By Jesse Sanchez. 

Renoworks’ visualization tools help homeowners preview exterior renovations while giving contractors a clearer, more efficient sales process. 

Homeowners increasingly expect to see how a renovation will look before committing to a major exterior project. In this episode of Roofing Road Trips®, host Karen Edwards spoke with Renoworks channel partner manager Jenni McMorran about how visualization technology can help contractors meet those expectations, improve customer conversations and support stronger sales outcomes. 

Explaining the technology, Jenni shared, “The visualization software allows you to see what the completed renovation will look like before you get started.” Renoworks allows contractors and homeowners to upload a photo of a property and preview roofing, siding, windows, paint colors and other exterior products from real-world manufacturers. Instead of relying on verbal descriptions or small physical samples, homeowners can see products applied directly to an image of their own home. 

Addressing a common obstacle during the sales process, Jenni emphasized, “The biggest challenge is uncertainty.” A roof is a major investment and one of the most difficult parts of a home for many property owners to imagine changing. When homeowners cannot clearly picture the finished project, that uncertainty can lead to hesitation, additional revisions and longer sales cycles. 

Renoworks’ Image Enhance feature uses artificial intelligence (AI) to improve the realism of visualizations by correcting lighting, adding natural shadows and enhancing texture and depth. Describing the impact of those improvements, Jenni explained, “The result looks far more like a real photo of a completed home.” This added realism helps close the gap between what a contractor describes and what a homeowner understands. 

Contractors can access their branded visualizer through an online link from a laptop, tablet or phone. They can use the tool during an in-home sales presentation, send homeowners a live link or provide a customized PDF showing the before image, finished design and selected products. 

The platform can also be customized to display only the manufacturers, product lines and colors a contractor offers. Its lead pod feature allows contractors to see which products and colors homeowners explored on their website before an appointment, giving the sales team useful insight before the conversation begins. 

By helping homeowners compare options and see a more realistic representation of the completed project, visualization technology can support clearer communication, greater confidence and a more efficient sales experience. 

Listen to the podcast or Watch the conversation to learn more about how visualization technology can strengthen homeowner conversations and help contractors move projects forward with confidence! 

By Jesse Sanchez. 

Ingage and Renoworks are helping contractors deliver personalized, interactive presentations that move homeowners from imagining a project to making decisions. 

Home improvement sales presentations have evolved from printed flip books and static brochures into interactive experiences tailored to each homeowner. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth spoke with Alan Davis, product manager at Ingage, about how the company’s integration with Renoworks helps contractors simplify sales workflows and create more personalized presentations. 

Ingage allows sales representatives to build narratives around their companies, services and product recommendations. Renoworks adds visualizations that show roofing, siding, gutters, windows and other exterior products on a homeowner’s property. “When a homeowner sees their house with their options, they stop imagining and they start deciding,” Alan said. 

The integration brings those visualizations into the contractor’s Ingage presentation, creating a seamless path from initial research to the sales consultation. A homeowner can explore design options before an appointment, while the contractor can use that activity to better understand the homeowner’s interests and prepare a relevant presentation. 

That preparation can also support virtual appointments. Contractors can gather property images, create design concepts and assemble information about products, pricing or financing before speaking with the homeowner. Alan explained, “I can give you a document. I can give you a presentation. I can give you something that's like a proposal of what we think would be appropriate.” Instead of beginning with broad questions, the representative can begin the conversation with a potential answer tailored to the homeowner’s property. 

The technology is also designed to reduce what Alan called “application fatigue.” Rather than asking representatives to move repeatedly between customer relationship management (CRM) platforms, visualization software, documentation tools and other systems, Ingage serves as a central place for presenting information. 

For contractors, the goal is not simply learning another software platform. Alan said training can instead focus on workflows, sales methods and customer conversations, with the technology supporting each step. 

By combining a contractor’s story with personalized images, the integration can turn a traditional sales meeting into a collaborative design consultation that builds trust and strengthens the homeowner experience.  

Listen to the podcast or Watch the conversation to learn more about how personalized visualization can transform the home improvement sales experience! 

By Emma Peterson. 

Explore how Drexel Metals combines experience, collaboration and digital tools to deliver exceptional metal solutions. 

Over the four decades that Drexel Metals has existed, the brand has grown, notably expanding their offerings through a 2011 acquisition of custom fabricator Met-Fab Manufacturing and becoming a part of the Carlisle Architectural Metals family in 2024. As the company has gone through these different phases of growth and development, it has made a name for itself by specializing in the distribution of painted metal through an on-demand approach, a dedication to premium quality fabrications and a commitment to cost efficiency. 

How has the Drexel team achieved this stellar reputation? By keeping their core business processes solid. These processes are described on their website:  

Our proven process starts by listening to each customer’s concepts and requirements. Then, our technical and architectural specialists consult, collaborate and troubleshoot throughout the entire project cycle with a commitment to authenticity and excellence that ensures the highest standards of quality and value. 

How does this process play out in reality? Oftentimes, the Drexel team recommends that customers start with their visualizer. Powered by Renoworks, this is a powerful tool that allows users to see what Drexel’s durable roof, wall and trim products would actually look like on their home or building. There are two ways to use Drexel’s visualizer:  

1. QuickView: This is the best starting place for customers that just want to explore their options. It uses auto-recognition technology to identify the roof and siding of a submitted photo. From there, the user can easily apply Drexel projects to their home or building – all online and all for free!  
2. ProView: For those further into a project, this visualizer provides a more customization options and a more realistic design experience. When using ProView, users send in their photo and any special details they want included. It comes at a $25 fee, but in return customers get an expertly prepared design within two business days. 

Try the visualizer yourself today!

By The Coffee Shops™. 

Renoworks offers a guide designed to support contractors throughout the sales and project lifecycle. 

With so many CRM options available, it can be cumbersome to evaluate the best one for your business. In his article, "The 8 best CRMs for contractors and construction businesses," Miguel Jacinto of Renoworks examines how customer relationship management (CRM) platforms help contractors streamline operations, improve follow-up and better manage projects from the initial lead through project completion. The article also highlights how visualization technology like Renoworks Pro can complement CRM systems by supporting homeowner decision-making during the sales process. 

As construction businesses face increasing pressure to manage leads, estimates and customer communications more efficiently, CRM platforms have evolved beyond simple contact databases. Today's contractor-focused solutions often combine sales management with estimating, scheduling, job tracking, document storage and invoicing, creating centralized systems designed specifically for construction workflows. 

Miguel notes that selecting the right CRM depends largely on a company's size, business model and operational priorities. For roofing and exterior contractors, platforms such as JobNimbus emphasize mobile functionality and field-ready workflows. Home builders and remodelers may gravitate toward Buildertrend, which combines CRM capabilities with project management and financial tools. Meanwhile, Contractor Foreman offers an all-in-one solution geared toward smaller contractors seeking broad functionality at a more accessible price point. 

The article also highlights specialized solutions designed to address specific business challenges. Followup CRM focuses on bid tracking and sales follow-up, while MarketSharp targets lead generation and appointment-driven remodeling businesses. Builder Prime serves exterior remodeling contractors by connecting sales and production workflows, while Jobber is positioned for smaller field service companies seeking simplicity and ease of adoption. For large-scale commercial contractors, Procore offers enterprise-level construction management capabilities with CRM functionality integrated into a broader project management platform. 

According to Miguel, contractors evaluating CRM platforms should consider factors such as mobile accessibility, estimating capabilities, software integrations, pricing structures and user adoption. The goal is not necessarily to select the platform with the most features, but rather the one that aligns most closely with how a company sells, manages projects and serves customers. 

The article also notes that while CRM systems can help organize and manage the sales pipeline, visualization tools such as those offered by Renoworks Pro can play an important role in helping homeowners better understand project outcomes before making purchasing decisions. 

Read the full article for a detailed comparison of leading CRM platforms, guidance on selecting the right solution for your business and more insight into Renoworks Pro.

By Jenny Yu.  

A Florida roofing contractor shares how leadership, accountability and culture transformed a startup into a multimillion-dollar business. 

Growing a roofing company from a single pickup truck to a $15 million operation is no easy feat, but Jason Blair, founder and owner of Aastro Roofing in Boca Raton, Florida, did just that. In an episode of the Renoworks podcast, titled “From $0 to $15M: How One Roofer Built a Scalable Company,” Jason reflected on the challenges of launching a business with limited resources and learning how to transition from technician to leader. 

Like many contractors, Jason initially handled sales, production and even field work on his own. He said the turning point came when he stopped trying to do everything alone and focused on building a team. “When I stopped relying on myself to do everything and started building my team and understanding how to be a real leader, that's when my business stopped depending on me personally and started to become scalable,” he said. 

Today, Jason remains actively involved in the company while emphasizing coaching and mentorship. He compares managing a business to coaching youth sports, noting that success comes from helping others grow. “The biggest change for me is moving from a doer to a teacher and a mentor,” Jason expressed. 

One key tenet of Jason’s mentorship is cultivating a culture of accountability. Jason believes effective leaders must support employees rather than simply criticize performance. “Your success is my success,” he said when describing conversations with struggling team members. “I want to do whatever I can to make you better at your job.” 

Jason also cautioned contractors against relying solely on price or traditional digital marketing to stand out. Instead, he encourages roofing professionals to build authority, invest in relationships and differentiate themselves through expertise and customer experience. 

Perhaps his biggest lesson came after reaching a major revenue milestone. “I felt like once I got past $10 million that I had reached the mountaintop. That was a huge mistake,” Jason shared, noting the shift in perspective that experience gave him. “It's not about creating opportunity for me; it's about creating opportunity for my team, and the only way I can do that is through growth.” 

Watch the full Renoworks podcast episode to hear more insights from Jason about how to scale a business from the ground up.

By The Coffee Shops™. 

Advanced siding visualizers like Renoworks Pro help simplify product selection and improve customer engagement. 

A recent article, “Top 5 Siding Visualizers That Actually Work in 2026,” by Miguel Jacinto, examines how digital visualization technology is helping homeowners, contractors and manufacturers make more confident exterior renovation decisions. The article places a strong emphasis on the growing role of advanced siding visualizers, including solutions powered by Renoworks, in helping users evaluate products before committing to major remodeling investments. 

According to Miguel, siding remains one of the most significant exterior remodeling decisions homeowners make due to its visibility, longevity and cost. As a result, visualization tools have evolved from basic color-swapping applications into sophisticated platforms capable of producing highly realistic renderings of actual homes. Many of today’s solutions use artificial intelligence to identify surfaces automatically and apply products with greater accuracy and speed. 

The article outlines several categories of visualizers currently available, including professional contractor platforms, manufacturer-specific tools, universal design applications and enterprise builder solutions. Among those highlighted is Renoworks Pro, a professional-grade platform used by contractors, remodelers and manufacturers to support design consultations and product selection. 

Miguel notes that professional platforms are designed to help homeowners visualize siding options on their own homes while giving contractors a more effective way to communicate design concepts. Features such as automatic surface detection, photorealistic rendering, broad product catalogs and side-by-side comparisons are identified as key differentiators in the market. 

He also emphasizes the value visualization tools bring to the remodeling process. For homeowners, they can reduce uncertainty and help prevent costly design regrets. For contractors, they can streamline conversations and accelerate decision-making by allowing customers to see proposed products and colors before construction begins. 

Among the factors Miguel recommends evaluating when selecting a visualizer are rendering accuracy, product catalog depth, cross-brand comparison capabilities, ease of sharing designs and overall user accessibility. 

Read the full article to explore the complete comparison of today’s leading siding visualization platforms.

By Jenny Yu. 

Renoworks Pro helps contractors present design options and pricing in one seamless experience. 

In this episode of Roofing Road Trips®, Karen Edwards spoke with Jenni McMorran of Renoworks to discuss how Renoworks Pro’s Instant Estimator is helping contractors present designs and pricing together to streamline the sales process and improve closing rates.  

Within the platform, contractors can generate a design report that showcases multiple product and color options alongside pricing tiers. “In the visualizer, it has a design report which allows the contractor to create different versions of that design,” Jenni explained. “Within that design report, they can now have a design with a ‘good’ price, a design with a ‘better’ price and a design with the ‘best’ price.” The report can be emailed, printed or shared digitally, allowing for quick and easy proposals.  

Alongside the convenience and flexibility these reports offer, accuracy has been a key focus in the design of the tool. Powered by Eagleview data, the tool delivers measurements that Jenni said are highly reliable. “From our internal testing, we found it’s no more than 3 to 5% off, so around 95% accurate,” she said, noting contractors can also pull a more detailed measurement report within the platform if needed. 

Designed to integrate into any contractor’s existing workflow, the instant estimate is generated in less than a minute, helping contractors close deals in one call. “You can show the design, talk through the materials and give that price all in that same visit,” Jenni said. For contractors that use a two-call close, the instant estimator can help build trust and confidence. “It can help set expectations early, so instead of the homeowner sitting in suspense, they get a realistic sense of what things might cost. That way, the final quote isn't a shock. It's a continuation of that conversation.” 

Looking ahead, Renoworks plans to expand its reach beyond the roof. “We’re working on expanding the feature to cover the entire exterior of the home,” Jenni shared. “Our goal is to give contractors a way to price out the full renovation project in real time while they’re sitting with the homeowner.” 

Read the first article in this series and Listen to the podcast to learn more about Renoworks Pro’s Instant Estimator.

By Jenny Yu.  

Homeowners increasingly expect to preview renovations before committing to major investments. 

In a recent Roofing Road Trips® episode, Karen Edwards spoke with Jenni McMorran, contractor channel partner manager of Renoworks, to discuss how visualization software like theirs takes the newest technology and transforms the roofing sales process. As homeowners demand more clarity before committing to major renovations, contractors are turning to digital tools to bring their designs to life.  

“Visualization software allows you to see what the completed renovation will look like before you get started,” Jenni explained. “You can put in a photo of the actual property and see what new roofing materials, new siding, windows, colors, painting colors, all of that from real world manufacturers and see how that will look before you do the work.” 

Because roofing is a significant investment, helping homeowners feel confident in their product and design choices is essential to establishing trust and closing the deal. And, with the rapid growth of technological advancements over the past few years, homeowners’ standards have risen, too. “Over the last few years, homeowners don't just want to be told what their new roof or exterior will look like anymore; they expect to see it,” Jenni stated. “Between Pinterest, Instagram, HGTV, online design tools, people now come into the buying process with the very visual mindset, and they're used to previewing things before they commit.”   

What was once considered a “nice to have” is now a competitive advantage for contractors. “Contractors who use visualizers immediately stand out as being more professional, more cutting edge, like they're on top of what's the new technology,” Jenni said. “Visualizers genuinely support the sales process, help contractors stand out, build trust faster and communicate ideas much more clearly with homeowners. And with AI improving image quality and realism, the bar for what homeowners expect to see is rising even faster.” 

Listen to the podcast or Watch the recording to learn more about how visualizers can translate into stronger roofing sales. 

By Jenny Yu. 

Sherwin-Williams' MetalVue gathers all the tools, resources and training contractors need to break through in the metal space. 

For contractors, nothing is more valuable than having the right resources and support. Sherwin-Willams wants to see more metal across buildings and rooftops, so they’re doing their part to help contractors succeed.  

MetalVue is a carefully curated suite of services to help newcomers and metal veterans alike as they grow and scale their businesses. “Anyone that wants to start offering metal, increase their metal offerings or maybe move away from asphalt to metal — whatever scenario it is, we want to make sure that they feel supported, and that they have the right resources needed to be successful in the metal space,” Junny Lee, market segment manager for MetalVue, shared in this RoofersCoffeeShop RLW®.  

Heather McGinnis, MetalVue’s contractor sales representative, likened MetalVue to an expert contractor’s toolbox, complete with visualizers, CRMs and business solutions. “We've done the homework for you, put it in a nice toolbox and you can reach in that toolbox anytime you need to,” Heather explained. “There are different tools for each part of what you do. You can take what pertains to your business and what your business needs are. We went out and got the best of the best.” 

Some “tools” included in the toolbox include: 

• Renoworks: An advanced AI-powered web visualizer 
• The Stonegate Group: A veteran business solutions and consulting firm 
• Eagleview: A leading provider of aerial imagery and asset intelligence 
• GiddyUp Roofing Software: A cloud-based CRM and canvasser 
• MetalCoffeeShop®: A one-of-a-kind educational, informational and community experience for metal contractors 
• Associations like Metal Roofing Alliance, the Metal Construction Association and National Women in Roofing for networking opportunities 
• Roofing Passport: Sherwin-Williams' roof takeoff and estimating software. 

“If we want to be industry leaders in our industry, we want to make sure the people that we work with are also leaders in their respective space,” Junny said to the caliber of the hand-picked partners that make up MetalVue. “We're always trying to figure out ways to bring value to contractors.” 

So far, contractors have benefited from the value provided by MetalVue, providing positive feedback about the program’s impact on their businesses. “It has given them their time back that they would have spent bidding and estimating and researching these things. We've already done it for you,” Heather offered, adding that there’s only more opportunity ahead. “The growth benefits are huge for metal. We see it everywhere, and we would love to partner with anybody that wants to either grow their business or get started in it.  

Read the first article in this series, Listen to the conversation or Watch the presentation to learn more about how you can take advantage of the value the MetalVue program creates for metal contractors. 

By Jenny Yu.  

The new Renoworks feature enhances designs using AI, helping contractors win more jobs.  

The AI revolution is here, and Renoworks’ newest tool is giving homeowners and contactors a reason to jump in. Image Enhance takes basic renderings and transforms them to look like realistic photos. This update builds on Renoworks’ existing platform that helps contractors and designers present exterior renovation concepts to homeowners with clarity and confidence. 

How it works 

Renoworks has a simple three-step process that turns original images into photo-realistic finishes: 

1 – Upload an image/rendering of the home directly to the Renoworks project page. You don’t need to download any additional software or export any files; everything happens in one place. 

2 – Design the project by applying real products from over 350 manufacturer libraries. Try as many products as you’d like; changing products is easy and intuitive. 

3 – Enhance! Click the magic wand and in five seconds, AI Image Enhance will improve the lighting, shadows and depth while maintaining product color accuracy. 

Close more deals 

Contractors who adopt the tool can expect stronger homeowner responses and more closed deals. By enhancing the realism of exterior design previews, AI Image Enhance helps “get homeowners to say ‘yes’ faster,” according to Renoworks’ product description. Standard renderings can illustrate a design concept, but the enhanced images look more like finished work, helping homeowners picture the real outcome. The refined visuals can elevate a contractor’s pitch and set them apart from competitors using traditional mockups. 

Today, homeowners have more tools and information to make empowered decisions about their home improvement projects. With demand rising for quick, realistic-looking visuals, Renoworks provides just that.  

Book a demo to learn more about Renoworks’ AI Image Enhance feature!