By Eagleview. 

Learn how Eagleview and Reworked.ai work together to help contractors elevate their marketing.  

Marketing can be one of the biggest pain points for contractors. From finding the right messaging to making sure it reaches the right audience, there’s a lot to figure out, and traditional lead generation methods are high cost with inconsistent or low results.  

That’s where Reworked.ai comes in. Their platform “analyzes millions of demographic and behavioral signals to predict which prospects are most likely to convert, empowering companies across real estate, roofing and insurance industries.” But their team was facing an issue – they had no data on roof conditions. While the platform could predict likely homeowner engagement, without accurate roof condition details, it couldn’t determine if a roof actually needed replacement. That’s where the partnership with Eagleview came in. 

The solution 

The partnership between Reworked.ai and Eagleview ushered in a new era in roofing lead services. By integrating Eagleview’s high-resolution aerial imagery, roof condition scores and property intelligence into Reworked.ai’s AI-driven homeowner targeting models, they created a powerful solution that offers: 

• Precision property insights - Eagleview delivers unmatched roof condition, age, pitch, area and material data at scale, providing contractors with a level of confidence in their targeting that was previously unattainable. 
• AI refinement - Reworked.ai layers this intelligence with financial and demographic modeling to identify households that both need roofing work and are ready to engage. 
• Actionable outputs - Contractors receive precise, ready-to-use homeowner lists that fuel more targeted direct mail campaigns and productive door-knocking efforts. 

The results 

For Reworked.ai, partnering with Eagleview was a game-changer. It unlocked the accuracy and scale needed to transform its platform into a market differentiator. Announcing the collaboration with Eagleview, Shyam Prabhakar, co-founder of Reworked.ai, stated, “By integrating Eagleview’s imagery and roof intelligence with our predictive homeowner intelligence, we’re creating a data-rich foundation for identifying not just which roofs need replacing — but which homeowners are most likely to take action. 

For roofing contractors, it meant avoiding common issues like wasted money on low-yield campaigns, surveyors losing time visiting homes with no issues and canvassers facing frustratingly low conversion rates that drive high employee turnover. In other words, it offers a clear path to more intelligent targeting, faster results and greater ROI:  

• 25–35% higher response rates versus traditional mailers. 
• Double-digit growth in conversions within the first campaign cycle. 
• Lower marketing costs by eliminating wasted outreach. 
• Reduced surveyor expenses as field teams avoided homes without issues. 
• More effective canvassing, leading to lower turnover and higher morale. 

As one contractor’s marketing director put it, “Before working with Reworked.ai, powered by Eagleview, we were sending mailers blindly and hoping for the best. Now, we know exactly which homeowners to reach — and the results speak for themselves.”  

Original article source: Eagleview

By Emma Peterson. 

Data-driven strategies are the future of contractor marketing and sales success. 

Get ready for a new Read Listen Watch® (RLW), airing on January 14, 2026, at 11 a.m. PT (2 p.m. ET)! This episode, “Stop Chasing Leads. Start Using Data.,” will be all about how high-quality data can help contractors optimize their marketing and sales operations. From sharpening your audience targeting to transforming sales conversations, this is a must-attend for contractors wanting to level up from traditional lead-generation methods.  

Introducing the experts 

This RLW will feature Peter Cleveland and Fred Castonguay. Peter is the vice president of partner strategy at Eagleview. Prior to moving into his current position, Peter was the vice president of solar at Eagleview (2021-2024). He has also previously worked with one of America’s “largest EPC’s by combining LEAN business practices with technology.” Overall, he is passionate about helping connect professionals to the technology they need to solve real-world problems and succeed.  

As for Fred, he brings over 25 years of leadership experience in tech, operations and strategies. He is one of the co-founders of Reworked.ai, a data-driven intelligence platform that is now powered by Eagleview. Reworked.ai utilizes artificial intelligence to analyze millions of demographic and behavioral signs in order to connect businesses with high-value properties and homeowners more efficiently. 

More about the episode 

This RLW will be all about building your marketing strategy around data. If you are someone who has spent a lot of time, energy and money on marketing only to get low response rates and inconsistent results, this RLW is for you. By organizing your marketing around high-quality data, like what Reworked.ai collects, you can create more accurate marketing campaigns that not only help you better reach your business goals but also ensure your clients get a smoother experience.  

Interested in learning more? Register for this RLW and follow Peter and Fred’s conversation firsthand on January 14, 2026.

By Emma Peterson. 

Eagleview One™ delivers data, imagery and valuable insights in one powerful platform.  

Originally launched in 1998, Eagleview utilized planes and other tools tho capture ortho and oblique imagery. From there, they have grown far beyond the capabilities of 20th century technology, setting imaging standards with their cutting-edge processes and technology. In a recent press release, Marcy Comer, chief marketing officer of Eagleview, shared, “The world has changed and so have we. For more than 25 years, Eagleview has been the gold standard in aerial imagery – delivering the highest quality and coverage available. And in the last decade, Eagleview has transformed to a platform delivering asset intelligence, automation and operational confidence at scale.”  

To match their last decade of growth, Eagleview announced that they were launching a major rebrand and new platform. To learn all about this exciting new chapter of Eagleview, Heidi J. Ellsworth sat down with Piers Dormeyer, the CEO of Eagleview, for an episode of Roofing Road Trips®. 

The new platform is called Eagleview One™. Piers shared, “Eagleview One is, in essence, a platform. And when we use that word, platform, we mean it is a superstructure that unifies and brings all of Eagleview's imagery, our 3D models, things like our roof reports, our AI-derived analytics, our drones and even partner data all into one place, into one digital experience.” 

Unifying all of these different offerings into one platform really showcases Eagleview’s dedication to their new slogan; Insight is Power. Piers explained, “This is a new chapter. We're really focusing a lot on that customer-centric offering, but we're also focused on those insights and on that data, and we think that's really where the power is. We want to give the power of this imagery, data and models to the customer.” 

Marcy explained, “Eagleview is no longer just a technology provider — we are a strategic partner in helping our customers see more, know more and do more.” 

Read the transcript or Listen to the entire podcast to hear more from Piers about what to expect from Eagleview One. 

By Eagleview. 

The Eagleview team has improved their Assess drones with better anomaly detection and improved large-structure photography. 

Eagleview Assess™ is a drone-based program that captures high-resolution imagery of a roof. Those images can then be used in insurance claims and for project estimating. This is both a more efficient method (Eagleview’s drones are easy-to-fly and autonomous), but it is also safer, as it keeps contractors and insurance adjusters safe on the ground.  

Recently, our team made some enhancements and improvements to their drones, based on the feedback we received from professionals in the field. These include everything from better anomaly detection to better inspection photos of multifaceted structures. Keep reading to learn more about these new features!  

1 - More consistent hail anomaly detection 

With our improved anomaly detection, more legitimate hail hits are identified, and hail hits can be distinguished from other surface anomalies such as blistering, granule loss or general wear. 

This feature directly addresses issues that claims adjusters in particular have encountered. They now can fully trust the anomaly detection, and the reliability of the detection report helps adjusters create accurate repair estimates and make the best claims decisions. 

2 - Large structure inspections  

Our drones can take inspection photos of apartment complexes, churches, and other large structures that have multiple facets. 

This is important as large and complex roofs can be dangerous to inspect. For large buildings, our drones capture photos of the entire roof so adjusters can see the anomalies without having to climb onto the roof. Adjusters who fly our drones can now use them on a wider variety of property types. 

3 - High-resolution facet imagery added to anomaly reports 

We replaced the low-resolution mosaic imagery in our anomaly reports with high-resolution pictures of facets. Adjusters gain a clearer view of the facets and anomalies. 

The clarity of this new imagery helps adjusters and other professionals analyze the anomalies and have confidence in their claims analysis. With our upgraded imagery there are no pixelated or distorted images in the anomaly reports. 

4 - Improved test square movement and anomaly counting 

We improved the user controls for test square movement and analysis. When looking at roof anomalies in the user interface, an adjuster can move a test square to a new spot and set it there. The number of anomalies within that test square will be automatically calculated. 

Test squares can also be resized to fit specific areas on a roof. Adjusters can choose from preset sizes such as the standard 10-foot x 10-foot square or pick a 5-foot x 20-foot shape for longer roof slopes. 

Claims adjusters in particular benefit from this as it is now easier to count the anomalies within any given test square. Test squares can be ‘set’ in a specific location that an adjuster wants to analyze. 

Original article and photo source: Eagleview

The report reveals optimism, early adoption and growing investment in AI for the geospatial community.

Eagleview, a leading provider of aerial imagery and intelligence, announces the release of its inaugural AI Impact and Adoption Report, a comprehensive look at how professionals are approaching artificial intelligence in their geospatial workflows across a variety of industries including government, insurance, construction, utilities and real estate.

Drawing on responses from more than 100 industry professionals, the report offers a glimpse into how organizations are evaluating and adopting AI today.

The primary findings reveal that the users of GIS tools, aerial imagery and geospatial data are highly optimistic about AI’s potential, yet measured and methodical about adoption.

Professionals are optimistic — but want proof, accuracy and oversight

Nearly half of respondents (48%) described themselves as cautiously optimistic about AI, with another 23% expressing strong enthusiasm. However, respondents made clear that trust, accuracy and transparency remain essential for adoption. In fact, 66% cited accuracy as their top concern when evaluating AI-powered aerial insights. Professionals want tools that reduce manual work, increase decision-making speed, enhance accuracy and are advocating for this in response to the black-box automation of yesteryear.

AI adoption remains early, but momentum is building

While many organizations are still exploring where AI fits into their workflows, usage is beginning to grow. Only 5% of respondents said their organization is deeply familiar with AI and actively using it today, but 44% expect their AI investment to increase over the next 12 months. The biggest barriers to adoption include lack of internal expertise (43%), cost of implementation (19%) and data privacy or security concerns (13%).

“Across industries, teams are excited about the impact AI can have. But they’re equally clear that accuracy, oversight and real-world utility matter more than hype,” said Piers Dormeyer, CEO of Eagleview. “This report shows that organizations want practical tools that help them work faster and smarter.”

Demand is highest for tools that improve visibility, efficiency and field operation efforts

Respondents identified AI-enhanced geospatial analytics (50%), advanced change detection and predictive insights (46%) and remote property assessments (43%) as the top capabilities they want to adopt over the next three years. These priorities reflect a desire for better visibility, faster insights and reduced manual effort. Notably, these are areas where AI-driven aerial intelligence is already showing a measurable impact.

Leadership and technical teams are driving AI decisions together

AI purchasing and adoption decisions are most influenced by C-level executives (41%), but GIS teams (33%) and IT/data science departments (31%) also play crucial roles in shaping how solutions are evaluated and implemented. Accuracy, ROI and integration with existing workflows ranked as the top decision criteria when evaluating AI solutions.

Eagleview continues to lead in practical, trusted AI for aerial intelligence

With nearly a decade of experience delivering AI-powered tools, including automated change detection, sketch verification and large-scale property analytics, Eagleview is uniquely positioned to help organizations move from interest to impact.

“Whether teams are just beginning to explore AI or are ready to scale, they need partners who can meet them where they are,” said Tripp Cox, chief product & technology officer of Eagleview. “We are committed to transparency, accuracy and customer readiness which is why you will see us continue to roll out new, high-impact AI capabilities developed through Eagleview Labs, our recently announced AI initiative for tech innovators, customers and channel and industry partners.”

The full AI Impact and Adoption Report is available now and provides detailed insights, benchmarks and recommendations for organizations at every stage of AI maturity. Download the full report here.

About Eagleview

Eagleview is a leader in geospatial technology, providing solutions that transform the way our customers work. Eagleview is renowned for its geospatial data and its 3.5 billion+ imagery library which encompasses 94 percent of the U.S. population. Eagleview’s unique technology portfolio comprises more than 300 patents, enabling it to offer highly differentiated software, imagery and analytics products for multiple industries.

By Emma Peterson. 

Looking for real answers to your Eagleview questions? Make sure to attend their Eagleview One™ Flight Meetup Series. 

With the release of Eagleview One™, Eagleview is leveling up the services offered to their customers. Piers Dormeyer, their CEO put it simply in a recent Roofing Road Trips®, “Eagleview One is a platform that unifies and brings all of Eagleview's imagery, our 3D models, things like our roof reports, our AI-derived analytics, our drones and even partner data all into one digital experience.” 

Have questions about what this means for your team and/or business? You won’t want to miss the Eagleview One Flight Meetup Series! This series will host online sessions every four to six weeks showcasing Eagleview One’s newest features, live demos and real-world use cases without any marketing fluff.  

Perfect for both existing Eagleview customers and new prospects, this session promises to cover how a combination of imagery and extracted information creates property data that can give you a leg up on your competitors. You will see how Eagleview One gives you “almost instant access to key property attributes such as high-resolution imagery, historic imagery, property conditions, roof condition, etc.”  

Further, the Eagleview team will share use cases for Eagleview’s property data, such as prospecting, preliminary inspections and estimating. Last but not least, this 45-minute session will dive into third-party apps and integrations with Eagleview One.  

The next event will be held online on December 16, 2025 at 10 a.m. PT (1 p.m. ET). You can register for the event in advance online.

[Add Eagleview about in the backend] 

ServiceTitan will serve as the technology backbone for two rapidly expanding commercial and residential roofing companies, enabling rapid and scalable nationwide growth.

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced that TIMEPROOFUSA, a residential roof repair and replacement company, and Master Roofing Solutions (MRS), a premium commercial roofing solution for home builders, have selected ServiceTitan as their core technology platform. By standardizing the two affiliated companies on ServiceTitan, both brands will operate under a single enterprise-grade system, designed to accelerate national expansion, ensure operational consistency and drive sustainable profitability.

“A massive digital transformation is reshaping how the entire roofing industry operates, and ServiceTitan is leading the way to equip contractors with the tools they need to scale and succeed,” said Connor Theilmann, chief business officer of ServiceTitan. “Between Vince Nardo’s proven track record and Mark Berch’s four decades of industry expertise, TIMEPROOFUSA and MRS are positioned to build a truly national platform at unprecedented speed and scale. I’m proud ServiceTitan will be there every step of the way to support their team.”

Founded by Vince Nardo in 2025, TIMEPROOFUSA is planning to expand to 50 branches across 30 states over the next year. Together with MRS, a leading provider of roofing and solar services to new home builders, these two brands are able to address the needs of both residential markets, as well as commercial and new construction.

“Speed and scale is the name of the game for our team,” said Vince Nardo, chief executive officer overseeing TIMEPROOFUSA and Master Roofing Solutions. “Which is why I knew we needed a platform that delivers industry-specific capabilities, integrates with key suppliers and supports our ‘hub-and-spoke’ model where local branches can focus on selling and operating, with a centralized back office taking care of everything else. ServiceTitan gave us the jump start we needed to build a single national brand with consistent systems and processes, along with the confidence to aggressively scale across the country.”

Vince and his brother, Anthony Nardo, previously built their family-owned business, Reborn Cabinets, into one of the largest tech-enabled home improvement platforms in the country, proving the power of technology-driven, disciplined expansion strategies. Their decades of experience scaling a small family business into an industry leading company, gives them a unique perspective on what it takes to grow sustainably and profitably. 

“Roofing remains one of the most fragmented and untapped opportunities in the trades,” said Mark Berch, a trades industry veteran and founder of Service Finance Company. “ServiceTitan provides the infrastructure Vince and his team need to execute their ambitious growth strategy with efficiency and consistency. I’m confident that by harnessing the power of ServiceTitan’s premiere technology, TIMEPROOFUSA and MRS have an opportunity to stand out in this industry.”

ServiceTitan continues to invest in purpose-built technology for roofing and exterior contractors. The investment spans from hiring industry leaders, to essential top tier integrations and multi-location capabilities. From faster estimates, automated crew scheduling, unsold estimate follow-ups, real-time job costing and more, ServiceTitan is the trusted enterprise-grade platform that simplifies roofing operations and gives contractors the visibility they need to make smarter decisions at scale. Over the past year, ServiceTitan has formed strategic partnerships with leading roofing distributors, suppliers, measurement providers and technology partners, including GAF, EagleView, Hover, ABC Supply, QXO, SRS Distribution and Verisk’s Xactimate®, helping to position the platform as one of the most comprehensive software solutions in the roofing and exterior industry today.

About ServiceTitan

ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.

About TIMEPROOFUSA USA

With over 20 years of expertise and a proven track record of excellence, TIMEPROOFUSA is proud to provide premium roofing and solar solutions that stand the test of time. From residential to commercial projects, we’re the trusted choice for builders, homeowners and developers. Our commitment to quality and reliability ensures every project is handled with precision and care. Trust TIMEPROOFUSA to guide you at every step –because quality starts at the top.

About Master Roofing Solutions

With over 20 years of experience, MRS is the trusted partner for builders seeking reliable, top-tier roofing and solar solutions. We deliver exceptional quality, timely execution and a wide range of products designed to meet the demands of every project. Count on us to provide durable roofing and efficient solar systems that enhance your builds and exceed expectations.

By Emma Peterson. 

Exploring the Roofing Industry Trends Report with industry experts. 

The 2025 Roofing Industry Trends Report is out now! This survey asked contractors around the country about how their businesses have done this year and gives powerful insights into what’s driving the roofing industry today. To take a closer look at the takeaways from the report, Heidi J. Ellsworth sat down with Tammy Hall of CFS Roofing, Brad Van Dam from Carlisle Architectural Metals and Scott Brennan of Eagleview for an episode of Coffee Conversations.  

This year’s Trends Report marks nine years of RoofersCoffeeShop® working in partnership with longtime sponsor QXO to conduct the survey. The survey was conducted from May 2025 to September 2025 and recorded over 200 responses. Of those responses, there were contractors from 36 different states representing all parts of the roofing industry, from commercial (31%) and residential (27%) to new construction (50%) and service and maintenance (42%).  

Looking at the overall results, Scott noticed a few trends that will change how contractors will do business moving forward into 2026. He shared, “Looking at all these numbers, we’re seeing the lead sales jumping up and the economy jumping up. Contrarily, in insurance-heavy markets, claims are down 35-40% across the country. And so a lot of contractors are having to pivot to retail sales strategies rather than insurance-based strategies.” 

So how are contractors making that change? They’re focusing on recruiting new employees and retaining existing ones. In fact, interest in recruitment and retention jumped from 78% to 96% in the last year. Tammy shared her thoughts, adding, “People are realizing retention is a powerful tool for businesses, especially when it comes to keeping key employees. They are also recognizing that culture and benefits and all those things are important. And  the ability to implement culture on a daily basis is everyone's responsibility, from your leadership all the way down through your entire organization.”    

It’s important to note that even as the market shifts slightly and companies renew their recruitment and retention initiatives, the roofing industry is generally in a good place. Brad took a moment to note the endurance of this industry. He explained, “What stood out to me right at the top, was the material availability data. A number of years ago, the COVID crisis brought a lot of difficulty for our industry, especially when it came to supply chains.” We can see this reflected in the 2024 trends survey and the fact that material availability was in the top 3 concerns for contractors. However, that concern has shifted with material availability, dropping out of the top ten concerns in 2025. Brad shared, “It shows how the construction industry really fought that, worked its way through all of that, and it’s great to see the availability coming back.” 

If you’re interested, you can download the full report today! You can also Listen to the conversation or Watch the episode to hear more expert insights about the 2025 Roofing Industry Trends Report. 

By Jesse Sanchez. 

This powerful digital tool aims to streamline bidding, cut costly site visits and boost data accuracy for contractors. 

A new collaboration between The EDGE® and EagleView is poised to change the way commercial roofing contractors approach bidding, takeoffs and data accuracy. Unveiled at the 2025 International Roofing Expo (IRE) in San Antonio, the integration between the two companies’ platforms signals a leap forward for efficiency in commercial low-slope roofing. 

At the heart of the partnership is a seamless data transfer system. EagleView, known for its aerial imagery and precise roof measurements, now feeds their data directly into The EDGE’s takeoff and estimating software. This streamlined process removes manual data input and drastically reduces the potential for error. 

“We’re a data provider, that’s what we do,” said Rob Soper of EagleView. “And we let platforms like Estimating Edge take it from there and really add value to what we do.” That value-add is more than marketing talk. The integration allows roofing estimators to begin their bids with highly accurate measurements and imagery, often saving them a trip to the job site, which can be a major cost and time sink. 

Jackie Hart, regional sales manager at Estimating Edge, noted the timing of the rollout. Although the collaboration had been in development for years, Jackie said that launching it earlier would have missed the mark. “Timing is everything,” she said. “Had we launched it earlier, the market probably wouldn't have been as ready or ripe for what we're doing today.” 

The core benefit for The EDGE users is the elimination of data disconnects. By automatically integrating EagleView’s high-resolution imagery and measurement data into The EDGE’s Smart Takeoff system, contractors can reduce errors and accelerate the estimating process, even for last-minute or low-priority bids. 

Watch the full interview to learn more about how this game-changing integration is helping contractors bid smarter, faster and more accurately!

The 2025 Trends Report outlines the challenges contractors face and the key needs shaping the industry today. 

RoofersCoffeeShop®, the award-winning website where the industry meets for technology, information and everyday business, announces the release of its latest Roofing Industry Trends Report, sponsored by QXO. This Trends Report, which gathered information from May to September 2025, reveals current business issues contractors are facing, innovative strategies companies are using to recruit, train and retain talent and explores the pressures shaping operations today. 

“We depend on the insights of roofing contractors to understand what is happening across the industry. The Trends Survey gives us clear insight into what contractors are experiencing and what their greatest needs are so we can continue to offer meaningful tools, training and connection,” stated Lauren White, editor at The Coffee Shops and project manager for annual Trends Report.  

The findings from the report were the subject of a Coffee Conversations® episode featuring a panel of roofing professionals who spoke to the issues they are seeing and hearing every day from contractors across the U.S. and Canada. Ellsworth was joined by Scott Brennan of Eagleview, Brad Van Dam of Carlisle Architectural Metals, Tammy Hall of Southwest Florida Roofing Contractors Association (SWFRCA) to take a closer look at the trends highlighted by the survey and report.  

Below are some key findings from the information gathered from the 201 respondents: 

• The top three business issues at the time of taking the survey were: recruitment and retention, hiring and material cost 
• Over 50% of respondents indicated having a labor shortage in the field 
• Referrals are among the top recruiting methods that work for nearly 70% of respondents 
• New hire training was identified as the greatest training need amongst respondents 
• Digital advertising remains the greatest marketing need of respondents 

Since 2016, RCS has surveyed contractors in the industry and developed seven Trends Reports to date that examine the challenges contractors face, what they value and the tools and technology they rely on to grow their businesses.  

Download the 2025 Trends Report today!

About RoofersCoffeeShop 

As an award-winning website and online community, RoofersCoffeeShop is committed to being a roofing professional advocate by supplying consistent information, education and communication avenues for all roofing professionals, and especially contractors, while promoting the positive growth, education and success of the roofing industry overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and the overall roofing trade. From the rooftop to the board room, RoofersCoffeeShop.com is “Where the Industry Meets!” For more information, visit www.rooferscoffeeshop.com.