Collaboration supports the Metallica Scholars Initiative and expands awareness of careers in the skilled trades.

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced a partnership with All Within My Hands (AWMH), the nonprofit philanthropic organization created by the members and management of Metallica, to support workforce education through the Metallica Scholars Initiative (MSI).

“The skilled trades are essential to our everyday lives, and their future depends on the next generation of talented professionals,” said Vahe Kuzoyan, president and co-founder of ServiceTitan. “By investing in workforce education and creating more pathways into the trades, we can help ensure these careers remain a source of opportunity, innovation and economic mobility for generations to come. We are proud to partner with All Within My Hands and support the Metallica Scholars Initiative’s mission to make that future possible.”

Launched in 2019 in partnership with the American Association of Community Colleges (AACC), the Metallica Scholars Initiative helps students pursuing careers in the skilled trades gain access to education and training opportunities that lead to meaningful careers and family-sustaining wages. Now in its eighth year, the program supports more than 90 schools.

“One of the greatest opportunities we have is to not only help more people discover the meaningful careers available in the skilled trades, but invite others to share in our passion,” said Peter Delgrosso, executive director of All Within My Hands. “We are excited to partner with ServiceTitan and continue building awareness around workforce education and the pathways that lead to long-term success.”

The partnership is part of Power the Nation, ServiceTitan’s initiative dedicated to supporting the people and communities that keep the world running. Together, ServiceTitan and All Within My Hands will work to elevate awareness of workforce education and highlight the rewarding opportunities available across the skilled trades.

For more information about ServiceTitan, visit https://www.servicetitan.com. 

About ServiceTitan

ServiceTitan is AI for the trades—a purpose-built agentic operating system designed to automate the workflows that run a contracting business, from enterprise commercial construction to residential field service, exteriors and beyond. The company’s end-to-end solution gives contractors the tools they need to run and grow their business, while providing a stellar customer experience. Learn how ServiceTitan is equipping tradespeople with the AI technology they need to keep the world running at: www.servicetitan.com

About All Within My Hands

Established in 2017, All Within My Hands (AWMH) is a nonprofit, philanthropic organization conceived by the members and management of Metallica and dedicated to creating sustainable communities by supporting workforce education, the fight against hunger, and other critical local services. Metallica covers all administrative costs, so 100% of donations go directly to the organizations supported by the Foundation. To date, All Within My Hands has provided grants of $19M to career and technical education programs through its Metallica Scholars Initiative, $8.8M to combat food insecurity, and $6.2M to disaster relief and other critical local services worldwide. Visit AllWithinMyHands.org to learn more. 

Early data reveals Max customers are outperforming peers at key stages of the job lifecycle, increasing call booking rates while closing more jobs.

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today released aggregate performance data from Max, ServiceTitan’s flagship package. Max is delivering early measurable results across the job lifecycle by automating and optimizing key stages from lead generation and dispatch, field execution, technician revenue and more.

"Seeing our early Max customers reach new levels of growth is the realization of ServiceTitan's founding vision to transform the lives of hardworking contractors by helping them efficiently grow revenue," said Vahe Kuzoyan, president and co-founder at ServiceTitan. "From day one, we imagined a world where technicians focused on serving customers in the field, owners focused on business outcomes, and ServiceTitan handled all of the operational complexity in between. Max and the Agentic Operating System bring this to life through true end-to-end workflows, where humans and AI agents partner together seamlessly, giving contractors the freedom to scale with efficiency while focusing entirely on their craft."

Max by the numbers

ServiceTitan data shows that businesses on Max are seeing meaningful improvements relative to pre-Max performance baselines leading to faster revenue growth than similar businesses not on Max. Call booking rates are up over 500 basis points versus peers and close rates are up over 1,000 basis points versus peers.

End-to-end automation in practice

Max orchestrates end-to-end automation for trades businesses. What used to require manual coordination can now be managed intelligently by human teams working in tandem with AI agents, positioning every player to focus on what they do best. 

AI agents within Max can detect available capacity and automatically throttle demand generation to fill capacity. Specialized voice agents answer inbound calls and book appointments, while seamlessly escalating to a human call center manager when needed. In the field, technicians focus on the customer by diagnosing problems and providing an exceptional experience, while an AI agent automatically generates customized quotes. By unifying data across ServiceTitan, Max makes every handoff frictionless, resulting in a faster, smarter and more reliable operation all on a single platform. 

Adopting Max

Since launching, Max has seen strong adoption. Locations on Max more than doubled in ServiceTitan’s first fiscal quarter ended April 30, 2026 and ServiceTitan expects to continue growing Max as onboarding capacity increases to meet demand.

For Team Rooter, a residential plumbing company in Sun Valley, California, Max has supported improvements in operational performance. Online booking conversions rose from 61% to 66%, and the company reported its highest-revenue month in nine years in December 2025. Since adopting Max, Team Rooter has also seen a year-over-year revenue increase of 18% and a 39% increase in its average ticket size year-over-year.

Eduard Arakelyan, CEO of Team Rooter, immediately recognized the significance for the industry.

"As soon as I saw a Max demo, I knew this was the future. This is how AI and automation are going to transform our industry," said Eduard Arakelyan, CEO of Team Rooter. "While our techs remain the heart of our field operations, every process leading up to that point is becoming more efficient. It’s getting more efficient by the day and our revenue growth is the proof. We’re all in. For us, it’s Max or nothing. Halfway is just halfway."

Max is currently in limited release, and ServiceTitan customers can apply for early access. For more information, visit: https://www.servicetitan.com/max  

About ServiceTitan

ServiceTitan is AI for the trades — a purpose-built agentic operating system designed to automate the workflows that run a contracting business, from enterprise commercial construction to residential field service, exteriors and beyond. The company’s end-to-end solution gives contractors the tools they need to run and grow their business, while providing a stellar customer experience. Learn how ServiceTitan is equipping tradespeople with the AI technology they need to keep the world running at: www.servicetitan.com

By Jesse Sanchez. 

Examining how data and AI are reshaping how roofing companies scale, integrate and compete. 

As consolidation accelerates across the roofing industry, technology is increasingly defining how companies grow, integrate operations and remain competitive. That shift takes focus in this episode of Roofing Road Trips®, where host Karen Edwards speaks with Vishal Laddha of ServiceTitan about the expanding role of digital infrastructure in an industry undergoing rapid change. 

The conversation reflects a measurable shift in how roofing businesses are evaluated. As private equity firms continue to acquire and combine contractors, the emphasis is moving beyond financial performance toward the systems that support long-term scalability. As Vishal explains, “These firms often want to roll out multiple companies and want to operate them as one seamless business.” Platforms that unify reporting, streamline workflows and centralize customer data are no longer viewed as operational upgrades, but as essential components of a business built for growth. 

That reality becomes more complex as companies attempt to integrate multiple brands into a single operating structure. Centralized systems allow leadership teams to manage finance, sales and customer relationships across regions while maintaining visibility of performance at the local level. Without that level of coordination, expansion can introduce friction, limiting efficiency and slowing decision-making at scale. 

At the same time, many contractors continue to operate within fragmented technology environments. It remains common for companies to rely on separate tools for sales, production and customer management, creating disconnects that affect both communication and performance tracking. Vishal notes, “contractors historically have had to cobble together multiple tools, one for their sales team, one for their production team, one to manage their leads and so forth.” Even when data is available, it is often siloed or underutilized, making it difficult to form a complete and accurate view of the business. 

Artificial intelligence is beginning to shift that dynamic. What once served primarily as automation for routine tasks is evolving into systems capable of generating estimates, identifying sales trends and providing actionable insights that support team development. As these tools become more predictive, they allow contractors to anticipate customer needs, refine internal processes and respond with greater precision. 

Together, these changes point to a broader transformation within the industry. Roofing companies are increasingly operating as data-driven organizations, where connected systems and accessible information shape both daily execution and long-term strategy. Vishal shared, “Roofing companies will really start to operate more like modern, enterprise-grade, data-driven companies.” For contractors navigating consolidation or preparing for it, investing in technology is becoming less about staying current and more about establishing the foundation for sustained growth. 

Listen to the podcast to learn more about how technology, data and AI are shaping the future of roofing consolidation and business growth!

By Jesse Sanchez. 

Why roofing contractors are moving toward a single end-to-end platform and how Atlas AI is designed to turn unified data into measurable business insight. 

Roofing contractors are not looking to add more technology to their operations just for the sake of it. They are looking for smarter systems that can work seamlessly together, getting the most out of modern innovations to help streamline their work. During conversations from The Coffee Shops™ sound stage at the International Roofing Expo (IRE), ServiceTitan leaders Chris Petros and Vishal Laddha each noted that the industry is at an inflection point. As companies grow, the opportunity to replace disconnected tools with a more unified approach that strengthens visibility and control is too great to pass up. When data is centralized and workflows are aligned, reporting becomes faster and production is easier to track. Instead of friction, contractors gain clarity at the exact moment they need it most. 

Chris, chief operating officer at ServiceTitan, said contractors are looking for standardized, system-driven operations. He described ServiceTitan as “a business management software that helps roofing contractors really improve their day-to-day operations,” built by turning proven best practices into product features that support sales, margins and customer experience. That standardization begins at the top of the funnel. “People spend money on marketing; they want to convert those leads into booked appointments,” Chris said. From there, contractors want structured in-home presentations, multiple pricing options and clear job tracking that carries through production and closeout. 

Vishal, who leads strategy for exteriors, said many contractors still rely on “three, four, five different softwares” to manage those steps. That fragmentation limits what automation and artificial intelligence can actually deliver. “Having all of your data in a single ecosystem is very important in order for that AI to truly be able to make recommendations on your business,” he said. 

Both leaders pointed to Atlas, ServiceTitan’s AI platform, as the next step in that evolution. Chris explained that Atlas is focused on practical applications that contractors can use immediately in their day-to-day operations, rather than experimental or theoretical tools. Vishal added that AI is designed to function much like a chief of staff for business owners, surfacing key performance insights automatically and delivering answers about sales, operations and productivity without requiring custom dashboards or manual report building. 

To make a single-platform strategy practical for roofing contractors, ServiceTitan has built integrations with major industry partners, including what many refer to as “the big three” distributors, ABC Supply, QXO and SRS Distribution, along with measurement providers that deliver roof reports and estimating data. By connecting ordering, measurements, scheduling and reporting within one ecosystem, contractors can reduce manual entry and minimize communication gaps between the office and the field. At IRE, Chris said many discussions centered on production discipline and capacity planning, particularly “keeping their crews fully utilized and staying ahead of production.” Ultimately, the objective is not just streamlined data but stronger execution, giving contractors the visibility and structure needed to grow without losing control. 

Watch the interviews to learn more about how a single end-to-end platform powered by Atlas AI can help roofing contractors unify their data, streamline operations and gain real-time insight into performance! 

Early AI adopters report gains in productivity and time savings as contractors prioritize efficiency over volume.

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today released its 2026 Residential State of the Trades Report, a survey of 1,000 residential contractors. The report finds that 74% of contractors view AI as an efficiency engine, signaling a major shift toward technology-driven operations. However, only about 25% of contractors are currently using AI, highlighting a gap between interest and adoption. Early adopters are already seeing measurable results, including 48% reporting increased productivity and 45% reporting time savings.

"The winning contractors this year won't be the ones with the longest list of potential customers,” said Amer Mkhalalati, svp and gm of residential at ServiceTitan. “They’ll be the ones who ensure every technician, every hour on the clock and every conversation with a client actually moves the needle and boosts the bottom line."

AI momentum builds as early results emerge

AI adoption is gaining traction as contractors look for ways to reduce manual work and improve performance. While only a portion of the market has fully adopted AI, 73% believe starting early creates a competitive advantage and many are prioritizing solutions embedded directly into their core platforms.

“Our customers have never been immune to industry pressures, but the difference is how they respond,” said Angie Snow, principal industry advisor at ServiceTitan. “Contractors are increasingly adopting automation and AI to run smarter, more efficient operations. Those who focus on execution and efficiency will be best positioned to grow profitably.”

At the same time, contractors are taking a measured approach. More than half report uncertainty around where to start, and others cite trust, cost and system limitations as barriers to adoption.

Despite these challenges, early adopters are already seeing tangible benefits, reinforcing AI’s role as a practical tool for improving day-to-day operations.

"AI isn’t just improving how we work. It has unlocked speed and precision at scale for us,” said Luke Peluso, technology manager at Quality Service Company. “With agentic command center tools like Atlas, we’ve been able to automate scheduling and remove bottlenecks that directly impact our productivity and decision-making. Now nearly 30% of our bookings flow end-to-end without any human involvement from call to schedule dispatch. This technology has fundamentally changed how we operate daily and will continue to reshape the industry by setting a new standard for execution.”

Growth remains a priority, but the strategy is changing

While 66% of contractors still cite revenue growth as their top priority, the path to achieving that growth is evolving.

Customer retention (53%) now significantly outweighs new customer acquisition (31%), signaling a shift toward maximizing the value of existing customers rather than chasing volume. This reflects a broader industry transition: growth is no longer driven by adding more jobs, but by improving execution across every part of the business.

Cost pressures shift focus to efficiency

Contractors are facing increased pressure on margins as labor, overhead, and material costs continue to rise. 60% cite labor and overhead as the biggest risks to their business, while labor shortages remain a persistent challenge.

In response, contractors are focusing on improving operational efficiency rather than relying solely on pricing or hiring to protect margins.

Winning comes down to speed, trust and convenience

In a competitive market, execution after the lead comes in is becoming the primary differentiator.

More than half of contractors respond to new leads within the first hour, while delays in response time can result in lost business. At the same time, customers increasingly expect transparency, speed and convenience throughout the buying experience.

This shift highlights the importance of tools and processes that enable contractors to respond faster, communicate clearly and convert more opportunities into revenue.

Execution becomes the industry’s competitive advantage

With most contractors operating within similar margin ranges, differentiation is no longer driven by demand alone. Instead, success is increasingly defined by how effectively contractors manage their operations.

Those who can improve technician productivity, streamline workflows and gain real-time visibility into performance are better positioned to grow profitably in a constrained environment. As AI adoption continues to expand, competitive advantage will increasingly depend on how well contractors integrate technology into their day-to-day operations.

To view the full findings and key takeaways, download ServiceTitan’s 2026 Residential State of the Trades Report here.

About the research

The survey was conducted on behalf of ServiceTitan by Thrive Analytics, an independent third-party research provider and a leading digital marketing research firm, polling 1,000 residential owners, executives, general managers and directors. This research is for informational purposes only and ServiceTitan provides no assurances (express or implied) with respect to the accuracy of the survey data. Forward-looking economic and industry outlooks represent the views of the survey respondents, and may not represent the view of ServiceTitan or its affiliates. Forward-looking statements are subject to risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed or implied.

About ServiceTitan

ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.

National roofing leader standardizes operations across more than 80 locations while investing in AI and enterprise technology to define the industry’s future.

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced the continued success and technology partnership of its customer, Best Choice Roofing, one of the largest residential roofing companies in the United States. As the company celebrates surpassing one billion shingles installed throughout its history, Best Choice is leveraging ServiceTitan’s enterprise-grade platform to standardize operations, support continued expansion across its national footprint and advance its long-term technology and AI strategy.

“The roofing industry is entering a new era defined by scale, data and intelligent automation,”  said Nina Katsman, gm of Exteriors at ServiceTitan. “Best Choice Roofing isn’t just growing; they are building a modern roofing enterprise designed for long-term leadership. By standardizing on ServiceTitan, they’re creating the operational clarity, real-time visibility and technology foundation needed to move faster, operate smarter and continue raising the standard for the industry.” 

Founded in 2009, Best Choice Roofing has experienced significant growth over the past decade, expanding to over 80 locations across more than 25 states and completing more than 150,000 roofing projects nationwide. The company has developed a reputation for quality workmanship, strong team culture and a customer-first approach that continues to drive its national expansion.

“ServiceTitan provides the technology foundation that allows us to operate more efficiently, make smarter decisions with data, and support our teams as we continue to grow,” said Bryce Barnett, ceo of Best Choice Roofing. “Reaching one billion shingles installed is a milestone that reflects the trust customers place in us, and we believe this partnership positions us to continue raising the standard for roofing companies nationwide.”

ServiceTitan has supported Best Choice Roofing’s growth by enabling standardized workflows across its distributed operations, providing real-time visibility into performance and improving efficiency across sales, production and customer engagement processes. With purpose-built capabilities for roofing contractors, along with enterprise-grade reliability, security and reporting, ServiceTitan provides the foundation for multi-location operators to scale consistently while maintaining strong customer experiences.

Best Choice Roofing is investing in advanced technology and artificial intelligence to further enhance productivity, streamline workflows and support data-driven decision-making across the organization. By leveraging ServiceTitan’s expanding technology ecosystem, the company is positioning itself to remain at the forefront of innovation within the roofing industry.

For more information about ServiceTitan, visit https://www.servicetitan.com.

About ServiceTitan

ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.

About Best Choice Roofing

Founded in 2009, Best Choice Roofing is a nationally recognized roofing contractor specializing in roof repair and replacement services. With a commitment to customer satisfaction and an award-winning team, BCR has completed over 150,000 roofing projects and continues to grow as one of the leading roofing companies in the United States.

By Jesse Sanchez. 

New survey data highlights response-time opportunities and why contractors are prioritizing speed-to-lead. 

For roofing contractors focused on growth, one of the clearest opportunities to take advantage of may be improving how quickly they respond to new inquiries. In this episode of Roofing Road Trips®, host Megan Ellsworth spoke with Keegan Engelbrecht of ServiceTitan about findings from the company’s third annual Roofing and Exteriors Market Report. Among the data points discussed, one stood out: “61% of contractors take over two hours to follow up on a lead,” Keegan said. 

That number represents a major opportunity. In competitive markets, homeowners and property managers often reach out to multiple companies at once. The contractor who responds first not only captures attention but also establishes trust and momentum. As Keegan explained, many contractors aim to be “the very first phone call, the very first text message, the very first action that's taken from somebody reaching out.” Achieving that goal can create immediate separation in crowded markets. 

The challenge is less about commitment and more about logistics. Inquiries frequently arrive outside traditional business hours. “Those leads aren't always coming in during business hours,” Keegan said, noting that evenings and weekends are common times for homeowners to submit requests. Without structured systems in place, those leads may wait until the next workday for follow-up. 

That reality is driving contractors to refine their workflows. Many are implementing tools that acknowledge inquiries instantly and route them through automated processes. Whether through calls, text messages or emails, the focus is on maintaining communication from the first touchpoint. 

Contractors who tighten their response window position themselves to convert more opportunities and deliver a stronger customer experience. As Keegan noted, those who improve response time “are immediately separating themselves from the competitors in their respective markets.” 

Listen to the podcast or Watch the interview to learn more about how improving speed-to-lead can help roofing contractors win more jobs, strengthen customer trust and create measurable separation in competitive markets! 

By Jesse Sanchez. 

With the continuous rise of artificial intelligence, contractors understand the benefit and see promise, but some struggle defining clear paths toward practical, profitable integrations. 

According to a ServiceTitan report conducted by Thrive Analytics, contractors across multiple trades recognize artificial intelligence (AI) is approaching daily operations but remain uncertain how to proceed. The survey of 1,032 businesses across multiple trades shows 60% are familiar with AI, yet 72% believe it matters without fully understanding how it applies. Vincent Payen, senior vice president of product at ServiceTitan, framed the moment as a transition rather than a trend. “The survey suggests too many still see AI as a discretionary, marginal thing to do in very targeted areas,” Vincent said. The report positions automation as a structural shift rather than a limited toolset. 

Adoption patterns reveal a divide between early adopters and cautious observers. 12% have embedded AI into core workflows, while 34% are experimenting with select tools. Another 41% remain in a wait-and-see posture, reflecting concern over training and system complexity. Vincent noted that stumbling early can accelerate long-term progress for contractors willing to experiment. “You have to be okay with some imperfections and stumbling early on,” he shared. The data suggests that commercial firms are moving faster than residential counterparts. 

Current AI use centers on administrative and customer-facing functions with measurable return. Scheduling, billing and reporting represent the most common applications, followed closely by marketing and sales tasks. 62% of early users report efficiency gains, with nearly two-thirds saving three or more hours each week. “As AI augments human productivity and fills capacity gaps, the immediate impact is on operational efficiency,” Vincent said. These gains position automation as a capacity solution rather than a labor replacement. 

Barriers remain rooted in people and process more than software. Contractors cite lack of training, unclear return on investment and integration challenges as primary obstacles. Embedded solutions within existing platforms are preferred over standalone tools, suggesting trust in familiar systems. “With AI, every part of your business will fall into one of three categories: fully automated, human with AI help or just human.” Vincent said. The report concludes that practical adoption will define competitive advantage. 

Learn more about contractor automation trends shaping trade businesses nationwide through the full industry survey report!

By Jesse Sanchez. 

By moving to ServiceTitan, WeatherPro Exteriors boosted accountability, empowered field teams and turned call data into a strategic asset. 

In this episode of the Roofing Road Trips® podcast, WeatherPro Exteriors’ VP of Marketing and Innovation, Andrew Mussio, shared what really changes when a roofing contractor shifts from disconnected tools to an integrated platform like ServiceTitan. The difference is less about fancy features and more about finding clarity, accountability and speed. 

Andrew’s biggest frustration with legacy systems will sound familiar to many contractors. “One of the biggest things that I've found is how everything was uncertain, right? Your data, your reporting, all the different tools you're using. If they're not integrated, there's this uncertainty,” he explained. That uncertainty gives everyone an easy out from being placed with blame or being held accountable. 

The issue with using non-integrated systems doesn’t stop there. A lack of accuracy and clarity in your data can cause a ripple effect of errors. When numbers don’t line up across systems, even basic reports lose their power. He explained that, often, this inconsistency becomes, yet again, a way to make excuses for any errors that may occur as a result of bad data. 

He contrasted these negatives of legacy systems with the opposite experience of running everything on a single platform. The difference was night and day. “One of the great things that ServiceTitan has is that so many tools are integrated,” he explained. Instead of juggling multiple logins and spreadsheets, the WeatherPro team can see operations in one place and trust what they see. That foundation supports everything from marketing and spending decisions to production coaching. 

Choosing ServiceTitan was an obvious choice after comparing other systems on the market. “We did our due diligence. We checked out some other platforms and, again and again, we ran into the same roadblocks of ‘this isn’t here, that isn't there,’” he said. The differences went far beyond the software. 

He pointed to the peer community as one of the strongest advantages of going with ServiceTitan. Customers openly compare notes and share playbooks. “They're open books. It's all about networking,” he added, noting how valuable that transparency is for contractors who might otherwise feel isolated in their markets. 

WeatherPro Exteriors’ experience shows just how much can change for the better when data, field tools and communication all run through one reliable system. With clearer reporting, stronger accountability and a community willing to share what works, the company has been able to move faster and make smarter decisions. For contractors weighing their next step, Andrew’s insights make the case that an integrated platform is more than a software upgrade. It is a way to tighten operations, support the people doing the work and unlock opportunities that were easy to miss before everything lived in one place. 

Listen to the podcast to learn more about ServiceTitan and integrated platforms for roofing contractors!

By Jesse Sanchez. 

Survey data shows contractors are prioritizing reputation, efficiency and technology as competitive pressure intensifies nationwide. 

In its 2026 Roofing and Exteriors Market Report, ServiceTitan surveyed more than 1,000 U.S. roofing and exterior contractors to gauge business direction. The findings show an industry entering 2026 with confidence while wrestling with familiar cost realities. Nearly seven in 10 companies expect revenue growth, yet one-third report earnings before interest, taxes, depreciation and amortization between 6% and 15%. That tension between top-line optimism and thin margins frames many of the operational choices contractors now face. Rather than relying on volume alone, many firms are focusing on tightening estimating accuracy, improving job costing visibility and standardizing how work moves from sales to production to final invoice. In other words, growth is still the goal, but it is being supported by cleaner processes, clearer accountability and day-to-day discipline that protects profit on every job. 

Price alone is steadily losing ground as the primary selling tool as competition tightens, according to the survey results. Contractors are recognizing that competing on dollars alone often turns into a race that erodes margins instead of strengthening them. Instead, reputation now leads the list of differentiators, cited by 59% of respondents, with transparent communication close behind at 47%. That shift reflects a broader recalibration in how roofing businesses define value. Professionalism, follow-through and clear expectations are no longer viewed as extras; they are measurable advantages that influence reviews, referrals and repeat business. 

Contractors increasingly see customer experience not as a marketing concept but as a margin strategy. When overhead costs continue to rise and pricing flexibility narrows under labor and material pressures, trust becomes the stabilizer. Clear proposals, consistent updates and dependable jobsite performance give customers confidence, reduce disputes and help firms protect profit per project without relying solely on higher bids to carry the load. 

Technology is moving from a supportive role to a core management system in daily operations as contractors prepare for 2026. Production management features within software programs are the deciding factor in which system gets purchased for nearly half of surveyed firms, while automation and artificial intelligence have gained ground as required capabilities. Adoption is strongest among established and mid-market companies seeking tighter coordination from lead intake through project closeout. The report also notes a growing use of large language model tools alongside integrated platforms. Together, these tools reflect an industry trading isolated fixes for connected processes that reduce waste and speed up response. 

Learn more about the survey’s findings and what they signal for roofing operations nationwide in the year ahead!