By Jenny Yu.  

An experienced tradesperson explains how real-world experience led to a better way to organize tools with Veto Pro Pac. 

Frustration on the jobsite often sparks innovation, and for Roger Brouard, that frustration led to the creation of one of the most recognized tool storage brands in the trades. In a recent RoofingRoadTrips® episode, Karen Edwards spoke with Roger about how his experience as a carpenter led to the creation and founding of Veto Pro Pac.

“Veto Pro Pac tool bags basically came out of my frustration with soft side tool bags,” Roger said, describing the “horizontal wrestling match” that made contractors’ lives needlessly inefficient. “You’d dump everything on the ground and dig through it; it was an exercise of aggravation and frustration to get a needed hand tool.” 

Drawing from years in the field — from hand framing and roofing to building wooden lobster boats — Roger combined hands-on trade knowledge with a background in fine arts to rethink tool storage. His breakthrough came with a vertical layout system. “This was the aha moment: all the vertical tiered pockets are on a flat panel,” he said. “It’s ergonomic to your body, and you have a nice, beefy grip.” 

Durability was equally critical in the Veto Pro Pac design. Roger emphasized that jobsite conditions demand rugged solutions. “I wanted to make the bag brutally tough,” he said, noting that harsh environments and heavy use require materials that resist wear and while providing a sturdy structure. “A plastic base solved three situations: moisture protection, wear and tear protection, and stability to a loaded tool bag.” 

Finally, having a fine arts degree, Roger wanted his bag to look good, too. “I wanted it to have a serious, rugged yet classy look,” he said, explaining the earthtone color palette of the product.  

This blend of practical, artistic design and jobsite insight shaped Veto Pro Pac to be the trusted tool bag for contractors today. Now a part of The Malco Group, Veto Pro Pac can further expand its reach to bring solutions to more contractors, reflecting a shared focus on improving efficiency. 

Roger’s road to developing Veto Pro Pac underscores how curiosity and a willingness to solve problems can lead to meaningful innovation. 

Listen to the full podcast or Watch the recording to learn more about Roger and his journey to building Veto Pro Pac. 

Veto Pro Pac’s products offer heavy-duty durability with ergonomic functionality. 

The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living are pleased to welcome Veto Pro Pac into their community.  

For over 30 years, Veto Pro Pac’s founder Roger Brouard worked in the field, frustrated with the industry’s lack of quality tool bags. So, Roger took matters into his own hands and created Veto Pro Pac Tool Bags and pouches, designed with the professional tradesperson in mind. Built with a rugged construction, ergonomic design, patented center panel, vertical-tiered pockets, marine-grade rivets and snaps, useful D-rings and a durable waterproof base, Veto Pro Pac Tool Bags are tools themselves.   

Today, Veto Pro Pac is widely recognized as a global leader in the premium tool bag category, serving professionals across roofing, HVACR, electrical and construction trades. Their wide-ranging tool bag product line includes backpacks, holsters, utility pouches, laptop/tablet bags, open top bags, closed top bags, cargo totes and wheeled bags, to name a few. Accessories complement these offerings, providing contractors with the smaller necessities that make the jobsite more efficient. 

The company continues to innovate with solutions like its modular evo system, which allows professionals to configure and secure tools across bags, belts and equipment for greater flexibility and efficiency. This focus on adaptability reflects how modern contractors work, offering customizable storage that evolves with changing jobsite needs. 

Veto Pro Pac delivers practical solutions that help contractors stay organized, protect their tools and work more efficiently. As part of The Malco Group, the brand is well positioned to continue supporting the evolving demands of skilled trades professionals. 

To learn more and take advantage of the promotion, visit your local approved Veto Pro Pac distributor, or visit Veto Pro Pac's website before the May 31 deadline. 

The Coffee Shops are proud to welcome Veto Pro Pac!

By Jenny Yu.  

A new MetalTalk™ session will explore how The Malco Group’s integration of Veto Pro Pac is improving contractor efficiency. 

Contractors are always looking for ways to improve efficiency and stay competitive in a fast-moving market. In an upcoming MetalTalk™, “Tool Innovations That Help Pros Work Smarter,” host Megan Ellsworth will speak with representatives of The Malco Group and Veto Pro Pac about new tools and strategic partnerships that are helping contractors do just that.  

Scheduled for April 15, 2026, the webinar will feature Breanna Welke, vice president of strategic communications at The Malco Group, as well as Meredith Giesting, vice president of design at Veto Pro Pac. At the center of the discussion is the recent acquisition of Veto Pro Pac by The Malco Group, bringing together two brands known for serving trade professionals. Breanna and Meredith will discuss how this collaboration expands product offerings and creates a more comprehensive collection of solutions designed for contractors.  

Attendees can expect insights into how combining high-performance tools with premium storage solutions can streamline workflows and improve jobsite organization. Veto Pro Pac’s reputation for durable, purpose-built tool bags complements Malco’s legacy of manufacturing professional-grade tools, resulting in a more cohesive approach to solving common jobsite challenges. 

In addition, the webinar will introduce attendees to the EVO line, the latest evolution in Veto Pro Pac tool storage. Designed with modern contractors in mind, the line focuses on enhanced organization and durability, supporting professionals who demand more from their gear. 

For contractors seeking practical ways to work smarter and get more out of their equipment, this session offers a closer look at the future of jobsite efficiency. 

Register now to attend the MetalTalk™ webinar and discover how tool innovation is reshaping the way contractors work.