By Emma Peterson. 

QXO is making the transition to online ordering even more rewarding with a limited-time promotion that offers account credits for qualifying digital purchases. 

QXO’s entire mission is to help “contractors, homebuilders, distributors and suppliers streamline operations, improve efficiency and grow their businesses with confidence.” In pursuit of this mission, they host a variety of promotions throughout the year to support the hardworking professionals at the core of the roofing industry. Their most recent promotion is all about helping you take your ordering process online!  

Between July 6, 2026 and October 2, 2026, QXO is running a promotion specifically for contractors who have not made an online order in 2026. Through this promotion, you can earn a $2,500 account credit for purchasing your usual products and supplies digitally.  

How it works 

Qualifying and earning is as simple as three steps: 

1. Register: Enroll your account by filling out the simple registration form. 
2. Order: Place your orders through QXO.com or their integration partners. 
3. Earn: Once you spend $50,000 in qualifying purchases (orders can be combined), your $2,500 credit (no cash value) will be automatically applied to your account!  

Who are the integration partners that qualify for this promotion? They include AccuLynx, Dataforma, GiddyUp, HOVER, JobNimbus, JobTread, Leap, Proline, Roofr, ROOFLE and ServiceTitan. 

Ready to earn your $2,500 credit? Register today and start placing qualifying orders online  before the promotion ends October 2, 2026.

This year, Antis Roofing, Shell Roofing, QXO, GAF, Howard and Sons and Gabella lead the charge.

August 18 marks a major roofing event for Southern California Roofing Alliance and Camp Ronald McDonald for Good Times in Mountain Center, California. The event includes five live-action roof installations onsite, while mariachi music and a festive fish taco luncheon by Wahoo’s Fish Tacos take place below.

This is the third big event for the Southern California team since the first took place in 2017. The second one occurred in 2021. This year, Antis Roofing, Shell Roofing, QXO, GAF, Howard and Sons and Gabella lead the charge.

The partnership will continue its service for RMHC roofing as needs arise, adding it to other philanthropic commitments that each partner has in its own community.

Nearly a decade of providing new roofs for one of America’s most beloved charities

The Roofing Alliance was the first collaborative roof donation effort dedicated to a national nonprofit. Antis Roofing and several other Roofing Alliance members stepped up and committed to installing new roofs, or repairing existing roofs, for all 165 Ronald McDonald Houses across the US in 2017. They undertook the first collaborative roof maintenance project for RMHC in 2017, with a particular focus on Camp Ronald McDonald for Good Times.

“There are partners who give, and then there are partners who continue showing up year after year,” says Fatima Djelmane Rodriguez, chief executive officer of Ronald McDonald House Charities of Southern California. “For the third time since 2017, Antis Roofing, Shell Roofing and their material partners are investing in Camp Ronald McDonald for Good Times and the families we serve. Their generosity ensures our camp remains a safe, welcoming place where children with cancer and their families can focus on what matters most; creating joyful memories, building resilience and simply being together.”

The roofing events are organized to be as celebratory as they are useful. “Returning to Camp Ronald McDonald for Good Times for the third time since 2017 is what partnership and purpose look like in action,” says Charles Antis, Founder and Chief People Awakener at Antis Roofing & Waterproofing. “We’re incredibly grateful for our generous industry partners, Shell Roofing, QXO and GAF, whose continued commitment allows us to provide five new roofs so the camp can keep focusing on what matters most - the kids and families it serves!”

Alumni camper Monet will be attending the August 18 event. She started out as a camper and is now on staff as the camp’s social media manager.

Event details

Date: Tuesday, August 18, 2026

Location: Camp Ronald McDonald for Good Times, 56400 Apple Canyon Rd, Mountain Center, California 92561

Schedule

8:30 am – Welcome (shirts & striped socks distributed to all guests)

9:30 am – Group photos

10:15 am – Interviews with donors, roofers and RMH staff

11:30 am – Lunch, special recognition tributes and remarks

1 pm – Camp tour

2 pm – Event ends

About Antis Roofing & Waterproofing

Founded in 1989, Antis Roofing and Waterproofing is a fully licensed, bonded and insured provider of roofing and waterproofing services for homeowner’s associations and multi-tenant housing communities in Orange, San Diego, Los Angeles, Riverside and San Bernardino Counties. Utilizing innovative technology, comprehensive photo-documentation systems and the industry’s most experienced technicians, Antis is one of the most trusted names in the roofing industry and a respected leader in community philanthropy. For more information, visit www.antisroofing.com.

By Heidi J. Ellsworth. 

Education, industry partnerships and workforce development are helping contractors capitalize on growing opportunities beyond the roofline. 

Homeowners are increasingly looking for contractors who can provide complete exterior solutions and siding has become one of the fastest-growing opportunities for roofing companies seeking to expand their services. But selling siding and installing it successfully are two very different things. True growth beyond the roofline requires contractors to build the product knowledge and installation expertise needed to deliver quality results. 

For roofing contractors, adding siding services creates opportunities that increase the potential project value while strengthening customer relationships and diversifying revenue streams. Yet success depends on much more than simply offering a new product category. Contractors need a deeper understanding of how siding systems perform and how they should be installed through strong operational processes that support quality results. 

That need for education and workforce development has become a major focus for the Polymeric Exterior Products Association (PEPA). Long recognized for its leadership in advancing vinyl siding and polymeric building products, PEPA has expanded its efforts to support the broader exterior products market by connecting advocacy and standards development with meaningful industry education. As the association continues to grow, workforce training remains one of its most important priorities, ensuring contractors have the knowledge and skills needed to meet increasing demand for siding and other exterior solutions. 

The importance of training was highlighted during the recent RoofersCoffeeShop® Coffee Conversations webinar, Beyond the Roofline: Growing Your Business With Siding. Sponsored by QXO and featuring Josh Wilens and Alex Birnbaum of QXO alongside Kristina Hill of HomeShield Roofing & Exteriors, the conversation focused on how siding has evolved from an occasional add-on into a strategic business opportunity. The panel explored how homeowners increasingly expect complete exterior solutions and why contractors who invest in training and strong operational planning are better positioned to capitalize on that demand. 

Training impacts every aspect of a siding business by helping sales teams understand product advantages, preparing crews to install systems correctly and building confidence throughout the organization. That confidence helps contractors deliver a better customer experience while reducing callbacks and warranty issues. When contractors invest in education, they create a stronger foundation for sustainable growth. 

PEPA is helping facilitate that growth by bringing together manufacturers, contractors and distributors with other industry stakeholders to address the industry's most pressing challenges. Through technical resources and educational programming supported by advocacy, the association is working to strengthen the entire polymeric exterior products sector. That commitment recently took an important step forward with the addition of QXO as the first company to join PEPA's new distributor membership category, creating stronger connections throughout the supply chain and expanding opportunities to deliver education and resources directly to contractors in the field. According to PEPA President and CEO Kate Offringa, distributors play a critical role in connecting manufacturers with contractors and builders while helping advance shared industry priorities around workforce development and market growth. She noted that QXO's leadership in distribution and technology makes the company an ideal partner as PEPA continues expanding its efforts to support the industry through collaboration, training and advocacy. 

The addition of QXO comes at a time when contractors are actively searching for ways to differentiate themselves in a competitive marketplace. With labor shortages continuing to challenge the construction industry, access to quality training and educational resources has never been more important. Distributors are uniquely positioned to help bridge that gap, connecting manufacturers' expertise with contractors who need practical guidance and support. The partnership between PEPA and QXO reflects a broader industry recognition that workforce development is essential to future growth. 

PEPA's expanding membership also demonstrates how the association has evolved beyond its traditional focus. Today, the organization represents a wide range of polymeric exterior building products, bringing together expertise from siding and roofing to trim, decking and other exterior solutions. That expanded perspective creates opportunities for cross-industry collaboration and education, helping contractors better understand how products work together across the entire exterior envelope. 

For roofing contractors considering a move into siding, the message is clear, opportunity follows education. Companies that commit to training their teams and leveraging industry resources will be better prepared to deliver quality installations and exceptional customer experiences. As the demand for complete exterior solutions continues to grow, training will remain the foundation that turns opportunity into long-term success. 

Organizations like PEPA, supported by engaged industry leaders such as QXO, are helping pave the way. By investing in workforce development and fostering collaboration across manufacturers, distributors and contractors, they are ensuring the future of siding is built on the knowledge and professionalism that lead to excellence. 

Find additional information about PEPA's advocacy, education and workforce development initiatives through the PEPA directory and learn more about QXO's expanding role in distribution, training and contractor support through the QXO directory on RoofersCoffeeShop.  

Por Emma Peterson, traducido por Alberto Torres. 

Desde el campo de golf hasta el piso de exhibición, la WRE 2026 ofrece a los profesionales del roofing innumerables oportunidades para aprender, conectar y hacer crecer sus negocios. 

¡Estamos a menos de dos meses de la Western Roofing Expo (WRE)! Este evento, que se llevará a cabo del domingo 27 de septiembre de 2026 al martes 29 de septiembre de 2026 en el Paris Las Vegas Hotel & Casino en Nevada, es el encuentro más importante de la Western States Roofing Contractors Association’s (WSRCA). Con una exposición comercial de dos días, más de 30 seminarios educativos, demostraciones de productos y una gran variedad de eventos especiales, este es el lugar ideal para estar este otoño. 

Para ayudarte a planear tu agenda durante la WRE, aquí te compartimos algunos de los eventos más destacados. 

Torneo de Golf Bob Porter 

La WRE dará inicio oficialmente el domingo 27 de septiembre a las 5:30 p.m. con la fiesta de bienvenida. Sin embargo, antes del arranque el evento oficialmente, tendrás la oportunidad de salir al campo de golf a las 7:30 a.m. junto a tus colegas en él Davis Memorial Foundation Bob Porter Golf Tournament!  

Patrocinado por QXO, este torneo te permite disfrutar del recorrido de 18 hoyos del Revere Golf Club, de 7,143 yardas y par 72, mientras apoyas una buena causa. Todos los fondos recaudados benefician al Fondo de Becas de la Davis Memorial Foundation, que ofrece apoyo económico a estudiantes de preparatoria, licenciatura y posgrado vinculados con la industria del roofing. 

¿Te interesa poner a prueba tus habilidades en el campo de golf, convivir con colegas y apoyar una gran causa? Regístrate hoy mismo.

Torneo de Tiro al Plato 

Si el golf no es lo tuyo, pero buscas una forma divertida de convivir y apoyar a la  Davis Memorial Foundation antes del inicio oficial de la WRE, también podrás participar en el Sporting Clays Tournament que se realizará la mañana del domingo 27 de septiembre a partir de las 9:00 a.m.

El evento se llevará a cabo en el Pro Gun Club de Boulder City y también es patrocinado por QXO. Está diseñado tanto para principiantes como para expertos, ya que las estaciones cambian constantemente para ofrecer nuevos desafíos durante toda la competencia.

Al igual que el torneo de golf, todos los ingresos se destinarán al Davis Memorial Foundation Scholarship Fund, que ha ayudado a cientos de estudiantes relacionados con la industria del roofing a alcanzar sus metas educativas.

Inscríbete hoy mismo.

Almuerzo legislativo 

Durante el primer día completo de la WRE, la National Roofing Contractors Association (NRCA) ofrecerá un evento que no te puedes perder: un almuerzo legislativo. Esta será una excelente oportunidad para que los profesionales se mantengan al día sobre los desarrollos políticos y regulatorios que impactan a la industria del roofing.

El almuerzo se llevará a cabo de 11:30 a.m. a 1:00 p.m. y contará con la participación de Craig Brightup (The Brightup Group) y Chad Collins (NRCA). Además de presentar un resumen anual de los acontecimientos más importantes del sector, durante el evento se anunciarán los nominados para la Junta Directiva de la WSRCA y se reconocerá a los beneficiarios de las Becas Davis Memorial 2026.

Si planeas asistir a la WRE, asegúrate de agregar este almuerzo al registrarte.

The Roofing Games™ 

Patrocinados por Malarkey Roofing Products®, The Roofing Games son la primera serie oficial de competencias avaladas por una asociación de roofing y producidas en conjunto con la Western Roofing Expo. Estos juegos se han convertido en una de las tradiciones más emblemáticas de la WRE y destacan el conocimiento técnico, las habilidades y la calidad artesanal de los participantes. ¿Quieres competir? Visita el stand de Malarkey Roofing Products (#429) antes de que comiencen las competencias. 

Ya sea que participes o simplemente observes, no te pierdas la competencia el lunes 28 de septiembre de 4:00 p.m. a 5:00 p.m. en el escenario de demostraciones. 

Conferencista principal 

El martes 29 de septiembre se llevará a cabo otro almuerzo especial, programado de 11:30 a.m. a 1:00 p.m. Patrocinado por Malarkey Roofing Products, este evento contará con la presentación de Shereen Thor, conferencista principal de la WRE 2026. Shereen es comediante y coach profesional que trabaja con personas en todos los niveles de una organización, desde colaboradores de inicio de carrera hasta ejecutivos de alta dirección. Su misión es ayudarlos a desarrollar su máximo potencial y alcanzar sus objetivos.

Conoce más sobre su presentación.

Capacitación de IIBEC 

Después de concluir la expo, el miércoles 30 de septiembre de 2026, el International Institute of Building Enclosure Consultants (IIBEC) ofrecerá una jornada especial de capacitación. El programa se desarrollará de 9:00 a.m. a 2:30 p.m. e incluirá dos presentaciones diseñadas para fortalecer los conocimientos de los profesionales de la industria de envolventes de edificios. 

La primera sesión será sobre los fundamentos de los sistemas de techado y otorgará 3.0 CEH de IIBEC. La segunda analizará las actualizaciones 2027 al International Building Code y al International Energy Conservation Code, otorgando 1.5 CEH de IIBEC. Ambas sesiones han sido enviadas para aprobación ante AIA CES. 

El costo es de $295 USD para miembros de IIBEC y $450 USD para no miembros. Regístrate aquí.

Eventos adicionales 

¡Y eso no es todo! La WRE 2026 está llena de oportunidades para aprender, hacer networking y desarrollar relaciones de negocio. Aquí te compartimos algunos eventos adicionales. 

Domingo 27 de septiembre de 2026 

• La Davis Memorial Foundation celebrará su fiesta anual de bienvenida y subasta de 5:30 p.m. a 7:30 p.m. Este año el evento es patrocinado por GAF. Al igual que los torneos, los fondos recaudados se destinarán al programa de becas.

Lunes 28 de septiembre de 2026 

• Se llevará a cabo un Spanish Lunch and Learn de 11:45 a.m. a 1:00 p.m. Esta primera sesión estará enfocada en maximizar reclamaciones comerciales. Es patrocinada por SRS Distribution y GAF, contará con Victor Maya, de Advantage Roofing, como presentador invitado.
• Polyglass realizará una demostración en el piso de exhibición de 1:30 p.m. a 2:00 p.m.
• A las 2:30 p.m., TAMKO Building Products tomará el escenario de demostraciones.
• Posteriormente, de 3:30 p.m. a 4:00 p.m., el equipo de Johns Manville realizará otra demostración en el área de exhibición.

Martes 29 de septiembre de 2026 

• El segundo Spanish Lunch and Learn se llevará a cabo de 11:45 a.m. a 1:00 p.m. Esta sesión será patrocinada por National Women in Roofing (NWIR). El evento inicia a las 7:00 a.m. y ofrecerá una hora y media de conversaciones dinámicas en formato rotativo. La inscripción cuesta $55 USD e incluye desayuno.
• El segundo Spanish Lunch and Learn se llevará a cabo de 11:45 a.m. a 1:00 p.m. Esta sesión será patrocinada por CertainTeed y contará con Imelda Pérez, quien abordará el concepto de "bueno, mejor y excelente". 
• También habrá más demostraciones en el piso de exhibición. La primera comenzará a las 2:30 p.m. y será patrocinada por nosotros en RoofersCoffeeShop. En ella participarán el presidente entrante y el presidente saliente de la WSRCA Ron Lloyd y Stan Robinson, respectivamente.

Obtén más información sobre estos eventos y el resto del programa en el calendario oficial de la WRE. Y si aún no lo has hecho, asegura tu lugar en la WRE 2026. 

Por RoofersCoffeeShop® En Espanol. 

Alex Crawfurd comparte cómo la perseverancia, el servicio al cliente y el orgullo por sus raíces la llevaron a construir Boss Lady Contracting. 

Cuando Alex Crawfurd comenzó su carrera en la industria del techado en 2012, no sabía prácticamente nada de construcción. Hoy, más de una década después, dirige Boss Lady Contracting en Denver, Colorado, una empresa que ha logrado destacar gracias a su compromiso con el servicio al cliente y una identidad de marca que refleja su personalidad y liderazgo. 

Alex recuerda que su llegada al roofing fue completamente inesperada. En ese momento atravesaba una etapa difícil económicamente cuando una amiga le habló sobre las oportunidades de vender techos. Sin experiencia y con apenas unas cuantas salidas de entrenamiento, decidió intentarlo. 

"No me explicaron los conceptos básicos de roofing, ni cómo funcionaba la industria. Prácticamente me dijeron: 'Ve y vende,'" recordó. Sin embargo, decidió confiar en sí misma y salir a tocar puertas después de una tormenta de granizo. Su segundo contacto fue una familia latina con la que conectó gracias a sus raíces peruanas. Ese encuentro terminó convirtiéndose en su primer proyecto y, poco después, llegaron más clientes. 

Aunque reconoce que el camino no siempre fue fácil, esas primeras experiencias también le enseñaron la importancia de la honestidad y del servicio al cliente. Después de trabajar para otra compañía, decidió fundar su propio negocio porque quería tener mayor control sobre la calidad del trabajo y la comunicación con los propietarios. 

"Es la casa de alguien. Ahí vive una familia y hay una gran responsabilidad. Si vas a hacer el trabajo, tienes que hacerlo bien," afirmó. 

Como mujer latina, Alex ha construido su camino en una industria donde cada vez más mujeres están encontrando oportunidades de crecimiento. Ella considera que su experiencia también ha influido en la forma en que lidera a su equipo. Para ella, construir relaciones de confianza con empleados y clientes es tan importante como instalar un techo correctamente. 

"Siempre digo lo mismo: mientras trates de hacer lo mejor posible, no te puede ir mal," comentó. "Si haces las cosas bien, esa energía regresa." 

Durante la entrevista también habló sobre algunos de los retos que enfrentan actualmente los contratistas, como el aumento en los costos de los materiales y los cambios en las pólizas de seguro, factores que han hecho más complejo el proceso para muchos propietarios y empresas de roofing. 

Al dirigirse a la próxima generación de profesionales, Alex hizo un llamado especial a los hispanohablantes para aprovechar una de sus mayores fortalezas: el bilingüismo. 

"Los equipos que hablan inglés y español tienen más oportunidades y menos problemas porque hay menos confusión y más comunicación," explicó. También animó a más mujeres a considerar una carrera en el roofing, recordando que existen oportunidades tanto en el campo como en ventas, administración, producción y distribución. 

Alex también destacó la importancia de rodearse de buenos aliados. Para ella, un buen distribuidor es aquel que responde con rapidez, ofrece soluciones cuando surgen problemas y pone a disposición de los contratistas herramientas y capacitaciones que ayudan a hacer crecer el negocio. Esa atención y disposición para apoyar fueron algunas de las razones por las que decidió trabajar con QXO como su principal distribuidor. 

Su historia demuestra que el éxito no depende de cómo se empieza, sino de la disposición para aprender, adaptarse y trabajar todos los días con integridad. Para Alex, esas cualidades han sido la base para construir una empresa que hoy inspira a otros profesionales dentro y fuera del roofing. 

Explora más historias de éxito de contratistas en el próximo boletín, Informando Desde El Techo.

By Emma Peterson. 

QXO’s latest promotion rewards contractors with fuel incentives and the opportunity to win a personalized vacation package for simply doing business as usual. 

Want to get a chance to earn when you fuel up your vehicle? QXO’s Fuel the Journey promotion is helping you “put money back in your tank” by giving you the opportunity to earn gas rewards for qualifying QXO purchases! And gas is just the start. Every eligible customer that reaches the qualifying threshold will also be entered for the chance to spend that fuel on a once-in-a-lifetime getaway!  

How it works 

There’s no complicated redemption process or guesswork with this promotion; all you have to do is follow three simple steps:  

1. Register or sign up: Register your QXO account or make one!  
2. Purchase: Purchase your normal roofing products (see below for participating manufacturers) between July 20 – September 18, 2026, through your account. 
3. Earn: For every $10,000 in qualifying purchases, you'll earn a gas reward based on your spend level (up to $750 during the promotion) and receive one (1) entry into the sweepstakes for a chance to win a custom vacation. 

Participating manufactures 

Manufacturers you can order from to work towards your rewards vary depending on your area. 

For those in the Midwest and North regions (Connecticut, Delaware, Iowa, Illinois, Indiana, Kentucky, Massachusetts, Maryland, Maine, Michigan, Minnesota, North Dakota, Nebraska, New Hampshire, New York, Ohio, Pennsylvania, Rhode Island, Northern Viriginia, Vermont, Wisconsin and West Virginia), purchases from GAF, James Hardie, Pella and TriBuilt during the promotion period count towards their qualifying total. 

For those in the Southeast, Southwest and West markets (Alaska, Alabama, Arkansas, Arizona, California, Colorado, Florida, Georgia, Hawai’i, Idaho, Western Illinois, Kansas, Louisiana, Missouri, Massachusetts, Montana, North Carolina, Western Nebraska, New Mexico, Nevada, Oklahoma, Oregon, South Carolina, western South Dakota, Tennessee, Texas, Utah, Southern Virginia, Washington and Wyoming) purchases from CertainTeed, Pella and TriBuilt during the promotion period count towards their qualifying total. 

Some exceptions to note:

North New England, South New England and Long Island are excluded for commercial products only. Storm markets that are considered ineligible for this promotion include but are not limited to: Cedar Rapids, Iowa; Chicago, Illinois; Grand Rapids, Michigan; Kansas City/Springfield, Missouri; Oklahoma City, Oklahoma and Wisconsin. Canada, Dealers Choice, National Accounts and Resellers are excluded from this offer. 

Possible prizes 

As we mentioned above, you enter a new reward tier with every $10,000 spent. There are five reward tiers: 

• $10,000 – $150 Gas Card + raffle entry 
• $20,000 – $300 Gas Card + 2 raffle entries 
• $30,000 – $450 Gas Card + 3 raffle entries 
• $40,000 – $600 Gas Card + 4 raffle entries 
• $50,000 or more – $750 Gas Card + 5 or more raffle entries 

As for what those raffle entries get you, QXO states: “Five lucky winners and their plus ones will receive a custom vacation package valued up to $7,500 – designed around where you want to go and how you want to travel.” This grand prize includes an extra spot for a guest and a meeting with a travel specialist to plan your getaway.  

Whether you dream of tropical beaches and national parks or international escapes and big city adventures, QXO’s Fuel the Journey promotion is your chance to make it a reality!

By The Coffee Shops®. 

The roofing industry is built on determination, teamwork and a commitment to supporting others, and those qualities were on full display during the 2026 Pushups for Heroes challenge.

Organized by Jacob Piazza, director of roofing and repair services at Nearmap, the initiative brought together roofing professionals from across the industry with a shared goal: Raise awareness and support for veterans while promoting health, accountability and community involvement. What began as an ambitious challenge to complete 25,000 pushups quickly grew into an industry-wide movement, ultimately resulting in an impressive 36,368 pushups and proving what can happen when roofing professionals unite behind a meaningful cause. 

The final scoreboard for the challenge was topped by Greg Bloom of QXO, who recorded 6,575 pushups. He was followed by:  

• Steven James of James Roofing Services Inc. (5,000)
• Brianna Stemple of Mission Metals MFG (4,409)
• Brandon Cox of Owens Corning (3,100)
• Jacob Piazza of Nearmap (3,098)
• Tyler Allwood of Eagle Roofing Products (3,000)
• Matt Criswell of Weather Shield Roofing (3,000)
• Bo Copland of Hogtown Roofing and Construction (3,000)
• Matt Lenord of Architectural Sheet Metal (2,641
• John Campbell of Eagle Roofing Products (2,564).  

Together, these industry professionals helped propel the challenge to a remarkable 36,368 total pushups, surpassing the original goal of 25,000 and demonstrating the impact that individual commitment can have when combined with a shared purpose. The momentum created by the challenge is expected to continue beyond 2026. Organizers are already discussing opportunities to gather feedback from participants, evaluate what worked well and identify ways to make the program even stronger in the future. Those conversations could help shape a larger and more impactful challenge in 2027. 

Beyond the impressive numbers, Pushups for Heroes highlighted something many contractors understand well — success is built through consistency. Just as roofing professionals tackle projects one day at a time, challenge participants accumulated thousands of pushups through daily effort and determination. The result was a community-wide accomplishment that benefited a greater cause while encouraging healthy habits among participants. 

By Jesse Sanchez. 

Durable shingles and recycled materials support long-term roof performance and environmental responsibility. 

Atrium Roofing recently completed a residential roofing project using a full Malarkey Roofing Products® system designed to provide lasting protection in demanding weather conditions. The approximately 77-square project features Vista® AR laminate shingles in Antique Brown, supplied by QXO. Atrium Roofing also registered the installation for an Emerald Pro warranty, giving the homeowner the benefits of a coordinated roofing system rather than an assortment of individual components. 

“A good roof is a system, not a stack of parts. When every component works together — leak barriers, underlayment, flashings, shingles, and ventilation — you get real protection and peace of mind,” noted Jose Puente, owner of Atrium Roofing. 

The shingles are manufactured with NEX® styrene-butadiene-styrene (SBS) Rubberized Polymer Modified Asphalt, which incorporates synthetic rubber polymers into the asphalt core. According to Malarkey, the formulation helps the shingles remain flexible through freeze-thaw cycles and extreme heat while improving resistance to high winds, wind-driven rain and delamination. Vista AR shingles also carry a Class 4 impact-resistance rating, the highest available rating, adding another layer of protection where severe weather can place significant demands on residential roofs. 

Sustainability was another component of the project. The shingles incorporate upcycled tires and plastics, helping divert waste from landfills. On an average-sized roof, the materials represent approximately five tires and as many as 2,000 plastic water bottles. The shingles also include 3M™ Smog-Reducing Granules, which use sunlight to convert smog into water-soluble ions. Their pollution-reducing potential is equivalent to planting two trees per roof. 

By combining coordinated system components, impact resistance and recycled materials, Atrium Roofing delivered a finished roof designed to support both long-term performance and environmental responsibility. 

Learn more about Malarkey Roofing Products and its Vista AR shingle line!

By Emma Peterson. 

From the fairway to the expo floor, WRE 2026 offers roofing professionals countless ways to learn, connect and grow. 

We’re less than two months away from the 2026 Western Roofing Expo (WRE)! This show, which will be hosted from Sunday, September 27, 2026, to Tuesday, September 29, 2026, at the Paris Las Vegas Hotel & Casino in Nevada, is Western States Roofing Contractors Association’s (WSRCA) premier event! With a two-day trade show, 30+ education seminars, product demonstrations and countless exciting events, this is the place to be this fall. 

To help you plan out your days at WRE, here are some of the events to look forward to!  

Bob Porter Golf Tournament 

WRE officially kicks off Sunday, September 27 at 5:30 p.m. with the welcome party. But, before the official kick off of the show, you have the chance to tee off at 7:30 a.m. with your peers in the Davis Memorial Foundation Bob Porter Golf Tournament!  

Sponsored by QXO, this tournament gives you the opportunity to explore Revere Golf Club’s 7,143-yard, par-72 layout in the name of charity. All proceeds of the tournament “benefit the Davis Memorial Foundation Scholarship Fund. These scholarships are made available to aspiring high school, undergraduate and graduate students involved in the roofing industry.” 

Interested in a day testing your shot-making capabilities, spending quality time with your peers and supporting a great cause? Register today!

Sporting Clays Tournament 

If golf isn't your thing but you’re still looking for a fun way to bond and support the Davis Memorial Foundation before WRE officially kicks off, there will also be a Sporting Clays Tournament hosted the morning of Sunday, September 27 (start time is 9:00 a.m.)!  

Hosted at the Pro Gun Club in Boulder City and sponsored by QXO, this tournament is perfect for both the masters and the beginners as “stations are changed frequently so shooters will never get bored at seeing the same targets over and over again.”  

And like the golf tournament, all proceeds will benefit the Davis Memorial Foundation Scholarship Fund, which has enabled hundreds of students involved in the roofing industry to pursue their education goals. 

Get registered today!

Legislative luncheon 

On the first full day of WRE, the National Roofing Contractors Association (NRCA) has planned a can’t miss event – a legislative luncheon! It promises to be a great opportunity for professionals to keep up to date on the latest political developments impacting roofing.  

The luncheon will be held from 11:30 a.m. – 1:00 p.m. and feature speakers Craig Brightup (The Brightup Group) and Chad Collins (NRCA). In addition to hearing the Year in Review from this duo, attendees will get to be in the room when the nominees for the WSRCA Board of Directors are announced and the 2026 Davis Memorial Scholarship recipients are recognized. 

Make sure to add a ticket to this luncheon when you register for WRE!

The Roofing Games™ 

Sponsored by Malarkey Roofing Products®, The Roofing Games “are the industry’s first official set of competitions sanctioned by a roofing association and are produced in conjunction with the Western Roofing Expo.” They are an iconic part of WRE and a great showcase of knowledge, skill and craftsmanship. Interested in entering the competition? Stop by the Malarkey Roofing Products booth (#429) before the competition.  

Whether you’re participating or watching, you’ll want to make sure you’re at the demo stage on Monday, September 28 from 4:00 p.m. to 5:00 pm. to watch the games!  

Keynote speaker 

For the second day, Tuesday, September 29, there will also be a luncheon event hosted from 11:30 a.m. – 1:00 p.m. Sponsored by Malarkey Roofing Products, the luncheon will feature WRE 2026 keynote speaker Shereen Thor. Shereen is a comedian and coach who works with clients of all levels (from entry level to C-suite executives). Her goal? To help empower them to reach their full potential and goals.  

Learn more about her keynote.

IIBEC education 

And after the show, on Wednesday, September 30, 2026, the International Institute of Building Enclosure Consultants (IIBEC) will be hosting a special education day! Running from 9:00 a.m. to 2:30 p.m. this day features two presentation designed to “elevate your expertise in the building enclosure industry.”  

The first presentation is all about the fundamentals of roof assemblies. Professionals can get 3.0 IIBVEC CEHs from attending. The second dives into the 2027 updates to the International Building Code and International Energy Conservation Code. This session gives participants 1.5 IIBEC CEHs. Both have been submitted to AIA CES for approval. 

Cost for attendance is $295.00 for IIBEC Member and $450.00 for non-members. Register now!

Additional events 

But wait, there’s more! There are so many opportunities to learn, network and grow at events during this year’s WRE that we don’t have time to dive into every single one of them! Here are some of the other events happening around the show:  

Sunday, September 27, 2026 

• The Davis Memorial Foundation will be hosting their annual welcome party and auction from 5:30 p.m. to 7:30 p.m. This year the event is sponsored by GAF and, like the tournaments, auction proceeds support the scholarship fund!  

Monday, September 28, 2026 

• There will be a Spanish Lunch and Learn hosted from 11:45 a.m. to 1:00 p.m. This is the first of two luncheons and will focus on maximizing commercial claims. It is sponsored by SRS Distribution and GAF and will feature Victor Maya of Advantage Roofing as a guest speaker.  
• Polyglass will be hosting a demonstration on the exhibit floor from 1:30 p.m. to 2:00 p.m. 
• At 2:30 p.m. TAMKO Building Products will take the demo stage. 
• Then from 3:30 p.m. to 4:00 p.m. the team from Johns Manville will be hosting a demonstration. 

Tuesday, September 29, 2026 

• Open the day with a table talks with National Women in Roofing (NWIR)! The event kicks off at 7:00 a.m. and promises attendees an hour and a half of engaging round-robin-style discussion. Registration is only $55 and includes breakfast.
• The second Spanish Lunch and Learn will be hosted from 11:45 a.m. to 1:00 p.m. Day two is sponsored by CertainTeed and will see Imelda Pereze dive into the idea of good, better and best.  
• There will be more expo floor demos, kicking off at 2:30 p.m. with one sponsored b us here at RoofersCoffeeShop! This expo will feature a discussion between the incoming and outgoing WSRCA presidents, Ron Lloyd and Stan Robinson respectively.  

Learn more about these events and the rest of the show at westernroofingexpo.com/wsrca-western-states-commercial-residential-roofing-waterproofing-contractors-association-schedule-events/. And if you haven’t already, make sure to get your tickets for WRE 2026!

By Emma Peterson. 

The 2026 Trends Survey continues a decade-long tradition of gathering contractor insights to better understand the state of the industry. 

2026 marks 10 years since our first industry trends survey and we are still going strong! This survey seeks to collect contractor perspectives on the way business is performing in order to highlight the industry’s biggest challenges, identify key business priorities and provide an overview of the sector’s overall health. 

When asked about the importance of the survey, RoofersCoffeeShop®’s president and CEO, Heidi J. Ellsworth, shared these thoughts:  

We are committed to understanding the realities contractors face, the changes shaping the market and the resources that can help them succeed. This survey is one way we can capture the challenges, opportunities and trends shaping the market in real time. When contractors share what they are seeing every day, it gives the entire industry a clearer picture of their challenges, helping us identify where support is needed and how we can better serve the industry moving forward. 

This year’s survey, which is sponsored by QXO, includes questions from previous surveys about the state of business operations, allowing us to compare year-over-year data in our Trends Reports, along with new questions tailored to the issues contractors are facing today. These range from questions about continuing education and immigration challenges to AI adoption and employee retention.  

Once the survey closes (in September 2026), our crew will review the answers to find patterns across years and gain a better understanding of what contractors’ current priorities and challenges are. This information will then be shared in our Trends Report, as well as a Coffee Conversation, and used to help us plan our content for the upcoming year.  

At the end of the day, participating in this survey not only helps us better serve you, but also helps our industry grow and improve.  

Take the 2026 Trends Survey today!