By Jesse Sanchez. 

A consistent review strategy can strengthen customer trust, improve close rates and turn a roofing company’s reputation into a measurable business asset. 

Online reviews have become a critical part of the customer decision-making process, and roofing contractors that actively manage their reputations may be better positioned to win more work. “Did you know 90% of homeowners say reviews are crucial when choosing a roofer?” said Kaili Smith, senior vice president of marketing innovation at JobNimbus. “What if I told you that mastering one simple metric, your star rating, is the secret to boosting profits?” 

According to the information presented by JobNimbus, a full-star rating increase on review platforms can correlate with a 5% to 9% revenue increase for local service businesses. For a roofing company generating $1 million annually, moving from four stars to four and a half stars could represent an additional $25,000 to $40,000 per year. 

Strong ratings alone are not enough. Contractors also need a process for requesting reviews, responding to feedback and using positive testimonials throughout their marketing. 

Kaili emphasized that negative reviews do not always result from problems with the finished roof. “47% of homeowners cite that most of the time they left bad reviews was because of poor communication and no follow-through,” she said. “So honestly, the key and secret to getting a great five-star review is about communicating and about responding to the customer super well.” 

Contractors can strengthen their review programs by responding to every review within 24 hours, leading with empathy when addressing criticism and providing a clear solution. They can also simplify the review process by sending customers a direct link through text or email shortly after project completion. 

Automation can help companies maintain that consistency. JobNimbus reported that only 2% of contractors automate customer communications, even though automated requests can help businesses work toward a benchmark of 200 online reviews. 

Once reviews are collected, contractors can feature the strongest examples on their websites and social media channels. Detailed reviews highlighting communication, cleanliness and problem-solving can reinforce trust while giving prospective customers a clearer picture of the company’s service. 

Learn more about JobNimbus and its strategies for building a stronger roofing reputation!

By Jesse Sanchez. 

Industry leaders explain why financial discipline, diversification and customer education matter as roofing businesses navigate economic and insurance pressures. 

During a live Coffee Conversations® discussion at the Florida Roofing and Sheet Metal Association (FRSA), roofing professionals examined the pressures impacting contractor success across the United States. The panel agreed that shrinking backlogs, insurance changes and aggressive pricing are forcing companies to strengthen their operations rather than chase every available project. 

What market shifts are creating the most concern for contractors? 

As contractors adjust to a changing business environment, John Kenney, chief executive officer of Cotney Consulting Group, said several challenges are creating uncertainty at the same time. He shared: 

“I think insurance claims and understanding the industry’s new insurance rules are causing a lot of angst for contractors. AI, robotics and other technologies are also major issues people are trying to understand. Contractors are also watching prices, fuel costs and shrinking backlogs.”  

John encouraged contractors to use slower periods to improve their companies and pursue work that fits their established capabilities. Bridget Jenkins Wilson, owner of Cardinal Roofing, added that roofing is cyclical and contractors should prepare during strong years for the slower periods that follow. 

How can contractors move from storm-dependent work to retail sales? 

Changes in the insurance market are also pushing some roofing businesses to pursue more retail work. Adam Bensman of TAMKO® and the Roofing STRONG Alliance said this transition requires more than simply finding a different type of customer. He explained: 

“The hottest trend in roofing is the shift from storm-dependent to retail-driven business. I am seeing roofing companies that were built to catch or chase storms, but lack formal sales processes and structure, now trying to learn how to sell retail.”  

Adam warned that companies without structured sales processes may respond to pressure by discounting projects below sustainable levels. Bridget emphasized educating homeowners about policies, deductibles, materials and payment responsibilities rather than relying on high-pressure sales tactics. 

What should contractors prioritize during an economic slowdown? 

Although contractors cannot control the economy, John said they can improve their decision-making by developing a detailed understanding of their financial position. He noted, “Right now, you need to know your numbers, understand exactly what your overhead is and focus on the work your business is best suited to perform.”  

That financial clarity can help contractors avoid pursuing unprofitable work simply to keep crews busy. Marc Hansen of JobNimbus agreed that contractors need reliable systems for estimating, customer communication, payment collection and follow-up. Bridget also encouraged companies to examine everyday expenses, material waste and internal financial controls. 

The panel’s message was clear: Contractors cannot control market cycles, but they can control their pricing, processes and customer experience. Companies that understand their costs and serve homeowners transparently will be better positioned for the next phase of the market. 

Listen to the entire podcast or Watch the conversation to learn more about adapting a roofing business to economic and insurance changes. 

The JobNimbus x Angi integration enables pros to focus less on paperwork and more on serving homeowners.

JobNimbus, the AI-enabled CRM for roofing and exterior contractors, today announced an improved native integration with Angi (formerly Angie’s List) (NASDAQ: ANGI), a leading digital home services marketplace. The integration automatically surfaces new Angi leads inside JobNimbus the moment a homeowner submits a request. This allows contractors to move from inquiry to estimate to scheduled job without switching platforms or duplicating data entry, helping save valuable time and reduce manual administrative work.

For contractors running at volume, the gap between a new lead and a booked appointment is where margin and reputation are lost. Every manual step in that handoff, copying a phone number, re-entering an address, moving a name from one system to another, is a point where speed slows and follow-up falls through. The JobNimbus x Angi integration eliminates that gap entirely, connecting the point of homeowner interest directly to the contractor's operational workflow, enabling pros to focus less on paperwork and more on serving homeowners.

"In roofing, speed wins. Every manual step between a homeowner's request and a booked job costs a roofer time they don't have. With Angi and JobNimbus connected, the lead lands ready to work, so contractors can go straight from inquiry to scheduled crew faster than ever before," said Marc Hansen, SVP of marketing at JobNimbus.

“At Angi, we’re focused on making it easier for pros to win more jobs," said Eden Hammond, senior vice president of sales strategy, Angi. “By integrating directly with JobNimbus, contractors can move from new leads to active jobs faster by eliminating manual data entry so they can focus on delivering great service to homeowners.”

How it works:

• New leads submitted through Angi appear automatically in the JobNimbus lead pipeline, no import required
• Contact details, job type and homeowner notes sync directly into the JobNimbus record
• Contractors can trigger estimates, assign crew and schedule site visits from a single view
• Lead status updates in JobNimbus can be configured to reflect back to the Angi dashboard

By Jesse Sanchez. 

Smaller repair projects can help roofing contractors build trust, maintain steady workloads and create opportunities for future replacement work. 

While roof replacement projects may generate larger contracts, JobNimbus has seen that repair work can still offer roofing contractors valuable opportunities between major jobs. From fixing leaks and replacing damaged shingles to repairing flashing, gutters and drip edges, smaller projects can help crews maintain a consistent schedule while strengthening relationships with homeowners. 

Filling the Income Gap 

Many contractors hesitate to accept repair jobs because they can require time and resources that might otherwise be devoted to larger installations. Some repairs may also produce lower profit margins than full replacements. However, when replacement work slows, a repair project can provide income that would not otherwise be available. Most homeowners don't replace a roof until they have to, usually after storm damage or normal wear, which means replacement demand is inherently reactive and unpredictable, according to JobNimbus's Peak Performance 2026 report. Repair work is what fills the space between those cycles. 

Sharpening Crew Skills 

Repair work can also help crews sharpen a wider range of skills. Contractors who primarily specialize in one roofing system may encounter different materials, installation methods and problem-solving challenges when completing smaller repairs. Addressing leaks, damaged shingles or failing flashing gives crews an opportunity to apply techniques they may not use during routine replacement projects. 

Building Homeowner Trust 

Perhaps the most significant benefit is the chance to build trust with homeowners. A contractor who responds to a smaller concern, communicates clearly and completes quality work can become the homeowner’s first choice when a larger project becomes necessary. During the repair process, contractors may also identify additional damage and explain those concerns to the property owner without overstating the need for replacement. When that happens, having a record of the repair and the conversation on file, rather than relying on memory or a paper ticket, makes it easier to follow up credibly when the homeowner is ready to talk replacement. 

Fitting Repairs Into a Tight Schedule 

Repair jobs can also help fill gaps in the schedule. While a typical roof replacement takes two to four weeks start to finish, most repairs can be completed in a few hours or within one day, giving contractors an easy way to generate revenue without disrupting a crew's main workload, especially when they have clear visibility into what's already on the calendar. 

Whether repair work represents an occasional service or a dedicated part of the business, these projects can support steady production, long-term customer relationships and future opportunities. 

Learn more about how JobNimbus helps roofing contractors manage scheduling and repair jobs!

Ranked entirely by verified customer reviews, JobNimbus took the top spot ahead of 72 competing solutions in G2's Roofing Software category.

JobNimbus, the AI-enabled CRM for roofing and exterior contractors, has been named the #1 Roofing Software solution by G2, ranked entirely by the people who use it every day.

G2 is the world's largest and most trusted data source on B2B software. Unlike analyst rankings or vendor-sponsored reports, G2's ratings come from verified reviews written by real users. Earning the #1 spot means JobNimbus customers made this call. "Earning a leader position in a G2 report is highly competitive and rooted in verified customer reviews. Congratulations to JobNimbus for achieving this distinction. Buyers can be confident this ranking reflects the authentic experiences of real users." Godard Abel, co-founder and CEO, G2

"This recognition comes straight from roofing contractors who use JobNimbus every day. It tells us that giving contractors one connected system, instead of a handful of disconnected tools, actually changes how they run their business. That's the validation that matters most to us." Bryan Oram, CRO, JobNimbus

What the #1 ranking means:

G2's Roofing Software Grid® Report ranks products on two dimensions: customer satisfaction scores drawn from verified reviews and market presence. Reaching the #1 position requires consistently high ratings across the categories buyers care about most: ease of use, quality of support and likelihood to recommend.

Only about 10% of all vendors on G2 earn a spot in any given quarterly report. Ranking #1 means JobNimbus outperformed 72 competing solutions based entirely on what customers said in their own words.

What comes next:

This ranking was earned by listening to contractors, and that's exactly how JobNimbus plans to keep it. JobNimbus is staying close to the field, through direct customer feedback, a robust partner ecosystem and the community of roofing businesses who use JobNimbus every day, to make sure what they build next actually reflects what customers and the roofing industry as a whole, needs.

JobNimbus thanks current customers for their continued trust and for the reviews that made this ranking possible. If you're evaluating roofing solutions, see why over 8,000 contractors already choose JobNimbus.

See JobNimbus G2 reviews.

About JobNimbus

JobNimbus is the #1 AI-enabled CRM for roofing and exterior contractors, purpose-built to support businesses from their first million to their next hundred, without the chaos. By connecting every stage of the job lifecycle, from getting found and winning work, to managing production, collecting payment and driving referrals, JobNimbus replaces the fragmented stacks that hold growing contractors back. As the recognized #1 leader on G2 in Roofing Software and a 4.8-star app rating, it’s no wonder why over 8,000 contractors trust JobNimbus to grow their business every day. One system. Full visibility. Total control. Learn more at jobnimbus.com.

About G2

G2 is the world's largest and most trusted software marketplace. More than 90 million people annually use G2 to make smarter software decisions based on authentic peer reviews.

Customers browse what's coming, enable features in their own account and use them in real work. Feedback and usage decide what graduates to GA.

JobNimbus, the #1 AI-enabled CRM for roofing and exterior contractors, today announced the launch of NimbusLabs, an early access environment where contractors decide when new features reach their business. Inside NimbusLabs, account admins can browse what's available, turn on the features that fit their business and try them in real work ahead of general availability release. This program was specifically designed to offer contractors more control and better incorporate customer feedback. NimbusLabs isn't a beta or a test group: it's the new standard for how a feature earns its way into every JobNimbus account. JobNimbus runs two GA releases a year, in the spring and fall, timed around contractor busy season to give customers room to try new tools.

Here’s how it works:

• An account admin browses NimbusLabs in-app and toggles on the features they want for their account.
• Contractors use the feature in live workflows and submit feedback in context, right from the feature itself.
• A feature becomes the default for every account only after real contractors have put it to work and proven it’s ready. Features that miss JobNimbus’ threshold requirements stay in NimbusLabs, get reworked or get retired.
• Once a feature is ready, it becomes standard for every account at the next scheduled release date with advance notice and training.

Analytics and Analytics AI are the newest features available through NimbusLabs and the most significant reporting update the product has delivered to date. Analytics gives contractors pre-built dashboards and a canned report library pulled from a single, reliable data source. Analytics AI layers a natural-language query tool on top, so any team member can ask a plain-language question about the business and get a straight answer back. For multi-location operators, Analytics Enterprise adds a custom dashboard builder and roll-up reporting across locations.

NimbusLabs users are already putting Analytics AI to work. Cason Curriden, COO of Olympus Roofing, has been using the tool through NimbusLabs to build custom dashboards ahead of launch.

"This is 1000x better than Insights or classic reports. I've spent the last few hours chatting back and forth with the AI builder, creating custom dashboards that will save me hours of reporting and tracking work every week," said Cason Curriden, COO of Olympus Roofing.

“We don’t want to build features in isolation and ask customers to adapt after the fact. NimbusLabs lets customers try new tools early, tell us what works and help us improve them before broad release. That feedback makes the product more useful in the real world and keeps us focused on solving the problems our customers actually face,” said Tyler Folkman, chief AI officer at JobNimbus

Analytics isn't the only feature available through NimbusLabs right now. JobNimbus customers can also opt into early access for AI Material Order Import, Job Workflow and Board Builder, Threads and the Modern Image Editor for Estimates, among other features currently in the program.

NimbusLabs is available now to every JobNimbus account. Account admins can browse and turn on available features directly inside JobNimbus.

About JobNimbus

JobNimbus is the #1 AI-enabled CRM for roofing and exterior contractors, purpose-built to support businesses from their first million to their next hundred, without the chaos. By connecting every stage of the job lifecycle, from getting found and winning work, to managing production, collecting payment and driving referrals, JobNimbus replaces the fragmented stacks that hold growing contractors back. As a recognized leader on G2 in Roofing Software and a 4.8-star app rating, it’s no wonder why over 8,000 contractors trust JobNimbus to grow their business every day. One system. Full visibility. Total control. Learn more at jobnimbus.com.

By Jesse Sanchez. 

Contractors can build early trust by giving homeowners useful information before the first sales conversation. 

During this Read Listen Watch® (RLW) webinar, Demand IQ’s Austin Rosenbaum and JobNimbus’ Marc Hansen discussed how digital buying habits are reshaping homeowners’ expectations. Consumers accustomed to immediate answers now bring those expectations to roofing research, estimates and contractor communication. 

Q: How are broader consumer trends changing the roofing buying process? 

Austin said homeowners increasingly expect contractors to provide information as quickly as other digital services do. He shared, “Instant gratification is shaping consumer expectations and consumers are spending more time online educating themselves before they show up.” 

Because buyers conduct much of their research independently, a contractor’s digital presence can influence the sale before anyone answers a phone call. Providing accessible educational content can help the business remain part of that early decision-making process. 

Q: What kind of information are homeowners looking for? 

Homeowners often want to understand the potential cost of a roofing project before committing to a sales conversation. Marc said pricing information can help answer early questions about affordability, insurance and financing. He explained, “One of the objections for the user is, can I afford this? Do I need to go through insurance or do I pay for this out of pocket? How much is it going to cost?” 

An initial price range is not a final proposal, but it can help homeowners determine whether a project is within reach and prepare for a more detailed conversation with the contractor. 

Q: Why do reviews matter before the first contact? 

Homeowners compare contractors with the best customer experiences they encounter in every industry, not only with other roofing businesses. According to Marc, “They don’t want to be sold. They don’t want to beat around the bush or play phone tag. They want quick answers and a polished, professional experience.” 

Reviews, complete business profiles and clear communication options help validate that professional experience. Authentic comments also provide insight from people who have already worked with the contractor. 

Meeting modern expectations does not require removing the personal relationship from roofing sales. It means making the path to that relationship faster, clearer and easier to trust. 

Listen to the entire podcast or Watch the conversation to learn more about changing homeowner expectations! 

By The Coffee Shops™. 

Renoworks offers a guide designed to support contractors throughout the sales and project lifecycle. 

With so many CRM options available, it can be cumbersome to evaluate the best one for your business. In his article, "The 8 best CRMs for contractors and construction businesses," Miguel Jacinto of Renoworks examines how customer relationship management (CRM) platforms help contractors streamline operations, improve follow-up and better manage projects from the initial lead through project completion. The article also highlights how visualization technology like Renoworks Pro can complement CRM systems by supporting homeowner decision-making during the sales process. 

As construction businesses face increasing pressure to manage leads, estimates and customer communications more efficiently, CRM platforms have evolved beyond simple contact databases. Today's contractor-focused solutions often combine sales management with estimating, scheduling, job tracking, document storage and invoicing, creating centralized systems designed specifically for construction workflows. 

Miguel notes that selecting the right CRM depends largely on a company's size, business model and operational priorities. For roofing and exterior contractors, platforms such as JobNimbus emphasize mobile functionality and field-ready workflows. Home builders and remodelers may gravitate toward Buildertrend, which combines CRM capabilities with project management and financial tools. Meanwhile, Contractor Foreman offers an all-in-one solution geared toward smaller contractors seeking broad functionality at a more accessible price point. 

The article also highlights specialized solutions designed to address specific business challenges. Followup CRM focuses on bid tracking and sales follow-up, while MarketSharp targets lead generation and appointment-driven remodeling businesses. Builder Prime serves exterior remodeling contractors by connecting sales and production workflows, while Jobber is positioned for smaller field service companies seeking simplicity and ease of adoption. For large-scale commercial contractors, Procore offers enterprise-level construction management capabilities with CRM functionality integrated into a broader project management platform. 

According to Miguel, contractors evaluating CRM platforms should consider factors such as mobile accessibility, estimating capabilities, software integrations, pricing structures and user adoption. The goal is not necessarily to select the platform with the most features, but rather the one that aligns most closely with how a company sells, manages projects and serves customers. 

The article also notes that while CRM systems can help organize and manage the sales pipeline, visualization tools such as those offered by Renoworks Pro can play an important role in helping homeowners better understand project outcomes before making purchasing decisions. 

Read the full article for a detailed comparison of leading CRM platforms, guidance on selecting the right solution for your business and more insight into Renoworks Pro.

By Jesse Sanchez. 

What marketing KPIs should roofing contractors track to grow their business? 

Roofing contractors can use key performance indicators (KPIs) to better understand marketing performance, lead quality and return on investment. 

For roofing contractors, generating leads is only part of the equation. Understanding which marketing efforts are producing qualified opportunities, and which are draining budget without meaningful returns, has become increasingly important as competition across the industry intensifies. A recent article from JobNimbus highlights seven key performance indicators contractors can use to measure marketing effectiveness and make more informed business decisions. 

The seven marketing KPIs roofing contractors should track are: 

• Cost per lead 
• Website conversion rate 
• Customer acquisition cost 
• Customer lifetime value 
• Return on ad spend 
• Lead-to-job conversion rate 
• Review conversion rate 

Together, these metrics provide a broader view of the customer journey, from initial engagement through completed work and future referrals. 

According to the report, many roofing companies closely monitor operational metrics such as labor costs, project timelines and profit margins while relying on inconsistent methods to evaluate marketing performance. That disconnect can make it difficult to identify which campaigns are driving revenue, where lead quality is strongest and how marketing investments contribute to long-term growth. 

Here's what each KPI measures and why it matters: 

• Cost per lead: How much you're spending to generate interest. For roofing contractors, this number can vary significantly by channel, with paid digital often running higher than referral-based leads but potentially delivering faster pipeline. 
• Website conversion rate: Whether online traffic is turning into calls, form submissions or estimate requests. 
• Customer acquisition cost: The total spend required to secure one paying customer, giving a fuller picture of marketing efficiency beyond cost per lead alone. 
• Customer lifetime value: The broader revenue potential tied to repeat business and referrals, helping contractors think beyond the initial sale. 
• Return on ad spend: Which campaigns are earning back their investment and may justify additional budget. 
• Lead-to-job conversion rate: Whether lead volume is actually translating into jobs. Industry benchmarks for roofing typically range from 20 to 40 percent, making it a useful baseline for identifying underperformance in either sales or lead quality. 
• Review conversion rate: How consistently generating reviews from completed projects can improve local search ranking and strengthen credibility with prospective customers. Even a modest increase in review volume can affect a contractor's placement in Google's local pack, since both quantity and recency are factors. 

Turning data into decisions 

By tracking these KPIs consistently, contractors can better allocate marketing budgets, identify inefficiencies and focus resources on strategies most likely to support profitable growth. The contractors who pull ahead in competitive markets tend to be the ones who treat marketing like any other part of the business: something to measure, adjust and improve over time. These seven metrics are a practical starting point for doing exactly that. 

Learn more about marketing KPIs for contractors!

By Jesse Sanchez. 

The Ascent Series 2026 brings one-day growth events to Dallas, Atlanta and Tampa for contractors using JobNimbus. 

Contractors looking to sharpen their operations and build stronger growth strategies will have three opportunities this June to connect with JobNimbus experts, industry partners and peers at the Ascent Series 2026. These one-day-only events are designed for contractors already building their businesses on JobNimbus and looking for practical ways to improve performance. Each stop will focus on the full workflow from being found by customers to winning work and getting paid, with sessions built around strategies contractors can use right away. 

The Ascent Series 2026 will be held in Dallas on June 12, Atlanta on June 17 and Tampa on June 19. Each event runs from 10 a.m. to 5 p.m. local time, with registration and networking beginning at 9:30 a.m. Tickets are $69 per person and cover event sessions, lunch and swag. 

The agenda for each event includes “The Elite Workflow: From First Click to Final Payment,” a contractor panel on how top contractors win more jobs, a session on “Speed to Lead,” a look at what is new and next from JobNimbus and a roofer spotlight focused on scaling. The day will close with key takeaways followed by a happy hour sponsored by Owens Corning®. 

Speakers include Danny Kerr, co-founder of Breakthrough Academy; Heath Hicks, co-owner of The Catch-All; Rob Soper, business development lead at Eagleview; Nick Pagnani, director of professional services; Justin Visitacion, founder of Ember Roofing; Eddie Whalen, product manager for Marketing Hub; Mitch Woodward, enterprise accounts sales; Dave Banas of Owens Corning; and Justin O’Neil, founder of FairClaims Roofing. 

Attendees will also have a chance to win a Catch-All gutter protection system at each Ascent stop. The giveaway, valued at $5,000, will be awarded to one winner in each city during the event. 

Event sponsors include Owens Corning, ABC Supply, QXO and The Catch-All. 

Learn more about the Ascent Series 2026 and reserve your seat.