Westlake Royal Building Products joins US Tile® Clay Roofing Products and Newpoint™ Concrete Roof Tile under a single national brand name: US Tile® Concrete and Clay Roofing. The combined brand will allow for easier specification and sales for customers while maintaining the same trusted products, warranties and support.

Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE: WLK), has consolidated two of its roofing brands, US Tile® Clay Roofing Products and Newpoint™ Concrete Roof Tile, under one national brand name: US Tile® Concrete and Clay Roofing. Consolidating clay and concrete roofing products under a single portfolio reflects Westlake Royal’s continued investment in the category and simplifies how customers specify, source and work with tile roofing solutions while requiring no changes to products, warranties or customer support.

“By bringing together US Tile and Newpoint Concrete, Westlake Royal Building Products is strengthening our leadership in tile roofing and delivering a more connected, complete offering to the market,” said Dustin Kruger, vice president of roofing and stone for Westlake Royal Building Products’ stone and roofing solutions brands. “Our focus remains on durable, high-performance roofing solutions backed by reliable service and long-term partnership. Bringing concrete and clay together under US Tile allows us to support customers more effectively, today and into the future.” 

As the largest U.S.-based concrete and clay tile manufacturer in the roofing space, US Tile Concrete and Clay Roofing helps ensure long-term reliability and security, with a nationwide presence that enables the widest distribution in the industry. Product formulations and performance, manufacturing standards, warranties and support remain the same, and US Tile will continue to meet the unique needs of individual markets, including regional-inspired styles and colors, Cool Roof offerings and extreme weather-resistant materials and assemblies. 

“For Westlake Royal, tile roofing has never been about one material. It’s about a commitment to quality, made-in-the-USA roof systems that last longer, perform better and look more beautiful,” Kruger added. “That’s why we’ve brought together the expressive heritage of clay and the resilient strength of concrete under one name, one industry-leading portfolio and one simplified way of doing business.”

The US Tile Concrete and Clay Roofing portfolio includes:

Concrete Roof Tile: US Tile concrete roofing comes in High Barrel, Low Barrel, Slate and Shake styles in a range of colors, including Cool Roof options. The concrete tiles are engineered for long-term performance and are designed to help protect against fire, intense UV exposure and certain severe weather conditions when installed as part of a code-compliant roofing system. They offer natural resistance to rot, insects and come with a limited lifetime warranty.

Clay Roof Tile: US Tile clay roofing blends timeless beauty with unmatched performance. The tiles are Class A fire rated and available in options to meet rigorous hail ratings and resist freeze-thaw damage. The tiles are made with 59% recycled content and locally sourced materials and were the first to earn Cradle-to-Cradle Gold certification. A range of profiles and colors, including Cool Roof options, is available. 

In addition, Westlake Royal continues to offer its other roofing materials under their respective brand names: Unified Steel™ Metal Roofing, DaVinci® Roofscapes composite slate and shake roofing and Westlake Royal™ Roofing Components.

Learn more about US Tile Concrete and Clay Roofing on Westlake Royal’s website.

About Westlake Royal Roofing Solutions LLC 

Westlake Royal Roofing Solutions is a recognized national leader in durable and sustainable concrete, clay, composite and metal roofing systems and components. The company’s offerings include US Tile Concrete and Clay Roofing, a comprehensive portfolio of concrete and clay tile solutions known for lasting performance, distinctive beauty, sustainability and craftsmanship; DaVinci Roofscapes, beautiful and durable composite slate and shake roofing tiles; Unified Steel Metal Roofing, offering lightweight stone-coated steel and standing seam metal roofing solutions that combine the strength and durability of steel with versatile design options; and Westlake Royal Roofing Components, a full line of integrated roof components designed to deliver a higher standard of roof installation and performance.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles and accessories.

By Robin Anderson, technical and strategy development manager, Westlake Royal Building Products.

Small steps can lead to big savings, and cool roof colors and a cool roof system do just that.

Roofing systems already play a critical role in protecting the home, but what if they can do even more to bolster resilience and save homeowners money? Specifying cool roof materials and methods can provide added durability while helping to keep homes cooler and lowering energy costs.

Here’s what contractors should know.

What are cool roof colors?

Cool roof color tiles utilize specialized pigments that help reflect the sun’s solar energy, varying significantly based on the roofing material and manufacturer. These cool colors are often listed with the Cool Roof Rating Council (CRRC), an independent organization that lists products that have been rigorously tested for their solar reflectance and thermal emittance.

Cool roof colors provide effective temperature regulation, keeping the building cooler even in the hottest weather and helping lower energy bills by easing reliance on air conditioning systems.

More broadly, cool roof colors help reduce CO² and other emissions associated with fossil fuel-generated electricity, which can contribute to a greener environment.

Along with direct savings, the lower surface temperature of a cool roof color can help maintain the quality of the roof and extend its service life, minimizing the need for frequent repairs or replacements. To the left, is an example of a cool roof color. This is Stirling in the Pacific Tile profile, one of four cool roof colors available from Unified Steel.

What is a cool roof system?

Available in combination with cool roof colors or any color, the Westlake Royal cool roof system pairs Unified Steel, Newpoint Concrete and US Tile roofing with components and procedures that provide superior insulation, ventilation and longevity. This helps keep the home cooler in the summer and warmer in the winter. To the right is one of many cool roof colors available for Newpoint Concrete Roof Tile. In particualr, shown here is the Barcelona profile in Buckskin.

The makeup of a cool roof system varies slightly based on roofing material.

As hot air rises by natural convection, a cool roof system allows the warm air to rise and exit through the ridge vent, drawing outside ambient air across the roof deck. This continuous airflow creates a cooler attic and living space in the home. The animation to the right shows this process.

Testing by Oak Ridge National Laboratory (ORNL) revealed that the Elevated Batten System on a dark roof is just as important as reflective roofs in achieving energy efficiency. ORNL’s 12-month study on the effects of infrared-reflective (IRR) pigments vs. metal roofs installed with an airspace showed above-sheathing ventilation can reduce heat flow into a building by nearly 30% (the Cool Roof Technical Bulletin with a complete report is available for download).

Energy efficiency made easy

Small steps can lead to big savings, and cool roof colors and a cool roof system do just that. By focusing on durability, energy efficiency and environmental responsibility, homeowners and building professionals can achieve long-term value and optimal performance.

To learn more about cool roof options, visit Westlake Royal’s cool roof page.