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<channel>
<title>RoofersCoffeeShop</title>
<link>https://www.rooferscoffeeshop.com/</link>
<description>Roofing Forum, Classifieds, Galleries and More!</description>
<language>en-us</language><item>
<title>Strengthening contractors through practical resources</title>
<link>https://www.rooferscoffeeshop.com/post/strengthening-contractors-through-practical-resources</link>
<description>strengthening-contractors-through-practical-resources</description>
<pubDate>Sat, 31 Jan 2026 18:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/01/wsrca-strengthening-contractors-through-practical-resources.jpg'
            alt='Strengthening contractors through practical resources'
            title='Strengthening contractors through practical resources'
            class=''
            style=' '  loading='lazy' /><br><p>By Jesse Sanchez.&nbsp;</p>

<h2>How Western States Roofing Contractors Association delivers technical safety, business growth and community value across the region.&nbsp;</h2>

<p><a href="https://www.rooferscoffeeshop.com/directory/wsrca">Western States Roofing Contractors Association (WSRCA)</a> continues to shape contractor success by pairing practical resources with a culture rooted in connection and shared experience. <a href="https://www.rooferscoffeeshop.com/podcast/kris-hitesman-stan-robinson-ron-lloyd-western-roofing-a-wsrca-presidential-discussion">In this episode of Roofing Road Trips&reg;</a>, host Megan Ellsworth spoke with Stan Robinson of <a href="https://www.rooferscoffeeshop.com/directory/pacific-west-roofing">Pacific West Roofing</a>, Kris Heitzman of <a href="https://www.rooferscoffeeshop.com/directory/capitol-roofing-service">Capitol Roofing Group</a> and Ron Lloyd of <a href="https://www.rooferscoffeeshop.com/directory/kokua-roofing">Kokua Roofing</a> about the ways the association supports companies navigating technical challenges, safety demands and business growth across the Western region.&nbsp;</p>

<p>For Stan, technical guidance sits at the heart of the association&rsquo;s value. &ldquo;My love and passion are details and details and details,&rdquo; he said, emphasizing how access to technical director Ken Klein provides a trusted sounding board. That expertise helps contractors solve problems efficiently while building confidence in both day-to-day decisions and long-term planning.&nbsp;</p>

<p>Safety resources and bilingual education have also expanded both the reach and day-to-day usability of association tools for members. Kris pointed to the evolution of WSRCA&rsquo;s Toolbox Talks and their shift toward mobile-friendly access. &ldquo;The Toolbox Talks, now that they&rsquo;re out and they&rsquo;re in English and Spanish, the guys can have them all in their phone,&rdquo; Kris noted, explaining how on-demand, bilingual training makes safety education more practical and accessible for crews at every level.&nbsp;</p>

<p>Beyond tools, members consistently pointed to people as the differentiator. Ron described decades of membership shaped by collaboration and trust. &ldquo;You never feel like you&rsquo;re sitting with your competitors,&rdquo; Ron said, recalling early moments of encouragement that turned uncertainty into leadership.&nbsp;</p>

<p>That culture carries practical value for contractors facing legal, safety and compliance concerns. Members regularly tap legal counsel and safety experts through the association, reducing risk and helping smaller contractors compete with greater confidence.&nbsp;</p>

<p>Equally important is the association&rsquo;s focus on inclusion and future leadership. Expanded Spanish language programming, broader representation and Young Roofing Professionals initiatives are opening doors for the next generation while honoring decades of experience.&nbsp;</p>

<p>Together, these elements position Western States as more than just an association. WSRCA functions as a working network built to guide contractors through complexity while keeping people at the center.&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/podcast/kris-hitesman-stan-robinson-ron-lloyd-western-roofing-a-wsrca-presidential-discussion">Listen to the podcast</a> or <a href="https://youtu.be/SmW48tHOM0E">Watch the interview</a> to learn more about Western States Roofing Contractors Association membership resources events education opportunities today!&nbsp;</strong></p>]]></content:encoded>
</item><item>
<title>New leadership, stronger voices</title>
<link>https://www.rooferscoffeeshop.com/post/new-leadership-stronger-voices</link>
<description>new-leadership-stronger-voices</description>
<pubDate>Sat, 17 Jan 2026 18:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2025/11/wsrca-new-leadership-stronger-voices.jpg'
            alt='New leadership, stronger voices'
            title='New leadership, stronger voices'
            class=''
            style=' '  loading='lazy' /><br><p>By Jesse Sanchez.&nbsp;</p>

<h2>At the Western Roofing Expo, WSRCA leaders highlight inclusion, education and growth as the path forward for the industry.&nbsp;</h2>

<p>At the Western Roofing Expo, the <a href="https://www.rooferscoffeeshop.com/directory/wsrca">Western States Roofing Contractors Association (WSRCA)</a> leadership passed along the gavel and laid out a vision that blends tradition with progress. <a href="https://www.youtube.com/watch?v=SmW48tHOM0E&amp;list=PLRcDNgR2cBzKFN3WHWZBT4W3qZ9pm6c-K&amp;index=2">In a special episode of Roofing Road Trips&reg;</a>, Megan Ellsworth sat down with outgoing President Kris Hitesman of <a href="https://www.rooferscoffeeshop.com/directory/capitol-roofing-service">Capitol Roofing Service</a>, incoming President Stan Robinson of <a href="https://www.rooferscoffeeshop.com/directory/pacific-west-roofing">Pacific West Roofing</a> and future President Ron Lloyd of <a href="https://www.rooferscoffeeshop.com/directory/kokua-roofing">Kokua Roofing</a> to talk leadership, legacy and what the future holds for WSRCA.&nbsp;&nbsp;</p>

<p>Kris reflected on her tenure and what she is most proud of accomplishing. Inclusivity was a cornerstone of her presidency, from bringing more voices onto the board to ensuring that all communications and publications were available in both English and Spanish. &ldquo;My mission was to be more inclusive with board members, with members, with everything. For people to feel more included, to feel more involved and to feel like they belonged,&rdquo; she said. &ldquo;Because this roofing. We&rsquo;re all kind of the same. We all love roofing.&rdquo;&nbsp;</p>

<p>That momentum is being carried forward with the new leadership. Stan emphasized his priority of grassroots growth with a program called Each One Reach One, encouraging current members to connect with contractors who may be navigating challenges alone. &ldquo;They don&rsquo;t know what to do with this legal problem. They don&rsquo;t know what to do with this safety problem. They don&rsquo;t know what to do about this technical difficulty on a particular job,&rdquo; he said. &ldquo;They just don&rsquo;t know what they don&rsquo;t know yet.&rdquo;&nbsp;</p>

<p>For Ron, strengthening engagement with Latino contractors is a top priority. He noted the importance of continuing the association&rsquo;s efforts to connect more closely with the Hispanic community. &ldquo;We want to continue engaging and supporting our Hispanic community and promoting inclusivity,&rdquo; he said. &ldquo;Our goal is to keep expanding these efforts.&rdquo;&nbsp;</p>

<p>The growth and inclusivity of the association were recurring themes throughout the conversation, reflecting a clear desire to keep building a stronger, more connected community. As the WSRCA expands its reach, leaders highlighted the importance of continuing to welcome new voices and perspectives. Tools like the Safety Companion App, Toolbox Talks and access to top-tier legal and technical advisors have become vital resources that make membership more valuable than ever.&nbsp; And what really stood out was the call for fresh voices. &ldquo;We need to keep bringing new blood into the association,&rdquo; said Kris. Whether through SkillsUSA programs or the Young Roofing Professionals initiative, the WSRCA is positioning itself as a platform where newcomers are not only welcomed but needed.&nbsp;</p>

<p><a href="https://www.youtube.com/watch?v=SmW48tHOM0E&amp;list=PLRcDNgR2cBzKFN3WHWZBT4W3qZ9pm6c-K&amp;index=2"><strong>Watch the full interview to learn more about how the WSRCA is shaping the future of roofing through education, advocacy and a growing community of committed industry professionals!</strong></a></p>

<p><iframe frameborder="0" height="315" src="https://www.youtube.com/embed/SmW48tHOM0E?si=Vh6pzUkD9pb0Io_b" title="YouTube video player" width="560"></iframe></p>]]></content:encoded>
</item><item>
<title>How the industry turns slowdowns into strength</title>
<link>https://www.rooferscoffeeshop.com/post/how-the-industry-turns-slowdowns-into-strength</link>
<description>how-the-industry-turns-slowdowns-into-strength</description>
<pubDate>Sun, 02 Nov 2025 09:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2025/10/general-coatings-how-the-industry-turns-slowdowns-into-strength.png'
            alt='How the industry turns slowdowns into strength'
            title='How the industry turns slowdowns into strength'
            class=''
            style=' '  loading='lazy' /><br><p>By Dani Sheehan.&nbsp;</p>

<h2>Build lasting businesses when you focus on improving quality, invest in training and foster meaningful relationships.&nbsp;</h2>

<p>Uncertainty isn&rsquo;t new in the roofing industry &ndash; interest rates fluctuate, homeowner spending tightens and project timelines shift. Even as customers become cautious and competitors focus on cutting costs, periods of uncertainty signal opportunity for the contractors who stay committed to growth. <a href="https://www.rooferscoffeeshop.com/webinar/coffee-conversations-live-from-wre-2025">In a live Coffee Conversations</a> during the Western Roofing Expo (WRE), sponsored by <a href="https://www.rooferscoffeeshop.com/directory/general-coatings-manufacturing-corp-2">General Coatings Manufacturing Corp</a> and <a href="https://www.rooferscoffeeshop.com/directory/everroof">EVERROOF</a>, the message was clear: tough times can sharpen your business if you stay focused on quality, training and relationships.&nbsp;</p>

<h3>Stay true to quality&nbsp;</h3>

<p>Economic uncertainty pushes many property owners to chase the lowest bid, but contractors know that short-term savings often lead to long-term failures. &ldquo;People start buying on price and they&rsquo;re sacrificing that quality for the price,&rdquo; emphasized Stan Robinson of <a href="https://www.rooferscoffeeshop.com/directory/pacific-west-roofing">Pacific West Roofing</a> and president of <a href="https://www.rooferscoffeeshop.com/directory/wsrca">Western States Roofing Contractors Association (WSRCA)</a>. &ldquo;It just creates a wave of more work later because something&rsquo;s going to fail because of quality of workmanship.&rdquo; Stan believes it&rsquo;s an opening for strong contractors to differentiate themselves. When competitors cut corners, your consistency becomes your best marketing strategy.&nbsp;</p>

<h3>Invest in your team and technology&nbsp;</h3>

<p>Rather than waiting out the market, <a href="https://www.rooferscoffeeshop.com/directory/ashley-and-seth-pietsch-rcs-influencer">Seth Pietsch</a> of <a href="https://www.rooferscoffeeshop.com/directory/integrity-insurance-bonding-inc">Integrity Insurance and Bonding</a> sees slower months a chance to recalibrate and build for the future. &ldquo;Right now, with it being a little slower than normal, it&rsquo;s a really good time for us to reassess how we&rsquo;re running our processes and procedures,&rdquo; he explained. &ldquo;We&rsquo;re investing in new technology, making things easier on our staff and giving them the education and training they need. Training they may not have had time for when everyone was running full speed.&rdquo;&nbsp;</p>

<p>Will Lorenz, president of General Coatings, shared a similar approach from a manufacturer&rsquo;s perspective. For General Coatings, staying close to customers has been key to weathering market changes. He shared, &ldquo;We focus on quality and relationships. We&rsquo;re spending a lot of time face-to-face out in the field with people, walking them through how our systems should be installed properly. We even doubled our tech service force this year because our reputation really comes down to how well the contractor had done the work.&rdquo;&nbsp;</p>

<p>Being proactive with technical support and training not only improves job performance but builds trust that lasts far beyond the scope of a single project.&nbsp;</p>

<h3>Building resilience together&nbsp;</h3>

<p>For Elise Blackman, marketing manager for Polycoat Products, the signs of recovery are already taking shape. &ldquo;Even from my perspective as a first-time homebuyer, the first question you ask when viewing a home is, &lsquo;How&rsquo;s the roof?&rsquo; With interest rates hopefully starting to decline, people will be hungry to buy again, and that just opens more opportunity for roof replacements and upgrades.&rdquo; Her optimism highlights an important takeaway: preparation now will position you to capitalize when demand rebounds.&nbsp;</p>

<p><strong>Uncertainty may always be part of the business, but how the industry responds defines its future. <a href="https://www.rooferscoffeeshop.com/webinar/coffee-conversations-live-from-wre-2025">Listen to the full webinar to see how these leaders are building a more stable future through craftsmanship, education and connection</a>.&nbsp;</strong></p>]]></content:encoded>
</item><item>
<title>Conexión, innovación y crecimiento</title>
<link>https://www.rooferscoffeeshop.com/post/conexin-innovacin-y-crecimiento</link>
<description>conexin-innovacin-y-crecimiento</description>
<pubDate>Wed, 29 Oct 2025 03:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2025/10/wsrca-connection-innovation-and-growth.png'
            alt='Connection, innovation and growth'
            title='Connection, innovation and growth'
            class=''
            style=' '  loading='lazy' /><br><p>Por Dani Sheehan, traducido por Jessica Bravo.&nbsp;&nbsp;</p>

<h2>Desde la ampliaci&oacute;n de las sesiones en espa&ntilde;ol hasta nuevas e inspiradoras alianzas, este a&ntilde;o el WRE demostr&oacute; una vez m&aacute;s por qu&eacute; sigue siendo el evento de techado m&aacute;s importante del oeste de Estados Unidos.&nbsp;</h2>

<p><a href="https://www.rooferscoffeeshop.com/wre-2025">Western Roofing Expo (WRE)</a> 2025 volvi&oacute; a reunir a la industria del techado para un fin de semana inolvidable de aprendizaje, networking e innovaci&oacute;n. Organizado por la <a href="https://www.rooferscoffeeshop.com/directory/wsrca">Western States Roofing Contractors Association (WSRCA)</a>, el evento contin&uacute;a su larga tradici&oacute;n de apoyar a los contratistas a trav&eacute;s de la educaci&oacute;n, la comunidad y las oportunidades. Con m&aacute;s de 4,300 asistentes, est&aacute; claro que la comunidad de techadores del oeste est&aacute; prosperando.&nbsp;</p>

<p>&ldquo;Gracias a todos en RoofersCoffeeShop&reg; por su ayuda y apoyo en la promoci&oacute;n del WRE 2025 y WSRCA,&rdquo; comparti&oacute; Chris Alberts de WSRCA. &ldquo;&iexcl;Terminamos con nuestra segunda asistencia m&aacute;s alta de la historia... 4,346 personas!&rdquo;&nbsp;</p>

<h3>Expandiendo la educaci&oacute;n y la inclusi&oacute;n&nbsp;</h3>

<p>Este a&ntilde;o marc&oacute; un hito emocionante para el WRE, con m&aacute;s de seis sesiones educativas presentadas en espa&ntilde;ol, reflejando la creciente diversidad de la industria y su compromiso con la inclusi&oacute;n.&nbsp;</p>

<p>Jessica Bravo, coordinadora del programa En Espa&ntilde;ol de The Coffee Shops, estuvo presente cubriendo estas sesiones y entrevistando a l&iacute;deres de la comunidad latina de techadores.&nbsp;</p>

<p>&ldquo;Fue incre&iacute;ble ver al WRE ampliar su educaci&oacute;n en espa&ntilde;ol, ofreciendo m&aacute;s clases este a&ntilde;o que nunca desde que comenz&oacute; el programa,&rdquo; comparti&oacute; Jessica. &ldquo;Hablamos con Bernal Fernandez de <a href="https://www.rooferscoffeeshop.com/directory/qxo">QXO</a>, quien est&aacute; promoviendo su aplicaci&oacute;n, ahora disponible completamente en espa&ntilde;ol. &iexcl;Mant&eacute;nganse atentos al pr&oacute;ximo episodio de <a href="https://www.rooferscoffeeshop.com/la-voz-de-los-ruferos">La Voz de los Ruferos (LVR)</a>, donde profundizaremos en esta iniciativa!&rdquo;&nbsp;</p>

<p>Jessica tambi&eacute;n condujo entrevistas en vivo con los <a href="https://www.rooferscoffeeshop.com/rcs-influencers-en-espanol">Influencers En Espa&ntilde;ol</a> de RCS, <a href="https://www.rooferscoffeeshop.com/directory/moises-morales-rcs-influencer-en-espanol">Moises Morales</a> y <a href="https://www.rooferscoffeeshop.com/directory/teresa-ramirez-rcs-en-espanol-influencer">Teresa Ramirez</a>, capturando conversaciones inspiradoras que destacaron el impacto de la educaci&oacute;n biling&uuml;e y la representaci&oacute;n dentro del sector del techado. Puedes ver la entrevista a continuaci&oacute;n.&nbsp;&nbsp;</p>

<p><iframe frameborder="0" height="315" src="https://www.youtube.com/embed/1AepGuN8YkU?si=Ce8zS06aIIkyBEB6" title="YouTube video player" width="560"></iframe></p>

<h3>Aprender, grabar y crecer juntos&nbsp;</h3>

<p>Para Drake Porter, coordinador de relaciones con la industria de The Coffee Shops, quien asisti&oacute; a su primera feria comercial con la empresa, el WRE fue tanto una introducci&oacute;n a la industria como una experiencia pr&aacute;ctica de aprendizaje muy inspiradora.&nbsp;</p>

<p>&ldquo;Oper&eacute; la c&aacute;mara el primer d&iacute;a, asist&iacute; al grupo de J&oacute;venes Profesionales, ayud&eacute; a Jessica con el contenido en espa&ntilde;ol y conoc&iacute; a much&iacute;simas personas apasionadas por el techado,&rdquo; comparti&oacute; Drake. &ldquo;Uno de los momentos m&aacute;s destacados fue conocer a Adam, de Redemption Blueprint, quien ayuda a personas recientemente liberadas de prisi&oacute;n a encontrar oportunidades laborales en techado. Fue incre&iacute;blemente inspirador y espero que podamos colaborar en el futuro,&rdquo; enfatiz&oacute;.&nbsp;</p>

<h3>Conversaciones que importan&nbsp;</h3>

<p>Alex Tolle, gerente de marketing de The Coffee Shops, ayud&oacute; a coordinar el stand y condujo varias entrevistas en el escenario principal, conectando con contratistas, l&iacute;deres de asociaciones y miembros veteranos de R-Club.&nbsp;</p>

<p>&ldquo;Fue genial pasar tiempo con las personas que hacen posible el WRE, como el Director Ejecutivo Joel Viera, el nuevo presidente de la WSRCA Stan Robinson de <a href="https://www.rooferscoffeeshop.com/directory/pacific-west-roofing">Pacific West Roofing</a> y Lloyd Anderson de <a href="https://www.rooferscoffeeshop.com/directory/armadas-exterior">Armadas Exteriors</a>,&rdquo; comparti&oacute; Alex. &ldquo;La energ&iacute;a y la pasi&oacute;n de todos por la comunidad de techadores realmente se notaron este a&ntilde;o.&rdquo;&nbsp;</p>

<p>Alex tambi&eacute;n asisti&oacute; a varios eventos clave de networking, incluyendo las Table Talks de <a href="https://www.rooferscoffeeshop.com/directory/nwir">National Women in Roofing (NWIR)</a> y la mesa redonda de J&oacute;venes Profesionales de WSRCA, donde las conversaciones giraron en torno a la tecnolog&iacute;a, la inteligencia artificial y el poder de la narraci&oacute;n en el techado. &ldquo;Hablamos de todo, desde c&oacute;mo prevenir el agotamiento laboral hasta c&oacute;mo crear contenido aut&eacute;ntico para redes sociales,&rdquo; explic&oacute; Alex. &ldquo;La gran conclusi&oacute;n fue que el techado est&aacute; evolucionando r&aacute;pidamente, &iexcl;y la pr&oacute;xima generaci&oacute;n es quien impulsa ese cambio!&rdquo;&nbsp;</p>

<p>Entre conversaciones poderosas, una asistencia r&eacute;cord y un enfoque en la innovaci&oacute;n y la inclusi&oacute;n, la Western Roofing Expo 2025 demostr&oacute; cu&aacute;n fuerte y conectada est&aacute; la comunidad del techado.El equipo de The Coffee Shops se sinti&oacute; honrado de ser parte del evento una vez m&aacute;s, celebrando a las personas, ideas y colaboraciones que mantienen en crecimiento a esta industria.&nbsp;</p>

<p><a href="https://www.youtube.com/feed/subscriptions/UCy0jqtcW0ThZ6_YEz2O22gg"><strong>&iexcl;Revive toda la emoci&oacute;n y mira las entrevistas en vivo en el canal de YouTube de RoofersCoffeeShop!</strong></a></p>

<p>&nbsp;</p>]]></content:encoded>
</item><item>
<title>Connection, innovation and growth</title>
<link>https://www.rooferscoffeeshop.com/post/connection-innovation-and-growth</link>
<description>connection-innovation-and-growth</description>
<pubDate>Mon, 27 Oct 2025 03:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2025/10/wsrca-connection-innovation-and-growth.png'
            alt='Connection, innovation and growth'
            title='Connection, innovation and growth'
            class=''
            style=' '  loading='lazy' /><br><p>By Dani Sheehan.&nbsp;</p>

<h2>From expanded Spanish sessions to inspiring new partnerships, this year&rsquo;s WRE proved once again why it&rsquo;s the biggest roofing event in the Western U.S.&nbsp;</h2>

<p>The <a href="https://www.rooferscoffeeshop.com/wre-2025">Western Roofing Expo (WRE) 2025</a> once again brought the roofing industry together for an unforgettable weekend of learning, networking and innovation. Hosted by the <a href="https://www.rooferscoffeeshop.com/directory/wsrca">Western States Roofing Contractors Association (WSRCA)</a>, the event continues its long tradition of supporting contractors through education, community and opportunity. With over 4,300 attendees, it&#39;s clear that the Western roofing community is thriving.&nbsp;</p>

<p>&ldquo;Thank you everyone at RoofersCoffeeShop&reg; for all your help and support in promoting WRE 2025 and WSRCA,&rdquo; shared Chris Alberts of WSRCA. &ldquo;We ended up with our number two all-time highest attendance... 4,346!&rdquo;&nbsp;</p>

<h3>Expanding education and inclusion&nbsp;</h3>

<p>This year marked an exciting milestone for WRE with more than six educational sessions presented in Spanish, reflecting the industry&rsquo;s growing diversity and commitment to inclusion. Jessica Bravo, The Coffee Shops&rsquo; En Espa&ntilde;ol program coordinator, was on site covering these sessions and interviewing leaders in the Latino roofing community. &ldquo;It was amazing to see WRE expanding its Spanish-language education, offering more classes this year than ever since the program began,&rdquo; Jessica shared. &ldquo;We talked with Bernal Fernandez from <a href="https://www.rooferscoffeeshop.com/directory/qxo">QXO</a>, who is promoting their app now available entirely in Spanish. Stay tuned for an upcoming episode of <a href="https://www.rooferscoffeeshop.com/la-voz-de-los-ruferos">La Voz de los Ruferos (LVR)</a> where we&rsquo;ll dive deeper into this initiative.&rdquo;&nbsp;</p>

<p>Jessica also hosted live interviews with RCS Influencers En Espa&ntilde;ol <a href="https://www.rooferscoffeeshop.com/directory/moises-morales-rcs-influencer-en-espanol">Moises Morales</a> and <a href="https://www.rooferscoffeeshop.com/directory/teresa-ramirez-rcs-en-espanol-influencer">Teresa Ramirez</a>, capturing inspiring conversations that highlighted the impact of bilingual education and representation in roofing. You can watch the interview below.&nbsp;</p>

<p><iframe frameborder="0" height="315" src="https://www.youtube.com/embed/1AepGuN8YkU?si=Ce8zS06aIIkyBEB6" title="YouTube video player" width="560"></iframe></p>

<h3>Learning, filming and growing together&nbsp;</h3>

<p>For Drake Porter, The Coffee Shops&rsquo; industry relations coordinator who attended his very first trade show with the company, WRE was both an introduction to the industry and an inspiring hands-on learning experience.&nbsp;</p>

<p>&ldquo;I ran the camera for the first day, attended the Young Professionals breakout group, helped Jessica with Spanish content and met so many people passionate about roofing,&rdquo; Drake shared. &ldquo;One highlight was meeting Adam from Redemption Blueprint, who is helping people recently released from prison find roofing career opportunities. That was incredibly inspiring, and I hope we can partner together in the future,&rdquo; he emphasized.&nbsp;</p>

<h3>Conversations that matter&nbsp;</h3>

<p>Alex Tolle, The Coffee Shops&rsquo; marketing manager, helped run the booth and hosted several soundstage interviews, connecting with contractors, association leaders and longtime R-Club members. &ldquo;It was great to spend time with people who make WRE happen, like Executive Director Joel Viera, new WSRCA President Stan Robinson of <a href="https://www.rooferscoffeeshop.com/directory/pacific-west-roofing">Pacific West Roofing</a> and Lloyd Anderson of <a href="https://www.rooferscoffeeshop.com/directory/armadas-exterior">Armadas Exteriors</a>,&rdquo; Alex shared. &ldquo;Everyone&rsquo;s energy and passion for the roofing community really came through this year.&rdquo;&nbsp;&nbsp;</p>

<p>Alex also attended several key networking events, including the <a href="https://www.rooferscoffeeshop.com/directory/nwir">National Women in Roofing (NWIR)</a> Table Talks and the WSRCA Young Professionals roundtable, where discussions centered around technology, AI and the power of storytelling in roofing. &ldquo;We talked about everything from preventing workplace burnout to creating authentic social media content,&rdquo; Alex explained. &ldquo;The big takeaway was that roofing is evolving fast &ndash; and the next generation is driving that change.&rdquo;&nbsp;</p>

<p>Between powerful conversations, record-breaking attendance and focus on innovation and inclusion, the 2025 Western Roofing Expo showed just how strong and connected the roofing community is. The Coffee Shops crew were honored to be part of it once again &ndash; celebrating the people, ideas and collaborations that keep this industry growing.&nbsp;</p>

<p><a href="https://www.youtube.com/playlist?list=PLRcDNgR2cBzKFN3WHWZBT4W3qZ9pm6c-K"><strong>Catch up on all the excitement and watch the live soundstage interviews on the RoofersCoffeeShop YouTube channel!</strong></a></p>]]></content:encoded>
</item><item>
<title>The past, present and future of WSRCA</title>
<link>https://www.rooferscoffeeshop.com/post/the-past-present-and-future-of-wsrca</link>
<description>the-past-present-and-future-of-wsrca</description>
<pubDate>Sat, 18 Oct 2025 21:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2025/10/wsrca-the-past-present-and-future-of-wsrca.png'
            alt='The past, present and future of WSRCA'
            title='The past, present and future of WSRCA'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>WSRCA presidents discuss the power of community, inclusion and industry associations.&nbsp;&nbsp;</h2>

<p>While at the 2025 Western Roofing Expo back in September, The Coffee Shops&trade; had the chance sit down with an incredible panel of experts featuring Kris Hitesman of <a href="https://www.rooferscoffeeshop.com/directory/capitol-roofing-service">Capitol Roofing Service</a>, Stan Robinson of <a href="https://www.rooferscoffeeshop.com/directory/pacific-west-roofing">Pacific West Roofing</a> and Ron Lloyd of <a href="https://www.rooferscoffeeshop.com/directory/kokua-roofing">Kokua Roofing</a>. <a href="https://www.rooferscoffeeshop.com/podcast/kris-hitesman-stan-robinson-ron-lloyd-western-roofing-a-wsrca-presidential-discussion">In this live episode of Roofing Road Trips&reg;</a>, the panel discussed what <a href="https://www.rooferscoffeeshop.com/directory/wsrca">Western States Roofing Contractors Association (WSRCA)</a> does best, providing for their contractors. This special conversation was incredibly powerful, as each of the three panelists have served as the president of WSRCA.&nbsp;</p>

<p>Kris, past president of WSRCA, opened the conversation with a look into what the association has been up to in recent years, namely, making room for inclusion wherever they can. She explained, &ldquo;My mission was to be more inclusive with board members, with members and I am so proud that this year&rsquo;s show has six floor seminars in Spanish. Further, we now send out our publications in both English and Spanish. Really, we&rsquo;re wanting our members to feel included, more involve and like they belong here because in roofing, we&rsquo;re all the same &ndash; We all love roofing.&rdquo;&nbsp;</p>

<p>This dedication to building a stronger WSRCA community is something that Stan has brought into his presidency, the role he currently occupies. He shared, &ldquo;One of the powerful things about WSRCA is that when you come to us, whether you&#39;re a million-dollar company or you&#39;re a hundred-million-dollar company, we are all on the same playing field, in the same community. Throughout my presidency, I have worked hard to make sure that the doors are always open, that everyone is able to get the help and support they need to succeed.&rdquo;&nbsp;&nbsp;</p>

<p>And, in looking to the future, Ron&rsquo;s goals align with Kris and Stan&rsquo;s. He explained, &ldquo;We want to carry on with what Kris has started when it comes to inclusivity and what Stan has done by building a member community. I&#39;ve been a board member for eight years and I&#39;ve been a member for 25 years, and it&#39;s done a lot for my company. We want to pay that forward, to help everyone find a community of intelligent people that are always there to help them succeed.&rdquo;&nbsp;&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/podcast/kris-hitesman-stan-robinson-ron-lloyd-western-roofing-a-wsrca-presidential-discussion">Listen to the entire episode</a> or <a href="https://www.youtube.com/watch?v=SmW48tHOM0E">Watch the live recording</a> to hear more from this incredible panel of WSRCA presidents; past, present and future.</strong></p>]]></content:encoded>
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<title>Pacific West Roofing is the November R-Club Roofer of the Month</title>
<link>https://www.rooferscoffeeshop.com/post/pacific-west-roofing-is-the-november-r-club-roofer-of-the-month</link>
<description>pacific-west-roofing-is-the-november-r-club-roofer-of-the-month</description>
<pubDate>Tue, 14 Nov 2023 15:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2023/11/pacific-west-november-roofer-of-the-month.png'
            alt='Pacific West  November Roofer of the Month'
            title='Pacific West  November Roofer of the Month'
            class=''
            style=' '  loading='lazy' /><br><p>By Adam Cabrera.&nbsp;</p>

<h2>Pacific West Roofing secures customer confidence through their dedication to quality and effective communication.&nbsp;</h2>

<p>When it comes to maintaining a sturdy and reliable roof, Stan Robinson, the co-owner of <a href="https://www.rooferscoffeeshop.com/directory/pacific-west-roofing" target="_blank">Pacific West Roofing</a>, believes ventilation is central to the longevity and performance of the roofing system. Pacific West is November&rsquo;s R-Club Roofer of the Month and during <a href="https://www.rooferscoffeeshop.com/podcast/pacific-west-roofing-2" target="_blank">a podcast conversation with host Megan Ellsworth</a>, Robinson shared his wisdom gleaned from over four decades in the roofing industry.&nbsp;</p>

<p>Founded in Oregon, Pacific West Roofing has carved out a niche for itself by specializing in residential and owner-operated commercial buildings. Their attention to detail and extensive knowledge of roofing ventilation set them apart. According to Robinson, &quot;Roofing ventilation is probably one of our key systems that we have developed through education over the last 20 to 25 years.&quot;&nbsp;</p>

<p>But what sets Pacific West Roofing apart is not just its technical know-how. As Robinson points out, customer service is at the heart of what they do, and it&#39;s all about &quot;delivering more than they expect in a positive way.&quot; This customer-centric approach is apparent in their communication methods, which include live updates via text threads and WhatsApp, ensuring customers are always in the loop.&nbsp;</p>

<p>As an R-Club member, Robinson appreciates the sense of belonging and the potential for collaborative growth it represents.&nbsp;</p>

<p>For homeowners and business owners alike, Pacific West Roofing is an example of quality, driven by a team that not only understands the craft but also values the customer. As Robinson concludes, the secret to a great service experience is to &quot;under promise and over deliver,&quot; a principle that Pacific West Roofing embodies in every project they undertake.&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/what-is-r-club" target="_blank">Read the transcript</a> or <a href="https://www.rooferscoffeeshop.com/post/pacific-west-roofing-3" target="_blank">Listen to the podcast</a> to learn more about Pacific West Roofing and what sets them apart as one of Oregon&#39;s premier roofing contractors.</strong></p>]]></content:encoded>
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<title>Pacific West Roofing - PODCAST TRANSCRIPT</title>
<link>https://www.rooferscoffeeshop.com/post/pacific-west-roofing-3</link>
<description>pacific-west-roofing-3</description>
<pubDate>Wed, 25 Oct 2023 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2023/11/pacific-west-roofing.png'
            alt='Pacific West Roofing'
            title='Pacific West Roofing'
            class=''
            style=' '  loading='lazy' /><br><p><em>Editor&#39;s note: The following is the transcript of a live interview with Stan Robinson with Pacific West Roofing. You can read the interview below or <a href="https://directory.libsyn.com/episode/index/id/28465469" target="_blank">listen to the podcast</a>.</em></p>

<p><strong>Megan Ellsworth:</strong> Hello, everyone. My name is Megan Ellsworth, here at rooferscoffeeshop.com, and I am back again with the Roofer of the Month, and I&#39;m here with Stan. Hi, Stan. How are you?<strong> </strong></p>

<p><strong>Stan Robinson: </strong>I&#39;m great. Thanks for having me.</p>

<p><strong>Megan Ellsworth:</strong> Yeah, we are so honored to have you as our Roofer of the Month. So why don&#39;t we just have you start out by introducing yourself and telling us about your company?</p>

<p><strong>Stan Robinson:</strong> Great. Well, my name&#39;s Stan Robinson. I&#39;m the half owner of Pacific West Roofing. We started out in Lake Oswego, Oregon, bought a building into Tualatin. We were there for 30 years. Now we&#39;ve moved down to Hubbard, which is another 15 minutes south, I-5, in an 8,000 square foot building, finally. But started in 1980, so we&#39;re 43 years now we&#39;ve been working. And serving the northwest and putting on the best roofs with the best roofers in the Portland market. And we&#39;re kind of a, I don&#39;t know, boutique kind of a roofing business. We&#39;re not huge, we don&#39;t do big commercial box stores, but we do small, detailed, usually building our owner operated commercial buildings and then also mostly primarily residential.</p>

<p><strong>Megan Ellsworth:</strong> Okay. Very cool. Love it. What would you say is your specialty?</p>

<p><strong>Stan Robinson: </strong>Honestly, roofing ventilation is probably one of our key systems that we have developed through education over the last 20, 25 years. And we&#39;re very good at proper intake, proper exhaust ventilation. And it&#39;s not just about putting shingles on, it&#39;s about saving the substructure that the roof sits on. And so we&#39;re probably one of the premier companies for that. In fact, I got a call yesterday from a customer who says, &quot;This guy&#39;s three quarters of the way done. I just realized that he does not know what he&#39;s doing and we needed to stop him. We need to have you come out.&quot; So I have to go out there today and basically find out what ventilation they did right or wrong and correct it. So, I would encourage all the roofers who do listen that ventilation really is the key to a good roof system, not just nailing down shingles.</p>

<p><strong>Megan Ellsworth: </strong>That is so true and, yeah, key to the roof system, but also key to the house system. Like the whole house running well.</p>

<p><strong>Stan Robinson: </strong>Correct.</p>

<p><strong>Megan Ellsworth: </strong>And then efficiently. Yeah, so true. So can you share with us something special that your company celebrates, whether it&#39;s your company culture or actual holidays that you celebrate? What do you guys at Pacific West celebrate?</p>

<p><strong>Stan Robinson: </strong>Oh gosh. Well, we usually try to celebrate everybody&#39;s birthday. So everybody, if we&#39;ve got a birthday in the house, we&#39;ll bring in cupcakes and sing happy birthday to. It doesn&#39;t matter if they&#39;re a truck driver, a roofer, an office staff, it doesn&#39;t matter. We always celebrate birthdays. And we try to have a half a day of just having fun and telling stories. And I got guys who&#39;ve been around here 10, 12 years, they tell stories of way back when, when I had to come out and help them and ended up on a three-story ladder on a 12&#39;12 metal roof. Anyway, stuff like that. It&#39;s a lot of fun.</p>

<p><strong>Megan Ellsworth: </strong>I love it. Yeah, comradery makes it feel like one big family. That&#39;s awesome.</p>

<p><strong>Stan Robinson:</strong> Yeah.</p>

<p><strong>Megan Ellsworth:</strong> So how do you define customer service?</p>

<p><strong>Stan Robinson: </strong>Customer service is, to me, is delivering more than they expect in a positive way. We have a lot of five star reviews on Google, and primarily it&#39;s because of the way we communicate. We learned the hard way, we didn&#39;t communicate well, and now we have a text thread that starts the job off with the customer, with the sales team, with the installers. So they get live pictures and live feeds and live daily status constantly. So that&#39;s one of the new things that we really implemented in the last several years. Down the backend, we use WhatsApp to communicate within the same job thread, but without the customer. It&#39;s just us communicating about the job. Here&#39;s pictures of what&#39;s going on. I&#39;ve got this detailed situation, what do I do? Hey, we need three more lead pipe flashings. We need another piece of alloy metal, whatever it is. And then when we do a final inspection that also rings out throughout the company, that they scored well on their final inspection.</p>

<p><strong>Megan Ellsworth:</strong> That&#39;s awesome.</p>

<p><strong>Stan Robinson: </strong>Customer service is, it&#39;s over deliver, under promise and over deliver.</p>

<p><strong>Megan Ellsworth:</strong> Yes, yes. Well said. Yeah, absolutely. And from a customer point of view, that&#39;s all they want. That&#39;s all I want, anybody wants.</p>

<p><strong>Stan Robinson:</strong> Yeah. And sometimes they don&#39;t know what they want and we try to get that out them in the front end to what their expectations are so that we can meet or exceed that. And so that is sometimes hard if they won&#39;t talk. We&#39;re trying to pull it out of them.</p>

<p><strong>Megan Ellsworth:</strong> Yeah. Yes, absolutely. So, why should homeowners or business owners, more specifically, work with Pacific West?</p>

<p><strong>Stan Robinson:</strong> I think we&#39;ve got a very good reputation of quality, not just the materials and the manufacturers that we represent, because we&#39;re certified with several of them, both in the steep slope and in the low slope. I think we just have a reputation of man, when it&#39;s done, it is bulletproof. And the contractors in the area know that. Some of the very highest end contractors know that. We&#39;ve roofed some of their own personal houses. The story I always tell is what roofing contractor is willing to go do work for a construction defect attorney? Well, we&#39;ve done several of them. And we do it because we know what we&#39;re doing and we&#39;re not afraid to go into the lion&#39;s den and be vulnerable, I guess. But we&#39;re willing to do it because we know that we do it right. And that&#39;s why they call us, by the way.</p>

<p>We also got recommended by the City of Beaverton for a project, a commercial building owner called the city and said, &quot;I don&#39;t know who to find, because I&#39;ve been looking.&quot; And two of the inspectors in there said, &quot;Call Pacific West Roofing. We&#39;ve inspected their work and they do a perfect job.&quot;</p>

<p><strong>Megan Ellsworth:</strong> Oh my gosh.</p>

<p><strong>Stan Robinson:</strong> That&#39;s pretty nice.</p>

<p><strong>Megan Ellsworth: </strong>That&#39;s so nice. That&#39;s so awesome. Wow. When you have a, that&#39;s great. That&#39;s just super cool.</p>

<p><strong>Stan Robinson:</strong> I love it.</p>

<p><strong>Megan Ellsworth:</strong> So, why are you an art club member?</p>

<p><strong>Stan Robinson:</strong> Man, I know that this organization is, well, I would say recommended, admired, appreciated. I don&#39;t know all the value that I have available to me, through the club, honestly. I haven&#39;t had the time to dive into it. But it&#39;s a true community of people who seem to collaborate well and they communicate with each other. And I don&#39;t know, I just think it&#39;s, I feel like I&#39;m on the inner circle.</p>

<p><strong>Megan Ellsworth:</strong> Yeah, I love that. You are in the inner circle.</p>

<p><strong>Stan Robinson:</strong> Yeah.</p>

<p><strong>Megan Ellsworth:</strong> So lastly, what would your walkup song be? If you were walking out into a field, getting ready for a game, what would your walkup song be?</p>

<p><strong>Stan Robinson:</strong> Oh man. I&#39;m not good at remembering song names. I&#39;m going to have to opt out on that one. Something from the seventies when I was going through high school, that I loved, but I can&#39;t even remember the name of the song.</p>

<p><strong>Megan Ellsworth: </strong>That&#39;s awesome. No worries. Well, Stan, we are so honored to give you the celebration of Roofer of the Month for the month of November, 2023. So congratulations, and we&#39;re so happy to have you a part of our club here at Roofers Coffee Shop.</p>

<p><strong>Stan Robinson: </strong>Thank you very much.</p>

<p><strong>Megan Ellsworth: </strong>Yes, everyone listening, you can go find more about Pacific West Roofing on their directory, on rooferscoffeeshop.com, find out where they&#39;re located, if you can get a new roof from them. So everyone go check it out.</p>

<p><strong>Stan Robinson: </strong>Great.</p>

<p><strong>Megan Ellsworth:</strong> And Stan, again, thank you and thank you everyone for listening. We&#39;ll be back with next month&#39;s Roofer of the Month in December.</p>]]></content:encoded>
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<title>WSRCA Announces New Slate of Officers and Board of Directors for 2023-2024</title>
<link>https://www.rooferscoffeeshop.com/post/wsrca-announces-new-slate-of-officers-and-board-of-directors-for-2023-2024</link>
<description>wsrca-announces-new-slate-of-officers-and-board-of-directors-for-2023-2024</description>
<pubDate>Mon, 25 Sep 2023 19:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2021/01/wsrca-600x300-logo.jpg'
            alt='WSRCA - 600x300 Logo'
            title='WSRCA - 600x300 Logo'
            class=''
            style=' '  loading='lazy' /><br><h2>Meet the new slate of officers and board of directors for 2023-2024.</h2>

<p>We wanted to take a moment to announce the new slate of Officers and Board of Directors for the 2023-2024 year.&nbsp;Congratulations&nbsp;to these individuals who volunteer their time to make membership with the&nbsp;<a href="https://wsrca.com/" target="_blank">Western States Roofing Contractors Association</a>&nbsp;(WSRCA) a worthwhile investment, and the roofing community a better place!</p>

<h3>WSRCA&nbsp;Executive&nbsp;Committee:</h3>

<ul>
	<li><strong>President: </strong>Mike Wakerling, General Roofing Company. Oakland, California.</li>
	<li><strong>Senior Vice-President:</strong> Kris Hitesman, Capitol Roofing Service. Sandy Utah</li>
	<li><strong>Immediate Former President:</strong> Andy Clarke, Tecta America Arizona. Phoenix, Arizona</li>
	<li><strong>Vice President - 1 year:</strong> Brian Butler, Wayne&#39;s Roofing. Sumner, Washington.</li>
	<li><strong>Vice President - 2 years:</strong> Stan Robinson, Pacific West Roofing LLC. Hubbard Oregon.</li>
	<li><strong>Vice President - 2 years:</strong> Tyler Canaday, Madsen Roofing &amp; Waterproofing. Sacramento, California.</li>
	<li><strong>Vice President - 2 years:</strong> Ron Lloyd, Kokua Roofing Service. Kailua Kona, Hawaii.</li>
</ul>

<h3>WSRCA Board of Directors:</h3>

<ul>
	<li>Stephanie Baird, Bliss Roofing, Inc. Clackamas, Oregon.</li>
	<li>Austin Barnhardt, Quality Roofing &amp; Sheet Metal. Bozeman, Montana.</li>
	<li>Chris Bowman, Collins Roofing, Inc. Lehi, Utah.</li>
	<li>Marcus Clinco, C.I. Services, Inc. Anaheim California.</li>
	<li>Dan Cornwell, CC&amp;L Roofing Company. Portland, Oregon.</li>
	<li>Juan Delgado, Sustainable Living Builders, Inc. Santa Rosa, California.</li>
	<li>Leo Ibarra, Blue&#39;s Roofing Company. Milpitas, California.</li>
	<li>Jackson Johns, National Roofing Company. Albuquerque, New Mexico.</li>
	<li>Jake Magalsky, Ace Roofing, LLC. Missoula, Montana.</li>
	<li>Wendy Marvin, Matrix Roofing &amp; Home Solutions. Vancouver, Washington.</li>
	<li>Hillary McPartlon, McPartlong Roofing. Santa Fe, New Mexico.</li>
	<li>Valorie Miller, JBS Roofing. Glendale, Arizona.</li>
	<li>Travis Nelson, Brown Roofing Company. The Dalles, Oregon.</li>
	<li>Greg Pender, Highland Commercial Roofing. Phoeniz, Arizona.</li>
	<li>Paul Reed, North-West Roofing. Denver, Colorado.</li>
	<li>Scott Riopelle, Interstate Roofing. Denver, Colorado.</li>
	<li>Pete Schmautz, Star Roofing, Inc. San Antonio, Texas.</li>
	<li>Wayne Sorensen, Top Line Roofing. San Diego, California.</li>
	<li>Severin Wolf, Wolf &amp; Wolf Roof Services. Belcarra, British Columbia.</li>
</ul>]]></content:encoded>
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