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<title>RoofersCoffeeShop</title>
<link>https://www.rooferscoffeeshop.com/</link>
<description>Roofing Forum, Classifieds, Galleries and More!</description>
<language>en-us</language><item>
<title>AI tools and data insights take center stage</title>
<link>https://www.rooferscoffeeshop.com/post/ai-tools-and-data-insights-take-center-stage</link>
<description>ai-tools-and-data-insights-take-center-stage</description>
<pubDate>Wed, 20 May 2026 15:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/05/jobnimbus-ai-tools-and-data-insights-take-center-stage.jpg'
            alt='AI tools and data insights take center stage'
            title='AI tools and data insights take center stage'
            class=''
            style=' '  loading='lazy' /><br><p>By Jesse Sanchez.&nbsp;</p>

<h2>Industry experts explore how integrated software, artificial intelligence and industry data can improve business performance for contractors.&nbsp;</h2>

<p>At the <a href="https://www.rooferscoffeeshop.com/directory/ire">International Roofing Expo (IRE)</a> in Las Vegas, technology and data-driven decision-making remained central themes as contractors looked for practical ways to improve efficiency and scale their operations. <a href="https://www.youtube.com/live/khTp5sh-5gU">Speaking from The Coffee Shops&trade; sound stage</a>, Kaili Smith of <a href="https://www.rooferscoffeeshop.com/directory/jobnimbus">JobNimbus</a> pointed to a growing need for streamlined systems that reduce complexity across daily functions. &ldquo;We do project management CRM software for roofers,&rdquo; Kaili said. &ldquo;We&rsquo;ve seen so many changes in the industry, and we want to make sure we&rsquo;re creating products and systems that talk to each other. So, that way you don&rsquo;t have to have 15 to 20 tools to function. You can have just one.&rdquo; JobNimbus connects estimating, sales, production scheduling, customer communication, payments and reputation management in a single platform, giving contractors one source of truth across the full project lifecycle.&nbsp;</p>

<p>That emphasis on integration reflects a broader shift across the industry, where disconnected platforms are giving way to unified systems that support the full lifecycle of a project. From sales and production to customer management, contractors are increasingly prioritizing tools that keep information centralized and accessible. The shift is especially pronounced among growing roofing businesses that have outgrown spreadsheets, group texts and patchwork tool stacks, and now need an operational backbone that scales with them.&nbsp;</p>

<p>At the show, JobNimbus demonstrated how that approach is evolving with the introduction of an artificial intelligence assistant currently in beta testing. Kaili explained, &ldquo;You talk to it, saying, &lsquo;This is what I need.&rsquo; It&rsquo;ll generate information for you and update your stuff, answer questions.&rdquo; The tool is designed to reduce manual input while helping users quickly access and act on critical information. In practice, that means contractors can ask the assistant to pull job status updates, surface customer details, draft follow-up communications and update records, all through natural conversation rather than clicking through menus.&nbsp;</p>

<p>Beyond artificial intelligence, the company is also expanding its focus on marketing and lead generation, working to connect reputation management and customer acquisition more directly to contractor workflows. The goal is to ensure that growth-focused activities are fully integrated into day-to-day operations.&nbsp;</p>

<p>The company also highlighted its annual Peak Performance report, built from insights gathered from more than 2,000 contractors and over 1,500 homeowners. In addition to benchmarking data, the report outlines clear next steps for users. The report surfaces benchmarks across lead conversion, job cycle times, average job size and customer satisfaction, giving contractors a clear picture of how their business compares to peers and where the biggest opportunities for growth sit. &ldquo;If you don&rsquo;t take action off of it, it kind of doesn&rsquo;t matter if you have it,&rdquo; Kaili said. &ldquo;So, we want to make it really simple.&rdquo;&nbsp;</p>

<p>As roofers continue to embrace new technologies, the conversation is moving beyond access to technology and toward effective implementation. At IRE, that shift was clear as success is increasingly tied to how well contractors can connect systems, interpret data and turn insights into action.&nbsp;</p>

<p><a href="https://www.youtube.com/live/khTp5sh-5gU"><strong>Watch the full interview to learn more about how AI tools and data insights are helping roofing contractors streamline operations, connect systems and turn information into actionable business results!</strong></a></p>

<p><iframe frameborder="0" height="315" src="https://www.youtube.com/embed/khTp5sh-5gU?si=6Tc80eBL1WxG-rkS" title="YouTube video player" width="560"></iframe></p>

<p>Key takeaways:&nbsp;</p>

<ul>
	<li>JobNimbus positions itself as the operational backbone for roofing contractors, replacing fragmented tool stacks with one connected system.&nbsp;</li>
	<li>The platform spans estimating, sales, production, customer communication, payments and reputation management.&nbsp;</li>
	<li>A new AI assistant, currently in beta, lets contractors update records, pull information and manage tasks through natural conversation.&nbsp;</li>
	<li>The annual Peak Performance report draws on data from 2,000+ contractors and 1,500+ homeowners to benchmark industry performance and surface growth opportunities.&nbsp;</li>
	<li>JobNimbus is built for growing roofing businesses ready to move beyond spreadsheets and disconnected tools, flexing to fit every stage of growth without forcing teams to switch platforms as they scale.&nbsp;</li>
</ul>]]></content:encoded>
</item><item>
<title>Client communication in 2026</title>
<link>https://www.rooferscoffeeshop.com/post/client-communication-in-2026</link>
<description>client-communication-in-2026</description>
<pubDate>Tue, 19 May 2026 18:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/pabco-client-communication-in-2026-canva.png'
            alt='Client communication in 2026'
            title='Client communication in 2026'
            class=''
            style=' '  loading='lazy' /><br><p>By Lori Jerome, PABCO Roofing Products.&nbsp;</p>

<h2>How roofing contractors can meet modern homeowner expectations in terms of communication.&nbsp;&nbsp;</h2>

<p>In general, the world used to move slower. Where you once had to wait for letters to arrive by mail carrier, today a text message takes less than a minute to load. Yet, even now, we find technology speed to be too slow, always looking forward to the next innovation or update that makes these processes easier. In turn, the speed at which our modern world moves is changing the expectations of what quality customer service looks like.&nbsp; Homeowners today are expecting more transparency and information throughout the roofing process; this means clear estimates, quick replies and more! It can be a lot to keep track of, which is why <a href="https://www.rooferscoffeeshop.com/directory/pabco-roofing-products">PABCO Roofing Products</a> put together a guide to communicating with your homeowners effectively &ndash; from first impressions to closing out a project.&nbsp;&nbsp;</p>

<h3>What homeowners expect today&nbsp;&nbsp;</h3>

<p>Homeowner expectations have shifted, and it&#39;s worth understanding what&#39;s actually driving that before jumping to solutions. Most of it comes down to familiarity. Homeowners are used to fast, clear communication from the other service businesses in their lives &mdash; and they&#39;ve started expecting the same from <a href="https://pabcoroofing.com/contractors/">contractors</a>. That means quicker replies, digital estimates and regular updates without having to ask for them.&nbsp;</p>

<p>Here&#39;s what tends to matter most during the decision-making stage:&nbsp;</p>

<ul>
	<li>A prompt first response &mdash; ideally same day or next day&nbsp;</li>
	<li>Homeowners can read your online reviews before reaching out&nbsp;</li>
	<li>Some sense of pricing before committing to an appointment&nbsp;</li>
	<li>A clear explanation of the estimate (including all materials)&nbsp;</li>
	<li>A process that feels organized and easy to follow&nbsp;</li>
</ul>

<p><strong>One number worth knowing:</strong> 66% of homeowners said they were more likely to contact a roofer who showed pricing on their website. That includes a strong majority of baby boomers, millennials and Gen X alike. Transparency isn&#39;t just a preference for younger homeowners &mdash; it&#39;s become a broad expectation across age groups.&nbsp;</p>

<h3>The generational factor&nbsp;</h3>

<p>The common assumption is that older homeowners prefer phone calls, while younger homeowners prefer texts. The reality is more layered &mdash; and more useful.&nbsp;&nbsp;</p>

<p>Recent homeowner research found:&nbsp;&nbsp;</p>

<ul>
	<li>53% of baby boomers preferred phone calls from roofers &mdash; but 61% were still more likely to contact a contractor who posted pricing online.&nbsp;</li>
	<li>74% of millennials and 72% of Gen X homeowners were more likely to call a roofer with online pricing visibility.&nbsp;&nbsp;</li>
	<li>Gen X showed the strongest preference for digital-first communication overall &mdash; email, text and online pricing over phone contact.&nbsp;&nbsp;</li>
</ul>

<p>The practical takeaway here isn&#39;t to avoid phone calls. It&#39;s to stop treating phone calls as the only option.&nbsp;&nbsp;</p>

<p>Baby boomers represented 42% of all home buyers in 2025, so their preference for voice communication is real and worth honoring. But a growing share of your customers will actively prefer a more digital experience &mdash; and offering both doesn&#39;t require two separate processes. It just requires a little flexibility.&nbsp;</p>

<h3>Use the 7-touchpoint communication cadence&nbsp;</h3>

<p>How do you build that flexibility into your operations? Think proactively. Most roofing contractors communicate reactively &mdash; they respond when a homeowner reaches out but rarely initiates. The result is that homeowners end up doing more work than they expected just to stay informed, which quietly erodes confidence in the contractor even when the work itself is great.&nbsp;</p>

<p>A simple, proactive communication cadence looks like this:&nbsp;</p>

<ol>
	<li><strong>Same-day inquiry confirmation</strong> &mdash; Acknowledge the lead right away, even with a brief autoreply&nbsp;</li>
	<li><strong>Appointment reminder</strong> &mdash; A text 24 hours before the estimated visit&nbsp;</li>
	<li><strong>Estimate delivery</strong> &mdash; A digital proposal with scope, photos, options, warranty and a clear next step&nbsp;</li>
	<li><strong>Estimate follow-up</strong> &mdash; A short check-in if there&#39;s been no response after 48 hours&nbsp;</li>
	<li><strong>Install a reminder</strong> &mdash; A text or call the day before work begins&nbsp;</li>
	<li><strong>In-progress update</strong> &mdash; For multi-day jobs, a brief status note at the end of each day&nbsp;</li>
	<li><strong>Completion + review request</strong> &mdash; Share final photos, confirm everything looks good and follow up a few days later with a review request&nbsp;</li>
</ol>

<p>Requesting a review isn&#39;t much extra work &mdash; especially once it&#39;s systematized. And it matches what homeowners are already used to from other service businesses. 87% of consumers say they want appointment and scheduling notifications by text. Meeting that expectation is a low-effort way to build trust throughout the job.&nbsp;</p>

<h3>Avoiding common communication break downs&nbsp;</h3>

<p>If jobs are slipping through the cracks, it usually comes back to one of these four moments:&nbsp;</p>

<ol>
	<li><strong>The first response.</strong> Speed matters a lot in the early stage &mdash; not because homeowners are impatient, but because they&#39;re often reaching out to multiple contractors at once. The ones who respond quickly tend to move to the top of the list naturally.&nbsp;</li>
	<li><strong>The estimated experience.</strong> A number without context is hard for a homeowner to evaluate. Digital proposals that include photos of what you found, a breakdown of materials and scope and clear options give the homeowner something to engage with &mdash; and they tend to generate faster approvals with fewer questions.&nbsp;</li>
	<li><strong>The gap between the estimate and the job start.</strong> Once a job is approved, many contractors go quiet until it&#39;s time to show up. A quick message confirming the schedule, material delivery or what to expect on day one goes a long way toward keeping the homeowner confident.&nbsp;</li>
	<li><strong>The post-job follow-up.</strong> After the job is complete and the customer pays the invoice, most contractors move on without a word. That window right after completion is actually one of the best moments to share final photos, confirm the homeowner is happy and ask for a review while the experience is fresh.&nbsp;</li>
</ol>

<h3>Tools to aid communication&nbsp;</h3>

<p>The right tools don&#39;t replace the relationship &mdash; they protect it by making sure the small things don&#39;t get dropped when things get busy. A few worth considering:&nbsp;</p>

<ul>
	<li><strong>Business texting platforms (e.g., Text Request)</strong> &mdash; For scheduling, reminders and updates without phone tag&nbsp;</li>
	<li><strong>Digital proposal software (e.g., <a href="https://www.rooferscoffeeshop.com/directory/jobnimbus">JobNimbus</a>, <a href="https://www.rooferscoffeeshop.com/directory/jobnimbus">AccuLynx</a>, Jobber)</strong> &mdash; For professional estimates with photos, scope breakdowns, financing options and e-signatures&nbsp;</li>
	<li><strong>CRM or job management system</strong> &mdash; To keep track of where every lead and job stands, so follow-ups happen consistently.&nbsp;</li>
	<li><strong>Financing integration</strong> &mdash; Showing payment options upfront helps homeowners make decisions faster.&nbsp;</li>
	<li><strong>Google Business Profile</strong> &mdash; Worth keeping updated; most homeowners research online before they ever reach out.&nbsp;</li>
</ul>

<p>You don&#39;t need all of these at once. A good starting point is identifying where things most often get dropped &mdash; whether that&#39;s slow lead response, forgotten follow-ups or delays in estimate delivery &mdash; and finding one tool that solves that specific problem first.&nbsp;</p>

<h3>A note on pricing transparency&nbsp;</h3>

<p>This one deserves its own section because the gap between what <a href="https://pabcoroofing.com/homeowners/">homeowners</a> want and what contractors typically offer is significant.&nbsp;</p>

<p><strong>66% of homeowners say they&#39;re more likely to contact a roofer who shows pricing on their website. Only 28% of roofing contractors actually do it.&nbsp;</strong></p>

<p>You don&#39;t need to publish a fixed price. A general range &mdash; something like &quot;most roofs in this area fall between $X and $X, depending on size, pitch and materials&quot; &mdash; is enough to give homeowners a useful frame of reference before the first conversation. It tends to make those early conversations go more smoothly, because the homeowner arrives with realistic expectations rather than uncertainty about what they&#39;re about to hear.&nbsp;</p>

<h3>5 Improvements to implement&nbsp;&nbsp;</h3>

<p>If you&#39;re looking for a practical starting point, these five adjustments tend to have the biggest impact:&nbsp;</p>

<ol>
	<li><strong>Set a response time standard.</strong> Decide how quickly every lead gets acknowledged and build a simple system around it &mdash; whether that&#39;s an auto-reply, a dedicated inbox check twice a day or a designated person responsible for first contact.&nbsp;</li>
	<li><strong>Move to digital proposals.</strong> Include photos, a scope breakdown, material options, warranty info and a way to approve digitally. It&#39;s a meaningful upgrade in how professional the estimate experience feels.&nbsp;</li>
	<li><strong>Add texting to your workflow.</strong> Use it for reminders, updates and review requests. Keep phone calls for homeowners who prefer them &mdash; and let everyone else communicate however they&#39;re most comfortable.&nbsp;</li>
	<li><strong>Build a simple follow-up habit.</strong> No response to an estimate after 48 hours? Send a short, friendly check-in. Job completed? Send photos and circle back a few days later with a review request.&nbsp;</li>
	<li><strong>Add a pricing range to your website.</strong> Even a rough range signals confidence and gives homeowners something useful before they reach out.&nbsp;</li>
</ol>

<p><a href="https://go.pabcoroofing.com/hubfs/PABCO%20Roofing%20Checklist%20(4).pdf"><strong>Want to learn more about modern contractor communication? Check out this free communication checklist! It covers every touchpoint in the homeowner journey &mdash; from first inquiry to post-job review request.</strong></a></p>

<p><em>Original article source: <a href="https://go.pabcoroofing.com/en-us/blog/the-roofing-contractors-guide-to-better-homeowner-communication">PABCO Roofing Products</a></em></p>]]></content:encoded>
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<title>Data, trends and peak performance</title>
<link>https://www.rooferscoffeeshop.com/post/data-trends-and-peak-performance</link>
<description>data-trends-and-peak-performance</description>
<pubDate>Sat, 09 May 2026 05:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/jobnimbus-data-trends-and-peak-performance.png'
            alt='Data, trends and peak performance'
            title='Data, trends and peak performance'
            class=''
            style=' '  loading='lazy' /><br><p>By Jenny Yu.&nbsp;&nbsp;</p>

<h2>JobNimbus shares how their team is using data to anticipate trends and empower roofing contractors.&nbsp;</h2>

<p>At the 2026 <a href="https://www.rooferscoffeeshop.com/directory/ire">International Roofing Expo</a>, Lauren White from The Coffee Shops&trade; had a chance to chat with Mitch Woodward of <a href="https://www.rooferscoffeeshop.com/directory/jobnimbus">JobNimbus</a> at the company&rsquo;s booth. The two discussed how the CRM and project management software is spearheading trends in 2026.&nbsp;&nbsp;</p>

<p>&ldquo;We just launched our new AI, which is called Scout,&rdquo; Mitch shared. &ldquo;I look at AI like the next industrial revolution in the way that it&#39;s changing the world.&rdquo; With this new feature, contractors can prompt Scout to create tasks, add jobs and advise on specific projects, all directly in the JobNimbus app. With the vast amount of data that JobNimbus houses, the AI capabilities are limitless.&nbsp;&nbsp;</p>

<p>&ldquo;Every year, we have more data than any software for roofers in the world,&rdquo; Mitch stated. This not only helps with AI functions but also in tracking and sharing industry trends through JobNimbus&rsquo; annual <a href="https://www.jobnimbus.com/peak-performance/roofing">Peak Performance report</a>. He shared, &ldquo;It&rsquo;s 400 pages worth of data on everything from lead generation to project management to what&rsquo;s changing in the industry.&rdquo;&nbsp;</p>

<p>Mitch noted two of the biggest changes that were included in the most recent edition of Peak Performance: workforce demographics and private equity involvement.&nbsp;</p>

<p>&ldquo;The industry is getting younger,&rdquo; Mitch declared, speaking to the former. &ldquo;Now, 70% of the industry is under the age of 45 &mdash; people who grow up with computers, software and technology, so they&#39;re adapting a lot quicker.&rdquo;&nbsp;</p>

<p>The second major development is the increase in private equity activity throughout the trades. &ldquo;Whether you want to be acquired, compete or keep your company, you&#39;re going to have to learn how private equity is figuring out margins and efficiency,&rdquo; Mitch explained.&nbsp;</p>

<p>With so much rapid change at play, JobNimbus continues to be at the forefront of innovation, fulfilling their mission to make contractors the heroes of their communities.&nbsp;&nbsp;</p>

<p><strong><a href="https://www.youtube.com/watch?v=P_vLgd7ezyM">Watch the booth interview</a> and <a href="https://www.youtube.com/live/khTp5sh-5gU">Watch their sound stage interview</a> to learn more about what is coming up next for JobNimbus!&nbsp;</strong></p>

<p><iframe frameborder="0" height="315" src="https://www.youtube.com/embed/P_vLgd7ezyM?si=Y4F61N_c0UXIyiq2" title="YouTube video player" width="560"></iframe></p>]]></content:encoded>
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<title>IKO 2026 Profit Power Series kicks off with packed roofing contractor workshops in Halifax and Winnipeg</title>
<link>https://www.rooferscoffeeshop.com/post/iko-2026-profit-power-series-kicks-off-with-packed-roofing-contractor-workshops-in-halifax-and-winnipeg-2</link>
<description>iko-2026-profit-power-series-kicks-off-with-packed-roofing-contractor-workshops-in-halifax-and-winnipeg-2</description>
<pubDate>Tue, 28 Apr 2026 15:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/iko-iko-2026-profit-power-series-kicks-off-with-packed-roofing-contractor-workshops-in-halifax-and-winnipeg-pr.png'
            alt='IKO 2026 Profit Power Series kicks off with packed roofing contractor workshops in Halifax and Winnipeg'
            title='IKO 2026 Profit Power Series kicks off with packed roofing contractor workshops in Halifax and Winnipeg'
            class=''
            style=' '  loading='lazy' /><br><h2>Industry pros share practical strategies on marketing, crafting the perfect sales pitch and scaling up your business with roofing contractors in two fully booked Canadian events.</h2>

<p>IKO&rsquo;s 2026 Profit Power series hit the ground running with two full-house roofing contractor workshops in Halifax and Winnipeg, leaving attendees energized, inspired and armed with actionable strategies to grow their roofing businesses.</p>

<p>&ldquo;Profit Power is about giving contractors insights they can take straight back to their businesses,&rdquo; said Jack Gottesman, marketing and brand director at IKO North America. &ldquo;The turnout, energy and engagement at Halifax and Winnipeg were incredible. If you weren&rsquo;t there, you missed an experience that went far beyond a typical workshop.</p>

<p><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/04/iko-profit-power-halifax-pr.jpg" style="float:right; height:300px; margin-left:20px; width:400px" /></p>

<p>The Halifax workshop, the first-ever Profit Power roofing contractor workshop in the Atlantic Provinces, brought together contractors at the scenic Marriott Harbourfront Hotel overlooking the Halifax Harbour. Industry leaders shared hard-earned insights; attendees were seen scribbling notes, soaking up personal lessons from Dmitry Lipinskiy of<a href="https://roofinginsights.com/" target="_blank"> Roofing Insights</a>, who shared his journey building a successful roofing business and practical tips for leveling up social media in today&rsquo;s digital era. Other Halifax speakers included Wade Brown from <a href="https://www.jobnimbus.com/v3" target="_blank">JobNimbus </a>and Mitch Beaulieu of <a href="https://www.advancedlevelroofing.com/" target="_blank">Advanced Level Roofing</a>, offering guidance on scaling businesses. Mitch has been an IKO ROOFPRO Craftsman Premier contractor since 2020 and has grown his business from Calgary in 2016 to five cities today. After the workshops, contractors wrapped up the day with axe throwing and networking at the happy hour.</p>

<p><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/04/iko-profit-power-winnipeg-pr.jpg" style="float:left; height:235px; margin-right:20px; width:313px" />In Winnipeg, the energy was just as high, with another full house. Sessions included Wade Brown on peak performance, Jason Ashman from <a href="https://www.scorpion.co/" target="_blank">Scorpion </a>on digital marketing and Dimitry&rsquo;s signature business-building advice. The event also featured Steve Bunin, an executive communication coach and former sportscaster for ESPN, CBS, FOX and more, who taught attendees the art of storytelling. Through interactive exercises, roofers practiced delivering winning pitches and communicating their value, gaining practical tips they could use immediately. The day ended on a high note with a happy hour and a Winnipeg Jets game at Canada Life Centre, creating lasting memories as the Jets secured a 4-1 victory over the Tampa Bay Lightning.</p>

<p>Attendees also learned about IKO&rsquo;s <a href="https://youtu.be/iFaXRVLldtw" target="_blank">manufacturing excellence</a>, <a href="https://youtu.be/xgRygWevhW0" target="_blank">vertical integration</a> and the <a href="https://youtu.be/yVMUxkbJJcg" target="_blank">ROOFPRO </a>contractor loyalty program, demonstrating how IKO supports contractors not only with products but also with collaborations, growth and opportunities to thrive.&nbsp;</p>

<p>Scorpion and JobNimbus are among the many strategic <a href="https://mediaresourcecenter.iko.com/m/46f1aabc2db84980/original/IKO_RPRO_PARTNR_BROC_CA_EN.pdf" target="_blank">partnerships </a>available to all ROOFPRO members, giving contractors access to tools designed to help them work smarter and sell more.</p>

<p>The Profit Power series continues in the U.S. with upcoming workshops in (Subject to change):</p>

<ul>
	<li>Portland, Oregon &ndash; May 12</li>
	<li>Houston, Texas &ndash; May 14</li>
	<li>Orlando, Florida &ndash; June 2</li>
	<li>Boston, Massachusetts &ndash; June 4</li>
	<li>St. Louis, Missouri &ndash; October 27</li>
	<li>Minneapolis, Minnesota &ndash; October 29</li>
</ul>

<p><strong>About IKO ROOFPRO</strong></p>

<p><a href="https://www.iko.com/na/roofpro-contractor-rewards" target="_blank">IKO ROOFPRO</a> is IKO&rsquo;s contractor loyalty reward program, open to residential roofing contractors in the U.S. and Canada. The program provides IKO ROOFPRO members with access to an array of valuable benefits.</p>

<p><strong>About IKO</strong></p>

<p><a href="https://www.iko.com/na" target="_blank">IKO </a>is a worldwide leader in the roofing, waterproofing and insulation industry for residential and commercial markets. A vertically integrated company, IKO operates more than 35 manufacturing plants throughout North America and Europe. IKO is a family-owned business established in 1951.</p>]]></content:encoded>
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<title>Customer experience becomes the deciding factor in roofing sales</title>
<link>https://www.rooferscoffeeshop.com/post/customer-experience-becomes-the-deciding-factor-in-roofing-sales</link>
<description>customer-experience-becomes-the-deciding-factor-in-roofing-sales</description>
<pubDate>Sat, 25 Apr 2026 15:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/jobnimbus-customer-experience-becomes-the-deciding-factor-in-roofing-sales.jpg'
            alt='Customer experience becomes the deciding factor in roofing sales'
            title='Customer experience becomes the deciding factor in roofing sales'
            class=''
            style=' '  loading='lazy' /><br><p>By Jesse Sanchez.&nbsp;</p>

<h2>Contractors who prioritize speed, transparency and communication are gaining a measurable edge in today&rsquo;s market.&nbsp;</h2>

<p>As homeowner expectations continue to shift, the roofing sales process is being redefined by a single, unifying force: customer experience. What once centered on price and availability now depends on how efficiently and effectively contractors engage with potential customers, often before any direct interaction occurs. That shift is not theoretical. It is already shaping how projects are evaluated and awarded.&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/rlw/win-the-customer-experience-win-the-sale">During this Read Listen Watch&reg; (RLW) webinar</a>, Austin Rosenbaum of <a href="https://www.rooferscoffeeshop.com/directory/demand-iq">Demand IQ</a> and Marc Hansen of <a href="https://www.rooferscoffeeshop.com/directory/jobnimbus">JobNimbus</a> outlined how evolving consumer behavior is restructuring the early stages of the buying journey. Increasingly, that journey begins independently, with homeowners conducting research, comparing options and forming opinions long before reaching out.&nbsp;</p>

<p>&ldquo;Buyers get most of their answers before they even talk to you,&rdquo; Marc said. Consumer expectations are now influenced by digital-first platforms such as Amazon and TikTok, where speed, clarity and immediate access to information are standard. As those expectations carry over into home services, contractors are being measured against experiences that exist far outside their industry.&nbsp;</p>

<p>In response, transparency is taking on a more defined role in the sales process. Providing ballpark pricing online, for example, introduces clarity at a stage where uncertainty has traditionally slowed decision-making. It allows homeowners to quickly assess feasibility while helping contractors prioritize more qualified opportunities. Rather than functioning as a risk, early pricing is becoming a tool for alignment, setting expectations before deeper engagement begins.&nbsp;</p>

<p>At the same time, speed is emerging as a decisive factor in maintaining momentum. According to the discussion, leading contractors are responding to inquiries in under 30 minutes and delivering proposals within 24 hours. As Marc emphasized, &ldquo;They want fast answers. So, when we talk about Demand IQ&#39;s solution. A consumer homeowner wants quick answers. They don&#39;t want to be sold. They don&#39;t want to beat around the bush. They don&#39;t want to play phone tag. They want quick answers very quickly.&rdquo; That level of responsiveness does more than improve efficiency; it shapes perception. A delayed response can signal disorganization or lack of urgency, while a fast, structured reply reinforces professionalism and reliability.&nbsp;</p>

<p>As prospects move further into the process, validation becomes critical. Reviews now serve as a primary reference point, often influencing whether a contractor is contacted at all. Homeowners are not only looking for positive feedback, but for consistency, recency and authenticity. Active engagement, including responding to reviews, reinforces credibility while improving visibility in search results.&nbsp;</p>

<p>Together, these factors point to a fundamental shift in how roofing businesses operate and compete. Customer experience now extends across the entire sales cycle, shaping not only how jobs are won but how efficiently they are delivered and scaled. As Austin explained, &ldquo;That&#39;s a hugely valuable thing because that brings down your cost per lead, your cost per sale overall, making your program more scalable. You can reinvest that money back into your marketing to grow further.&rdquo; In that context, contractors who reduce friction, communicate with clarity and meet expectations at every stage are not only improving close rates, but they are also building more resilient, scalable businesses.&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/rlw/win-the-customer-experience-win-the-sale">Listen to the podcast</a> or <a href="https://www.youtube.com/watch?v=-3VJTsSuOGc">Watch the webinar</a> to learn more about winning the customer experience in roofing sales!&nbsp;</strong></p>]]></content:encoded>
</item><item>
<title>A roadmap for tomorrow</title>
<link>https://www.rooferscoffeeshop.com/post/a-roadmap-for-tomorrow</link>
<description>a-roadmap-for-tomorrow</description>
<pubDate>Fri, 10 Apr 2026 00:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/02/jobnimbus-a-roadmap-for-tomorrow.png'
            alt='A roadmap for tomorrow'
            title='A roadmap for tomorrow'
            class=''
            style=' '  loading='lazy' /><br><p>By JobNimbus.&nbsp;</p>

<h2>The JobNimbus annual report provides data-backed insights for contractors planning for a successful 2026.&nbsp;</h2>

<p>Contractors are the backbone of our industry and our nation, yet their impact often goes unrecognized beyond the jobsite. Here at <a href="https://www.rooferscoffeeshop.com/directory/jobnimbus">JobNimbus</a>, we know that contractors are essential to protecting property, supporting families and strengthening communities, and we are here to support that work by helping contractors operate smarter, scale faster and build businesses that last.&nbsp;&nbsp;</p>

<p>This commitment comes to life in &ldquo;<a href="https://www.jobnimbus.com/peak-performance/roofing">The Peak Performance: 2026 Roofing Industry Benchmarks for Success</a>&rdquo; report, an annual report that delivers an in-depth look at contractor performance, homeowner needs and emerging industry trends. By analyzing real data from across the roofing landscape, the report gives contractors clear insight into how top performers operate and where opportunities for growth exist in an increasingly competitive market.&nbsp;</p>

<p>This report isn&rsquo;t just about numbers. It clarifies where the industry stands, what&rsquo;s changing and how contractors can take actionable steps to stay ahead. In 2026, our purpose goes even further. Homeowners are more informed, more demanding and more digitally connected than ever before. At the same time, contractors are navigating rising costs, labor shortages and shifting customer expectations.&nbsp;</p>

<p>Meanwhile, technology &mdash; especially AI &mdash; is transforming how roofing businesses communicate, market and operate. This year&rsquo;s Peak Performance report aims to:&nbsp;</p>

<ul>
	<li>Benchmark the industry so that roofing contractors understand how they compare across revenue, sales, marketing, production and company culture.&nbsp;</li>
	<li>Illuminate homeowner perspectives using survey data and real conversations online, helping roofers better meet customer needs.&nbsp;</li>
	<li>Highlight actionable strategies to improve efficiency, cash flow and communication.&nbsp;</li>
	<li>Look ahead to 2026 and beyond, showing how AI and emerging technologies are reshaping the roofing industry.&nbsp;</li>
</ul>

<p>By combining data with homeowner voices and future-focused trends, this report becomes more than a snapshot of today &mdash; it&rsquo;s a roadmap for tomorrow. It&rsquo;s built to empower roofers with the knowledge, tools and foresight needed to grow, adapt and lead with confidence.&nbsp;</p>

<p>Success in roofing today isn&rsquo;t about guesswork; it&rsquo;s about clarity. You need to know your numbers, understand the market around you and see what high-performing roofers are doing differently. That&rsquo;s why we created the <a href="https://www.jobnimbus.com/peak-performance/roofing">Peak Performance 2026: Roofing Industry Benchmarks for Success</a>.&nbsp;</p>

<p>Inside, you&rsquo;ll find data-backed insights into where the industry is heading, along with actionable steps designed to help you strengthen your business, sharpen your competitive edge and seize new opportunities.&nbsp;</p>

<p><a href="https://www.jobnimbus.com/peak-performance/roofing"><strong>Download the full report to explore more roofing industry insights &amp; benchmarks.</strong></a></p>]]></content:encoded>
</item><item>
<title>LIVE Online Web Class for 7-Figure Roofers &amp; Exterior Contractors</title>
<link>https://www.rooferscoffeeshop.com/post/live-online-web-class-for-7-figure-roofers-exterior-contractors-2</link>
<description>live-online-web-class-for-7-figure-roofers-exterior-contractors-2</description>
<pubDate>Wed, 08 Apr 2026 10:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/eagleview-live-online-web-class-for-7-figure-roofers-exterior-contractors.jpg'
            alt='Eagleview - LIVE Online Web Class for 7-Figure Roofers & Exterior Contractors'
            title='Eagleview - LIVE Online Web Class for 7-Figure Roofers & Exterior Contractors'
            class=''
            style=' '  loading='lazy' /><br><p>There&rsquo;s a difference between staying busy and staying profitable. We&rsquo;re breaking down how $10M contractors actually manage cash flow behind the scenes. Join us with Breakthrough Academy and JobNimbus.</p>

<p><a href="https://resources.btacademy.com/registration-cash-flow/jobnimbus/"><strong>Register now!</strong></a></p>]]></content:encoded>
</item><item>
<title>Learn how to improve close rates with this upcoming RLW!</title>
<link>https://www.rooferscoffeeshop.com/post/learn-how-to-improve-close-rates-with-this-upcoming-rlw</link>
<description>learn-how-to-improve-close-rates-with-this-upcoming-rlw</description>
<pubDate>Sun, 05 Apr 2026 15:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/jobnimbus-learn-how-to-improve-close-rates-with-this-upcoming-rlw!-2.png'
            alt='Learn how to improve close rates with this upcoming RLW!'
            title='Learn how to improve close rates with this upcoming RLW!'
            class=''
            style=' '  loading='lazy' /><br><p>By Jenny Yu.&nbsp;&nbsp;</p>

<h2>With guests from JobNimbus and Demand IQ, this RLW will show attendees how speed, transparency and technology are reshaping the buying journey.&nbsp;</h2>

<p>As homeowner expectations continue to evolve, roofing contractors are being challenged to rethink how they engage prospects from the very first interaction. On <strong>April 16, 2026</strong>, Megan Ellsworth will host Marc Hansen, vice president of marketing of <a href="https://www.rooferscoffeeshop.com/directory/jobnimbus">JobNimbus</a>, and Austin Rosenbaum, founder and CEO of Demand IQ, for <a href="https://www.rooferscoffeeshop.com/rlw/win-the-customer-experience-win-the-sale">a Read Listen Watch&reg;</a> that explores how contractors can better align marketing and sales into a seamless customer journey.&nbsp;</p>

<p>The session will focus on a growing shift in the industry: the move away from a fragmented handoff between marketing and sales toward a connected, end-to-end experience. With search platforms increasingly favoring contractors who provide transparent pricing and online estimates, today&rsquo;s homeowners expect faster responses, clearer information and a digital-first buying process.&nbsp;&nbsp;</p>

<p>Attendees can expect to gain insight into how consumer behavior is changing and why many contractors are struggling to keep up. The discussion will highlight a key challenge facing the industry: strong lead volume paired with low conversion rates.&nbsp;</p>

<p>The webinar will also break down how to improve that conversion rate by enhancing the customer experience before the first phone call. Topics will include delivering pricing early to build trust, responding quickly to new leads and maintaining consistent follow-up throughout the sales process.&nbsp;</p>

<p>Finally, participants will learn how technology plays a central role in this transformation. By combining instant online estimates with automated workflows and organized sales processes, contractors can create a consistent experience that helps close more deals.&nbsp;</p>

<p>By providing real-world examples, Austin and Marc will demonstrate how tools from Demand IQ and JobNimbus can work together to capture leads, respond quickly and guide prospects to a closed deal.&nbsp;</p>

<p><a href="https://us06web.zoom.us/webinar/register/WN_6V31cIiWSKysFOEnUDvDmQ"><strong>Register now to attend this Read Listen Watch&reg; webinar and learn how to turn more leads into booked jobs.</strong></a></p>]]></content:encoded>
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<title>The top 5 drivers for peak performance in 2026</title>
<link>https://www.rooferscoffeeshop.com/post/the-top-5-drivers-for-peak-performance-in-2026</link>
<description>the-top-5-drivers-for-peak-performance-in-2026</description>
<pubDate>Thu, 02 Apr 2026 18:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/jobnimbus-the-top-5-drivers-for-peak-performance-in-2026.png'
            alt='The top 5 drivers for peak performance in 2026'
            title='The top 5 drivers for peak performance in 2026'
            class=''
            style=' '  loading='lazy' /><br><p>By JobNimbus.&nbsp;</p>

<h2>The 2026 JobNimbus report highlights the systems and strategies shaping the future of roofing success.&nbsp;</h2>

<p>Success in roofing no longer hinges solely on production output; it depends on operational performance. According to the latest <a href="https://www.jobnimbus.com/peak-performance/roofing">Peak Performance 2026 Roofing Report</a> from <a href="https://www.rooferscoffeeshop.com/directory/jobnimbus">JobNimbus</a>, the industry&rsquo;s top contractors are separating themselves through streamlined workflows, quick customer communication and integrated technology systems.&nbsp;</p>

<p>Drawing from thousands of contractor data points nationwide, the 2026 report identifies the operational benchmarks defining today&rsquo;s most successful roofing businesses. The findings highlight how CRM adoption, automation, reputation management and disciplined financial tracking are reshaping roofing company profitability and long-term growth.&nbsp;</p>

<h3>1 - Communication is the new currency&nbsp;</h3>

<p>Speed and clarity now drive trust and revenue. Eighty-six percent of roofers respond to new leads within 12 hours, but the highest-rated companies do it in under 30 minutes. Homeowners rank communication right next to price when choosing who to hire. Roofers who text updates, set clear expectations, and keep everything in one place earn better reviews, faster payments and more referrals.&nbsp;</p>

<h3>2 - Reviews drive revenue&nbsp;</h3>

<p>Reputation is roofing&rsquo;s most reliable lead source. Roofers with 200 or more online reviews close more jobs and have stronger margins. Half of all roofing companies say referrals are their #1 source of new business, and homeowners back that up &mdash; 90% read reviews before calling a roofing company. Your next lead depends on the last customer&rsquo;s experience. Automate review requests, make them easy and treat every job like a marketing opportunity.&nbsp;</p>

<h3>3 - Process protects your profit&nbsp;</h3>

<p>Margins follow discipline and organization. Most roofers make 21&ndash;40% gross profit, but only those who track job costs weekly and use automation stay consistently above 30%. High-performing companies use more connected tools, automate cash flow through digital payments, and rely on financing to close more sales.&nbsp;</p>

<h3>4 - Automation and AI are the new workforce&nbsp;</h3>

<p>Automation use nearly doubled this year, with 79% of roofers now using a CRM and record adoption of automated texts, reminders and AI tools. Roofers running three or more automations report fewer missed steps, faster production and smoother handoffs. AI is also helping forecast cash flow, optimize crew schedules, and predict maintenance needs.&nbsp;</p>

<h3>5 - Adaptability = Success&nbsp;</h3>

<p>High-performing roofing businesses are expanding into solar, coatings, insulation, and gutters to create year-round revenue. They&rsquo;re embracing the industry&rsquo;s biggest opportunities in AI, digital workflows and energy-efficient upgrades while navigating tighter insurance markets. What you add next determines how far you can climb. The roofers who diversify now will own the next decade of growth.&nbsp;</p>

<h3>The bottom line&nbsp;</h3>

<p>The data is clear: roofers who run consistent, connected and customer-focused systems outperform everyone else. Fast follow-ups, trusted reviews, controlled margins, automated processes and diversified services are now the standard. The future belongs to the roofers who have every part of their system working as hard as they do.&nbsp;</p>

<p><a href="https://www.jobnimbus.com/peak-performance/roofing"><strong>Download the full Peak Performance 2026 Roofing Report to learn more!</strong></a></p>

<p><em>Original article and photo source: <a href="https://www.jobnimbus.com/peak-performance/roofing">JobNimbus</a></em></p>]]></content:encoded>
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<title>¡Damas, todas a bordo del crucero de NWIR!</title>
<link>https://www.rooferscoffeeshop.com/post/ladies-all-aboard-the-nwir-cruise-copy</link>
<description>ladies-all-aboard-the-nwir-cruise-copy</description>
<pubDate>Mon, 23 Mar 2026 03:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/nwir-ladies-all-aboard-the-nwir-cruise.png'
            alt='Ladies, all aboard the NWIR cruise!'
            title='Ladies, all aboard the NWIR cruise!'
            class=''
            style=' '  loading='lazy' /><br><p>Por Jenny Yu, traducido por Jessica Bravo.&nbsp;&nbsp;</p>

<h2>El Retiro de Florida 2026 de NWIR zarpa hacia las Bahamas del 10 al 13 de abril para una experiencia de networking con tem&aacute;tica n&aacute;utica.&nbsp;</h2>

<p>&iexcl;Es momento de dejar atr&aacute;s el estr&eacute;s y disfrutar del sol en el <a href="https://www.nwirfloridaretreat.com/">Retiro de Florida 2026 de NWIR</a>!&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/directory/nwir">National Women in Roofing (NWIR)</a> de Florida Central ser&aacute; la anfitriona de su retiro anual a bordo del Celebrity Reflection del 10 al 13 de abril de 2026. Saliendo desde Fort Lauderdale, Florida, este viaje de tres d&iacute;as a las Bahamas es una oportunidad para reunir a mujeres de toda la industria para hacer contactos, desarrollar liderazgo y fortalecer la comunidad mientras disfrutan de la brisa del mar.&nbsp;</p>

<p>Con el tema &ldquo;Ancladas en el prop&oacute;sito, unidas por una visi&oacute;n&rdquo;, este fin de semana en el agua promete ser inolvidable. Su directora de crucero, Daphne Livingston, junto con su equipo, ha preparado un emocionante itinerario para que todas las participantes lo disfruten. A continuaci&oacute;n, algunos eventos y excursiones mar&iacute;timas que no querr&aacute;n perderse.&nbsp;&nbsp;</p>

<h3>Viernes, 10 de abril &ndash; Fort Lauderdale, Florida&nbsp;</h3>

<ul>
	<li>4:00 p.m. - Recepci&oacute;n de zarpe&nbsp;</li>
	<li>6:00 p.m. - Cena de despedida&nbsp;</li>
	<li>9:30 p.m. - Fiesta &ldquo;Tropic Like It&rsquo;s Hot&rdquo;&nbsp;&nbsp;</li>
</ul>

<h3>S&aacute;bado, 11 de abril &ndash; Bimini, Bahamas&nbsp;</h3>

<ul>
	<li>7:15 &ndash; 9:00 a.m. - Sesi&oacute;n educativa &ldquo;Seas of Knowledge&rdquo;&nbsp;</li>
	<li>10:00 a.m. - 1:00 p.m. - B&uacute;squeda del tesoro &ldquo;Sea Queens &amp; Shingle Kings&rdquo;&nbsp;</li>
	<li>1:00 - 3:00 p.m. - Encuentro &ldquo;Mermaid Mingle&rdquo;&nbsp;</li>
	<li>8:00 p.m. - Mixer n&aacute;utico de Women in Roofing&nbsp;</li>
</ul>

<h3>Domingo, 12 de abril &ndash; CocoCay, Bahamas&nbsp;</h3>

<ul>
	<li>7:00 &ndash; 9:00 a.m. - Sesi&oacute;n educativa &ldquo;Trust Factor&rdquo;&nbsp;</li>
	<li>9:00 a.m. - 4:00 p.m. - D&iacute;a perfecto en CocoCay,&nbsp; playas, toboganes acu&aacute;ticos y comida&nbsp;</li>
	<li>8:00 &ndash; 9:00 p.m. - Ceremonia de clausura &ldquo;Built Different&rdquo;&nbsp;</li>
	<li>9:00 p.m. - Evento final &ldquo;Sail &amp; Slay&rdquo;&nbsp;</li>
</ul>

<p>Varios fabricantes y proveedores ya han confirmado su participaci&oacute;n en el crucero. Entre los patrocinadores se encuentran <a href="https://www.rooferscoffeeshop.com/directory/brava-roof-tile">Brava Roof Tile</a>, <a href="https://www.rooferscoffeeshop.com/directory/owens-corning">Owens Corning&reg;</a>, <a href="https://www.rooferscoffeeshop.com/directory/tamko">TAMKO&reg;</a>, <a href="https://www.rooferscoffeeshop.com/directory/jobnimbus">JobNimbus</a> y <a href="https://www.rooferscoffeeshop.com/directory/davinci">DaVinci Roofscapes</a>.&nbsp;</p>

<p><a href="https://www.nwirfloridaretreat.com/"><strong>Entonces, &iquest;qu&eacute; est&aacute;s esperando? &iexcl;Empaca tus lentes de sol, protector solar y traje de ba&ntilde;o y reg&iacute;strate hoy mismo!</strong></a></p>

<p><strong><a href="https://www.nwirfloridaretreat.com/">Para obtener m&aacute;s informaci&oacute;n sobre el Retiro de Florida 2026, visita su sitio web</a> o contacta a Daphne en <a href="mailto:daphne@itsaboutjustice.law">daphne@itsaboutjustice.law</a>.</strong></p>]]></content:encoded>
</item></channel></rss>