By Jenny Yu.  

With guests from JobNimbus and Demand IQ, this RLW will show attendees how speed, transparency and technology are reshaping the buying journey. 

As homeowner expectations continue to evolve, roofing contractors are being challenged to rethink how they engage prospects from the very first interaction. On April 16, 2026, Megan Ellsworth will host Marc Hansen, vice president of marketing of JobNimbus, and Austin Rosenbaum, founder and CEO of Demand IQ, for a Read Listen Watch® that explores how contractors can better align marketing and sales into a seamless customer journey. 

The session will focus on a growing shift in the industry: the move away from a fragmented handoff between marketing and sales toward a connected, end-to-end experience. With search platforms increasingly favoring contractors who provide transparent pricing and online estimates, today’s homeowners expect faster responses, clearer information and a digital-first buying process.  

Attendees can expect to gain insight into how consumer behavior is changing and why many contractors are struggling to keep up. The discussion will highlight a key challenge facing the industry: strong lead volume paired with low conversion rates. 

The webinar will also break down how to improve that conversion rate by enhancing the customer experience before the first phone call. Topics will include delivering pricing early to build trust, responding quickly to new leads and maintaining consistent follow-up throughout the sales process. 

Finally, participants will learn how technology plays a central role in this transformation. By combining instant online estimates with automated workflows and organized sales processes, contractors can create a consistent experience that helps close more deals. 

By providing real-world examples, Austin and Marc will demonstrate how tools from Demand IQ and JobNimbus can work together to capture leads, respond quickly and guide prospects to a closed deal. 

Register now to attend this Read Listen Watch® webinar and learn how to turn more leads into booked jobs.