Strategic partnership aligns marketing and operations to help contractors attract, convert and operate more effectively, supported by strategic investment from Webrunner Media.

ContractorHUB, an AI-native operating system built to help contracting businesses scale, announced a strategic partnership with Webrunner Media, a leading full-stack marketing agency for contracting businesses. The partnership will improve access to quality growth solutions for contractors by connecting expertise in customer acquisition to advanced business operations technology.

As part of the partnership, Webrunner Media's founding team has also made a strategic investment in ContractorHUB, reinforcing a shared commitment to building long-term infrastructure that supports sustainable growth for contractors.

Together, the companies aim to create a new category of end-to-end growth infrastructure for contractors—an integrated foundation that helps contractors not only generate stronger demand but effectively convert that demand into revenue while improving profitability.

Delivering a better growth solution for contractors

Contractors today often rely on disconnected tools and service providers to manage different parts of their business. Marketing platforms generate leads, while operational systems manage execution, creating gaps between demand generation, delivery and attribution.

This fragmentation can lead to inefficiencies, missed opportunities and the inability to truly measure performance. The partnership between ContractorHUB and Webrunner Media is built to close that gap.

By aligning Webrunner's performance-driven marketing expertise with ContractorHUB's intelligent operational platform, contractors gain a more integrated approach to growth.

"Contractors don't just need more leads, they need a complete system to turn demand into growth," said Sarah Parks, co-founder & CEO of ContractorHUB. "This partnership allows us to better connect marketing and operations for our customers, while also bringing Webrunner's expertise directly into our product strategy, so we can build smarter, more impactful tools for contractors."

Setting a new standard for the contracting industry

The collaboration between ContractorHUB and Webrunner Media represents a shift in the home services technology landscape toward more connected, ecosystem-driven solutions.

By combining marketing execution with operational infrastructure, the partnership enables:

• improved visibility across the customer lifecycle
• streamlined access to customer acquisition solutions
• more efficient conversion of leads into revenue
• direct input from a leading contractor marketing firm into ContractorHUB's product strategy

This integrated approach provides contractors with stronger tools while reducing friction across their workflows.

Matt Parks, ContractorHUB founder and chief product and innovation officer said, "Not only does this alignment solve fragmentation problems for customers, but it breeds innovative new solutions as we collaborate with Webrunner to drive product advances, too. It's rare to have experts in both operational excellence and customer acquisition at the same product development table and we're excited to put that expertise to work for our customers."

Strategic investment signals continued momentum

Webrunner Media's investment follows ContractorHUB's latest round of funding, which included an earlier operator-led investment from contracting business owners actively using the platform, as part of a rolling close.

"We work closely with contractors across North America and see firsthand where technology falls short," said Marc Levesque, co-founder and CEO of Webrunner Media. "What stood out about ContractorHUB was how clearly Matt and Sarah understand those challenges, and how effectively the product is already solving them in the field. That gave us immediate confidence in both the solution and the team and we're excited to support what we believe is a meaningful step forward for the industry."

This combination of operator investment by customers and ecosystem investment from an industry partner reflects a deliberate approach to building alongside the end user and key service providers in contracting.

Building a foundation for long-term growth

ContractorHUB believes the future of the industry will be defined by platforms that unify how contractors operate their businesses.

The company expects its partnership with Webrunner Media to serve as a foundation for deeper collaboration across marketing, operations and performance management, while continuing to expand its strategic partnerships across the contracting and home service ecosystem.

About ContractorHUB

ContractorHUB was built from firsthand experience to help small businesses run smarter, more human-centered organizations that give people back their most valuable asset—time. It is an AI-native software platform that enables home service businesses to scale with confidence by centralizing everything they need in one place.

About Webrunner Media

Webrunner Media is a full-service digital marketing agency helping contractors scale with confidence. Specializing in SEO, PPC, web design and marketing automation, Webrunner delivers the strategy and execution contractors need to grow — and has become the trusted marketing partner for 100+ contractors pursuing long-term, sustainable growth.

By Ben Levesque, Webrunner. 

A targeted SEO strategy by Webrunner helped transform a landscaping company’s online presence into a steady source of new leads. 

For many contractors, a strong reputation in the field does not always translate to visibility online. That gap can limit growth, especially in competitive service markets where homeowners increasingly turn to search engines first. Webrunner highlights this challenge in a recent case study, showing how a targeted SEO strategy can transform a local contractor’s digital presence into a consistent source of qualified leads. 

Working with a growing landscaping company in the Greater Toronto Area, Webrunner demonstrated how technical optimization, local SEO and content development can work together to drive measurable results. By focusing on high-intent search visibility and neighborhood-level targeting, the campaign shifted the business from relying on referrals to building a scalable, organic lead generation engine. The outcome underscores a broader trend in the trades: contractors who invest in structured digital strategies are better positioned to capture demand, expand market reach and compete in crowded regional markets. 

Luke’s story: Partnering with a growing landscaping operation 

Luke’s Landscaping is a residential landscaping company serving some of the most densely populated neighborhoods in the Greater Toronto Area, including Scarborough, East York, North York and beyond. Built on hands-on craftsmanship and a strong local reputation, the company had steadily grown through referrals and word-of-mouth, delivering everything from seasonal maintenance and hedge trimming to interlocking patios and snow removal. 

The challenge wasn’t the quality of the work. It was that almost none of it was being found online. 

Despite operating in one of Canada’s largest urban markets, Luke’s Landscaping had a digital footprint that barely existed. Their website was technically live, but it wasn’t generating many leads, wasn’t ranking for all the services they offered and wasn’t showing up prominently when homeowners in their own neighborhoods searched for landscaping help. 

That’s when they partnered with Webrunner. 

Hear it directly from Luke: 

The challenge: A strong local reputation with poor online visibility 

When Luke’s Landscaping came to Webrunner in early 2024, the gap between their on-the-ground reputation and their digital presence was stark. A website that existed in name only, a search footprint dominated almost entirely by branded queries and no clear strategy to change any of it. 

The core issues were clear: 

• Brand dependency: The vast majority of their organic visibility came from people who already knew the business and searched for it by name. They were essentially invisible to anyone who hadn’t already heard of them. 

• Buried in search results: For high-intent terms like “landscaping company Scarborough” or “snow removal East York,” Luke’s Landscaping wasn’t anywhere close to Page 1. 

• No content or local SEO infrastructure: The site lacked optimized metadata, internal linking, service-area pages and any form of local-focused content targeting the GTA neighborhoods they served. 

• Weak backlink profile: With only 20 to 25 referring domains, the site lacked the authority signals Google needed to trust it. 

• Minimal organic traffic: Monthly organic visits sat below 50, far too low to generate a meaningful volume of new inbound leads. 

The solution: Building a local authority engine 

Webrunner executed a targeted 16-month SEO strategy designed to move Luke’s Landscaping from digital obscurity to Page 1 dominance across their core service areas. The strategy was built on three core pillars: 

1 - Technical & on-page SEO foundation 

Before any content or link-building efforts could take hold, the site needed a structural overhaul. 

• Complete rebuild of service pages with optimized titles, H-tags, metadata and schema markup to ensure Google could properly interpret and rank the site’s core offerings. 

• Internal linking architecture to connect service pages, location pages and blog content into a cohesive authority structure. 

• Image alt tag optimization and site speed improvements to reduce friction and improve crawlability. 

2 - Local SEO & geo-targeted content 

To capture the high-intent, location-based searches that drive real leads, we built out a comprehensive local presence across the GTA. 

• 15+ new service and location pages targeting specific neighborhoods and suburbs, enabling rankings for terms like “landscaping company Scarborough” and “interlocking patios North York.” 

• Google Business Profile (GBP) optimization, including Q&A additions, regular posts and geotagged project photos to strengthen Google’s proximity and trust signals. 

• Citation cleanup and NAP (Name, Address, Phone) consistency across directories to reinforce local legitimacy. 

3 - Content strategy & authority building 

We built a content engine designed to answer the questions homeowners in the GTA are actively searching for. 

• 1,000 to 2,000 word blog posts targeting seasonal services, maintenance tips and high-intent informational queries, funneling top-of-funnel traffic into core service pages. 

• FAQ blocks and structured info boxes designed for AI-driven and featured-snippet discoverability. 

• Manual link-building outreach to relevant directories, local blogs and regional publications, growing the referring domain count from 20 to 25 up to 50+, doubling the site’s backlink profile. 

Transformative results: From invisible to 1.2 million impressions 

The shift in organic performance between April 2024 and August 2025 was dramatic. 

Here is how the numbers break down: 

1 - Keyword explosion: From 80 to 700+ 

The most foundational shift was in keyword coverage. Starting from roughly 80 ranking keywords, the majority of which were branded, the site now ranks for over 700 terms across the GTA. More importantly, 83.45% of all keyword traffic now comes from non-branded searches. That means Luke’s Landscaping is being discovered by homeowners who have never heard of them, which is exactly the net-new lead flow the business needed. 

The site now ranks for competitive, intent-driven terms including: 

• “Landscaping company Scarborough” 
• “Snow removal East York” 
• “Hedge trimming North York” 
• 300+ keywords now holding positions in the Top 20 

2 - Traffic velocity: From 50 visits to 600+ per month 

Monthly organic visits scaled from fewer than 50 to over 600, an increase of more than 1,100%. Growth began in earnest in early 2025 as newly created pages gained traction, accelerating sharply through Q2 and Q3 2025 as blog content and location pages began accumulating authority. 

This traffic is also higher quality. With 83% of visits driven by non-branded, commercially oriented queries, the people landing on the site are actively searching for the services Luke’s Landscaping offers. 

3 - Search impressions & click growth 

Google Search Console tells the full story of the site’s growing footprint. Between the campaign’s start and August 2025: 

• Total impressions grew from approximately 30,000 to 40,000 up to 1.2 million, representing a massive expansion in the site’s reach across Google’s results pages. 
• Clicks climbed from fewer than 100 to 7,960, a 7,860% increase, reflecting not just visibility but genuine user engagement and search intent alignment. 
• The site now appears across 1,000+ queries, with steady improvements in average position as authority compounds month over month. 

4 - Backlink profile & domain authority 

The link-building program doubled Luke’s Landscaping’s referring domain count, growing from 20 to 25 domains up to 50+. By prioritizing niche-relevant, locally trusted sources over generic directories, the backlink growth sent clear topical authority signals to Google, directly supporting the ranking gains seen across service and location pages. 

Beyond the numbers 

The numbers tell a compelling story, but the operational shift matters just as much. Luke’s Landscaping has gone from a business that relied almost entirely on referrals and word-of-mouth to one that now has a dependable, organic pipeline of inbound leads, without factoring in paid advertising. 

• GTA neighborhood authority: By ranking across multiple cities and suburbs, including Scarborough, East York, North York and beyond, the brand has established a regional digital presence that mirrors the geographic footprint of the actual business. 
• Commercial intent: With 83% of keyword traffic categorized as non-branded and commercially oriented, the site is attracting homeowners who are ready to hire, not just browse. 
• Future-proofed for AI search: Structured FAQ blocks, info boxes and intent-aligned content ensure the site is positioned for discoverability in AI-powered search environments, beyond just traditional Google rankings. 

Conclusion: Scaling with precision in Canada’s most competitive urban market 

The GTA is one of the most competitive landscaping markets in Canada. Long-established operators with mature profiles and thousands of reviews don’t give up ground easily. But by building a technically sound foundation, creating hyperlocal content that speaks directly to neighborhood-level search intent and consistently compounding authority through link-building and GBP optimization, Webrunner helped Luke’s Landscaping do something remarkable: carve out a dominant organic presence in a market where most competitors have a years-long head start. 

Today, Luke’s Landscaping doesn’t just have a website. They have a lead-generation engine that generates over 600 organic visits per month, ranks for 700+ keywords and reaches homeowners at the exact moment they’re searching for help. 

The next phase of the strategy focuses on deepening Map Pack visibility across key service areas, accelerating review generation to strengthen GBP authority and expanding hyperlocal content into additional GTA neighborhoods to widen the lead funnel even further. The momentum is there, and the ceiling is still high. 

Original article and image source: Webrunner

By Jenny Yu.  

By partnering with Webrunner Media, Conrad Roofing significantly improved  response times, appointment set rates and revenue with a centralized automation platform. 

Roofing contractors looking to improve sales processes and lead conversion should take note of the results detailed in “From 38% to 95% Appointment Set Rates: How Conrad Roofing Used Boomerang to Unlock $2.14M in Quoted Revenue.” The Webrunner Media case study explores how Chicago-based Conrad Roofing transformed its marketing and sales outcomes by implementing Boomerang, Webrunner’s marketing and sales automation platform designed for contractors. 

Conrad Roofing, a long-established residential and commercial roofing company, faced challenges common in the industry: slow lead response times, manual sales processes and leads slipping through the cracks. Prior to adopting automation tools, much of the company’s customer data and project history lived with individual sales reps, making it difficult to maintain visibility and consistency when following up on new inquiries. 

After partnering with Webrunner and integrating Boomerang into their workflow, Conrad Roofing saw dramatic improvements in key performance indicators. Appointment set rates jumped from 38 percent to an impressive 95 percent, showing how automated follow-up sequences and centralized tracking ensure leads are engaged quickly and consistently. The company also saw significant revenue growth following the automation strategy rollout. 

The case study highlights more than just increased appointment set rates. In one campaign alone, Conrad Roofing’s revenue grew from $147,000 to $278,000 in the three months after Boomerang was implemented. Additionally, the company achieved more than $2.14 million in quoted revenue with the support of automated follow-ups and organized lead nurturing. 

The Conrad Roofing example underscores the value of combining targeted digital advertising with structured sales automation. For roofing businesses seeking to tighten their lead handling workflows and improve conversion metrics, the strategic use of platforms like Boomerang can offer measurable returns in appointment rates and revenue. 

Read the full case study and Watch this video to learn more about Conrad Roofing’s automation strategy and results.  

By Jenny Yu.  

Webrunner Media earned top honors at the AVA Digital Awards for a campaign that significantly boosted organic search performance. 

A recent article, “Webrunner Wins Gold at the AVA Digital Awards for SEO Campaign,” highlights major industry recognition for Webrunner’s digital marketing strategy. The Gold AVA Digital Award is presented by the Association of Marketing and Communication Professionals. The AVA Digital Awards are an international competition that honors excellence in digital communications, including SEO, web content and integrated campaigns. 

The award recognized Webrunner’s excellent work for its client, Luke’s Landscaping. Before the partnership, the client struggled with their online presence, receiving little organic traffic. Webrunner’s comprehensive SEO strategy focused on rebuilding service and location pages, improving on-page elements like metadata, enhancing overall site performance and optimizing the Google Business Profile for local map pack visibility.  

Within 16 months of implementation, the results demonstrated meaningful gains for Luke’s Landscaping. Organic traffic grew by 214%, and the company began ranking for hundreds more keywords, with 120+ keywords in the top 20. Monthly website visits climbed significantly, ultimately enabling the business to compete more effectively against larger competitors in the Greater Toronto Area. 

According to Webrunner, the award reflects its commitment to sustainable digital growth strategies that align with how homeowners search for services online. The recognition also underscores the importance of long-term SEO investments for home improvement businesses looking to improve discovery, generate leads and bolster revenue. 

Read the original article to learn more about Webrunner’s award-winning SEO work!

By Webrunner Media. 

Webrunner Media’s targeted digital strategy helps a remodeling contractor capture more high-value leads. 

Even the most skilled remodeling contractors can struggle to translate their reputation into consistent online lead generation. Webrunner Media recently partnered with Home Remodeling Pros of Central PA to address that exact challenge, helping the company align their high-end craftsmanship with a stronger digital presence built for growth. 

Known for delivering complex renovations and upscale home transformations, the contractor had established credibility in the field but faced limitations in how potential customers discovered them online. Despite operating across a broad service area, their website was not effectively capturing search demand from homeowners actively seeking remodeling services. 

To compete in a crowded digital landscape, the company needed more than a basic online presence. They required a strategic approach that could elevate search visibility, expand reach beyond branded queries and position their services in front of high-intent prospects at the exact moment they begin planning a project. 

The challenge: The “Page 2 Graveyard” and branded-only traffic 

In April 2024, Home Remodeling Pros of Central PA had a functional website, but it was essentially a digital business card rather than a lead-generation engine. The data revealed several critical hurdles: 

• Brand dependency: Nearly 85% of their visibility came from people searching for their specific company name. They were essentially invisible to the broader market. 
• Buried beyond page 1: High-intent terms like “kitchen remodeling contractors near me” were indexed but buried on pages 3 through 10 of Google. 
• Limited geo-reach: Despite serving all of Central Pennsylvania, their search presence was stagnant in key surrounding cities like Mechanicsburg. 
• Non-branded invisibility: With only 50 non-branded keywords in the top 100, they were missing out on the vast majority of local remodeling intent. 

The solution: Building a “non-branded” authority engine 

Webrunner executed a 16-month targeted SEO strategy designed to pull those hidden rankings out of the graveyard and onto Page 1. 

The strategy focused on three core pillars: 

1 - Intent-aligned content & AI discoverability 

To capture traffic with commercial intent, we overhauled how the site speaks to both users and search engines. 

• High-intent refinement: We rebuilt service pages with localized keywords and intent-aligned copy, ensuring keywords now target clear commercial or transactional intent. 
• FAQ integration: We added structured AI-ready info-boxes and FAQs to improve discoverability in AI-driven search results. 
• Informational gaps: We used blog content to answer top-of-funnel questions about timelines and planning, funneling that traffic into core service pages. 

2 - Local SEO refinement 

To break out of their immediate headquarters, we expanded the site’s local footprint. 

• Geo-targeted service pages: We created dedicated landing pages for key Central Pennsylvania cities, allowing the brand to rank for “Bathroom renovation [city name]” terms. 
• GBP optimization: We optimized their Google Business Profile to win in the Local Map Pack, focusing on NAP (name, address, phone) consistency and high-quality photo optimization. 

3 - Authority & technical strength 

We cleaned up the technical noise that was holding their site back. 

• Crawlability fixes: We resolved duplicate URL errors and navigation issues that were confusing search engines. 
• Niche-specific backlinks: Instead of generic links, we acquired niche edits and regional directory placements that signaled local authority to Google. 

Transformative results: 124% growth in targeted monthly organic traffic 

By focusing on non-branded keyword growth and Page 1 dominance, the results between April 2024 and August 2025 were staggering: 

1 - Lift in non-branded keywords 

The most significant shift was the brand’s ability to attract new customers who weren’t previously familiar with them. 

• Non-branded keywords Increased from 50 to 423+ (746% growth) 
• Visibility shift: Branded vs. non-branded visibility moved from a lopsided majority to a healthy 50/50 split. 

2 - Lift in top 10 rankings 

We successfully pushed high-value keywords out of the “Page 2-5” range and into the spotlight. 

• Top 10 rankings increased from 12 to 32 (167% growth) 
• Top 3 rankings increased from 8 to 14 (75% growth) 
• Page 1 wins: The site now dominates for competitive terms like “kitchen remodeling contractors near me” and “home improvement companies in Mechanicsburg.” 

3 - Traffic velocity 

All traffic growth was achieved organically, creating a sustainable lead flow without having to ramp up spend on other channels like PPC. 

• Monthly organic visits grew from 292 to 654 (124% increase) 
• Engagement: Bounce rates dropped as users began engaging with multiple service pages per session. 

Beyond the numbers 

The operational shift for Home Remodeling Pros is clear: they’re no longer just attracting people who already know about them. They’re now reaching new prospects: 

• Regional authority: By ranking in surrounding cities like Mechanicsburg, the brand has effectively expanded its brand awareness and reach. 
• Commercial domination: With 67% of keywords holding commercial intent, the traffic hitting the site is high value. These are homeowners ready to buy, not just tire kickers looking for DIY tips. 
• Futureproofing: By optimizing for AI discoverability (AEO/GEO/LLMs), their site is prepared for the next era of search. 

Conclusion: Dominating Central Pennsylvania 

By moving away from a branded-only search strategy and fixing the technical hurdles that kept them on Page 5, Home Remodeling Pros of Central PA has fundamentally changed its growth trajectory. 

They’ve achieved a 746% surge in non-branded keywords and a 124% increase in targeted, high-intent traffic, all without having to rely on PPC spend. Today, they don’t just have a website; they have a regional authority engine that captures high intent leads the moment they start dreaming of an improved home. For Home Remodeling Pros, the “Page 2 graveyard” is a thing of the past. 

Original article and photo source: Webrunner Media

Webrunner Media helps contractors scale their business by attracting more customers and maximizing their profits. 

The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living are pleased to welcome Webrunner Media into their community.  

Webrunner Media is a full-stack marketing agency focused on helping contractors achieve sustainable growth in a competitive digital landscape. For over a decade, they have helped North America’s most innovative contractors achieve significant revenue growth through proven, data-driven digital marketing strategies. Their proprietary Contractor Growth Model™, powered by cutting-edge technology like Boomerang, ensures that no leads slip through the cracks.  

From Webrunner Media, you can expect a marketing partner committed to your success. Their services include: 

• Pay-per-click advertising (PPC): A powerful search and social ads service that drives predictable growth with ad management on all platforms, landing page optimization, creative testing and ROI-focused reporting. 
• Search Engine Optimization (SEO): This helps you gain greater visibility in local search results through map pack ranking, on-page SEO, website optimization, link building and directory management. 
• Website design: Capture more leads with a website that is slick, functional, fully integrated and easy to manage.  
• Branding services: Transform your brand into a household name with stronger market presence through redesigned logos, business cards, newsletters and more.  
• Marketing automation: Webrunner Media’s integrated technology helps you save time with automated follow-ups, lead reactivation, review and referral collection, and appointment scheduling.  

With four purpose-built digital marketing plans, contractors receive the support they need at every stage of business growth, from startups to established brands. 

The Coffee Shops are proud to welcome Webrunner Media!