Industry leaders share insights on the trends and challenges shaping the coatings industry. 

The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announce the 2026 Influencers for CoatingsCoffeeShop®.    

On a monthly basis, Influencers contribute expert perspectives on the issues driving the coatings industry forward, including training, business diversification through coatings, the future of labor and technology, sustainability and more. CoatingsCoffeeShop shares these viewpoints through interviews, videos and articles. Representing every segment of the coatings industry, from contractors and associations to manufacturers and service providers, these Influencers are featured throughout the website, promoted across social media and included in the weekly eNews, Week in Coatings. 

“Our goal is to spotlight our Influencers and the expertise they bring from the coatings industry while addressing the real-world challenges professionals face every day,” said The Coffee Shops’ President and CEO Heidi J. Ellsworth. “We are proud to share their knowledge and remain committed to supporting industry growth by promoting these exceptional Influencers.” 

We are proud to announce the following 2026 CoatingsCoffeeShop Influencers: 

• John Kenney – Cotney Consulting Group 
• Johnny Walker – ICP 
• Greg Hlavaty – Western Colloid 
• Shawn Morgan – KPost Roofing & Waterproofing 
• Joe Sorrentino – Joe Sorrentino LLC
• Adrian Hilton – Service First Solutions 
• Ryan Blad – 838 Coatings 
• Will Lorenz – General Coatings 
• Greg Serevetas – USA General Contractors Corp. 
• Lisa Irby – Thomas Roofing 
• Iver Ahens – Campany Roofing 

Find more information on the 2026 CCS Influencers.

About The Coffee Shops 

Award-winning websites and online communities make up The Coffee Shops. Starting with RoofersCoffeeShop, which launched in 2002, the growth of the sites has been explosive for the construction trades of roofing, metal, coatings and their customers. Currently featuring four Coffee Shops, RoofersCoffeeShop, MetalCoffeeShop®, CoatingsCoffeeShop®, OutdoorCoffeeShop™ and their sister site AskARoofer™, all the sites are committed to advocating for the construction trades by supplying consistent information, education and communication avenues for all contractors, while promoting positive growth, education and success of construction industries overall. The Coffee Shops also feature strong microsites with RoofersCoffeeShop.ca, RoofersCoffeeShop.uk and En Español. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and overall construction information and education. The Coffee Shops are “Where the Industries Meet!” For more information, visit www.thecoffeeshops.online. 

About CoatingsCoffeeShop 

CoatingsCoffeeShop™ (CCS), sponsored by APOC, launched in 2023. A sister site to the other Coffee Shops, CCS is committed to delivering the education, training, news and information that helps contractors find success in the coatings industry. This unique online community focuses on all things related to coatings including roofing, construction, infrastructure and below-grade applications. CCS connects the industry suppliers, manufacturers and associations with coating contractors to ensure the continued success of the contractor as well as the continued growth of this innovative and sustainable construction solution. Learn more at www.coatingscoffeeshop.com. 

Our Influencers program celebrates its ninth year of giving back to the industries it serves.

The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español.    

Each month, Influencers respond to a topic that is relevant and timely in their respective industry such as the ethical usage of AI, remaining competitive, using social media to grow your brand, regulatory challenges, emerging technologies and more. RCS, MCS, CCS and en Español feature Influencer responses through interviews, videos and articles. These Influencers represent every corner of the roofing, metal and coatings industries, including contractors, associations, manufacturers and service providers. Their contributions are showcased in dedicated sections on each website, shared on social media and featured in weekly eNewsletters.

“Our goal is to amplify the insights and expertise our influencers offer, tackling the key challenges faced by professionals in the roofing, metal and coatings industries,” said RCS President Heidi J. Ellsworth. “We are proud to highlight our Influencer’s wisdom and expertise across all Coffee Shops. We are committed to supporting and encouraging industry growth and are honored to promote these amazing Influencers.”

“This year, as part of the RCS en Español initiative, we are excited to shine a light on authentic voices that reflect the diversity of our industry. Their stories and expertise inspire the next generation of skilled workers and ensure that every community sees a future for themselves in the trades," Ellsworth emphasized.

We are proud to announce the following 2025 Influencers:

RoofersCoffeeShop  

1. Matt Copeland – Copeland Building Envelope  
2. Ron Harriman – retired roof consultant
3. Erica Reed – Elite Construction Solutions  
4. Rachel Garcia – Malarkey Roofing Products
5. Patrick Cochran – Red Dog’s Roofing  
6. Melissa Chapman – Glo Group  
7. Jake Magalsky – Ace Roofing  
8. Allison Woslager – Integrity PNW  
9. Steve Little – KPost Roofing & Waterproofing  
10. Lee Lipniskis – Levello Construction  
11. John Kenney – Cotney Consulting Group  
12. Tammy Hall – CFS Roofing Services  
13. Ashley and Seth Pietsch – Integrity Insurance & Bonding Inc  
14. Trent Cotney – Adams & Reese  
15. Rich Carroll – Carroll Consulting  
16. Jay Wade – Service First Solutions  
17. Joshua Adams – Roof Scout  
18. Lucas Severance – Slate Valley Supply  
19. Greg Hayes – Pauls Sheet Metal

MetalCoffeeShop

1. Hayley Bohmer – New Tech Machinery   
2. Jena Jackson – Indiana Metal  
3. Erik Trefzger – Orca Roofing   
4. Bob Mesmer – RMG Erectors   
5. Randy Chaffee – Source One Marketing   
6. Holly Gotfredson – American Metalcraft, Inc.   
7. John Kenney – Cotney Consulting Group   
8. Haley Iselin – Metal Roof Specialties   
9. John Sheridan – Sheridan Tools   
10. Stacee Lynn – The Barndominum Company  
11. Thea Dudley – Pocket Protectors LLC
12. Robert Tiffin – Metal Building Contractors and Erectors Association (MBCEA)
13. Greg Hayes – Pauls Sheet Metal
14. John Chan – The Durable Slate Company   
15. Renee Ramey – Metal Roofing Alliance (MRA)
16. Laurie Moore – Kreiling Roofing   
17. Travis Sliger – 4Ever Metal Roofing

CoatingsCoffeeShop

1. John Kenney – Cotney Consulting Group
2. Johnny Walker – ICP
3. Greg Hlavaty – Western Colloid
4. Lisa Irby – Thomas Roofing
5. Shawn Morgan – KPost Roofing & Waterproofing
6. Joe Sorrentino – Sherwin-Williams Roofing Solutions
7. Tracey Donels – Service First Solutions
8. Greg Hayes – Pauls Sheet Metal
9. Ryan Blad – 838 Coatings
10. Will Lorenz – General Coatings
11. Greg Serevetas – USA General Contractors Corp. 
12. Zong Nguyen – CertainTeed

RCS Influencers en Español

1. Teresa Ramírez – Southeast Staffing Agency
2. Julissa Chavez – SRS Distribution
3. Jaqueline Sancen – Latinos in Roofing
4. Amparo Sancen – Sancen Contracting and Latinos En Roofing
5. Lorna Rojas – Tremco
6. Monica Vornbrock – The Glo Group
7. Duliar Valladres – SRS Distribution
8. Octavio Vázquez – Owens Corning
9. Fransisco Serrano – Roofers Going Digital
10. Sandra Damaris – Southeast Staffing Agency

Find more information on the 2025 RCS Influencers, MCS Influencers, CCS Influencers and Español Influencers. 

About The Coffee Shops

Award-winning websites and online communities make up The Coffee Shops. Starting with RoofersCoffeeShop, which launched in 2002, the growth of the sites has been explosive for the construction trades of roofing, metal, coatings and their customers. Currently featuring four sites, RoofersCoffeeShop, MetalCoffeeShop, CoatingsCoffeeShop and AskARoofer, all the sites are committed to advocating for the construction trades by supplying consistent information, education and communication avenues for all contractors, while promoting positive growth, education and success of construction industries overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and overall construction information and education. The Coffee Shops are “Where the Industries Meet!” For more information, visit www.thecoffeeshops.online.

By Jesse Sanchez. 

A leading contractor shares secrets of their 31-year journey to excellence. 

Recently awarded the prestigious title of Roofer of the Month by RoofersCoffeeShop®, Greg Serevetas, vice president of USA General Contractors, shares insights into the company's remarkable journey and the principles that have set them apart in the industry in our latest podcast episode. 

Founded in 1993 and celebrating their 31st year in business, USA General Contractors has built a solid reputation for specializing in roofing, waterproofing and a range of complementary services, including masonry repair and roll-off dumpster rentals in New Jersey. Greg highlights their unwavering commitment to quality and customer satisfaction: "Our main service is roofing and waterproofing... We're very good at communicating with the customers and we're true to our word." 

Central to USA General Contractors' ethos are their six core values: accountability, humility, hunger for excellence, client-focus, teamwork and adaptability. Greg elaborates, "Every employee at USA abides by our six core values... It's working out great. Everybody really loves it and feels the culture is much improved with the core value system." These values are not merely words on paper but are actively practiced and reinforced throughout the company, fostering a strong and cohesive organizational culture. 

Greg also discusses their involvement with RoofersCoffeeShop’s R-Club, a platform he praises for its industry insights and networking opportunities. "It is the best way to be in the know for all things roofing... It's also a great way to meet new people in the industry and learn from each other," Greg states. The R-Club has provided USA General Contractors with valuable connections and knowledge that have contributed to their ongoing success and innovation. 

Listen to the podcast to learn more about our July R – Club roofer of the month! 

Editor's note: The following is the transcript of a live interview with Greg Serevetas from USA General Contractors Corp. You can read the interview below or listen to the podcast.

Intro: Welcome to the hottest podcast in the roofing industry. Get ready to meet the stars of the rooftops, the shingle sensations and the gutter gurus. Each month we'll climb up to the top to shine the spotlight on one remarkable roofer who's nailing it. We'll dive deep into their stories, their triumphs and the secrets behind their sky-high success. Don't miss out on these industry insights, incredible tales of resilience and the passion that keeps these roofers at the top of their game. Tune in, subscribe and follow us on this incredible journey as we crown this month's Roofer of the Month.

Megan Ellsworth: Hello everyone. My name is Megan Ellsworth here at RoofersCoffeeShop.com, and I am back again with a Roofer of the Month podcast. I am so excited to have Greg here. Hi, Greg, how are you?

Greg Serevetas: Hello Megan, how are you? I'm good.

Megan Ellsworth: Doing good. Greg is with USA General Contractors Corp., and he is the Roofer of the Month for July 2024. Super excited to hear your story, Greg. So let's just dive right in and have you introduce yourself and your company.

Greg Serevetas: Thank you for having me, Megan, and thank you for the honor of Roofer of the Month. Appreciate it very much.

Greg Serevetas: Hello everybody. My name is Gregory Serevetas. I am the Vice President at USA General Contractors. I am the second generation at USA. My family started the company in 1993, so this is our 31st year in business.

Megan Ellsworth: Oh my gosh, congrats. Third decade. That's awesome.

Greg Serevetas: Yep, we made it.

Megan Ellsworth: You made it, whoo. What type of services does USA provide, and what would you say is your specialty?

Greg Serevetas: Well, our main service is roofing and waterproofing, both replacement and repairs, so that would be our specialty and we do a few other things. We have started doing line striping in parking lots and asphalt coating. We do masonry repair, and we also recently received our roll-off hauling dumpster license, so we also offer roll-off dumpster services in the state of New Jersey. It's not easy to get, either.

Megan Ellsworth: Yeah. Wow, that's awesome. A great added service. Amazing. Well, I would love to hear something that you all celebrate over at USA. What's something? It could be birthdays, holidays, company culture. What's something that you all celebrate?

Greg Serevetas: Yeah, actually, you mentioned birthdays. We actually do celebrate our employees' birthdays, with singing, of course, which I'm not a big fan singing happy birthday song. I feel like that's for children, not adults, but that's what we do and we also get a cake from our local ice cream shop. So it's the same place every time, we love it and it feels like we're always eating cake around here.

Megan Ellsworth: That's nice. It's a nice feeling.

Greg Serevetas: Yeah, everybody really enjoys it.

Megan Ellsworth: Sweet, literally. How do you define superior customer service?

Greg Serevetas: Superior customer service? Well, that to us means always going above and beyond for our clients, of course and putting their needs first, but never at our expense. And then we value our relationships with our clients and always tell them the truth, even if it is at our expense. If we did make a mistake, we'll correct it and we stand by it.

Megan Ellsworth: Amazing. Yeah, that's the way to do it. That's the right way to do it. It keeps people coming back, like you said, for repairs and all sorts of stuff.

Greg Serevetas: Yeah, nobody's perfect, everybody makes mistakes and we try our best, but we never turn away from anything that we've done. We stand by it.

Megan Ellsworth: Going off of that, why should homeowners work with USA?

Greg Serevetas: So yeah, that's... Part of that would be, yeah, because of our focus on our customers, but we are unique in our commitment to the customer and unparalleled communication. We're very good at communicating with the customers, when we're going to be there, when we leave, what we find, so we have a team that really stays in contact with the customer. And we're true to our word. We always stand behind our work, like I said. Every employee at USA also abides by our six core values. We own the EOS system as well, so our six core values are accountable, humble, hungry, client-focused, teamwork and adaptive.

Megan Ellsworth: Nice. Those are such important qualities.

Greg Serevetas: Yeah, they are, and we feel that... We took over six months to come up with those core values, and really just narrowed them down and say, "Look, this is what our core is, literally our core we want to be and this is what we're going to enforce and abide by," and yeah, it's working out great. Everybody really loves it and feels the culture is much improved with the core value system.

Greg Serevetas: And then we also are... Our response time is also pretty exceptional for emergencies and service work, so pretty proud of that as well.

Megan Ellsworth: That's awesome. That's great. So last two questions here. They're flying by. Why are you an R-Club member?

Greg Serevetas: Why am I an R-Club member? Well, you guys are great, obviously, but it is the best way to be in the know for all things roofing. You guys have your hand in everything, to be honest. You're all over the place. It's amazing what you guys do. Your podcast, peer forums, coffee breaks, they're all great, very informative and it's also a great way to meet new people in the industry and learn from each other. I love the new Peer Forum. The new Peer Forum is phenomenal.

Megan Ellsworth: That's awesome. I'm so glad.

Greg Serevetas: Yes. And I got my mug too, that's another reason I'm a member. You guys gave me a nice green mug.

Megan Ellsworth: Yay. That's fabulous. I'm so glad you're representing. Okay, last question, and this is always my favorite, but what would be your walk-up song? You're walking out onto a sports field, you're feeling hyped. What's the song playing?

Greg Serevetas: I went with Rick Derringer's Real American. I grew up watching Hulk Hogan on TV, and the song didn't mean to me then what it does today, but it is a classic and I think anyone in my era would really appreciate it.

Megan Ellsworth: Yeah, absolutely. That's a great one. That's a great walk-up song.

Megan Ellsworth: Well, Greg, thank you so much and congratulations on being July 2024's Roofer of the Month for the R-Club. We love having you here and you guys are doing great work over at USA and so congratulations.

Greg Serevetas: Thank you so much, Megan. It really is an honor, and I appreciate everything you guys do as well.

Megan Ellsworth: Yay, amazing. Well, everyone out there listening, go check out USA General Contracting's directory on RoofersCoffeeShop.com and learn more about them. If you're in the New Jersey area, you know who to call if you need a repair or replacement roof and have a great day and congratulations again, Greg.
Greg Serevetas: Thank you so much, Megan. You too. Have a great day.

Outro: That's a wrap on this month's episode of Roofer of the Month. Thanks for joining us on this journey. We'll catch you next time for more rooftop celebrations. Make sure to subscribe and follow the RoofersCoffeeShop.com podcast page for more and go to RoofersCoffeeShop.com or AskARoofer.com for more information.
 

RCS Influencers celebrates its seventh year of giving back to the roofing industry. 

RoofersCoffeeShop, the award-winning website where the industry meets for technology, information and everyday business, announces the 2023 RCS Roofing Influencers.    

Each month RCS Influencers respond to a topic that is hot in the roofing industry such as material shortages, working with distributors, technologies to help contractors succeed, leveraging association memberships and more. Information is shared through interviews, videos and articles on RoofersCoffeeShop. The Influencers represent all facets of the industry including contractors, associations and industry manufacturers and service providers. Their contributions are recognized in a special section on the site called RCS Influencers.   

“Each influencer brings a unique perspective to issues that are of importance to roofing contractors and the overall roofing industry,” stated RCS President Heidi J. Ellsworth. “They are committed to sharing their expertise to advance the industry and help others find success. We are thankful and appreciative of their contributions.” 

We are proud to announce the following 2023 RCS Influencers: 

1. Charles Antis – Antis Roofing & Waterproofing 

2. Trent Cotney – Adams & Reese 

3. Kendall & Chris Ekerson, Brandon & Nalani Smith – SA Roofing 

4. Tammy Hall – CFS Roofing Services 

5. Kristina Hill – HomeShield Roofing & Exteriors  

6. Joe Hoffman – Hoffman Weber Construction 

7. Rae Fistonich – Chinook Roofing 

8. John Kenney – Cotney Consulting Group 

9. John Kiesel – Division 7 Roofing 

10. Lee Lipniskis – Levello Construction 

11. Steve Little – KPost Roofing & Waterproofing 

12. Wendy Marvin – Matrix Roofing & Home Solutions 

13. Mandy McIntyre – Level Up Consultants 

14. Arty Molinari – Tremco Roofing & Waterproofing 

15. Michael Pickel – Texas Traditions Roofing 

16. Ashley and Seth Pietsch – Integrity Insurance & Bonding Inc 

17. Greg Serevetas – USA General Contractors Corp.  

18. Marty Stout – Go Roof Tune Up 

For more information on the 2023 RCS Influencers, meet them here.   

About RoofersCoffeeShop 

As an award-winning website and online community, RoofersCoffeeShop is committed to being a roofing professional advocate by supplying consistent information, education and communication avenues for all roofing professionals, and especially contractors, while promoting the positive growth, education and success of the roofing industry overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and the overall roofing trade. From the rooftop to the board room, RoofersCoffeeShop is “Where the Industry Meets!” For more information, visit www.rooferscoffeeshop.com.