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<channel>
<title>RoofersCoffeeShop</title>
<link>https://www.rooferscoffeeshop.com/</link>
<description>Roofing Forum, Classifieds, Galleries and More!</description>
<language>en-us</language><item>
<title>FAQS of waterproofing part 3: Contractor considerations</title>
<link>https://www.rooferscoffeeshop.com/post/faqs-of-waterproofing-part-3-contractor-considerations</link>
<description>faqs-of-waterproofing-part-3-contractor-considerations</description>
<pubDate>Wed, 09 Sep 2026 05:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/pli-dek-faqs-of-waterproofing-part-3-contractor-considerations.png'
            alt='FAQS of waterproofing part 3: Contractor considerations'
            title='FAQS of waterproofing part 3: Contractor considerations'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>The final part of Pli-Dek&rsquo;s waterproofing FAQ series examines the decisions and processes that enable contractors to complete high-performance waterproofing projects.&nbsp;</h2>

<p>In our third and final installment of the <a href="https://www.coatingscoffeeshop.com/directory/pli-dek">Pli-Dek</a> FAQs (frequently asked questions) of waterproofing series, we dive into project organization and management tips for waterproofing professionals. Not only will the answers and advice in this article help contractors interested in expanding into the waterproofing market decide if it&rsquo;s a good fit for their crew, but it also can help professionals already in the field improve their operations.&nbsp;&nbsp;</p>

<p><strong>Why is professional installation important?&nbsp;</strong></p>

<blockquote>
<p>Waterproofing performance depends on preparation, application and detailing. Trained installers understand how to address transitions, drainage points and other vulnerable areas that may not be obvious once the finished surface is complete.&nbsp;</p>
</blockquote>

<p><strong>How do I know whether a deck needs repairs or a complete replacement?&nbsp;</strong></p>

<blockquote>
<p>The answer depends on the condition of the substrate, framing, flashing and existing surface. Minor wear may require maintenance or resurfacing, while widespread moisture damage, rot or structural deterioration may require more extensive repairs.&nbsp;</p>
</blockquote>

<p><strong>Can waterproofing be added during a renovation?&nbsp;</strong></p>

<blockquote>
<p>Yes, depending on the condition of the existing deck. The surface must be inspected for damage, moisture, movement and adhesion concerns before a new waterproofing assembly is installed.&nbsp;</p>
</blockquote>

<p><strong>How can architects and contractors reduce waterproofing risks during design?&nbsp;</strong></p>

<blockquote>
<p>Waterproofing should be considered early in the design process. Planning for slope, drainage, flashing, transitions, penetrations and compatible materials can help prevent conflicts and reduce the likelihood of leaks after construction.&nbsp;</p>
</blockquote>

<p><strong>How can contractors reduce waterproofing callbacks?&nbsp;</strong></p>

<blockquote>
<p>Callbacks are often connected to incomplete detailing, improper preparation or missed transition areas. Following current installation requirements and treating the deck as a complete assembly can help improve consistency and reduce future leak concerns.&nbsp;</p>
</blockquote>

<p>Make sure to read the other articles in this series! In the previous installments, we dove into <a href="https://www.rooferscoffeeshop.com/post/faqs-of-waterproofing-part-1-moisture-management">best practices for water management</a> as well as the role of a waterproofing system in <a href="https://www.rooferscoffeeshop.com/post/faqs-of-waterproofing-part-2-environmental-factors">protecting structures from environmental elements</a>.&nbsp;</p>

<p><strong>Still have questions after finishing the entire FAQs of waterproofing series? <a href="https://plidek.com/pages/contact">Contact Pli-Dek to get more assistance and information.</a></strong></p>]]></content:encoded>
</item><item>
<title>FAQS of waterproofing part 2: Environmental factors</title>
<link>https://www.rooferscoffeeshop.com/post/faqs-of-waterproofing-part-2-environmental-factors</link>
<description>faqs-of-waterproofing-part-2-environmental-factors</description>
<pubDate>Wed, 02 Sep 2026 09:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/pli-dek-faqs-of-waterproofing-part-2-environmental-factors.png'
            alt='FAQS of waterproofing part 2: Environmental factors'
            title='FAQS of waterproofing part 2: Environmental factors'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>This installment of Pli-Dek&rsquo;s FAQ series addresses common concerns about waterproofing performance, such as cracking, slip resistance and maintenance requirements.&nbsp;</h2>

<p><a href="http://www.rooferscoffeeshop.com/post/faqs-of-waterproofing-part-1-moisture-management">In the first article</a> of the FAQs (frequently asked questions) of waterproofing series, <a href="https://www.coatingscoffeeshop.com/directory/pli-dek">Pli-Dek</a> experts shared practical answers to frequently asked waterproofing questions, helping contractors and property owners better understand leak prevention and long-term moisture protection. In this second part, we dive into how to adjust a project to environmental factors so that the final product is high-performance, safe and aesthetically pleasing.&nbsp;&nbsp;</p>

<p><strong>What causes cracks in pedestrian deck surfaces?&nbsp;</strong></p>

<blockquote>
<p>Cracking can result from building movement, temperature changes, improper substrate preparation, impact or normal wear. Waterproof deck systems are designed to manage movement while maintaining a protective surface over the structure.&nbsp;</p>
</blockquote>

<p><strong>Can waterproofing improve the appearance of an older deck?&nbsp;</strong></p>

<blockquote>
<p>Yes. Decorative coatings and textured finishes can refresh worn or dated surfaces while adding waterproofing protection. This allows property owners to improve appearance and performance as part of the same project.&nbsp;</p>
</blockquote>

<p><strong>How can contractors make an outdoor deck safer when it is wet?&nbsp;</strong></p>

<blockquote>
<p>Textured and slip-resistant finishes can improve traction on balconies, walkways, stairs, pool decks and other pedestrian surfaces. The correct finish should be selected based on traffic, water exposure, cleaning requirements and accessibility needs.&nbsp;</p>
</blockquote>

<p><strong>How do you protect a deck in an area with heavy rain or snow?&nbsp;</strong></p>

<blockquote>
<p>Wet and cold climates require careful attention to drainage, flashing, freeze-thaw movement and moisture exposure. Waterproofing systems used in these environments should be installed with details designed for repeated rain, snow, ice and temperature changes.&nbsp;</p>
</blockquote>

<p><strong>How would one protect high-traffic walkways and common areas?&nbsp;</strong></p>

<blockquote>
<p>Pedestrian decks, corridors and stairways need a surface that can withstand frequent use without sacrificing waterproofing performance. The system should be selected based on expected traffic, weather exposure and maintenance demands.&nbsp;</p>
</blockquote>

<p><strong>How do you protect occupied space beneath a rooftop deck?&nbsp;</strong></p>

<blockquote>
<p>Rooftop decks require waterproofing that protects the rooms, garages or commercial spaces below. Special attention should be given to drainage, penetrations, walls, door thresholds and other transitions that could allow water into the building.&nbsp;</p>
</blockquote>

<p><strong>How can contractors reduce maintenance on balconies and walkways?&nbsp;</strong></p>

<blockquote>
<p>A durable waterproof coating helps protect the substrate from routine exposure to water, sunlight and foot traffic. Regular inspections, cleaning and timely maintenance can also prevent small problems from developing into larger repairs.&nbsp;</p>
</blockquote>

<p><strong>For more about running a successful Pli-Dek waterproofing project, <a href="https://www.rooferscoffeeshop.com/post/faqs-of-waterproofing-part-1-moisture-management">read part one</a> and <a href="https://www.rooferscoffeeshop.com/post/faqs-of-waterproofing-part-3-contractor-considerations">three of this series</a>! Still have questions after reading the whole series? <a href="https://plidek.com/pages/contact">Contact a Pli-Dek representative.</a>&nbsp;&nbsp;</strong></p>]]></content:encoded>
</item><item>
<title>FAQs of waterproofing part 1: Moisture management</title>
<link>https://www.rooferscoffeeshop.com/post/faqs-of-waterproofing-part-1-moisture-management</link>
<description>faqs-of-waterproofing-part-1-moisture-management</description>
<pubDate>Wed, 26 Aug 2026 11:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/pli-dek-faqs-of-waterproofing-part-1-moisture-management.png'
            alt='FAQs of waterproofing part 1: Moisture management'
            title='FAQs of waterproofing part 1: Moisture management'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>The first part of Pli-Dek&rsquo;s FAQ series explores best practices that keep decks, balconies and walkways dry and durable.&nbsp;</h2>

<p>For decades, <a href="https://www.coatingscoffeeshop.com/directory/pli-dek">Pli-Dek</a> has produced some of the industry&rsquo;s leading cementitious waterproofing solutions for everything from decks and balconies to walkways and plazas. Their products are not just trusted by professionals because of their high-quality formulation and performance, but also for the support the Pli-Dek team provides behind the scenes.&nbsp;&nbsp;</p>

<p>And as part of their support program, Pli-Dek has put together a collection of FAQs (frequently asked questions) that share advice and product recommendations for a variety of waterproofing situations. In the first part of these FAQs for waterproofing, the Pli-Dek team covers the basics of moisture management:&nbsp;&nbsp;</p>

<p><strong>Why do deck-to-wall connections often leak?&nbsp;</strong></p>

<blockquote>
<p>Deck-to-wall transitions are exposed to building movement and concentrated water runoff. These areas require properly integrated flashing and waterproofing to prevent moisture from entering behind walls or beneath the deck surface.&nbsp;</p>
</blockquote>

<p><strong>How can contractors stop water from leaking through a balcony or elevated deck?&nbsp;</strong></p>

<blockquote>
<p>A properly installed waterproofing assembly creates a continuous barrier that helps prevent water from reaching the deck structure and occupied spaces below. Effective waterproofing must also address edges, walls, drains, railings and penetrations where leaks commonly begin.&nbsp;</p>
</blockquote>

<p><strong>Can waterproofing help prevent mold and moisture problems indoors?&nbsp;</strong></p>

<blockquote>
<p>Water intrusion from decks and balconies can contribute to damp building materials, staining and conditions that support mold growth. Preventing water from entering the building envelope is an important part of managing indoor moisture.&nbsp;</p>
</blockquote>

<p><strong>Can a waterproofing system help with standing water?&nbsp;</strong></p>

<blockquote>
<p>Waterproofing helps protect the deck surface, but it does not replace proper slope and drainage. Low areas, blocked drains and poor deck design should be corrected so water can move away from the building instead of collecting on the surface.&nbsp;</p>
</blockquote>

<p><strong>How can waterproofing help prevent structural damage?&nbsp;</strong></p>

<blockquote>
<p>When moisture reaches plywood, concrete or framing, it can lead to rot, corrosion, deterioration and costly repairs. A complete waterproofing system helps protect the underlying structure by limiting long-term water intrusion.&nbsp;</p>
</blockquote>

<p><strong>What can be done about water entering around railings and posts?&nbsp;</strong></p>

<blockquote>
<p>Railings and posts create penetrations that can become vulnerable leak points. Proper installation requires careful waterproofing and flashing around each attachment so water cannot move into the deck assembly.&nbsp;</p>
</blockquote>

<p><strong>Why does a deck keep leaking even after it has been repaired?&nbsp;</strong></p>

<blockquote>
<p>Recurring leaks often mean the repair addressed only the visible damage instead of the entire waterproofing assembly. Cracks, failed flashing, improper drainage or deteriorated transitions may allow water to continue moving beneath the surface.&nbsp;</p>
</blockquote>

<p><strong>Have more questions about using Pli-Dek products and systems to manage moisture on your next project? <a href="https://plidek.com/pages/contact">Contact them today!</a> Want to read more of their FAQs for waterproofing? <a href="https://www.rooferscoffeeshop.com/post/faqs-of-waterproofing-part-2-environmental-factors">Keep an eye out for part two</a> and <a href="https://www.rooferscoffeeshop.com/post/faqs-of-waterproofing-part-3-contractor-considerations">three of this series</a>!&nbsp;&nbsp;</strong></p>]]></content:encoded>
</item><item>
<title>Waterproofing systems for today’s toughest environments</title>
<link>https://www.rooferscoffeeshop.com/post/waterproofing-systems-for-todays-toughest-environments</link>
<description>waterproofing-systems-for-todays-toughest-environments</description>
<pubDate>Fri, 24 Jul 2026 09:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/07/pli-dek-waterproofing-systems-for-todays-toughest-environments.png'
            alt='Waterproofing systems for today’s toughest environments'
            title='Waterproofing systems for today’s toughest environments'
            class=''
            style=' '  loading='lazy' /><br><p>By Dani Sheehan.&nbsp;</p>

<h2>Exterior waterproofing plays a critical role in storm preparedness for new and aging commercial properties.&nbsp;</h2>

<p>As hurricane season approaches many regions across the U.S., contractors are being asked to ensure buildings can withstand harsh weather, heavy moisture exposure and long-term environmental wear. From coastal humidity and salt air to intense rainfall and wind-driven storms, exterior elevated surfaces like balconies, walkways and roof decks are often the first areas to show signs of deterioration when waterproofing systems fail. Choosing the right system is a critical part of protecting structural integrity, supporting code compliance and delivering long-term performance for building owners.&nbsp;&nbsp;</p>

<h3>Building for coastal and high-moisture conditions&nbsp;</h3>

<p>Water intrusion remains one of the leading causes of hidden structural damage in multifamily, hospitality and commercial buildings. When moisture penetrates balconies or rooftop decks, it can lead to corrosion, wood rot, cracking and deterioration beneath the surface. In coastal climates especially, prolonged exposure to humidity, salt and UV radiation accelerates the damage, often before it&rsquo;s visible.&nbsp;</p>

<p>Additionally, <a href="https://plidek.com/blogs/blog/maintaining-balcony-safety-and-compliance-in-the-sunshine-state">inspection and safety requirements continue to evolve in states like Florida, where lawmakers are increasing oversight of aging buildings and safety-critical exterior elements</a>. Elevated walkways, balconies and exterior corridors are receiving more attention during inspections because they are directly exposed to the elements and vulnerable to moisture-related deterioration.&nbsp;&nbsp;</p>

<h3>A system designed for high-exposure environments&nbsp;</h3>

<p>For projects in regions vulnerable to salt, humidity and rainfall, the <a href="https://www.coatingscoffeeshop.com/directory/pli-dek">Pli-Dek</a> Inclement Weather (IW) System is designed specifically to weather the storm. Engineered for demanding exterior environments, the system is a one-hour, Class A fire-rated waterproof deck coating designed for plywood, OSB and approved substrates.&nbsp;&nbsp;</p>

<p>Beyond protection from the elements, the Pli-Dek IW System simplifies installation and delivers lasting performance with fast drying application, UV resistance, lightweight construction and extremely durable 6,000 PSI tensile strength. The system is Florida Building Code approved, ICC ESR-2097 compliant and is the only waterproof deck system with a BML listing for decking in Wildland Urban Interface (WUI) applications.&nbsp;</p>

<p>Pli-Dek systems also provide extensive decorative finish capabilities, including stone-inspired textures, custom scoring, borders and upscale finish options that create a high-end architectural look while maintaining a seamless waterproof barrier underneath. Slip-resistant and ADA-compliant finish options help you meet safety requirements without sacrificing design flexibility.&nbsp;</p>

<p>The right waterproofing system helps prevent costly repairs, extend the lifespan of exterior structures and provide confidence that the building is ready to withstand whatever weather comes next.&nbsp;&nbsp;</p>

<p><a href="https://plidek.com/products/pli-dek-system-inclement-weather"><strong>Learn more about Pli-Dek&#39;s Inclement Weather System and trust Pli-Dek to weather the storm.</strong></a></p>]]></content:encoded>
</item><item>
<title>Why waterproofing concrete matters</title>
<link>https://www.rooferscoffeeshop.com/post/why-waterproofing-concrete-matters</link>
<description>why-waterproofing-concrete-matters</description>
<pubDate>Tue, 31 Mar 2026 06:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/pli-dek-why-waterproofing-concrete-matters.png'
            alt='Why waterproofing concrete matters'
            title='Why waterproofing concrete matters'
            class=''
            style=' '  loading='lazy' /><br><p>By Pli-Dek.&nbsp;</p>

<h2>Protecting concrete from moisture intrusion helps extend the life of structures and prevent costly repairs.&nbsp;</h2>

<p>Concrete may appear durable, but moisture can cause serious deterioration over time. When water seeps into small pores and hairline cracks, it gradually weakens the material and can lead to surface damage, structural problems and costly repairs. From stained patios to deteriorating balconies and walkways, the effects of moisture intrusion are common across residential and commercial properties.&nbsp;&nbsp;</p>

<p>That is why waterproofing is a critical step in protecting concrete surfaces. Solutions from <a href="https://www.rooferscoffeeshop.com/directory/pli-dek">Pli-Dek</a> help contractors and property owners defend concrete against long-term water damage, extending the life of structures while maintaining a clean, durable finish.&nbsp;</p>

<h3>The impact of water on concrete&nbsp;</h3>

<p>Water exposure can significantly deteriorate concrete, not only affecting its appearance but also compromising its strength. You may have observed surface damage on sidewalks or aging mortar, where the concrete erodes and exposes the underlying materials. In severe cases, water can rapidly degrade concrete, though it typically takes a few years for noticeable damage to appear. Visible surface damage often indicates deeper issues within the wall or floor&#39;s structural integrity. To maintain the strength and aesthetic appeal of concrete projects, waterproofing is key. Additionally, waterproofing protects the rebar within concrete from rust and erosion.&nbsp;</p>

<h3>Additional benefits of waterproofing concrete&nbsp;</h3>

<ul>
	<li><strong>Prevents mold and mildew:</strong> By keeping moisture out, waterproofing safeguards the structural integrity and health of your walls and floors, preventing mold and mildew growth.&nbsp;</li>
	<li><strong>Reduces maintenance costs:</strong> Waterproof structures are easier to maintain and require less cleanup after heavy rain or flooding. Routine maintenance is simplified, as waterproofing keeps surfaces clean and intact.&nbsp;</li>
</ul>

<h3>Things to do before waterproofing concrete&nbsp;</h3>

<ul>
	<li><strong>Clean and dry the surface:</strong> Ensure the surface is free from dirt, old paint or floor coverings. Use a scraper to remove any residues and sweep thoroughly. For stubborn grime, use a mix of warm water and soap to scrub the area, rinsing afterward. Allow the surface to dry completely.&nbsp;</li>
	<li><strong>Patch holes:</strong> Use a hydraulic expanding concrete mix to patch any holes. Allow the patches to cure for at least 24 hours before proceeding.&nbsp;</li>
	<li><strong>Protect adjacent areas:</strong> Use tape to cover items extending onto the floor or walls, such as stairs or electrical boxes, to prevent them from being affected during the waterproofing process.&nbsp;</li>
</ul>

<h3>The importance of quality materials&nbsp;</h3>

<p>Using high-quality waterproofing products is crucial to avoid wasting time and money on inferior materials that may fail prematurely. At Pli-Dek, we bring over 50 years of experience in manufacturing and applying various waterproofing systems.&nbsp;</p>

<p><em>Original article and photo source: <a href="https://plidek.com/blogs/blog/the-benefits-of-waterproofing-concrete?_pos=1&amp;_sid=f059c944f&amp;_ss=r">Pli-Dek</a></em></p>]]></content:encoded>
</item><item>
<title>A commitment to hands-on waterproofing training</title>
<link>https://www.rooferscoffeeshop.com/post/a-commitment-to-hands-on-waterproofing-training</link>
<description>a-commitment-to-hands-on-waterproofing-training</description>
<pubDate>Sat, 14 Mar 2026 00:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/pli-dek-a-commitment-to-hands-on-waterproofing-training.jpg'
            alt='A commitment to hands-on waterproofing training'
            title='A commitment to hands-on waterproofing training'
            class=''
            style=' '  loading='lazy' /><br><p>By Jesse Sanchez.&nbsp;</p>

<h2>The Pli-Dek team highlights hands-on waterproofing training and ongoing field support nationwide.&nbsp;</h2>

<p>Training and long-term support were the focus of <a href="https://www.coatingscoffeeshop.com/podcast/two-generations-of-waterproofing-training">this episode of CoatingsCast&trade;</a>, where Karen Edwards spoke with Bob Yglesias and Miles Yglesias of <a href="https://www.coatingscoffeeshop.com/directory/pli-dek">Pli-Dek</a> about the company&rsquo;s approach to educating contractors on waterproofing systems.&nbsp;</p>

<p>The father-and-son duo emphasized that training extends well beyond classroom instruction. Their sessions, which introduce contractors to Pli-Dek&rsquo;s deck coating and waterproofing systems, are designed to prepare installers for real-world applications on plaza decks, balconies and parking structures. But according to Bob, the commitment does not end when the formal presentation concludes. &ldquo;Training doesn&rsquo;t stop after our in-house training,&rdquo; he said. &ldquo;When these contractors get jobs, we promise them that we&rsquo;re going to be on site.&rdquo;&nbsp;</p>

<p>Bob, who has worked in deck coatings since 1982, said field support is critical because small details can determine long-term system performance. Waterproofing assemblies must account for foot traffic, vehicle loads, expansion and contraction and regional climate conditions. Ensuring proper installation during a contractor&rsquo;s first project helps reduce risk and build confidence.&nbsp;</p>

<p>Miles added that many roofing contractors already bring relevant experience to waterproofing, particularly in flashing and fluid-applied systems. However, transitioning from roofing to deck waterproofing requires additional instruction and oversight. &ldquo;To be able to apply the waterproofing correctly takes not only just the training, but also to build a relationship and continue that training once it goes out into the real world,&rdquo; he said.&nbsp;</p>

<p>As Pli-Dek continues expanding beyond its West Coast origins into regions such as Florida and Texas, the company is adapting training to address varying climate challenges, including humidity, salt air and high-wind events. That adaptability, Bob said, depends on maintaining trust with contractors. &ldquo;If we&rsquo;re going to tell a contractor to do something, we&rsquo;re going to make sure it works,&rdquo; he said. &ldquo;They have a lot of trust in us, and we will never do anything to mess that up.&rdquo; That&rsquo;s because effective waterproofing relies not only on strong product performance, but also on continued education and trusted field partnerships.&nbsp;</p>

<p><strong><a href="https://www.coatingscoffeeshop.com/post/two-generations-of-waterproofing-training-2">Read the transcript</a>, <a href="https://www.coatingscoffeeshop.com/podcast/two-generations-of-waterproofing-training">Listen to the podcast</a> or <a href="https://www.youtube.com/watch?v=2a1bFMKO1m">Watch the interview</a> to learn more about Pli-Dek training and education opportunities!</strong></p>]]></content:encoded>
</item><item>
<title>Sharing the industry’s stories, feeling the momentum</title>
<link>https://www.rooferscoffeeshop.com/post/sharing-the-industrys-stories-feeling-the-momentum</link>
<description>sharing-the-industrys-stories-feeling-the-momentum</description>
<pubDate>Wed, 04 Mar 2026 09:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/02/woc-sharing-the-industrys-stories-feeling-the-momentum.png'
            alt='Sharing the industry’s stories, feeling the momentum'
            title='Sharing the industry’s stories, feeling the momentum'
            class=''
            style=' '  loading='lazy' /><br><h2>From packed aisles and live demonstrations to soundstage interviews and meaningful conversations, WOC 2026 showcased the innovation and heart of the industry.&nbsp;</h2>

<p><a href="https://www.coatingscoffeeshop.com/directory/world-of-concrete">World of Concrete (WOC)</a> 2026 defined the scale and energy of the construction trades coming together this year. Our crew had the unique opportunity to be present at both the <a href="https://www.rooferscoffeeshop.com/directory/ire">International Roofing Expo (IRE)</a> and World of Concrete, moving between two massive shows, two soundstages and countless conversations. Here&rsquo;s a closer look at how it went and what it means to capture the stories that matter most to the industry.&nbsp;</p>

<p><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/02/woc-sharing-the-industrys-stories-feeling-the-momentum-1.JPG" style="float:right; height:340px; margin-left:20px; width:255px" />For Heidi J. Ellsworth, president and CEO of The Coffee Shops&trade;, the week was all about participation:&nbsp;</p>

<p>We were able to really tell the stories of those in this industry through interviews on the floor, live conversations on our soundstage and just through all the activities that we participated in, from <a href="https://www.rooferscoffeeshop.com/directory/nwir">National Women in Roofing Day</a> to <a href="https://www.rooferscoffeeshop.com/directory/roof-coatings-manufacturers-association-rcma">Roof Coating Manufacturers Association (RCMA)</a> meeting, <a href="https://www.rooferscoffeeshop.com/directory/roofpac-2">ROOFPAC</a>, <a href="https://www.rooferscoffeeshop.com/directory/roofing-alliance">Roofing Alliance</a> Student Competition and <a href="https://www.rooferscoffeeshop.com/directory/rt3">RT3</a> panel. I feel that we not only told the stories, but we participated in a way that really helps to elevate the industry.&nbsp;&nbsp;</p>

<p>It was a truly spectacular week, and big shout out to Informa and NRCA for everything that they do to make this show such a success.&nbsp;&nbsp;</p>

<h3>Experiencing the scale and energy&nbsp;</h3>

<p>Moving between both shows gave the crew a front-row seat to the size, diversity and momentum of the construction and coatings industries. Dani Sheehan, content strategist, described the experience of opening day at WOC:&nbsp;</p>

<p>Day one, when everything opened, Camden and I had the chance to walk the show floor and people were literally shoulder to shoulder. You couldn&rsquo;t move; it felt like a school of fish just moving through the crowd, but the energy was palpable. It was so cool to see it, to witness it and to watch as that energy carried into conversations and demonstrations with our partners.&nbsp;</p>

<p><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/02/woc-sharing-the-industrys-stories-feeling-the-momentum-2.jpeg" style="float:left; height:280px; margin-right:20px; width:373px" />World of Concrete offered the opportunity to explore new dimensions of familiar brands. Dani and Camden highlighted time spent with manufacturers and coatings experts:&nbsp;</p>

<p>Our first interview of the day was <a href="https://www.coatingscoffeeshop.com/directory/sika-corporation">Sika</a>. Learning about all their wall coatings and the trainings they lead was really interesting &ndash; it was a part of their business I was unfamiliar with. Then, we got to hang out in the outdoor demonstration area with our friends from ICP Group. <a href="https://www.coatingscoffeeshop.com/directory/apf-polymer-surfaces">APF Polymer Surfaces</a> and <a href="https://www.coatingscoffeeshop.com/directory/pli-dek">Pli-Dek</a> were there showing us some amazing decorative floor coatings. It was almost hard to get to the interview because so many people were at the demo. We loved engaging in these conversations and having the chance to ask them questions in real time.&nbsp;</p>

<h3><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/02/woc-sharing-the-industrys-stories-feeling-the-momentum-3.JPG" style="float:right; height:280px; margin-left:20px; width:373px" />Bringing the industry together&nbsp;</h3>

<p>While much of her week centered around IRE, Karen Edwards, COO of The Coffee Shops, had some time to experience WOC firsthand, emphasizing that whether our crew is on the soundstage or walking the show floor, the mission remained the same:&nbsp;</p>

<p>In the last two hours of the show, I was able to go over to WOC with Heidi, visit some existing customers, talk to some new customers and really see the size and breadth of the show. It&rsquo;s really impressive and incredible. We&rsquo;ve been using the tagline recently, &lsquo;Your industry, Your stories,&rsquo; and that&rsquo;s our goal, really, is to focus on the industry, telling the stories, having those conversations, sharing those interviews and uplifting the entire industry.&nbsp;</p>

<p><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/02/woc-sharing-the-industrys-stories-feeling-the-momentum-4.jpg" style="float:left; height:320px; margin-right:20px; width:240px" />For Karol Weyman, product and business development director, WOC was unlike anything she had experienced before:&nbsp;</p>

<p>World of Concrete did not disappoint &mdash; it was the largest show I&rsquo;ve attended in my career. CoatingsCoffeeShop&trade; was located right in the lobby, and we had an incredible number of people stop by to share their stories. The passion across the industry was contagious. My role at the show was to oversee the booth and serve as a soundstage host, which gave me the opportunity to connect with contractors who have been in the industry for over 40 years, as well as manufacturers, distributors and service providers who are truly committed to supporting and advancing the industry. We also attended several outstanding charity-focused events, which reinforced one clear takeaway: this is an industry that genuinely values giving back and paying it forward.&nbsp;</p>

<p>Evelyn Witterholt, content developer, shared a similar sentiment:&nbsp;</p>

<p>World of Concrete lives up to its name, both in size and impact. It was our first time exhibiting at WOC and being positioned in the lobby meant we got to be on the frontlines of this incredible show. We got to meet people from all sectors of the industry, many of which were excited to talk to us about their businesses. With three indoor halls and two outdoor exhibits, there was plenty of exploring to do at the show. I particularly enjoyed watching the concrete double disc trowel agility course competition. I can&#39;t wait to see what WOC 2027 has in store!&nbsp;</p>

<h3><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/02/woc-sharing-the-industrys-stories-feeling-the-momentum-5.png" style="float:right; height:280px; margin-left:20px; width:560px" />Training, competition and innovation&nbsp;</h3>

<p>From outdoor exhibits to emerging technology, innovation was everywhere. Megan Ellsworth, multimedia director, was struck by how much hands-on learning and competition took place throughout the event:&nbsp;</p>

<p>There was the brick layer competition, and that was super fun to watch all the brick laying teams competing out in the bronze lot exhibit area working so hard to get every brick laid right.</p>

<p>The outdoor exhibits were my favorite &ndash; it was really cool to see big name brands like DeWalt, Makita, Milwaukee and even more! One thing that I love that is growing in the trades right now is women joining crews. There weren&#39;t many out there, but there were more than I have ever seen before, and I loved seeing that. I spoke to so many companies that were exploring the world of 3D printing, especially with concrete and that fascinated me. Quikrete was a standout in their capabilities of 3D printing with concrete, and the creations they had on display were somewhat mind-blowing. It is brilliant to see the innovations and what will be taken back home with contractors from the show and how the building trades industry grows after shows like World of Concrete.&nbsp;</p>

<p>For our crew, World of Concrete was inspiring to participate in &ndash; listening, learning and amplifying the voices shaping what comes next.<strong>&nbsp;</strong></p>

<p><a href="https://www.youtube.com/playlist?list=PL-ntOa3E4XEahVQRdCws2SBw6YzaEQP5v"><strong>Check out our YouTube playlist for more insights from industry experts!</strong></a></p>]]></content:encoded>
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<title>See you at World of Concrete 2026!</title>
<link>https://www.rooferscoffeeshop.com/post/see-you-at-world-of-concrete-2026</link>
<description>see-you-at-world-of-concrete-2026</description>
<pubDate>Wed, 07 Jan 2026 06:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/01/world-of-concrete-see-you-at-world-of-concrete-2026.jpg'
            alt='See you at World of Concrete 2026!'
            title='See you at World of Concrete 2026!'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>Join Marlin Fishe, Bridget Wilson, Jorge Rodriguez and countless other professionals at the industry&rsquo;s only tradeshow dedicated to the concrete and masonry industries&nbsp;</h2>

<p>Recently, The Coffee Shops&trade; partnered up with <a href="https://www.coatingscoffeeshop.com/directory/tremco">Tremco</a> to give away a few <a href="https://www.coatingscoffeeshop.com/directory/world-of-concrete">World of Concrete</a> Education Super Passes! These passes give attendees access to countless World of Concrete areas, activities and events, including:&nbsp;&nbsp;</p>

<ul>
	<li><strong>The show floor:</strong> Education Super Passes come with access to the incredible World of Concrete trade show floor! This is a great opportunity for professionals to connect with their peers and see the newest innovations in the roofing world. The Coffee Shops crew will be there (South Hall Lobby) as well as many of our industry partners, like JobTread (N1568), <a href="https://www.coatingscoffeeshop.com/directory/sika-corporation">Sika</a> (S10215), <a href="https://www.coatingscoffeeshop.com/directory/gaco">Gaco</a> (S13207) and <a href="https://www.coatingscoffeeshop.com/directory/icp-group">ICP</a> (O31609). <a href="https://ge26woc.mapyourshow.com/8_0/#/">Explore the show map!</a></li>
	<li><strong>Education opportunities:</strong> As the name implies, attendees with Education Super Passes get access to learning sessions at the show! From talks about best business practices to technical seminars and industry certification events, World of Concrete has something to elevate every professional&rsquo;s knowledge. <a href="https://www.worldofconcrete.com/en/education.html">Learn more!</a></li>
	<li><strong>Networking events:</strong> In between education sessions and exploring the show floor, World of Concrete hosts a variety of events that will give you the opportunity to make business-boosting partnerships. <a href="https://www.worldofconcrete.com/en/events.html">Check out the whole list of events online</a><a href="http://www.worldofconcrete.com/en/events.html">.</a></li>
</ul>

<p>So, who will be in Las Vegas, Nevada from January 19 to 22 thanks to The Coffee Shops and Tremco World of Concrete giveaway? Marlin Fishe, Bridget Wilson and Jorge Rodriguez!&nbsp;&nbsp;</p>

<p>Marlin is the VP of field service for Capital Roof Care and Capital Coating; while Bridget is the president of <a href="https://www.rooferscoffeeshop.com/directory/cardinal-roofing">Cardinal Roofing</a>; and Jorge is the owner of J Rodriguez Concrete Contractors LLC. Congratulations to all three of them!&nbsp;</p>

<p><a href="https://xpressreg.net/register/wocx0126/landing.asp?sc=TL1&amp;formType=Visitor%20Registration&amp;formName=cds-visitor-registration-2026&amp;reportSuite=informaworldofconcrete"><strong>The giveaway might be closed, but you can still get last minute passes!</strong></a></p>]]></content:encoded>
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<title>Gain a competitive edge in waterproofing</title>
<link>https://www.rooferscoffeeshop.com/post/gain-a-competitive-edge-in-waterproofing</link>
<description>gain-a-competitive-edge-in-waterproofing</description>
<pubDate>Mon, 01 Dec 2025 09:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2025/11/pli-dek-gain-a-competitive-edge-in-waterproofing.png'
            alt='Gain a competitive edge in waterproofing'
            title='Gain a competitive edge in waterproofing'
            class=''
            style=' '  loading='lazy' /><br><p>By Dani Sheehan.&nbsp;</p>

<h2>Join the community of certified professionals who trust Pli-Dek systems to deliver long-lasting protection and aesthetic appeal across residential, commercial and industrial applications.&nbsp;</h2>

<p>With 2026 on the horizon, now is the time to strengthen your skill set, expand your offerings and prepare for new opportunities in waterproofing. <a href="https://plidek.com/pages/certified-applicator-training">Pli-Dek&#39;s Certified Applicator Training</a> is your ticket into one of the most trusted waterproofing systems in the industry. This one-day course combines a classroom overview of <a href="https://www.coatingscoffeeshop.com/directory/pli-dek">Pli-Dek</a>&#39;s cementitious waterproofing systems with hands-on application experience, giving you both the technical foundation and practical skills to confidently complete installations that meet code and exceed expectations.&nbsp;</p>

<p>Whether you&rsquo;re new to Pli-Dek systems or exploring waterproofing for the first time, the certification ensures your team is ready to tackle everything from balconies and rooftop decks to parking garages and pool decks.&nbsp;&nbsp;</p>

<h3>Expand your opportunities&nbsp;</h3>

<p>Since its inception in 1978, Pli-Dek has set the standard for durable waterproofing solutions, innovating systems that protect concrete and plywood surfaces from the harshest environmental conditions. Each system is rigorously tested to meet or exceed industry standards, making them ideal for high-fire zones, hurricane-prone areas and high-traffic applications.&nbsp;</p>

<p>Certification also provides a pathway to ongoing partnership opportunities through <a href="https://www.rooferscoffeeshop.com/directory/icp-group">ICP Building Solutions Group</a>, giving you access to product expertise, technical support and a network of professionals committed to craftsmanship and performance.&nbsp;</p>

<p>With upcoming sessions in Phoenix, Arizona (November 20, 2025) and at World of Concrete in Las Vegas, Nevada (January 20&ndash;22, 2026), there&rsquo;s no better time to sign up and position your company for a successful year ahead.&nbsp;&nbsp;</p>

<p>If you can&rsquo;t make a scheduled session, Pli-Dek also offers the flexibility to host training at your own facility &mdash; just submit your request, and a sales representative will reach out to coordinate details.&nbsp;</p>

<p><strong>Give your team the knowledge, confidence and credibility to take on new waterproofing projects and the assurance that your installations meet the highest standards in the industry. <a href="https://plidek.com/pages/certified-applicator-training">Register today for an upcoming session and get ready to build a stronger, more competitive 2026.</a></strong></p>]]></content:encoded>
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<title>Top August articles: Mother Nature, the future of roofing and I-9 compliance</title>
<link>https://www.rooferscoffeeshop.com/post/top-august-articles-mother-nature-the-future-of-roofing-and-i-9-compliance</link>
<description>top-august-articles-mother-nature-the-future-of-roofing-and-i-9-compliance</description>
<pubDate>Thu, 04 Sep 2025 08:06:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2025/09/top-august-articles-mother-nature-the-future-of-roofing-and-i-9-compliance.png'
            alt='Top August articles: Mother Nature, the future of roofing and I-9 compliance'
            title='Top August articles: Mother Nature, the future of roofing and I-9 compliance'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>This month&rsquo;s standout stories cover fire-rated systems, youth outreach, legal guidance and more!&nbsp;&nbsp;</h2>

<p>Summer has been rushing by at The Coffee Shops&trade; and it&rsquo;s already time to look at the top articles from August 2025! One of the big topics we saw talked about this month was withstanding Mother Nature. <a href="https://www.rooferscoffeeshop.com/post/fire-rated-solutions-for-the-wildland-urban-interface">In one article on our list</a>, Dani Sheehan covers how <a href="https://www.coatingscoffeeshop.com/directory/pli-dek">Pli-Dek</a> and fire-rated systems can protect people and property in areas at threat of wildfires. <a href="https://www.rooferscoffeeshop.com/directory/drexelmetals">Drexel Metals</a> also made our top list <a href="https://www.rooferscoffeeshop.com/post/steep-slopes-and-ice-dams-beware-defend-r-vent-is-here">with an article sharing</a> about how their new <a href="https://www.drexmet.com/wp-content/uploads/2024/07/Defend-R-Vent-Technical-Data-Sheet_06-12-25.pdf">Defend-R Vent</a> combines ventilation and insulation is a way that prevents ice dams from forming! Additionally, Jenny Yu wrote <a href="https://www.rooferscoffeeshop.com/post/edge-metal-a-structures-shield-from-tornados">an article all about</a> how edge metal keeps properties safe and secure in the face of tornadoes.&nbsp;&nbsp;</p>

<p>Beyond covering how roofs are standing up to Mother Nature, this month saw three unique top articles! In number three, <a href="https://www.rooferscoffeeshop.com/post/podcasting-marketing-and-roofing-success">an article by Emma Peterson covered</a> an exciting moment for our very own multimedia manager, Megan Ellsworth, when she was brought onto the <a href="https://www.roofergrowthhacks.com/">Roofer Growth Hacks</a> podcast to talk about building connections and growing your business through media. <a href="https://www.rooferscoffeeshop.com/post/camps-for-girls-building-on-a-proven-blueprint">In the number two spot is an article</a> from Christee Roberson (Graham Roofing) all about how <a href="https://www.rooferscoffeeshop.com/directory/nwir">National Women In Roofing (NWIR)</a> is helping dismantle industry barriers by helping young women get their start in the trades through youth summer camps.&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/post/9-strategic-tips-for-i-9-compliance">And our top article of the month</a> comes from Mary Kate Fernandez of <a href="https://www.rooferscoffeeshop.com/directory/adams-and-reese-llp">Adams and Reese</a>. Mary Kate is an association who is very familiar with immigration enforcement policies and has run a variety of trainings to help industry-members navigate workforce management and legal compliance in the face of shifting immigration polices. In this article, she covers nine tips for keeping your I-9 paperwork in order through mergers, acquisitions and anything else that might crop up.&nbsp;&nbsp;</p>

<h3>Read the August 2025 top articles!&nbsp;</h3>

<p><strong>10 - <a href="https://www.rooferscoffeeshop.com/post/the-coffee-shops-welcome-world-of-concrete">The Coffee Shops&trade; welcome World of Concrete!</a></strong></p>

<p><strong>9 - <a href="https://www.rooferscoffeeshop.com/post/fire-rated-solutions-for-the-wildland-urban-interface">Fire-rated solutions for the Wildland Urban Interface</a> by Dani Sheehan&nbsp;</strong></p>

<p><strong>8 - <a href="https://www.rooferscoffeeshop.com/post/mra-hosts-4th-annual-fishing-trip-in-bigfork-montana">MRA hosts 4th annual fishing trip in Bigfork, Montana by MRA</a>&nbsp;</strong></p>

<p><strong>7 - <a href="https://www.rooferscoffeeshop.com/post/steep-slopes-and-ice-dams-beware-defend-r-vent-is-here">Steep slopes and ice dams, beware. Defend-R Vent is here.</a> by Drexel Metals&nbsp;</strong></p>

<p><strong>6 - <a href="https://www.rooferscoffeeshop.com/post/srs-distribution-announces-expansion-in-dallas-fort-worth-metroplex-with-the-acquisition-of-roadrunner-roofing-supply-inc">SRS Distribution announces expansion in Dallas-Fort Worth Metroplex with the acquisition of Roadrunner Roofing Supply, Inc.</a>&nbsp;</strong></p>

<p><strong>5 - <a href="https://www.rooferscoffeeshop.com/post/edge-metal-a-structures-shield-from-tornados">Edge metal: A structure&rsquo;s shield from tornados</a> by Jenny Yu&nbsp;</strong></p>

<p><strong>4 - <a href="https://www.rooferscoffeeshop.com/post/make-the-most-of-your-silicone-roof-coatings">Make the most of your silicone roof coatings</a> by Progressive Materials&nbsp;</strong></p>

<p><strong>3 - <a href="https://www.rooferscoffeeshop.com/post/podcasting-marketing-and-roofing-success">Podcasting, marketing and roofing success</a> by Emma Peterson&nbsp;</strong></p>

<p><strong>2 - <a href="https://www.rooferscoffeeshop.com/post/camps-for-girls-building-on-a-proven-blueprint">Camps for girls: Building on a proven blueprint</a> by Christee Roberson, Graham Roofing&nbsp;</strong></p>

<p><strong>1 - <a href="https://www.rooferscoffeeshop.com/post/9-strategic-tips-for-i-9-compliance">9 strategic tips for I-9 compliance</a> by Mary Kate Fernandez, Adams and Reese</strong></p>]]></content:encoded>
</item></channel></rss>