By Jesse Sanchez. 

Clean jobsites build neighborhood trust and turn everyday roofing work into a reputation-building promise. 

On a residential street, the sound of busy roofers fades and what remains is the evidence: A swept driveway, tools lined up where they belong and flower beds left standing. This is where The Catch-All enters the story, not as a product first, but as a positive presence shaping how  the original beauty of jobsites are preserved rather than destroyed. 

Roofing has always been about materials and methods, but the impact on the area surrounding the work speaks just as loudly. Neighbors watch from windows while homeowners look on, forming opinions long before the first shingle is placed. “Modern buyers link visible cleanliness with safety, skill and professionalism,” The Catch-All team notes. They emphasize  why a clean jobsite perimeter and debris collection reads as competence and why scattered materials and trashcan register as risk. One driveway can influence how an entire block understands the crew working there, depending entirely on how it’s being cared for. 

Jobsite cleanliness is not a singular task but rather, a sequence of conscious operations; from perimeter protection that keeps debris from scattering to equipment that never looks abandoned. Each intentional part of The Catch-All design builds on the next, creating a singular product that can address multiple concerns at once. In the end, the yard stays intact, walkways remain open, the crew is mindful of their surroundings and the site begins to feel contained, making homeowners and other potential customers feel reassured of the quality of work.  Leaving behind a clean jobsite changes what happens after the installation, too. Customers are happy with the results and preservation of their yard and landscapes, while those watching from afar are impressed with the crew’s professionalism.   That shine and positive impact is thanks to a system that moves smoothly and efficiently, cutting back on damages and potential for risks. The advantage of being the crew that leaves nothing behind 

In the end, the difference is shaped by a crew that can work without constantly stopping to chase debris or explain the mess left behind. With The Catch-All in place, the pristine yard returns to itself, the driveway shows no proof of rummaging and the work feels organized from start to finish. Neighbors who watched the job unfold already understand what that order means and who they would call if their own roof needed attention. For the crew, it means fewer hazards underfoot and a cleaner path throughout the job. For the contractor, it means fewer callbacks, stronger first impressions and a site that markets the company without a word being spoken. Thanks to The Catch-All, everyday cleanup is turned into a visible signal of professionalism, safety and care. 

Learn more about how The Catch-All helps contractors earn trust before the roof is finished!

By Jesse Sanchez 

Roofing contractors are turning to smarter property protection and consistent customer follow-up to keep ratings high and business moving. 

Roofing companies have long understood the power of word of mouth, but The Catch-All is encouraging contractors to think more strategically about how online reviews influence future jobs. With more homeowners researching service providers before making a call, industry leaders say reputation has shifted from a competitive advantage to a basic requirement. 

The impact is measurable. A 2020 Statista survey found that 94 percent of online consumers are more likely to choose a business with positive reviews. That level of influence has made ratings a routine part of the sales process and a priority for contractors competing in crowded markets. 

Even so, roofing teams know how quickly a single outlier can affect perception. One-star reviews tend to draw disproportionate attention from homeowners, often overshadowing years of quality work. Many firms now train staff to respond to criticism with professionalism, empathy and clear solutions, knowing prospects often judge a company by how it handles challenges. 

As contractors work to minimize the impact of occasional criticism, consistent positive feedback has become just as important. It often takes multiple strong reviews to counterbalance one negative experience, especially since first impressions form quickly. Even when most feedback is favorable, a single poor review can still influence a homeowner’s decision. 

Contractors using The Catch-All say the system helps generate that positive feedback by protecting landscaping, driveways and exterior features during roofing projects. Clean, damage-free job sites frequently lead to compliments, referrals and repeat business — creating a buffer that helps companies remain competitive when rare complaints arise. 

Customer retention also plays a growing role, particularly in storm-prone regions where homeowners may need recurring inspections or repairs. Contractors who follow up after severe weather often strengthen relationships and stay top of mind when the next storm hits. 

To support these efforts, many companies are pairing on-site professionalism with simple tools that make reviews easier to leave. QR codes, short follow-up messages and small customer incentives all help encourage ongoing feedback that supports long-term growth. 

Learn more about how The Catch-All helps roofing contractors build stronger reputations and lasting customer loyalty!

By Jenny Yu. 

Co-founders Heath Hicks and Eric McIntosh share how some failures can fuel innovation. 

In this Roofing Road Trips® episode, Karen Edwards spoke with Heath Hicks and Eric Mackintosh, co-founders of The Catch-All, about their company’s journey through experimentation, failure and refinement that eventually led them to success.  

As the Catch-All concept began to take form, Heath and Eric quickly realized that early designs created limitations. “We were a couple months in, and I felt like we were banging our heads against a brick wall trying to figure out how to make this better so it could be used everywhere,” Heath explained. Early versions relied on attaching to gutters or fascia, which varied widely from home to home and created new problems rather than solving them.  

“I wanted my jobs to be better, but I also knew that this could be a business that could help a lot of other people and could also build a business that would be good for our legacy as well,” Eric recalled. “I've always had this odd belief that I can do whatever I want to do, and I think Heath had it too.”  

The breakthrough came when they shifted their thinking away from attachment points entirely. “I think it was Eric’s idea to use the poles to lean it up against the house so that it didn't have to attach to the house at all,” Heath stated. That change in design allowed The Catch-All to work across nearly any structure and roofing style. 

Continuing to go back to the drawing board and collaborating on ideas, building off past mistakes led to their ultimate breakthrough. Eric recalled the mindset he had throughout the process. “We already figured out several ways that don’t work, so let’s keep trying and maybe we’ll find out a way that does work,” Eric remembered. “If we just try long enough, eventually we're going to get it right.” 

“We were just trying to build a system that worked,” Heath added. “We got so much energy from all that iteration, trying and failing and trying and failing and little improvement after a little improvement. It didn't even matter if the world knew or if it was going to make money or not. We knew we were making something better through all those rounds of process.” 

This mindset reflects the founders’ passion for uncharted territory. “I really like doing things that haven't been done before. That's a lot more exciting to me,” Heath expressed. “I like the path where there’s nobody to follow, nothing to emulate. You're making it up as you go along. That to me is particularly exciting — that blue ocean where there's nobody else out there.” 

"Our relationship was built on that [innovative mindset],” Eric recalled. “Back in college, we would invent a lot of crazy games together.” 

Today, those “crazy ideas” continue to fuel innovation, such as a new addition to the Catch-All product line: the LoadRunner, a wheelbarrow lift designed to transform debris removal on jobsites. “We really get energized when we're learning new things,” Heath expressed. “If I had a choice, I would rather learn new things than go back and master old things.” 

Read the first article in this series and Listen to the podcast to learn more about the evolution of The Catch-All. 

By Jesse Sanchez. 

Behind every successful roofing company is a sales process that turns local leads into lifelong customers. That success isn’t just about who picks up the phone – it's all about using the right tools to get there. 

In the roofing industry, sales success rarely comes down to luck. For many companies, it’s the result of combining strong sales processes with smart tools like The Catch-All, a property protection system that doubles as an on-site marketing engine. The key is that growth isn’t just about generating more leads; it’s about handling better ones with a system that converts. 

Many roofing companies have the capacity to take on two or three more jobs each month without stretching their resources. At The Catch-All, the focus is on finding individuals who are driven to succeed. The team looks for people who are motivated to improve their lives and are ready to grow into top performers within a supportive environment rich with opportunity. 

At the heart of that success is a well-trained sales team that acts as an extension of the brand, not just order-takers but trusted advisors in the neighborhoods they serve. That local presence, coupled with reliable processes, is what turns a lead into a job and a job into a referral. 

Marketing plays a key role, too. A sharp website and standout social media content can generate traffic, but it’s what happens next that really matters. “The roofing industry is dense,” said Brian Hano of Cloteaux Roofing & Construction, based out of Baton Rouge, Louisiana. “So, it's imperative to separate yourself from the pack.” 

The Catch-All helps contractors do just that. Designed to protect customers’ homes during re-roofs, it also makes a bold visual statement by displaying the company’s name and contact info right on the netting. It signals professionalism to clients and their neighbors alike. With a guarantee to pay for itself in five jobs or fewer, it’s a tool that builds trust and drives future business. The companies getting ahead are the ones building visibility, training smarter teams and turning every job into a new opportunity. 

Learn more about how The Catch-All helps roofers turn every job site into a lead magnet!

By Jesse Sanchez. 

Emerging roofing companies are using digital tools to build trust and outperform more established competitors. 

In an industry where traditional operations consisted of a boots-on-the-roof mentality, a new generation of roofing professionals are rewriting the playbook. Backed by smart technology, social media savvy and a deep focus on transparency, these modern roofers are creating a new standard, one that's not just about shingles and slopes but about branding, trust and streamlined operations. Tools like The Catch-All are playing a key role in that shift, turning job sites into marketing assets and reinforcing a commitment to professionalism. 

Social media becomes the roofer’s showroom 

Up-and-coming roofers are increasingly using platforms such as Instagram, TikTok and Facebook as extensions of their job sites. These platforms aren’t just for sharing before-and-after photos, they’re storytelling channels. By sharing project walkthroughs, client shoutouts and on-the-ground footage, they invite potential customers into the process and build credibility in real time. 

This kind of digital storytelling doesn’t just showcase craftsmanship, it builds connection. When done right, it makes a roof replacement feel less like a transaction and more like a trusted partnership. 

Tools that turn heads and generate leads 

One standout innovation making waves among this new generation of contractors is The Catch-All, a branded, protective netting system that replaces the tired blue tarp with a breathable, professional-grade wrap. It shields landscaping during installs and doubles as a billboard. Roofing crews can attach custom banners featuring their logo, contact details and even special offers. 

What sets this system apart is its integration with ROOFLE, a tech platform offering instant roof estimates via QR code. As one job gets done, the next lead could be walking by. A simple scan from a neighbor’s phone delivers an on-the-spot quote; no phone call required. 

Efficiency behind the scenes 

The tech integration doesn’t stop at the curbside QR scans. Newer companies are turning to platforms like JobNimbus for customer relationship management, digital estimating tools and even drone-based inspections. Cloud-based project management systems keep subcontractors, crews and homeowners in sync, while cutting down on costly miscommunication. These tools allow for real-time updates, precise measurements and frictionless client interaction. 

Trust isn’t a buzzword, it’s a strategy 

Marketing firms like Hook Agency and Contractor Dynamics are helping these companies build online brands that reflect real values: transparency, professionalism and authenticity. It’s not just about SEO anymore, it’s about human connection. 

Whether it's showing the crew tearing off shingles or walking through a finished project with the homeowner, these digital-first roofers are proving that openness sells. And customers are responding. 

Learn more about how emerging roofers are using tools like The Catch-All to build trust, boost visibility and turn every project into a powerful marketing opportunity!

Por Emma Peterson, traducido por Jessica Bravo.  

Desde herramientas hasta cursos de capacitación, el equipo de The Coffee Shops™ reúne los regalos perfectos para los profesionales del techado en esta guía para dar en grande esta temporada. 

Si tu año ha sido como el nuestro aquí en The Coffee Shops™, ¡seguro va tan rápido que apenas alcanzas a voltear las hojas del calendario! Nosotros también estamos sorprendidos, pero la temporada de regalos está a la vuelta de la esquina y es momento de empezar a planear qué dar a tus amigos, familia y compañeros de trabajo. Para hacerte la vida más fácil, si esta temporada te agarró desprevenido como a nosotros, nuestro equipo creó la guía definitiva de regalos, perfecta para cualquier contratista o profesional en tu vida. 

1 – Vas a estar triste si te pierdes este descuento de R-Club 

¿Tienes un contratista en tu vida que busca una red de apoyo u oportunidades de aprendizaje? ¡R-Club es la opción ideal! R-Club es un programa de Coffee Shops diseñado para crear un espacio exclusivo para profesionales del techado donde pueden aprender y convivir con otros expertos de la industria. Regalar una membresía al profesional del techado en tu vida es una excelente manera no solo de dar un presente, sino también de impulsar su crecimiento profesional. 

R-Club En Español llega pronto. Por ahora disfruta del Entrenamiento de Estimación - RoofersCoffeeShop Exclusivo que ofrece uno de nuestros miembros del R-Club.  

Y como oferta especial de Black Friday, ¡te ofrecemos un 50% de descuento en la membresía usando el código HOLLYJOLLY50!

2 – No te olvides delcollarín de tubería 

Lo último que alguien quiere al prepararse para las fiestas es una gotera arruinando el ambiente. ¡Eso es justo lo que evita el collar para tubería de Wil-Mar Products! Estos productos están hechos de hule EPDM que brinda una impermeabilización duradera para tubos de ventilación, y son esenciales en el kit de cualquier techador. 

Al eliminar una variedad de problemas de filtraciones con cinta y mástico, un paquete de estos puede ayudar al techador en tu vida a evitar una avalancha de problemas más adelante.

3 – “Jingle” y socializa en el IRE 2026 

Desde soluciones innovadoras y demostraciones prácticas hasta un programa educativo dinámico y oportunidades únicas de networking, el International Roofing Expo (IRE) es el lugar para cualquiera en el mundo del techado. El próximo show será en Las Vegas, Nevada, del 20 al 22 de enero de 2026. ¿Tienes un contratista o instalador que quiera mejorar sus conocimientos y conexiones? ¡Regálale un pase al IRE! 

Si te registras usando el código promocional de The Coffee Shops (INVITES492) obtienes entrada gratis al piso de exposición o 10% de descuento en una conferencia.

4 – La cizalla rotatoria de Malco es “nieve”-especiaI 

Combinando alto rendimiento con un precio accesible, la TurboShear de Malco es un accesorio especial que ahorra tiempo y esfuerzo a los profesionales. Puede usarse fácilmente con un taladro estándar A/C o inalámbrico de 1200 rpm y corta con precisión incluso patrones curvos y cuadrados estrechos. 

TurboShear es una gran adición a la herramienta de trabajo de cualquier persona que trabaje con metal.

5 – La capacitación para contratistas de John Kenney siempre es un buen regalo 

John Kenney, CEO de Cotney Consulting Group, es un nombre muy conocido en la industria del techado. Con más de 45 años de experiencia, ayuda a contratistas de todo el país a fortalecer su conocimiento en temas como estimación, liderazgo en campo y operaciones de proyectos. Sin importar el rol de la persona para quien estás comprando, él tiene un programa que le ayudará a hacer su trabajo mejor. 

Conoce más sobre sus clases para encontrar el regalo perfecto.

6 – El KARNAK 671 brilla con fuerza 

Este increíble producto es un sellador de techo de silicón de un solo componente de KARNAK. No solo resiste la intemperie, endurecimiento, desgaste y agrietamiento (lo que lo convierte en una solución de alto rendimiento), sino que también ha demostrado adherirse en una variedad de condiciones, incluso cuando la superficie está mojada. ¿Lo mejor? KARNAK lo ofrece en tres presentaciones: cubetas, tubos de calafateo y sobres. Esto facilita que los contratistas lleven el KARNAK 671 a cualquier sitio de trabajo. 

KARNAK 671 es la manera perfecta de mejorar el kit de cualquier aplicador.

7 – ¡Ilumina la vida de alguien con una soldadora inalámbrica Leister! 

Leister es conocida por su amplia gama de soldadoras plásticas y pistolas de calor que facilitan la vida de los contratistas. Una excelente opción de regalo es el kit de soldadura inalámbrica NEXTHEAT. Este kit es una solución completa para soldadura sin cables. Incluye la NEXHEAT 300 A-LP, famosa por sus soldaduras consistentes y confiables, además de una batería Bosch de 8 amperes y su cargador. 

Conoce más sobre este práctico kit.

8 – ¡Regálales un producto Kool Seal! 

Kool Seal ha sido líder en la industria de productos para techos por más de un siglo. Sus productos ofrecen durabilidad excepcional, resistencia al clima y facilidad de aplicación. Puedes ayudar a un contratista en tu vida a elevar sus proyectos conectándolo con un representante de ventas de Sherwin-Williams para obtener muestras de sus recubrimientos premium. 

Contacta a un representante hoy mismo.

9 – Nunca tarde para pedir una bolsa de contratista Wryker 

Para el contratista que siempre está en movimiento, las bolsas de contratista de Wryker les sacarán una sonrisa cada vez que las usen. Son bolsas súper resistentes, perfectas para todo, desde pedacería de metal y paneles de yeso hasta empaques y restos de tejas. Diseñadas con película de 3 mil, tienen capacidad para 43 galones y compiten con el saco de Santa en funcionalidad. 

Conoce más sobre las bolsas de Wryker.

10 – Brrrrr… ¡ahorra con Instant Roofer! 

Diseñada por techadores para techadores, Instant Roofer conecta a los profesionales con herramientas de venta impulsadas por IA que ayudan a hacer crecer sus negocios. Entre estas herramientas están sus leads de alta calidad, reportes de medición instantánea y una calculadora integrada para techos. ¿Lo mejor? Tienen una oferta especial de un paquete que sería un excelente regalo. 

Adquiere el AI Sales Tool Bundle y obtén 30 días gratis.

11 – CIDAN no está jugando con su plegadora portátil 

Nueva este año, CIDAN Machinery Group lanzó ONROLL, una revolucionaria roladora portátil al mercado estadounidense. Está diseñada para operar en azoteas urbanas y en instalaciones remotas bajo viento y lluvia sin problema. Con una velocidad de 90 FPM y accionamiento por rodillos centrales, ONROLL es perfecta para instaladores que necesitan uniones precisas, suaves y eficientes en el sitio. 

¡Obtén la CIDAN ONROLL hoy mismo!

12 – ¡Un sellador Geocel siempre es un buen regalo! 

¿Buscas un regalo versátil que seguro será usado? El sellador adhesivo estructural 4600™ Hybrid de Geocel es un producto todoterreno que combina rendimiento poderoso con gran adaptabilidad. Puede usarse en una variedad de materiales (metal, mampostería, madera, espuma, vidrio y más) y aplicarse en condiciones tan extremas como 0° Fahrenheit. 

Regálales un producto multiusos que trabaje tan duro como ellos.

13 – Los elfos de Santa trabajan duro, pero el Catch-All Nail Catch trabaja más duro 

The Catch-All nació con la misión de mantener limpios los sitios de construcción de techos, una tarea nada sencilla. Pero sus productos llevan el reto al siguiente nivel, usando redes de caída, redes reforzadas para el suelo, postes plegables y más para evitar que los residuos toquen el piso. Como parte de su sistema de protección, también diseñaron el Nail Catch, un filtro que recolecta residuos durante las primeras semanas después del trabajo. 

El Nail-Catch es del tamaño perfecto para una media navideña. Usa el código “RCS” para obtener un 5% de descuento.

14 – Dale un regalo que dure: el Programa de Capacitación de Roofing Alliance y Clemson 

¿Buscas el regalo ideal para ese techador que siempre quiere aprender algo nuevo? Considera regalarle uno de los cursos en línea autodidactas creados por Roofing Alliance y Clemson University, diseñados específicamente para la industria del techado. Hay tres cursos disponibles: fundamentos del techado, administración del techado y negocios y liderazgo en techado. Cada curso dura 60 días, y si un contratista completa los tres, puede obtener el Roofing Professional Management Certificate. 

Si quieres dar un regalo que siga dando, esta es la opción.

Mantente al día con las últimas noticias de la industria registrándote en el eNews de Coffee Shop.

By Emma Peterson. 

From tools to training courses, The Coffee Shops™ crew wraps up the perfect presents for roofing pros in this guide to giving this holiday season. 

If your year has been anything like ours here at The Coffee Shops™, it’s going by faster than you can flip the months on the calendar! We’re shocked, too, but the gift-giving season is just around the corner, and it’s time to start planning what to get for your friends, family and coworkers. To make things a little easier if this season caught you off guard like it did us, our team has created the ultimate gift giving guide perfect for any contractor or professional in your life.  

1 – Yule be sad if you miss out on this R-Club discount  

Do you have a contractor in your life looking for a network of support or learning opportunities? Look no further than R-Club! R-Club is a Coffee Shops program created to make an exclusive space for roofing professionals where they can learn and socialize with other professionals from across the industry. Gifting the roofing professional in your life with a membership is a great way not only to give them a present but also to uplift their business savvy! 

And for a Black Friday special, we are thrilled to offer a 50% off discount for R-Club memberships using code HOLLYJOLLY50!

2 – Don't fir-get a pipe collar 

The last thing anyone wants when getting ready for the holidays is a leaky roof ruining the festivities. That’s what the Wil-Mar Products’ pipe collar helps avoid! These products are made out of an EPDM rubber that provides long-lasting waterproof counterflashing for vent pipes and is a must-have for any roofing professional’s toolkit.  

Eliminating a variety of tape and mastic leaking problems, a case of these can help the roofer in your life avoid an avalanche of problems later.

3 – Jingle and mingle at IRE 2026 

From innovative solutions and hands-on demos to a dynamic education program and unmatched networking opportunities, the International Roofing Expo (IRE) is the place to be for anyone in the roofing world. The next show will be hosted in Las Vegas, Nevada from January 20 – 22, 2026. Have a contractor or installer in your life looking to level up their knowledge and relationships? Consider giving them an IRE pass!  

If you register using The Coffee Shops’ promo code (INVITES492) for a free expo hall admission or 10% off a conference pass!

4 – Malco’s rotary sheer is snow special 

Combining high-performance with a reasonable sales tag, Malco’s TurboShear is a special accessory that saves professionals time and labor. It can easily be used with the chuck of a standard 1200 rpm A/C or cordless drill and cuts precisely enough to navigate tight curved patterns and squares.  

TurboShear is a great addition to the toolbag of anyone working with metal on the jobsite.

5 – John Kenney's contractor training is always a sleigh 

John Kenney is the CEO of Cotney Consulting Group and a household name in the roofing industry. With over 45 years of experience, he helps contractors around the country scale knowledge across topics such as estimating, field leadership and project operations. No matter the role of the person you’re shopping for, he has a training program that will help them get the job done. 

Learn more about his classes so you can find the perfect match for your loved one!

6 – The KARNAK 671 shines bright 

This amazing product is a single-component, silicone roof sealant from KARNAK. Not only does it resist weathering, hardening, chalking and cracking (making it a well-rounded, high-performance solution), it has been proven to stick to a roof in a variety of conditions, including when it’s wet. And the best part about this product? KARNAK offers it in three different forms – buckets, caulk tubes and pouches! This makes it easier for contractors to bring KARNAK 671 with them to every job site.  

KARNAK 671 is the perfect way to level up any applicator’s toolbox.

7 – Light up someone's life with a cordless Leister hand welder!  

Leister is known for their wide range of plastic welders and heat guns that make contractors' lives easier in the field. A great gift option from their collection is the NEXTHEAT overlap welding kit. This kit is a complete solution for wireless welding. The kit not only includes the NEXHEAT 300 A-LP, which is known for consistent and reliable welds, but also an eight-amp battery from Bosch and a matching charger. 

Learn more about this handy kit!

8 – Gelt them a Kool Seal product! 

Kool Seal has been a leader in the roofing products industry for over a century. Their products reliably deliver exceptional durability, weather resistance and ease of application.  You can help a contractor in your life elevate their roofing projects with Kool Seal products by connecting them with a Sherwin-Williams sales representative to get samples of their premium roof coatings. 

Contact a representative today!

9 - Flurry up and get one of Wryker’s contractor bags 

For the contractor on-the-go, Wryker’s branded contractor bags will put a smile on your loved one’s face every time they use it! These are hyper-tough bags perfect for everything from metal scraps and drywall to packaging and shingle scraps. Designed out of 3-mil film, these bags hold 43 gallons and give Santa’s sack of toys a run for its money in functionality.  

Learn more about Wryker’s contractor bags!

10 – Brrrrr-ing on the savings with Instant Roofer 

Designed by roofers, for roofers, Instant Roofer connects professionals with AI-powered sales tools that help their businesses grow. These tools include their high-quality roofing leads, instant measure reports and the built-in roofing calculator. And the best part? There is a special deal on a bundle of the measure reports and roofing calculator that would make a great gift! 

Get the AI Sales Tool Bundle and get 30 days free!

11 – CIDAN is not elfing around with their portable break 

New this year, CIDAN Machinery Group launched ONROLL, a revolutionary portable roll former, to the U.S. market! This roll former is designed to operate on urban rooftops and at remote installs through wind and rain without a problem. Combined with a 90 FPM speed and center-driven pinch-roller drive, ONROLL is perfect for the installer that needs accurate, smooth and efficient seams on site.  

Get the CIDAN ONROLL today!

12 – A Geocel sealant is always a n-ice gift!  

Looking for a versatile gift that will definitely be used? Geocel’s 4600™ Hybrid Structural Adhesive Sealant is a jack-of-all-trades sealant that combines powerful performance with amazing adaptability. It can be used on a variety of materials (metal, masonry, wood, foam, glass, etc.) and can be applied in conditions as harsh as 0° Fahrenheit.  

Get them a multi-tasking product that works as hard as they do.

13 – Santa's elves work hard, but the Catch-All Nail Catch works harder 

The Catch-All was founded on the goal of keeping roofing construction sites clean – far from an easy goal. But their products rise to the challenge every time, using chute nets, reinforced ground nets, collapsible support poles and more to keep roofing debris from hitting the ground. As a part of their extensive protection system, they also designed the Nail Catch, which is a filter system that collects debris in the first few weeks after the job.    

The Nail-Catch is the perfect size for a stocking stuffer! Use code “RCS” to get a 5% discount on your purchase.

14 - Make a fa-la-la-la-lasting impression with the Roofing Alliance Clemson Training Program 

Looking for a gift for the roofer in your life who’s always looking to learn new skills? Consider gifting them one of Roofing Alliance and Clemson University’s self-paced online courses tailored to the roofing industry! There are three different courses to choose from: roofing fundamentals, roofing management and roofing business and leadership. Each course is 60 days long and if a contractor finishes all three, they can earn a Roofing Professional Management Certificate! 

If you want to give the gift that keeps giving, look into the Roofing Alliance Clemson Training Program.

Stay up to date with the latest industry news when you sign up for the Coffee Shop eNews. 

By Jesse Sanchez. 

The Catch-All offers a new, fast, one-person setup that’s changing how roofers protect A/C units and outshine their competition. 

Roofing crews are no strangers to long days, tough conditions and failing equipment while often dealing with tarps that rip, blow away, or fail to protect where it matters most. One area that’s been neglected for far too long? The A/C unit. These expensive systems often take a beating during re-roofs, leading to costly homeowner complaints and callbacks. But a new tool is changing the game: The Catch-All’s A/C Shield. 

How is it better than plywood or tarps? The A/C Shield is a custom-fitted protection system designed specifically for roofers. Using telescopic poles and a tailored mesh cover, it quickly wraps around the unit to create a sturdy cage. That means shingles, nails and debris never reach the A/C in the first place. No more clogged fins, punctured lines, dented housings or awkward calls about “mysterious damage” after your crew has already left. 

How fast is setup? Most crews can have the A/C Shield deployed in under 5-10 minutes. Only one crew member is needed. So while they handle the setup, the rest can start tearing off. And because of its breathable netting, it can even be set up the night before, ensuring a fast start the next morning. 

And here’s where it goes beyond protection: presentation. A tarp draped over an A/C looks unprofessional at best and a liability at worst. The A/C Shield, on the other hand, looks like it belongs there. Neighbors walking by see a professional-grade system, not a patch job. That visibility turns into marketing ROI by showing every homeowner on the block how serious you are about protecting property. 

The A/C Shield is the newest addition to The Catch-All product line, joining the Job Site Protection Kit and Shrub Shield. Together, these tools give roofers a full suite of solutions to protect siding, landscaping, gutters and now the A/C unit itself. 

For roofers aligned with any major shingle brand, from GAF to Owens Corning® to Malarkey Roofing Products®, the A/C Shield is a universal upgrade in both efficiency and professionalism. It’s also HOA-friendly and designed to reduce callbacks, cleanup and client frustration. In a trade where time is money and reputation is everything, The A/C Shield is more than just a cover, it’s peace of mind. 

Take control of your job site, protect your clients’ investments and grow your roofing business with The Catch-All’s A/C Shield.

By Jesse Sanchez. 

Two best friends traded a life of stunts and cameras for shingles and startups, leading to the  creation of one of roofing’s most talked-about products. 

When Eric McIntosh left behind a decade-long career in film and television, he didn’t expect to end up on rooftops, let alone co-founding a business in the roofing industry. But that’s exactly what happened when he joined his longtime friend Heath Hicks at AVCO Roofing, marking the beginning of a partnership that would lead to the creation of The Catch-All. In this Roofing Road Trips® podcast episode, they explore the creation of their innovative debris containment system designed specifically with roofers in mind. 

“I convinced him, begrudgingly, to let me come on at AVCO,” Eric said. “I’d never done sales or project management, but I guess I convinced him that I could do it. I think he took a leap of faith on me.” Heath, who had already pivoted from a career as a stuntman to a roofing company owner, took that chance, despite warning Eric that roofing sales wouldn’t come easy. “It was the hardest thing I've ever done for sure,” Heath admitted. “He was succeeding, but it was harder on him than it would be on someone who was a more natural salesperson.” 

That struggle led to a pivotal conversation which eventually became a product idea that would reshape their careers. “He was like, ‘What can I do to get out of roofing sales?’” Heath recalled. “And I had a list of ideas.” 

One of those ideas became the Catch-All, a containment system that protects landscaping and property during roofing projects, a simple but powerful solution born from their own frustrations in the field. “I wanted it on my jobs because I was stressed out every dang day,” Eric said. Eric explained that the idea stemmed from the daily stress he felt managing jobs in high-end neighborhoods like Holly Tree, where even minor issues could trigger major concerns. The pressure to deliver flawless results made him realize how badly he needed a better solution on-site. 

The duo leaned into experimentation and prototyping. “We had paint poles and we had nerf footballs that we cut in half,” Heath said, recalling the earliest makeshift models. The breakthrough came when they figured out a way to support the nets without attaching them to the home. Heath noted, “We can literally put this on any upright structure.” 

What started as a weekend project in their spare time has since grown into a full-fledged manufacturing business, with Heath and Eric co-leading product development while managing separate focuses. Their story is a rare example of a friendship-turned-business that hasn’t just survived but thrived.  It simply started with two people willing to bet on each other. 

Listen to the podcast to learn more about how they moved from creative concepts to production and why they believe being best friends was both a challenge and a secret weapon!

By The Catch-All. 

When the roof turns into an oven, smart crews stay cool, work sharper and keep the profits flowing. 

Roofing in July has never been just work as usual; it’s a fight for survival. The air shimmers, the shingles scorch and the roofline radiates like it’s got a personal vendetta. Up there, a rookie mistake isn’t just a blister, it’s a hospital visit...or worse. The pros know that summer roofing is as much about strategy as it is skill and The Catch-All has seen firsthand the crews who master heat safety aren’t just protecting their health, they’re protecting their bottom line. This isn’t about staying comfortable. It’s about keeping projects on time, keeping your team sharp and making sure you’re still in business come August.  

Here’s how they do it: 

1 – Know your enemy: That roof wants to cook you 

Before a single boot hits the deck, respect the heat. It’s not just “hot” - it’s “accidental branding iron” hot. Fun fact: Rubber boots can melt! 

• Roof temps hit 160°F+. 
• Reflected heat stacks on top. What feels like 90° on the ground hits 120°+ up top. 
• Do this: Start early, finish heavy tasks before 2 p.m. and put up some shade - unless you want your guys to melt. 

    🔗 Coleman 10×10 Instant Canopy

Bottom line: Keeping your crew cool keeps them moving and that keeps projects on time and within budget. 

2 – Hydration is science, not just “Drink some water” 

If your crew’s only defense is a warm jug of hose water, you’re begging for cramps, mistakes and injuries. 

• Electrolytes matter: Add a pinch of salt to every jug or stock hydration packets to replace what sweat takes. 

    🔗 Liquid I.V.

• Steady sips win: Every 15–20 mins, not just during breaks. 
• Muscle cramps = danger: They're caused by misfiring motor neurons, not just thirst. A single hamstring cramp on a steep slope? That’s a workers’ comp claim waiting to happen. 

Pro move: Hydrated crews work longer, faster and make fewer mistakes. That’s not just health-it’s profit. 

3 – Pickle juice shots: Strange, but glorious 

Yes, really. Pickle juice. 

• Why it works: That briny punch triggers a nerve reflex that shuts down cramping muscles fast. 
• How to use: 1–2 oz at the first twitch. Follow up with electrolytes. 

    🔗 Mt. Olive Pickle Juice

Hot tip: Nothing says “I’ve got your back” like tossing a sweaty crew member an ice-cold jar of anti-cramp magic. 

4 – Cooling hacks that keep crews moving (and loving you) 

Your crew’s not asking for air-conditioned scaffolding. Just smart tools that make brutal days survivable. 

• Cooling towels: Frogg Toggs around the neck = mood booster. 

    🔗 Frogg Toggs

• Watermelon, honeydew and cantaloupe chunks in ziplocks: Cold, sweet, cheap and morale skyrockets. (Our friend Brian at Hammerhead told us this one) Bonus points if you have Tajin in the truck ready to go! 
• Shaded and staggered lunch breaks: Don’t be a hero. Be smart. 
• Dry-fit shirts: They wick sweat, boost pride and can double as advertising. 
• Wearable neck fans: Light, battery-powered and lifesaving. 

    🔗 Neck Fan

• Big coolers: Keep drinks and fruit cold, always. 
• Reward effort: Snowcones. Smoothies. Icees (IYKYK), Slurpies. You’ll spend less than you would on a botched job or a burnt-out crew. 

Care equals retention. Retention equals profit. 

5 – Let The Catch-All save your crew’s energy (and your reputation) 

Less bending, fewer trips, less grumbling. The Catch-All isn’t just a cleanup tool - it’s crew protection disguised as efficiency. 

• Push debris, don’t haul it. Save your guys’ backs and legs. 
• Dump and done. No extra cleanup dragging your day past dark. 
• Clean sites impress clients. Which means faster payments and more referrals. 

Bonus: Your crew finishes faster and still has enough energy to do the job right. Quality goes up, callbacks go down. 

6 – Build crew habits that protect everyone - and everything 

Heat kills judgment. That’s when little mistakes become hospital visits or lawsuits. 

• No post-shift beers. Alcohol dehydrates. Hungover workers are dangerous workers. 
• Rotate roof and ground crews. Keeps people cool and builds skills for the future. 
• Buddy checks: One guy spots the other. If anyone seems dizzy, slow or “off” — pull them down immediately. 
• Foreman alignment: Meet weekly to adjust the plan. If your crew sees you planning for their safety, they’ll go to bat for your quality every time. 

A strong safety culture isn’t soft. It’s smart. And profitable. 

7 – Build a heat plan that says you give a damn 

Here’s what caring really looks like: 

• You stock the right gear. 
• You make hydration part of your culture. 
• You train your foreman. 
• You model it from the top. 

And the result? Better workmanship. Lower turnover. Higher margins. 

Challenge: Don’t just say you care - Show it 

This week, block out ten minutes. 

• Meet with your foreman. 
• Build your summer heat protocol. 
• Then implement it like your business depends on it - because it does. 
• Stock up. Train up. Pass the pickle juice. 
• And lead the kind of crew that builds your brand, your revenue and your peace of mind. 

Because when your people are safe, happy and hydrated - your roofs look better, your profits climb higher and you sleep like a baby.  

What did we miss? 

Original article and photo source: The Catch-All