. Different regions in the country are facing different economic pressures and benefits and the survey helps contractors contextualize their experiences with that context. It also gives people a sense of where the industry is heading.” McKay added, “It really is a sentiment survey, asking contractors, company owners or other professionals how they’re doing this quarter versus last. And that creates insight into the state of the industry so that everyone knows more and can be more prepared going forward.”  

The result is not only more informed individuals but a stronger industry. As Brian put it, “The goal of the survey is to get a broad sense of what's going on out there in the roofing industry. And it really has gotten us all together, as the group of associations we all meet more frequently as a result, which helps the entire industry.” 

Listen to the whole episode or Watch the recording to learn more about the PIMA Quarterly Market Index on Reroofing. 

By Emma Peterson. 

METALCON is celebrating its 35th anniversary with special exhibits, networking events, industry awards and community celebrations!  

2026 marks 35 years of METALCON – the leading event for metal construction professionals. And this year’s show has a variety of special events planned to both celebrate this milestone and help professionals across the industry prepare for another 35 years of shaping the metal industry’s future. Here’s a shortlist of the events to expect from this year’s show, which is planned for October 7-9, 2026, at the Orange County Convention Center in Orlando, Florida!  

Steel on the Move Experience 

METALCON isn’t the only one celebrating an anniversary this year, U.S. Steel is celebrating 125 years of innovation in 2026! And to honor it, they have created a special Steel on the Move Experience that is coming to the METALCON show.  

This exhibit is an immersive experience that showcases “the story of steel and its essential role in building the infrastructure, products and communities that power everyday life.” It will be located at the center of the exhibit hall, making it easy for all attendees to stop by and explore the engaging displays, interactive content and inspiring stories.  

Learn more!

The 2026 METALCON Top Product Awards 

The annual product awards are back — this is its sixth year! These awards celebrate the innovative products, technologies and solutions that exhibitors at METALCON bring to the table. And the results are decided by YOU!  

So, make sure you fill out your voting form as you explore the expo floor (which will host more than 250 booths this year!). Voting ends on October 7, 2026, at 5 p.m. ET with announcements of the winners hosted at the show October 8, 2026, at 2:30 p.m. 

See the nominees!

Forge: Where women in metal shape what’s next 

This is the only event on this list that is separately ticketed (meaning you need to register for it in addition to your general METALCON registration), but it’s well worth the time and the $35 ticket!   

Hosted the day before the METALCON show kicks off, the Forge centers around the incredible female professionals who are pushing the metal industry forward. It offers everyone from emerging professionals to industry veterans a chance to sit in a room of women who understand exactly what you do and how hard you’ve worked to get where you are today. 

Attendees can look forward to a keynote from Rita Goodroe; a panel discussion featuring Bryce Batts, Kate Glantz, Erin Hoffman and Amanda Turner; networking activities and a reception sponsored by National Women in Roofing (NWIR). This is a must-attend for those looking for meaningful conversation, leadership insights and genuine connections that extend well beyond METALCON.  

Learn more.

Oktoberfest 

METALCON is all about bringing learning, fun and community together and no event is better representative of this than their Oktoberfest expo experience! The event officially kicks off on Wednesday, October 7 at The Backyard with a golf simulator challenge sponsored by HELIX Metalforming and John Stortz & Son. The rest of the celebration will happen at various exhibitor booths across the expo floor.  

See the schedule!

Speed networking 

With all the education sessions and other events happening, it can be hard to find time for spur-of-the-moment networking, which is why METALCON has set up a speed networking event for Wednesday night (10/7/2026). This is a huge opportunity to “meet contractors, manufacturers, architects, fabricators, suppliers and industry leaders through short, structured conversations designed to spark real relationships and business opportunities. 

Each round will last just a few minutes, so make sure you bring your business cards and strong elevator pitch!  

METALCON 35th anniversary bash 

And last but certainly not least, METALCON will be hosting a special 35th anniversary bash on Wednesday, right after the speed networking event!  

This party celebrates the community that has grown around METALCON since the first gathering back in 1991. It also puts the spotlight on METALCON’s special Legacy 10 companies who have been at every show! These companies include:  

1. AkzoNobel: AkzoNobel has been a trusted METALCON exhibitor since the very beginning, showcasing their advanced paints and coatings to the attendees of the show. 
2. ATAS International: For more than 60 years, ATAS International has manufactured high-performance metal roofing, wall, ceiling and perimeter systems and for over half that time they’ve been supporting METALCON. 
3. Atlas Bolt & Screw: The Atlas team describes METALCON as “more than a trade show” and have been showcasing their commitment to building lasting relationships with contractors, manufacturers and industry partners by attending every show.  
4. AZZ Precoat Metals: As one of North America's leading providers of coil coating solutions, AZZ has met their customers at METALCON year-after-year. 
5. Englert: For years (35 to be precise) Englert has used METALCON to meet the architects, contractors and decision makers who use their metal roofing, gutter systems and rainware products in the field. 
6. Metal Construction News: A leading industry publication, their team has been at every METALCON show providing media support. 
7. McElroy Metal: As a manufacturer of metal-specific products, it only makes sense the McElroy Metal has been at every one of METALCON’s metal-dedicated shows. 
8. Metal Rollforming Systems: When asked why their team has made it a priority to attend METALCON all 35 years, the Metal Rollforming Systems team put it simply, “These connections allow us to stay ahead of market trends.” 
9. PPG: PPG has been in front of customers and behind the scenes supporting METALCON through initiatives like the Design District for decades now. 
10. Roof Hugger: Since METALCON’s inception, Roof Hugger has been there. Their longstanding commitment exemplifies the collaborative spirit that defines the event. 

Overall, this bash is a must-attend of the 2026 show as it boasts a full schedule of food, drinks, entertainment and community that you won’t want to miss.  

Get your tickets today 

Don’t miss your chance to attend these incredible events, as well as explore METALCON’s extensive expo floor and education programming! The show will be hosted October 7-9, 2026, at the Orange County Convention Center in Orlando, Florida. All events listed above are included in your registration except for the Forge, which is a separately ticketed event. Advance sign-up is encouraged.  

Register for the show today and use code 30MCS for $30 off your show pass!

By The Coffee Shops®. 

In a recent letter, Christine Mockenhaupt shares firsthand insights into taking the leap and pushing yourself further.  

For many roofing professionals, growth often comes with a difficult decision: Staying comfortable or taking a chance on something new. That reality is something National Women in Roofing (NWIR) chair Christine Mockenhaupt knows firsthand. 

In 2025, Christine made a significant career move, leaving a long tenure in distribution. And earlier this year, that journey brought her to a new opportunity — joining Maven Roofing and Exteriors as chief operating officer. While she was thrilled to reach what had long been a personal goal, making the transition required stepping outside of her comfort zone and embracing the unknown. 

Reflecting on this, Christine wrote in a recent letter that taking that leap meant stepping away from the playbook. She shared, “One thing I’ve learned over these first three months is that leadership doesn’t always come with a playbook. Some days there’s a clear answer, and other days you have to rely on your network, trust your experience and figure it out together.” 

For roofing contractors, this lesson is as familiar as it is valuable. Whether navigating labor shortages, managing customer expectations or responding to unexpected project challenges, success rarely comes with a clear roadmapand instead depends upon having a strong network of industry professionals to lean on. 

Another lesson that Christine noted in her letter was the fact that “no company succeeds on its own.” It takes having all your employees, customers, manufacturers, distributors, subcontractors and service partners aligned with common goals and values to build a successful business that can deliver exceptional service and long-term results. At Maven Roofing and Exteriors, that central, uniting company value is simple — “Do good in all ways, always.” 

While simple on the surface, that principle reflects something many successful roofing contractors understand. It is easy to uphold company values when projects run smoothly and customers are satisfied. The true measure of a company's culture is revealed when problems arise. How a contractor responds to a warranty issue, supports a struggling employee or handles a difficult customer interaction often defines its reputation far more than a flawless project ever could. 

Those same values are reflected throughout the roofing industry, particularly through organizations like NWIR. As Christine put it:  

Our organization has grown because people continue to show up for one another. We mentor, volunteer, answer questions, make introductions and celebrate each other’s successes. We may all work for different companies, but we’re connected by the same belief that our industry is stronger when we lift each other up. 

Overall, Christine emphasized through this letter that importance of reflecting on your progress, and knowing when to take the leap. Her message is simple: Growth requires taking risks, leadership requires humility and success is rarely achieved alone. By embracing change, living out company values and supporting others in the industry, roofing contractors can continue building businesses — and a roofing community — that are stronger than ever. 

By The Coffee Shops®. 

How small customer service habits build long-term client loyalty. 

Recently, National Women in Roofing (NWIR) executive director Katie Bodiford shared some personal insights she’s gained over her career. Specifically, she explored how a brief, thoughtful conversation can create a loyal customer while one poor interaction could cost you their business. In her words, “You can have the best product, the best price and the best people in the business — and still lose a customer over one lousy interaction...It’s rarely the grand gestures that make the difference. More often, it’s the tiny things.” 

What do these "tiny" things refer to? It could be as simple as remembering a customer’s name or not returning phone calls in a timely manner. These small actions are what show your customer “how easy — or difficult — [it is] it to work with you.” Here are five examples that Katie shared of how to incorporate these small moments of care into your operations:  

1. Use someone’s name. This makes an exchange feel personal and shows that you are listening. 
2. Ask questions. A simple “What can I do to make this easier for you?” shifts the focus toward removing unnecessary steps, repeating less information and anticipating the next question. 
3. Balance honesty with follow through. When an answer is not immediately available, replacing “I don’t know” with “I’ll find out” keeps the conversation moving. The commitment becomes meaningful when it is paired with follow-through. 
4. Be clear about timelines. Instead of simply promising to respond, explain when the customer can expect an update. If the answer is still unavailable at that time, reach out anyway. Letting people know they have not been forgotten can be as important as solving the issue itself. 
5. Continue the conversation. Rather than directing someone to another department and ending the conversation, introduce the appropriate colleague, provide context and help the customer avoid repeating the full story. 

These are just five examples of how you can level up your customer service with small, intentional actions. Because at the end of the day, “Great customer service isn't about being perfect. Things go wrong. Orders get delayed. Mistakes happen. Emails get missed. We're human. What matters is how we respond.” 

By The Coffee Shops®.  

NWIR chair shares how career exposure can help young people discover opportunities across the roofing industry. 

Few people grow up expecting to build a career in roofing. According to Christine Mockenhaupt, COO of Maven Roofing and National Women in Roofing (NWIR) chair, she certainly did not. She began as an accountant before her career led her into the building materials industry and, eventually, through distribution, manufacturing and contracting. 

Along the way, roofing provided more than a career. It introduced close friends and created opportunities she could not have imagined when she was younger and trying to decide what she wanted to do with her life. 

That experience is not uncommon among roofing professionals, which is why NWIR focuses much of its effort on workforce development. Through support for girls' construction camps, SkillsUSA and career pathing, the organization is helping young people experience the trades and learn about careers they may not have considered. 

Exposure is an important part of that work. Young people are often asked what they want to be when they grow up, but they cannot consider careers they do not know exist. Helping students see the possibilities within roofing gives them more information as they begin shaping their own paths. 

It can also broaden their understanding of the industry. A roofing career does not necessarily mean working on a roof. Christine’s own journey from accounting to distribution, manufacturing and contracting demonstrates how many different professional paths can lead into and through the industry. 

According to Christine, young people do not need adults to choose careers for them. They need opportunities to discover what is available. 

This is why it is important for roofing professionals to share what they wanted to be when they grew up, how they found roofing and what the industry has meant to them. By telling those stories to one another and to the next generation, the roofing community may inspire someone to discover an unexpected career. 

Learn more about NWIR.