By Jenny Yu.  

By partnering with Webrunner Media, Conrad Roofing significantly improved  response times, appointment set rates and revenue with a centralized automation platform. 

Roofing contractors looking to improve sales processes and lead conversion should take note of the results detailed in “From 38% to 95% Appointment Set Rates: How Conrad Roofing Used Boomerang to Unlock $2.14M in Quoted Revenue.” The Webrunner Media case study explores how Chicago-based Conrad Roofing transformed its marketing and sales outcomes by implementing Boomerang, Webrunner’s marketing and sales automation platform designed for contractors. 

Conrad Roofing, a long-established residential and commercial roofing company, faced challenges common in the industry: slow lead response times, manual sales processes and leads slipping through the cracks. Prior to adopting automation tools, much of the company’s customer data and project history lived with individual sales reps, making it difficult to maintain visibility and consistency when following up on new inquiries. 

After partnering with Webrunner and integrating Boomerang into their workflow, Conrad Roofing saw dramatic improvements in key performance indicators. Appointment set rates jumped from 38 percent to an impressive 95 percent, showing how automated follow-up sequences and centralized tracking ensure leads are engaged quickly and consistently. The company also saw significant revenue growth following the automation strategy rollout. 

The case study highlights more than just increased appointment set rates. In one campaign alone, Conrad Roofing’s revenue grew from $147,000 to $278,000 in the three months after Boomerang was implemented. Additionally, the company achieved more than $2.14 million in quoted revenue with the support of automated follow-ups and organized lead nurturing. 

The Conrad Roofing example underscores the value of combining targeted digital advertising with structured sales automation. For roofing businesses seeking to tighten their lead handling workflows and improve conversion metrics, the strategic use of platforms like Boomerang can offer measurable returns in appointment rates and revenue. 

Read the full case study and Watch this video to learn more about Conrad Roofing’s automation strategy and results.  

By Jenny Yu.  

Webrunner Media earned top honors at the AVA Digital Awards for a campaign that significantly boosted organic search performance. 

A recent article, “Webrunner Wins Gold at the AVA Digital Awards for SEO Campaign,” highlights major industry recognition for Webrunner’s digital marketing strategy. The Gold AVA Digital Award is presented by the Association of Marketing and Communication Professionals. The AVA Digital Awards are an international competition that honors excellence in digital communications, including SEO, web content and integrated campaigns. 

The award recognized Webrunner’s excellent work for its client, Luke’s Landscaping. Before the partnership, the client struggled with their online presence, receiving little organic traffic. Webrunner’s comprehensive SEO strategy focused on rebuilding service and location pages, improving on-page elements like metadata, enhancing overall site performance and optimizing the Google Business Profile for local map pack visibility.  

Within 16 months of implementation, the results demonstrated meaningful gains for Luke’s Landscaping. Organic traffic grew by 214%, and the company began ranking for hundreds more keywords, with 120+ keywords in the top 20. Monthly website visits climbed significantly, ultimately enabling the business to compete more effectively against larger competitors in the Greater Toronto Area. 

According to Webrunner, the award reflects its commitment to sustainable digital growth strategies that align with how homeowners search for services online. The recognition also underscores the importance of long-term SEO investments for home improvement businesses looking to improve discovery, generate leads and bolster revenue. 

Read the original article to learn more about Webrunner’s award-winning SEO work!

By Webrunner Media. 

Webrunner Media’s targeted digital strategy helps a remodeling contractor capture more high-value leads. 

Even the most skilled remodeling contractors can struggle to translate their reputation into consistent online lead generation. Webrunner Media recently partnered with Home Remodeling Pros of Central PA to address that exact challenge, helping the company align their high-end craftsmanship with a stronger digital presence built for growth. 

Known for delivering complex renovations and upscale home transformations, the contractor had established credibility in the field but faced limitations in how potential customers discovered them online. Despite operating across a broad service area, their website was not effectively capturing search demand from homeowners actively seeking remodeling services. 

To compete in a crowded digital landscape, the company needed more than a basic online presence. They required a strategic approach that could elevate search visibility, expand reach beyond branded queries and position their services in front of high-intent prospects at the exact moment they begin planning a project. 

The challenge: The “Page 2 Graveyard” and branded-only traffic 

In April 2024, Home Remodeling Pros of Central PA had a functional website, but it was essentially a digital business card rather than a lead-generation engine. The data revealed several critical hurdles: 

• Brand dependency: Nearly 85% of their visibility came from people searching for their specific company name. They were essentially invisible to the broader market. 
• Buried beyond page 1: High-intent terms like “kitchen remodeling contractors near me” were indexed but buried on pages 3 through 10 of Google. 
• Limited geo-reach: Despite serving all of Central Pennsylvania, their search presence was stagnant in key surrounding cities like Mechanicsburg. 
• Non-branded invisibility: With only 50 non-branded keywords in the top 100, they were missing out on the vast majority of local remodeling intent. 

The solution: Building a “non-branded” authority engine 

Webrunner executed a 16-month targeted SEO strategy designed to pull those hidden rankings out of the graveyard and onto Page 1. 

The strategy focused on three core pillars: 

1 - Intent-aligned content & AI discoverability 

To capture traffic with commercial intent, we overhauled how the site speaks to both users and search engines. 

• High-intent refinement: We rebuilt service pages with localized keywords and intent-aligned copy, ensuring keywords now target clear commercial or transactional intent. 
• FAQ integration: We added structured AI-ready info-boxes and FAQs to improve discoverability in AI-driven search results. 
• Informational gaps: We used blog content to answer top-of-funnel questions about timelines and planning, funneling that traffic into core service pages. 

2 - Local SEO refinement 

To break out of their immediate headquarters, we expanded the site’s local footprint. 

• Geo-targeted service pages: We created dedicated landing pages for key Central Pennsylvania cities, allowing the brand to rank for “Bathroom renovation [city name]” terms. 
• GBP optimization: We optimized their Google Business Profile to win in the Local Map Pack, focusing on NAP (name, address, phone) consistency and high-quality photo optimization. 

3 - Authority & technical strength 

We cleaned up the technical noise that was holding their site back. 

• Crawlability fixes: We resolved duplicate URL errors and navigation issues that were confusing search engines. 
• Niche-specific backlinks: Instead of generic links, we acquired niche edits and regional directory placements that signaled local authority to Google. 

Transformative results: 124% growth in targeted monthly organic traffic 

By focusing on non-branded keyword growth and Page 1 dominance, the results between April 2024 and August 2025 were staggering: 

1 - Lift in non-branded keywords 

The most significant shift was the brand’s ability to attract new customers who weren’t previously familiar with them. 

• Non-branded keywords Increased from 50 to 423+ (746% growth) 
• Visibility shift: Branded vs. non-branded visibility moved from a lopsided majority to a healthy 50/50 split. 

2 - Lift in top 10 rankings 

We successfully pushed high-value keywords out of the “Page 2-5” range and into the spotlight. 

• Top 10 rankings increased from 12 to 32 (167% growth) 
• Top 3 rankings increased from 8 to 14 (75% growth) 
• Page 1 wins: The site now dominates for competitive terms like “kitchen remodeling contractors near me” and “home improvement companies in Mechanicsburg.” 

3 - Traffic velocity 

All traffic growth was achieved organically, creating a sustainable lead flow without having to ramp up spend on other channels like PPC. 

• Monthly organic visits grew from 292 to 654 (124% increase) 
• Engagement: Bounce rates dropped as users began engaging with multiple service pages per session. 

Beyond the numbers 

The operational shift for Home Remodeling Pros is clear: they’re no longer just attracting people who already know about them. They’re now reaching new prospects: 

• Regional authority: By ranking in surrounding cities like Mechanicsburg, the brand has effectively expanded its brand awareness and reach. 
• Commercial domination: With 67% of keywords holding commercial intent, the traffic hitting the site is high value. These are homeowners ready to buy, not just tire kickers looking for DIY tips. 
• Futureproofing: By optimizing for AI discoverability (AEO/GEO/LLMs), their site is prepared for the next era of search. 

Conclusion: Dominating Central Pennsylvania 

By moving away from a branded-only search strategy and fixing the technical hurdles that kept them on Page 5, Home Remodeling Pros of Central PA has fundamentally changed its growth trajectory. 

They’ve achieved a 746% surge in non-branded keywords and a 124% increase in targeted, high-intent traffic, all without having to rely on PPC spend. Today, they don’t just have a website; they have a regional authority engine that captures high intent leads the moment they start dreaming of an improved home. For Home Remodeling Pros, the “Page 2 graveyard” is a thing of the past. 

Original article and photo source: Webrunner Media

Webrunner Media helps contractors scale their business by attracting more customers and maximizing their profits. 

The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living are pleased to welcome Webrunner Media into their community.  

Webrunner Media is a full-stack marketing agency focused on helping contractors achieve sustainable growth in a competitive digital landscape. For over a decade, they have helped North America’s most innovative contractors achieve significant revenue growth through proven, data-driven digital marketing strategies. Their proprietary Contractor Growth Model™, powered by cutting-edge technology like Boomerang, ensures that no leads slip through the cracks.  

From Webrunner Media, you can expect a marketing partner committed to your success. Their services include: 

• Pay-per-click advertising (PPC): A powerful search and social ads service that drives predictable growth with ad management on all platforms, landing page optimization, creative testing and ROI-focused reporting. 
• Search Engine Optimization (SEO): This helps you gain greater visibility in local search results through map pack ranking, on-page SEO, website optimization, link building and directory management. 
• Website design: Capture more leads with a website that is slick, functional, fully integrated and easy to manage.  
• Branding services: Transform your brand into a household name with stronger market presence through redesigned logos, business cards, newsletters and more.  
• Marketing automation: Webrunner Media’s integrated technology helps you save time with automated follow-ups, lead reactivation, review and referral collection, and appointment scheduling.  

With four purpose-built digital marketing plans, contractors receive the support they need at every stage of business growth, from startups to established brands. 

The Coffee Shops are proud to welcome Webrunner Media!