By Emma Peterson. 

Kate Smith helps homeowners make roofing decisions that elevate both the appearance and the value of their homes. 

In a new Roofing Road Trips® episode, Kate Smith joins The Coffee Shops® for a conversation about how DaVinci Roofscapes connects homeowners with her for one-on-one roof color consultations. Kate is an internationally recognized color expert, the head of Sensational Color (a consulting service focused on helping explain color) and DaVinci Roofscape’s in-house color expert. She shared a bit about what her work with DaVinci entails, sharing, “In that role, I've written four eBooks along with dozens of articles and blog posts talking all about roofing and curb appeal. Additionally, I offer a color advice service directly to homeowners who seek insight when they're trying to select a roof.”  

Why is this such a valuable service? First and foremost, a roof is a large investment. Talking to an expert like Kate can give homeowners the reassurance they need to make that investment with confidence. Secondly, your roof color plays a huge role in your home’s value. Kate explained, “30-40% of what people see from the street is the roof, making it a really big factor in creating a home’s curb appeal, which is directly tied to property values.” 

So, how exactly do Kate’s consultations work? She explained:  

Either the roofer or the homeowner sends me photos of their home. And most of the time they ask general questions about product and color recommendations based on the style of the home... Some ask more specific questions and I’ll take them from the top-down (so starting at the roof) on what they could do with their home to increase curb appeal. 

After the consultation, which is free, the homeowner is given three to four different suggestions from Kate on what they could do with their home’s exterior – starting with the roof. How does Kate put together these recommendations? She looks at everything from the regional color popularity and environmental elements to the style of the home and any potential aesthetic requirements (think HOA or historic district).  

Overall, connecting homeowners and contractors to Kate’s services is just one of the ways that DaVinci helps every project succeed and every customer leave happy. As Kate put it, “A home is one of the most important aspect of people’s lives and through this service DaVinci is helping them feel confident in their decisions about the roof protecting the entire structure.”  

Listen to the whole episode or Watch the recording to learn more about Kate and the color services she provides through DaVinci. 

By Emma Peterson. 

Stone Coated Roofing provides advanced protection against wind, fire, hail and long-term environmental exposure. 

Recently, the weather has been growing more intense with colder colds, hotter hots and higher winds. And thanks to the El Niño weather pattern in the Pacific Ocean, the extreme weather is not predicted to go away any time soon. In fact, the United Nations reports the “El Niño forecast to intensify, increasing likelihood of extreme weather.”  

So, what can we do in the face of intense weather patterns that seem to be only growing more frequent over the years? Build more resilient roofs. By guiding clients to highly durable materials and products, roofing contractors can help keep them safe and sound. 

A great product to recommend is Unified Steel Stone Coated Roofing! This product delivers the look of traditional roofing with advanced performance that stands strong through Mother Nature’s worst:  

• Fire: With a Class A fire rating and ember-resistant underlayment options, you can easily build WUI-compliant roof assemblies featuring stone-coated steel. 
• UV: When stone-coated roofing is installed in combination with Westlake Roofing Products’ (Unified Steel’s parent company), you can create a powerful combination of durability and efficiency that improves both energy efficiency and durability. 
• Wind: This product has been carefully designed and engineered so that, when installed in proper assemblies, it can withstand Category 5 hurricane-force winds. 
• Hail: Unified Steel stone-coated roofing comes with a Class 4 impact rating, meaning it will endure hailstorms with unmatched strength. 
• Time: Being made of steel and built in the United States, stone coated roofing comes with a 50-year transferable warranty – a testament to how long it is built to last. 

Contractors who have installed stone-coated steel roofing have heard their customers’ praises firsthand regarding the benefits of Unified Steel Stone Coated Roofing. For example, Tristan Starbird of Trademark Roofing recalled, “We've installed a little over 50 Unified Steel Stone Coated Roofs and customers are incredibly satisfied with the performance. The roof that you want to put on is the roof that's not going to cause you any headaches.” 

Want to learn more about Unified Steel stone-coated roofing and how it outperforms even the most extreme weather? Visit www.westlakeroyalbuildingproducts.com/roofing/unified-steel. 

By Emma Peterson. 

Faced with increasing wildfire threats, homeowners are discovering the value of installing stone-coated steel roofing. 

For many people the 2025 Pacific Palisades and Eaton Fires were a harsh wake-up call to the risks of living in the fire-prone region of Southern California. And for good reason. These fires not only destroyed over 16,000 structures and burned more than 38,000 acres, they are a part of what experts call a larger increase in fire frequency and intensity. Manzhu Yu, an assistant professor of geography at Penn State, reports that the “annual average burned area in 2020-2023 that is three times higher than in the 2010s" and that more communities are at risk, with, specifically “12.7% of the state's population now residing in high-growth census tracts along the Wildland-Urban Interface (areas where human development meets natural landscapes).” 

In response to this, many homeowners are trying to rebuild or renovate with fire prevention in mind. One such homeowner hired Anaheim-based Western Roofing Systems to reroof their San Juan Capistrano cottage. They explained, “We were replacing a cedar shake roof, and our house has a very French Cottage feel to it. We wanted to keep that feel without the fire risk of the shake.” 

The solution that Western Roofing Systems recommended? Westlake Royal Roofing Products’ Unified Steel stone coated steel roofing. Why? Unified Steel products have been tested against ASTM E108 to protect from fire spread. Further, when installed with the right accessories, like the fire-resistant roof deck protection and SmartVent attic ventilation chosen by Western Roofing Systems on this project, Unified Steel achieves a Class A fire rating! This rating is a systems-based test that examines how well a roofing material handles issues like wind-driven embers. Class A is the highest rating.  

And fire protection is not the only benefit of stone-coated steel! The homeowner also will have increased energy efficiency thanks to Unified Steel’s thermal insulation and less maintenance in comparison to a traditional shake roof. Overall, stone-coated roofing was the perfect product for this homeowner. As she put it, “Our new roof is gorgeous and we sleep better at night knowing we have some extra protection from fire.”  

By DaVinci Roofscapes.

Going blonde with confidence.

Homeowners refresh their bathrooms. They change from carpet to hardwood flooring. They repaint rooms to create a distinctive new feeling. So why not help them rethink a roof when it no longer feels right for the home?

That was the opportunity on Andrew Easter’s Maryland home. He was ready to move away from asphalt and return to the cedar shake look his house originally had.

For roofing contractors, his experience is a useful reminder. Product performance matters. However, so does feeling comfortable with the visual appeal of a roof.

“I was no longer happy with the aesthetic aspect of my asphalt roof and was interested in bringing back the look of cedar shingles that the house originally had,” says Andrew. “I decided the sooner I made the change, the longer I could enjoy the new roof. And, knowing that I’d be using a synthetic shingle ensured this would be the last roof I’d ever put on my home.”

One-on-one support starts the sale

Andrew has worked in construction for his entire career. He already knew DaVinci® Roofscapes composite roofing products had a strong reputation. Still, he did his homework. He researched DaVinci and other synthetic shingle manufacturers online. His first step was simple. He requested free product samples through the DaVinci website. That connected him with Inside Sales Project Specialist Jessica Baumli.

“I worked with Andrew as he asked for different samples and local installation sites he could visit to see the product installed,” says Jessica. “He was leaning toward our Black Oak color, but was concerned it was too dark. That’s when he expressed interest in using our ‘Ask Our Color Expert’ consulting service.”

Color confidence makes a difference

By the time Jessica connected Andrew with color expert Kate Smith with Sensational Color, he had narrowed his choices to DaVinci Select Shake in Black Oak or Aged Cedar. He sought Kate’s expert perspective on how each color would work with the stonework on his home.

“Andrew was concerned the Black Oak might appear overly dark and monochromatic in certain lighting,” says Kate, who has been offering one-on-one color advise to DaVinci customers for the past 15 years. “While he appreciated Aged Cedar, he also wanted the fresh look of new cedar shingles. And, at one point, he was even looking at the option of DaVinci Multi-Width Slate in various colors.”

Kate focused on two fixed elements: the stonework and the black metal roof over the porch. Andrew planned to keep both. She validated his concern that Black Oak could be too dark. She also agreed that Aged Cedar would complement the exterior. Then one more color became the standout: Blonde Cedar.

According to Kate, “The warm blend of tan, beige and brown provides a striking contrast to the metal roof on Andrew’s home while harmonizing with the stonework.”

Going blonde — Blonde cedar, that is

Blonde Cedar is versatile. It works with both warm and cool palettes. It also gives a home a relaxed, cottage-style feeling that is both inviting and stylish. The hue adds subtle golden tones and creates a comfortable, sun-kissed cedar look that can lighten the entire exterior.

“I was somewhat torn between Blonde Cedar and Aged Cedar,” says Andrew. “What really drew me to Blonde Cedar was the close replication of actual new cedar, which I think looks beautiful… just like the cedar roof on the house originally. Plus, the Blonde Cedar contrasts well with the black metal low roofs and seems to really blend and complement the natural stone walls on the house.”

Success — Down to the blonde cedar roots!

To bring the project to life, Andrew worked with Blank Quality Builders out of Oxford, Pennsylvania.

“You could tell as we were installing the DaVinci Select Shake that the Blonde Cedar was the perfect color for this home’s exterior,” says Daniel Blank. “Based on this experience, I’d recommend this color and this product to other homeowners.”

For Andrew, the finished Cedar Blonde roof met his expectations, “Now that the roof is installed, I truly appreciate the color variations — not only from shingle to shingle, but within each individual shingle. I’ve also found that lighting has an impact on the appearance depending on the time of day and the differing conditions. This adds interest to the roof’s appearance.”

Composite shake versus natural shake: Features contractors can explain to homeowners
 

Contractor takeaway

For roofing contractors, this project shows the value of pairing premium products with a guided selection process. Samples, local project references and color consultations can help homeowners move from interest to confidence to purchase.

By DaVinci Roofscapes.

Upselling composite roofing.

What’s the best return on investment you can offer your customers on a roof? A lifetime warranty? Promise of low maintenance? Peace of mind against storm damage? What about fire, hail and wind resistance?

Return on investment in roofing isn’t always about the upfront sales number. For many homeowners, it shows up over time --- in fewer repairs, insurance considerations and the confidence that the roof can handle day-to-day, real world events.

Watch this short video as roofers across the nation explain how they’re upselling composite roofing from DaVinci Roofscapes to homeowners who want to invest in their future.

“The ROI on this DaVinci roof for this homeowner is going to raise the property value a lot. If they’re ever looking to sell, they’re really going to have a roof that will last a lifetime.  
     - Louie Echeverria, Final Touch Construction & Design

“You can’t bring a dollar amount to peace of mind.” 
     - Eliot Emann, Washington Roofing & Construction

By DaVinci Roofscapes. 

Grow your business with composite roofing.

The type of roofing product you work with determines the types of projects your company can tackle. Not every roofing product helps a contractor grow in the same way.

It’s been the experience of many seasoned roofing contractors that DaVinci® Roofscapes supports their long term business growth by opening doors to more complex projects, higher end neighborhoods, insurance driven replacements and architect specified work. DaVinci makes it possible to take on projects traditional materials can’t — whether due to weight limitations, performance requirements or long term durability expectations. That access changes the type of customers they serve and the referral networks that follow.

“DaVinci has changed our business because their roofs hold up to the hail, heavy winds, blizzards and severe weather conditions we experience in the Omaha area,” says Trent Lovewell with Weatherguard Inc. (THE ROOFEREES). Our business has grown 20-, 30-, 40% a year in residential neighborhoods due to the fact that DaVinci can outlast all the other products.”

Building your business

DaVinci also touches on why performance details matter at a business level — from impact, fire and wind ratings to material consistency and long term appearance — and how those details build trust with homeowners, insurers, architects and HOAs. This is for building product professionals who think beyond short term installs and understand that the right product can quietly shape the future of their business.

“DaVinci products helped build our business by getting us into the right neighborhoods and getting us into the referral tree of those higher end neighborhoods that people want that beautiful aesthetics,” says Jake Daniels, owner of Classic Construction & Consulting. “Secondly, it’s helped us in the insurance side. When you’re talking about replacing real slate and cedar shakes. The insurance companies have come to trust us as experts that can come in and install this DaVinci product and help all parties involved.”

Watch this short video as roofers across the nation explain how they’re building their business with DaVinci Roofscapes.

Homeowners are embracing bold roofing choices, including onyx black, deep navy and burgundy, while multi-tonal color blends and textured roofing designs continue to outperform flat, monochromatic looks.

The roof is one of the most dominant, visible elements of the home, so its color makes both a first impression and a statement. Since roofing can’t be switched out on a whim, it’s not subject to color trend shifts as frequently as other areas of the interior and exterior, but preferences do evolve over time as a reflection of times and tastes.

So, what roofing colors are gaining momentum this year and which are beginning to fade? DaVinci Roofscapes®, a division of Westlake Royal Building Products™ (Westlake Royal), a Westlake company, checked in with international color expert Kate Smith of Sensational Color to uncover what colors she expects will grow and decline in popularity.

1. Nature-inspired greens

In what Smith calls “a major breakthrough,” tastes are moving away from the gray-dominated market of recent years to forest greens and sage greens. Mirroring broader home exterior trends, this shift reflects consumers’ growing desire to create harmonious connections with natural landscapes.

2. The evolution of gray

Gray still has a place, but in new ways. “Homeowners are moving away from the ‘Builder Gray’ that dominated the 2010s, and blue-based grays are reading as cold, flat and dated,” Smith said. Instead, charcoal and ultra-deep grays are replacing lighter grays as the dominant neutral tone. Meanwhile, warmer-tone grays provide an alternative to cool blue-grays like pewters or grays with purple undertones.

3. Warm, rich hues

Depth and warmth are dominant features among both neutral and earth tones. Very light or bright traditional colors have fallen out of favor, and standard beiges and tans are losing ground to deeper, richer options, such as rustic brown-gray blends. Weathered wood, chocolate brown and deep brown are replacing light brown. For those still wanting something lighter, muted browns like driftwood bring a sophisticated, minimal appearance.

4. Bold colors

Many homeowners are seeking distinctive character to set their homes apart, and they aren’t afraid to go dark to do it. Midnight and onyx blacks are increasingly popular for modern aesthetics. Deep navy is gaining acceptance for those who want drama and depth without the heaviness of pure black and burgundy/red tones are also popular.

5. Visual texture is in

Monochromatic roofs without dimension or texture are declining in popularity. Instead, homeowners are turning to architectural blends with multiple tones that add visual interest from every angle.

Designers, contractors and consumers can see how these colors and other trends look on their own projects by using Westlake Royal’s Design Canvas™ tool.

To learn more about DaVinci Roofscapes composite roofing, visit the DaVinci Roofscapes web page.

About DaVinci® Roofscapes

Industry-leading DaVinci Roofscapes captures the authentic look of real cedar shake and natural slate in each of their composite roofing tiles. Made of virgin resins, UV and thermal stabilizer, plus a highly specialized fire retardant, each tile resists impact, fire and severe weather. They also defy insects, rotting, fading and splitting. Available in dozens of colors, the composite tiles are backed by a Lifetime Limited Material Warranty. DaVinci Roofscapes is a brand of Westlake Royal Building Products™.

By Kate Smith, Sensational Color.

Start your customer’s colorful roofing exploration with the free Design Tool that allows them to “try on” different composite slate and shake roofs onto their home or sample homes.

Most roofing color decisions come down to picking one color and living with it. But some of the most striking roofs on the market aren't one color at all — they're built from several, blended so the color shifts depending on the light, the distance and the angle you're standing at. 

Done right, a multi-colored composite roof adds depth no solid color can match. Done wrong, it looks busy or dates fast. The difference usually comes down to which kind of multi-color is choosen, and why.

A blend that ages the way real cedar does

DaVinci's Nature Crafted Collection takes a different approach to multi-color than a typical blended shingle. Rather than combining colors for visual interest, it recreates the progressive aging process cedar shake goes through as it weathers: 

• The reddish burn of early transition, 
• The greenish cast moss and lichen leave behind, 
• The deep grays and browns that show up after years of moisture exposure. 

Real cedar earns that patina by breaking down. DaVinci Roofscape's proprietary coloring process reproduces the look without the rot, splitting or structural failure that comes with it.

Three original colors anchor the DaVinci Nature Crafted Collection. 

	Aged Cedar captures the early burnt-reddish transition.	Mossy Cedar carries the damp, greenish tone moss and lichen leave on a weathering roof.	Black Oak goes furthest, reproducing the years of moisture, mold and decay of the darkest aging stage.

None of the three reads as a single flat color up close. DaVinci describes the shingles as "consistently inconsistent," the same kind of unevenness nature produces on its own.

Two new shake colors: Timber Black and Blonde Cedar

DaVinci has added two shake colors to the collection of composite roofing tiles, each at opposite ends of the spectrum. 

	Timber Black takes its cue from the rustic black cedar trees found in the eastern forests of North America — deep grays and charcoal-black tones that mimic the natural oils and tannins that darken cedar wood on contact with moisture.	Blonde Cedar goes the other direction: tan, beige and warm brown in grain patterns that replicate sun-kissed, freshly cut cedar, with enough golden luster to read as light and current rather than aged.

Both colors are available in Select Shake, Single-Width Shake and Multi-Width Shake, and both carry the Class A fire rating, Class 4 impact rating and 110-mph wind rating standard to DaVinci's shake products.

Two new slate colors: Rock Ridge and Aurora

The Nature Crafted Collection's newest composite slate additions draw on quarry geology rather than wood.

	Rock Ridge blends dark gray and black to mirror the iron sulfide, graphite and carbon minerals found in slate quarried in Vermont and New York — the same minerals responsible for the natural range from cool black to warm brownish gray in real slate. It suits Colonial, Federal, Victorian, Greek Revival and other traditional revival styles.	Aurora takes its name and its palette from the Northern Lights, merging muted plum, brown and mossy gray green in a soft, mottled blend inspired by slate quarried in Vermont. It leans toward Old World, Tudor and modern farmhouse homes, and works especially well on historical renovations aiming for the feel of 1900s architecture.

Other paths to a multi-colored roof

The Nature Crafted Collection isn't the only route to offering your customers a multi-colored composite roof. It's one of five.

Dimensional and architectural shingles create subtle tonal variation without an aging story behind them. European, for example, blends light and dark grays with a warm maroon accent tile across a time-honored palette that reads as classic rather than busy.

Blended colors take a quieter approach: several similar-toned colors combined so the roof looks solid from a distance and reveals depth up close. 

• Brownstone combines brown and gray-brown tones, with color that shifts subtly from tile to tile for added dimension.
• Aberdeen goes further: grays, greens and muted earth tones blended so no single color dominates, which is part of why it pairs so easily with brick and stonework.

Historical restoration is its own category. Victorian and Queen Anne homes often wore genuinely multicolored roofs and restoring that look can be architecturally appropriate rather than showy. Vineyard fits here: warm accent hues set against a cool gray body, with enough contrast to read as intentional rather than random.

Complex rooflines — homes with varied pitches, turrets, or multiple planes — can also carry a material or color shift between sections, letting the architecture itself justify the change.

And mixed materials are trending in farmhouse and modern-rustic builds: a colorful primary roof paired with metal accents on dormers, porches, or accent gables.

Which approach fits

For homeowners drawn to a roof with a story — one that looks like it earned its color rather than had it applied — the Nature Crafted Collection from DaVinci Roofscapes is the strongest option, especially now that it spans both composite shake and slate synthetic roofing tiles. 

For homes with more traditional architecture, a blended color like Brownstone or Aberdeen delivers depth without asking the house to make a design statement. And for the rare home built for it — a genuine Victorian, a home with a complex roofline — a bolder multi-color treatment can be the right call.

Whichever direction a homeowner leans, seeing a full-size sample panel in their own light before committing is essential. Multi-color blends read differently under overcast skies than direct sun, and the tile that looked perfect on a showroom board doesn't always match what goes up on the roof.

Start your customer’s colorful roofing exploration with the free Design Tool that allows them to “try on” different composite slate and shake roofs onto their home or sample homes. This can launch them on their multi-color roofing journey.

DaVinci Multi-Width Slate tiles emulate the color and texture of natural slate while providing impact resistance, light weight and fade resistance.

DaVinci Roofscapes, part of Westlake Royal Building Products™, a Westlake company (NYSE: WLK), is expanding the color options for its Multi-Width Slate profile with the additions of Aurora and Rock Ridge. Previously available only in the Single-Width Slate profile, the extension responds directly to customer demand for additional options in the popular two colors.

Aurora and Rock Ridge are both part of DaVinci’s Nature Crafted Collection™:

• Aurora: like its namesake Aurora Borealis, Aurora elegantly combines soft mottled greens and purples. This sophisticated yet timeless hue is well-suited for historical renovations, including Old World, Colonial, Tudor, Modern Farmhouse and Mansard.
• Rock Ridge: blends of dark grays and blacks emulate the iron sulfide, graphite and carbon found in quarried slate from New York and Vermont. The effect is authentic as it is dramatic. Rock Ridge is ideal for Colonial, Federal, Victorian, Greek Revival, Neoclassical and Revival homes.

“Aurora and Rock Ridge combine the elegance and natural color variation of slate with the durability and long-term performance of our trusted composite, so it’s no surprise customers have responded so positively since their launch last year, based on feedback our sales team received from roofing contractors and property owners,” said Eric Miller, vice president of sales for Westlake Royal Building Products’ stone and roofing solutions brands. “, we’re pleased to expand these two popular colors from Single-Width Slate into our Multi-Width Slate offering, giving pros and homeowners even more design versatility.”

Made with virgin resins, UV and thermal stabilizers and a highly specialized fire retardant, DaVinci Roofscapes’ Multi-Width Slate composite tiles capture the beauty of natural slate without many of its common challenges. Unlike natural slate and shake which can be heavy and prone to breakage, DaVinci tiles are lightweight, impact resistant and engineered for long-lasting performance and carry a Lifetime Limited Material Warranty.

To learn more, visit DaVinci Roofscapes' Multi-Width Slate product page.

About DaVinci Roofscapes

Industry-leading DaVinci Roofscapes captures the authentic look of real cedar shake and natural slate in each of their composite roofing tiles. Made of virgin resins, UV and thermal stabilizer, plus a highly specialized fire retardant, each tile resists impact, fire and severe weather. They also defy insects, rotting, fading and splitting. Available in dozens of colors, the composite tiles are backed by a Lifetime Limited Material Warranty. DaVinci Roofscapes is a brand of Westlake Royal Building Products™.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design and production of a broad and diverse range of exterior and interior building products, including siding and accessories, trim and mouldings, roofing, stone, windows and outdoor living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles and accessories. For more information, please visit WestlakeRoyalBuildingProducts.com.

By Emma Peterson. 

How Newpoint™ Concrete Roof Tiles deliver durability, efficiency and style in the face of heat, humidity and hurricanes. 

The climate of Florida presents a unique challenge for roofers. From salty seawater spray and consistent moisture to humidity and extreme UV exposure that gives the state its moniker, residents can’t use just any roofing material. Which is why Westlake Royal Building Products launched their Newpoint™ Concrete Roof Tiles, designed with challenging climates in mind.  

Newpoint roofs deliver unmatched peace of mind for homeowners living in places with climates, like Florida. The tiles not only come with a Class 4 impact resistance and a Class A fire rating but are certified for even the most extreme wind zones. The result? When you install a Newpoint roof, you can be confident that you are delivering peace of mind and safety to your customers. Additionally, these tiles are naturally resistant to things like rot, insects and UV damage. With a Newpoint concrete roof, homeowners can trust that they’ll get lasting strength and energy efficiency that keeps homes more comfortable with lower maintenance requirements.  

And the best part? Your customers don’t have to sacrifice aesthetics in favor of incredible durability. Westlake’s team knows how important curb appeal is to the value of a home, and that good curb appeal is created through a combination of architecture and exterior finishes. Subsequently, Newpoint tiles come in a wide variety of color blends that allow your customers to design a roof that fits their neighborhood and their preferences. 

For the Floridian market in particular, the Westlake team just announced four unique tile color blends for the Newpoint line:  

• Tidalwood Blend: A natural mix of tan and brown tones inspired by stone that provides unmatched depth. 
• Cypress Bay Blend: The color blend's rich brown palette creates a warm, grounded character creating a timeless look.  
• Smoky Bay Blend: Muted grays layered over deep browns create a weathered, stone-like effect perfect for a more modern aesthetic. 
• Coastal Dune: Has a soft, sandy tone that creates a stunning, sun-washed look perfectly suited for bright Florida environments. 

The development of these four colors allows Florida professionals to give their customers more ways to customize their home without compromising the crucial performance factors a roof needs to withstand the local climate challenges. Newpoint Concrete Roof Tiles are yet another testiment of Westlake’s dedication to blending timeless style, regional relevance, and dependable concrete tile performance. 

Learn more at www.westlakeroyalbuildingproducts.com/roofing/newpoint.