RCS Influencers En Español bring authentic voices and expertise to empower the Spanish-speaking roofing community. 

RoofersCoffeeShop®, the award-winning place where the industry meets for technology, information and everyday business, announces the 2026 RCS Influencers en Español.     

RoofersCoffeeShp is committed to highlighting the thought leadership of our Spanish-speaking industry leaders through the RCS Influencers en Español program. Each month, these influencers share their expertise through interviews, videos and articles that address the most pressing issues in the industry. From contractors to associations to service providers, they represent every corner of the industry, offering insights that help bridge knowledge, resources and opportunities for Spanish-speaking professionals. Their contributions are showcased in the dedicated RCS Español Influencers section, ensuring their perspectives reach the broader roofing community. 

“We are proud to highlight the voices of our RCS Influencers en Español,” said Heidi J. Ellsworth, president of The Coffee Shops. “Their stories and expertise showcase the value of inclusion in the trades. We are all one community celebrating every culture within.  It is our privilege to bring all voices to The Coffee Shops and in turn to the roofing industry.”   

We are excited to announce the 2026 RCS Influencers en Español: 

1. Julissa Chavez – SRS Distribution 
2. Octavio Vázquez – Owens Corning 
3. Lorna Rojas – Tremco 
4. Monica Vornbrock – The Glo Group 
5. Moises Morales – SRS MVP 
6. Amparo Sancen – Sancen Contracting and Latinos En Roofing 
7. Teresa Ramírez – Southeast Contracting Services 
8. Chris Navarros – National Roofing Contractors Association (NRCA) 
9. Perla Arias – Project Map It 
10. Krissia Guillen – Labor Central 
11. Mike Monterroso – SRS MVP 
12. Carlos Rodriguez – Mr. Roofing 
13. Ana Maria Pulido – CertainTeed  
14. Alan Lopez – GAF  
15. Reyna Mora – HB Fuller/GSSI 

Find more information on the 2026 RCS Influencers en Español. 

About RoofersCoffeeShop 

As an award-winning website and online community, RoofersCoffeeShop is committed to being a roofing professional advocate by supplying consistent information, education and communication avenues for all roofing professionals, and especially contractors, while promoting the positive growth, education and success of the roofing industry overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and the overall roofing trade. From the rooftop to the board room, RoofersCoffeeShop.com is “Where the Industry Meets!” For more information, visit www.rooferscoffeeshop.com. 

About RoofersCoffeeShop En Español 

RoofersCoffeeShop has expanded its Spanish offerings with a dedicated en Español section. Sponsored by SRS Distribution Para Latinos, this resource was first launched in 2018 to provide Spanish-speaking roofing professionals with relevant content, community and recognition. Today, it features articles, podcasts, project profiles and more, all developed by Spanish-language writers and hosts to ensure content is timely and meaningful. RoofersCoffeeShop en Español is a central hub for Spanish-speaking members of the roofing industry to learn, grow and thrive. For more information, visit www.rooferscoffeeshop.com/en-espanol. 

RCS Influencers en Español traen voces auténticas y experiencia para empoderar a la comunidad hispanohablante de techadores. 

RoofersCoffeeShop®, el galardonado sitio donde la industria se reúne para tecnología, información y negocios del día a día, anuncia a los RCS Influencers en Español 2026. 

RoofersCoffeeShop está comprometido a destacar el liderazgo de pensamiento de los líderes hispanohablantes de nuestra industria a través del programa RCS Influencers en Español. Cada mes, estos influencers comparten su experiencia mediante entrevistas, videos y artículos que abordan los temas más relevantes del sector. Desde contratistas hasta asociaciones y proveedores de servicios, representan todos los rincones de la industria, ofreciendo perspectivas que ayudan a conectar conocimientos, recursos y oportunidades para los profesionales de habla hispana. Sus contribuciones se presentan en la sección dedicada de RCS Influencers en Español, asegurando que sus voces lleguen a toda la comunidad de techadores. 

“Nos sentimos orgullosos de destacar las voces de nuestros RCS Influencers en Español,” dijo Heidi J. Ellsworth, presidenta de The Coffee Shops. “Sus historias y conocimientos demuestran el valor de la inclusión en los oficios. Somos una sola comunidad que celebra cada cultura dentro de ella. Es un privilegio para nosotros dar espacio a todas las voces en The Coffee Shops y, a través de ello, en toda la industria del techado.” 

Nos complace anunciar a los RCS Influencers en Español 2026: 

1. Julissa Chavez – SRS Distribution 
2. Octavio Vázquez – Owens Corning 
3. Lorna Rojas – Tremco 
4. Monica Vornbrock – The Glo Group 
5. Moises Morales – SRS MVP 
6. Amparo Sancen – Sancen Contracting and Latinos En Roofing 
7. Teresa Ramírez – Southeast Contracting Services 
8. Chris Navarros – National Roofing Contractors Association (NRCA) 
9. Perla Arias – Project Map It 
10. Krissia Guillen – Labor Central 
11. Mike Monterroso – SRS MVP 
12. Carlos Rodriguez – Mr. Roofing 
13. Ana Maria Pulido – CertainTeed  
14. Alan Lopez – GAF  
15. Reyna Mora – HB Fuller/GSSI 

Encuentra más información sobre los RCS Influencers en Español 2026.  

Acerca de RoofersCoffeeShop 

Como un sitio web y comunidad en línea galardonado, RoofersCoffeeShop está comprometido con ser un defensor de los profesionales del techado, proporcionando información constante, educación y vías de comunicación para todos los miembros, especialmente los contratistas, mientras promueve el crecimiento positivo, la formación y el éxito general de la industria. Los visitantes del sitio encuentran continuamente excelentes oportunidades para compartir información y participar en conversaciones importantes sobre nuevas tecnologías, seguridad y el oficio del techado en general. Desde el techo hasta la sala de juntas, RoofersCoffeeShop.com es “¡Donde se reúne la industria!” Para más información, visita www.rooferscoffeeshop.com. 

Acerca de RoofersCoffeeShop en Español 

RoofersCoffeeShop ha ampliado su contenido en español con una sección dedicada completamente en Español. Patrocinada por SRS Distribution Para Latinos, esta iniciativa se lanzó por primera vez en 2018 con el objetivo de proporcionar a los profesionales del techado que hablan español contenido relevante, comunidad y reconocimiento. Hoy en día, cuenta con artículos, podcasts, perfiles de proyectos y más, todo desarrollado por escritores y anfitriones hispanohablantes para asegurar que el contenido sea oportuno y significativo. RoofersCoffeeShop en Español es un centro clave para que los profesionales del techado de habla hispana aprendan, crezcan y prosperen. Para más información, visita www.rooferscoffeeshop.com/en-espanol. 

Por Jessica Bravo. 

¡Descubre cuáles fueron los temas que más llamaron la atención de los lectores de The Coffee Shops™ durante julio!   

Irónicamente, el artículo más leído en el mes de julio fue RoofersCoffeeShop® En Español: 5 artículos más leídos del mes de junio. Si te lo perdiste, te recomendamos leerlo para conocer más sobre Mr. Roofing, CertainTeed®, SRS Distribution, GAF, MuleHide y Southeast Staffing Agency y cómo trabajaron junto a RoofersCoffeeShop En Español para crear contenido. 

En segundo lugar, un artículo de gran importancia: La industria del techado urge a tomar acción sobre la reforma migratoria. RoofersCoffeeShop resalta cómo National Roofing Contractors Association (NRCA) se ha unido a Essential Worker Immigration Coalition (EWIC) en una carta dirigida a funcionarios clave de la administración, abogando por una reforma migratoria que garantice estabilidad y crecimiento para la industria. Visita el sitio de NRCA para obtener más recursos sobre este tema. 

En tercer lugar, un artículo inspirador tocó el corazón de muchos lectores; “Héroes ayudando a héroes”. Una historia donde Hero Roofing salva el día para un veterano y su familia tras el paso del huracán Helene. Fiel a su nombre, Hero Roofing demuestra ser una empresa comprometida con su comunidad, ofreciendo ayuda y techos gratuitos a quienes más lo necesitan. 

Otra historia conmovedora que no puedes dejar pasar es la titulada, “Una primavera para retribuir”, que narra cómo una familia en Mississippi, una viuda en Iowa y una organización sin fines de lucro en Arizona recibieron techos gratuitos. Una temporada de dar. 

Finalmente, el artículo sobre Latinos En Roofing destaca los esfuerzos por empoderar a los contratistas latinos a través de la capacitación. En el podcast incluido, Amparo comparte los valiosos recursos disponibles y revela la inspiración detrás del programa, “Todo lo que yo deseaba en 2010 es lo que hoy estoy construyendo para la comunidad.” 

Hay mucho más para leer y escuchar en nuestro sitio web. No te pierdas los artículos más leídos de julio y prepárate para lo que viene en agosto, porque será otro mes lleno de éxitos. 

5 - Empoderando a contratistas latinos a través de la capacitación 

4 - Una primavera para retribuir 

3 - Héroes ayudando a héroes 

2 - La industria del techado urge a tomar acción sobre la reforma migratoria 

1 - RoofersCoffeeShop® En Español: 5 artículos más leídos del mes de junio

Por Jessica Bravo.  

¡Descubre cuáles fueron los temas que más llamaron la atención de los lectores de The Coffee Shops™ durante junio!   

Uno de los miembros de nuestro R-Club, Carlos Rodríguez de Mr. Roofing, comparte algunos de los beneficios de instalar paneles solares. Él dijo, "Es una forma de generar electricidad limpia y de ahorrar en el costo de la energía. Hay diferentes formas de hacerlo: se pueden comprar o financiar, pero en cualquier caso, es una inversión que beneficia tanto al bolsillo como al medio ambiente." Escucha el episodio completo para aprender sobre la visión de Mr. Roofing.  

No es sorpresa que este artículo haya sido uno de los más leídos, ya que CertainTeed® comparte cómo los contratistas pueden hacer crecer su negocio, enfocándose en la confianza y la reputación. Para fortalecer esa confianza, CertainTeed ha creado un programa especialmente diseñado para contratistas. Lo mejor de todo es que estos recursos y herramientas están disponibles en español, lo que permite a los contratistas aprovechar esta oportunidad y acceder a contenido gratuito. Estos recursos se pueden encontrar en el sitio web de CertainTeed o en su directorio en RoofersCoffeeShop™. 

Espero que no se hayan perdido el episodio de La Voz de los Ruferos con Julissa Chavez, Alan Lopez y Xavier Sánchez, donde hablaron sobre una colaboración entre SRS Distribution, GAF y el icónico equipo de fútbol Monterrey, los Rayados. El episodio trata sobre el puente entre la comunidad latina y el fútbol. Sintonízate ahora.  

Otro gran artículo en nuestro sitio web fue enviado por MuleHide que habla sobre las 8 principales razones para elegir un sistema de techado TPO. ¿Estás pensando en instalar un sistema de techado TPO? Este es el artículo perfecto para ti.

Por último, el quinto artículo resalta la importancia de la planificación para evitar centrarse solo en los costos visibles, abordando los costos ocultos en la mano de obra. Teresa Ramirez de Southeast Contracting Services explica que esta idea surge de la realidad que enfrentan muchos contratistas o empresarios al iniciar un negocio, “Muchas veces, cuando abrimos una compañía, no tenemos previsto cuánto realmente nos va a costar el proyecto que vamos a realizar. No siempre pensamos en el gasto real que implica.” Escucha el episodio para aprender el Verdadero Costo de la Mano de Obra.  

Hay mucho más para leer y escuchar en nuestro sitio web. No te pierdas los artículos más leídos de junio y prepárate para lo que viene en julio. 

5 - Planificar y prevenir 

4 - 8 principales razones para elegir un sistema de techado TPO 

3 - Fútbol, comunidad y negocios: Una alianza que trasciende la cancha 

2 - Programa de certificación de contratistas de CertainTeed® 

1 - Paneles solares y techos: La visión de Mr. Roofing 

Por Jessica Bravo.  

Impulsa la eficiencia energética y simplifica el proceso para los hogares.

En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Carlos Rodríguez, fundador de Mr. Roofing, sobre el impacto que tienen los paneles solares en los techos y cómo su integración beneficia a los propietarios de viviendas. Carlos comparte su experiencia profesional y destaca la importancia de trabajar con contratistas confiables para proyectos que combinan tecnología solar y techado.

Carlos recuerda, “Cuando yo empiezo, si yo vendo un techo y el cliente contrata a otra compañía para instalar paneles solares, esa compañía muchas veces daña nuestro trabajo. Entonces empiezo a decirles a los clientes: ‘Si van a instalar solar, mejor déjennos a nosotros encargarnos de la parte que se incorpora al techo.’ Poco a poco empezamos a instalar las tuberías y después los rieles y los paneles.”

Después de un tiempo Carlos decidió hacerlo todo. Carlos dijo, “Obtengo la licencia de contratista solar en California y desde 2008 lo hacemos así, para proteger tanto al cliente como nuestro trabajo.”

La integración de techado y energía solar se convierte en una estrategia eficiente, “Nos ayuda a conseguir más proyectos de techos, porque el cliente ya no tiene que coordinar con dos compañías diferentes. Con un solo punto de contacto, tienen una mejor experiencia.”

Carlos también habla sobre los beneficios de instalar paneles solares, “Es una forma de generar electricidad limpia y ahorrar en el costo de la energía. Hay diferentes formas de hacerlo, se puede comprar o financiar, pero en cualquier caso es una inversión que beneficia tanto al bolsillo como al medio ambiente.”

Escucha el podcast o lee la transcripción para aprender sobre los beneficios de la energía solar y como puede transformar un hogar. 

Offers new financing plans and service discounts, new projects completed, new survey responses posted.

Diamond Certified Resource has published a new Company Report Summary Update on Mr. Roofing, Inc. This newly researched report for quality-seeking Bay Area consumers adds to Mr. Roofing’s deep info company report on diamondcertified.org, which includes in-depth ratings, researched articles, verified real customer ratings, verbatim survey responses, videos, photos, a capabilities table and more.

Mr. Roofing, Inc. has earned Diamond Certified for 17 consecutive years, with 395 verified customers surveyed and a customer loyalty rate of 97%. The company provides roofing services for residential and commercial clients in San Mateo County and San Francisco.

President Carlos Rodriguez, Diamond Certified expert contributor

Carlos Rodriguez is a veteran of the roofing industry who has contributed his expertise to help Bay Area residents improve their roofing projects. He is available to provide his unique insights on all types of roofing topics. Reach him directly for interviews at carlos@mrroofing.net or (650) 605-3927.

Carlos’ expert tips and additional information about Mr. Roofing, Inc. can be found below:

Mr. Roofing, Inc. Diamond Certified Company Report + New SUMMARY UPDATE

Mr. Roofing, Inc. Diamond Certified Video Reports

• Company profile
• Company story
• 5 useful answers
• Expert contributions

President Carlos Rodriguez’s Diamond Certified Expert Contributions

• Carlos Rodriguez profile
• Carlos Rodriguez Expert Tip: How to Remove and Prevent Roof Moss
• Carlos Rodriguez Expert Tip: A Consideration for Installing Solar
• Carlos Rodriguez Expert Tip: The Importance of Roof Ventilation
• Carlos Rodriguez Expert Tip: Avoiding Water Intrusion Issues with Steep and Flat Roofs
• Carlos Rodriguez Expert Video: The Importance of Roof Ventilation
• Carlos Rodriguez Expert Video: How to Remove Roof Moss
• Carlos Rodriguez Expert Video: Consideration for Adding Rooftop Solar
• Carlos Rodriguez Expert Video: Increasing the Lifespan of Your Roof

“Mr. Roofing, Inc. has earned Diamond Certified for almost two decades and we’re proud to add even more deep research about them in this new Summary Update,” says Greg Louie, founder and CEO of American Ratings Corporation, creator of Diamond Certified Resource. “When you read their survey responses and see photos of their jobs, they really stand out as an
exceptional roofing contractor.”

Only companies that score highest in quality and helpful expertise earn Diamond Certified. What really separates Diamond Certified ratings from the star score averages at review sites is that a large, random sample of each company’s customers are surveyed by phone to get the most accurate ratings and verify only real customers are responding. By surveying from a company’s entire customer base, each company’s research results truly represent its customer satisfaction level. Most companies can’t pass the rating.

About Mr. Roofing, Inc.

Mr. Roofing, Inc. offers comprehensive roofing services to residential and commercial clients in San Mateo County and San Francisco. The family-owned and operated company has experience with all types of roofing systems, including architectural shingle, cedar shake and shingle, metal, slate and copper. It can handle reroofing, roof repairs and maintenance, gutter protection, custom skylight installation and more.

Carlos Rodriguez is president of Mr. Roofing, Inc., a Diamond Certified roofing contractor. He can be contacted at carlos@mrroofing.net or (650) 605-3927.

About American Ratings Corporation

American Ratings Corporation (ARC), the creator of Diamond Certified Resource, the source for consumers who love quality local companies, rates local companies by surveying only their verified real customers to produce the country’s most accurate ratings of local companies. It also creates deeply researched company reports and consumer guides that give consumers the best companies plus the best advice for choosing a local auto, home, health or personal service type of company.

Only companies rated highest in quality and helpful expertise® earn Diamond Certified and are backed by their
performance guarantee. All their deeply researched reports and guides are available for free at diamondcertified.org. They also produce an annual, full-color, printed Diamond Certified Directory with 840,000 copies published in 9 geographic zones in the greater San Francisco Bay Area. Each April, these are mailed for free to their 182,000 Diamond Certified Preferred Members and selected homeowners and companies.

Greg Louie is CEO of ARC. He can be contacted at greglouie@diamondcertified.org or (925) 548-3175.

By Anna Lockhart.  

This Bay Area roofing company does it all – with enthusiasm and care!  

Each month, The Coffee Shops highlight the stories and successes of our R-Club members through the Roofer of the Month program! For the month of November, podcast host Alex Tolle sat down with Carlos Rodriguez, CEO of Mr. Roofing, to showcase the story of the company’s hard working and talented employees.  

Since 1989, Mr. Roofing has served its community in the San Francisco Bay Area with top quality service and professionalism. Over the last three decades, the company has become a well-trusted name in the local construction industry. Carlos took over the family business in 1998 from his father, expanding their services to include roofing, solar installation and electrical work.  

By providing all three of these services, Mr. Roofing is centering themselves as a one-stop-shop expert on all things roofing related. That way, anything a customer might need done on their home’s roof, Mr. Roofing is there to help in any scenario. “I want us to be the primary contractor when it comes to all things roofing,” he explained.  

Besides being a valuable resource for customers, Mr. Roofing also places emphasis on making sure their team is focused on building a positive work environment. Carlos shared, “My primary role is to make sure that we're honoring our mission, vision, values, our core focus and our teammates. And roofing is the best-kept secret, so I have a lot of fun in what we do, and I want to make sure my teammates do as well.” Nicknaming himself the “chief enthusiasm officer,” Carlos emphasized the importance of his role as a team leader.  

He takes a lot of pride in Mr. Roofing’s customer service, too. “We don't pay for reviews. We don't do anything like that. We want it to really be organic and genuine, so when someone's considering working with us, awarding us a contract, that it's honest and comprehensive... There's no greater compliment than a client using our service again and awarding us additional work, and/or referring us. I think that's really the ultimate measure of really top-notch customer service.” 

Read the transcript or Listen to the podcast to learn more about the November Roofer of the Month, Mr. Roofing! 

Editor's note: The following is the transcript of a live interview with Carlos Rodriguez of Mr. Roofing. You can read the interview below or listen to the podcast.

Intro: Welcome to the hottest podcast in the roofing industry. Get ready to meet the stars of the rooftops, the shingle sensations and the gutter gurus. Each month we'll climb up to the top to shine the spotlight on one remarkable roofer who's nailing it. We'll dive deep into their stories, their triumphs and the secrets behind their sky-high success. Don't miss out on these industry insights, incredible tales of resilience and the passion that keeps these roofers at the top of their game. Tune in, subscribe and follow us on this incredible journey as we crown this month's Roofer of the Month.
Hello, everybody. My name is Alex Tolle with rooferscoffeeshop.com, and I am here for the November Roofer of the Month podcast. I'm here with my good friend, Carlos. Hello, Carlos. How are you?

Carlos Rodriguez: Fantastic, Alex. How about yourselves?

Alex Tolle: I'm good. So happy that we are on this podcast today, that we get to celebrate you. Carlos is with Mr. Roofing in San Francisco, California.

Carlos, just go ahead and introduce yourself. I already did it for you, but introduce yourself. Tell us about your company.

Carlos Rodriguez: Yeah, thank you, Alex. Yeah, so my name is Carlos Rodriguez and I'm the chief enthusiasm officer here at Mr. Roofing. And we are a roofing and solar business here in the San Francisco Bay Area.

Alex Tolle: Amazing. I love the changing up the CEO.

Carlos Rodriguez: Yes. Really, that is my responsibility. As the owner and the CEO, my responsibility is the culture of our business. And so at first, I was a little uncomfortable with that, but I decided to roll with it because it just reminds me of my primary role, which is to make sure that we're honoring our mission, vision, values, our core focus, our teammates. And roofing is the best-kept secret, so I have a lot of fun in what we do and I want to make sure my teammates do as well.

Alex Tolle: Amazing. I love that.
What kind of services does your company provide? And what is your specialty?

Carlos Rodriguez: Yeah, so we're licensed by the State of California for roofing, solar installation and we're also licensed electricians.

Alex Tolle: Wow.

Carlos Rodriguez: But the core focus of what we do is roofing. Pretty much anything from the roof up, that's what we do.

We've been in business since 1989. My father started our business. And I always tease, I never wanted to have anything to do with it. In the summers, my father would ask me to go and help with the tear-off crews and teach me the value of hard work and really to keep me out of trouble. And he would say, "If you don't do well in school, you're going to have to do this every day." And as a 15-year-old, my frontal lobe wasn't fully developed. I understood it as if it was a bad thing, but as a grown man now, I really think it's the best-kept secret.

I've been in charge since 1998 and been putting in systems, processes, people to help grow our business and take care of our clients and take care of our teammates.

Alex Tolle: Amazing.

Carlos Rodriguez: That's how I got into solar. There would be a mutual client that I would have with another solar company, so if someone would award us the work and then the solar company would just butcher up our nice new roof. In order to protect our clients and our reputation really, because when it would leak, they'd blame us and when we go out there, it turns out it was the solar company that worked on that roof, so what I started doing is collaborating or asking my clients to let us manage that.

And then we just got good at it. We would waterproof it. We would rack it. We would do everything but the electrical. And then I just thought, why don't we do this for ourselves? And so that's how it went about us getting licensed to install solar and be electricians, because I want the roofing industry, I want us to... That's our domain, the roof, so I wanted us to be the primary contractor on that. And that was the driving force around how we got into that.

Alex Tolle: Yeah, and I'm sure as a homeowner, they definitely prefer that they're hiring one company to come in and just take care of everything for them. They don't have to try to coordinate with other contractors and try to get it to all line up. They know they're calling you and you're going to come in and do the whole job and do it right.

Carlos Rodriguez: That's correct. And along with that, not only through the whole design process being the convenience of us doing it all and then being able to have trust and confidence that there was one point of contact if there was a question, a concern or even a compliment. And along with that, we also do everything else from the roof line up, like make proper ventilation, skylights, gutters, anything that is involved with that. And another reason that I decided to get involved in solar is a lot of the skill sets to be installing solar on the roof is already... That's a natural compliment to what my teammates already do, so it was a natural progression for us.

Alex Tolle: That's great. Can you share something special that your company celebrates? Whether that's, you're the chief enthusiastic officer, so I'm sure that you guys celebrate a lot, so whether that's birthdays or anniversaries, what is it that you guys celebrate at Mr. Roofing?

Carlos Rodriguez: Yeah, so I try to focus on celebrating on a daily basis, on a weekly basis, on a monthly basis, annual basis, as much as we can, again, to make sure there's good energy, a good vibe within our company. On a daily basis, it could just be anything. We're measuring how many appointments we set, how many contracts we were awarded. On a weekly basis, we'll recognize the top performer that helped do that. On a monthly basis, we have a big company meeting and that's where we'll recognize people for their anniversary with our company. Whether it's a year or 20 years, we like to recognize those people within our organization.

And birthdays. Something that we started doing is giving a card and a gift card for our teammates' children's birthday.

Alex Tolle: Wow.

Carlos Rodriguez: We just want everyone to feel that we're a part of it and they're a part of us. Something else too, just we all come from different places in the world. I'm from Mexico. English is my second language, so we'll celebrate different religious events that someone might recognize and make sure that people feel included and feel part of our organization and celebrated one way or another. That way, they want to come back and help us and then we can do... Our customers are happier. That's the idea behind all of that. It's about how we make-

Alex Tolle: Yeah, that's so amazing-

Carlos Rodriguez: ... them feel.

Alex Tolle: ... that you're celebrating so many things. I'm sure that your employees, it just probably makes them feel so good, so loved by their employer that they're not just another number. They're really a person and they have all these things going on in their life, and that you recognize that. That's amazing.

Carlos Rodriguez: I hope so. And you know what it does? In different phases of our company where we've had growth spurts and we bring on new teammates, we try to do assessments up front and interviews and try to make sure we get the best people possible within our core values. However, our culture, if they don't like that sort of stuff, it repels those people. The people that have left are just because that vibe wasn't lining up with theirs, and we're okay with that. We want the people that they want to be there with us and enjoy that sort of stuff.

Alex Tolle: Yeah, you got to make sure that you all mesh together well because you're spending all your time together, so you have to make sure that you all get along and have the same values.

Carlos Rodriguez: Ideally, yeah. Exactly. That's the goal.

Alex Tolle: Yeah. At Mr. Roofing, how do you all define superior customer service?

Carlos Rodriguez: I take a lot of pride because we measure in different ways, and then that way our clients can triangulate everything that's out there. I love this era of transparency because you can't hide. And then we don't pay for reviews. We don't do anything like that. We want it to really be organic and genuine, so when someone's considering working with us, awarding us a contract, that it's honest and comprehensive.

But here's what I would say along with that, so there's guild quality. Locally, there's something called Diamond Certified, where they actually do an independent study of our customers. And about 50% of the people that go through that process don't pass. And then you have all the Google, Yelp, all of that stuff. But here's what I would say, Alex, is the best measure of customer service. There's no greater compliment than a client using our service again and awarding us additional work, and/or referring us. I think that's really the ultimate measure of really top-notch customer service. And I'm very proud that a majority, 52% of our business is from referrals or repeat.

Alex Tolle: Wow.

Carlos Rodriguez: It would be more. It used to be more. When we were smaller, it was 75% because we didn't do a whole lot of marketing, but because we do more marketing now, the numbers have changed. But that's still a big component of our business, so I'm very proud of that.

Alex Tolle: Yeah, that's awesome. I think a lot of businesses use that word of mouth as to gauge how well they're doing. If people are referring you, obviously if a friend of mine's going to ask for a contractor and I refer you, they know, well, my friend's not going to give me a shoddy contractor. They're going to make sure that they had a great job, and now they're going to pass that on to me. That's definitely a great way to measure. I love that.

Carlos Rodriguez: Yeah, thank you. And I think what a lot of people do is they do the research for you. They'll get multiple proposals. They'll interview. And once someone did that for you, it does help when it's a warm introduction. And we have a proven process to make sure that our clients are completely satisfied. On Diamond Certified, our customer loyalty is 97%. Some years, 98%. I want it to be 100%. And we're trying. We're trying.

Alex Tolle: Great. Sounds awesome. If I was in the San Francisco area, I know I'd be using you guys when needed.

Carlos Rodriguez: Yes, I would hope so.

Alex Tolle: Why are you an R-Club member? And what are some of your favorite things about Roofers Coffee Shop.

Carlos Rodriguez: Okay. As I said earlier, I believe the roofing industry is the best-kept secret. It's gone from, back in the day, I had a mentor that would say that roofing was the lowest trade on the totem pole and usually the people that ended up in roofing were like a pack of pirates. And we're talking about in the '70s and '80s.

But now, it's really a lot different. We fly drones. We have robotic welders. We have a lot of technology within our business. The clientele is a lot more emotionally intelligent, and so we're drawing a lot of wonderful people into our industry. It's always been that way, but even now more, it's... Like pharmaceuticals. Back in the day, pharmaceuticals was considered snake oil salespeople And now, it's a highly regulated and lab coat type of an industry. And so roofing is taking on that same trajectory.

And what I love about being a Roofers Coffee Shop R-Club member is that you all are helping broadcast what a wonderful industry we are. You're helping our industry, the people within industry, get educated about different aspects within technical, a lot of different things within roofing. And so it's that uplifting, that positive influence that's helping more people see that we're doing good stuff. And that's what I really appreciate the most. I learn. You all put us together, and I learn from other wonderful companies, other manufacturers, vendors. You're all connecting all of us together and just making us better.

Alex Tolle: Good.

Carlos Rodriguez: That's near and dear to my heart because that's what I want for the roofing industry. I want us to get recognized for the good stuff that we do, and how legitimate our businesses are.

Alex Tolle: Yeah, and that's so great to hear that you feel that way about the coffee shop, because obviously that that's our goal, is to bring the industry together to really highlight all the good work, hard work that people are doing and really just shine a light on the roofing industry, so I'm so glad that that's exactly what you're getting out of it.

Carlos Rodriguez: Absolutely. I'm grateful for it, and it's really super exciting. It does something to a lot of us and our self-esteem, my teammates within my company, some of the stickers are look up to roofers and a lot of really good stuff. And we deserve it. It takes a special person to do what my teammates do up on a roof.

Alex Tolle: Definitely.

Carlos Rodriguez: Between the weather, the altitude, all the things. And they're so efficient at doing it, so thank you for being that shining light for all of us.

Alex Tolle: Awesome. Aw, thank you, Carlos.
All right, last but not least, what would your walk-up song be?

Carlos Rodriguez: Wow. Yeah, so I love music. I love music. And there's a lot of them. And I think if I'm... One of my favorite hip-hop artists is Mos Def, and he goes by Yasiin Bey now and one of his songs is UMI Says. And basically, it talks about shining your light on the world to see and enjoying and being present in the moment. And so every time I hear that song, it sets my mind in the right place. It helps me be present. And I think it would be that because I really enjoy the music and the words that it's relaying, so I think that's what it would be.

Alex Tolle: That's awesome.

Carlos Rodriguez: "Shine your light for the world to see." UMI Says.

Alex Tolle: I haven't heard it, so as soon as we're done here, I'm going to go listen to it-

Carlos Rodriguez: Awesome. Absolutely.

Alex Tolle: ... and then I'll really know you on another level.

Carlos Rodriguez: Awesome, yeah. Love it.

Alex Tolle: All right, well, thank you so much, Carlos. We are so excited to honor you as our November 2024 Roofer of the Month. This will come out on the 1st. Happy November, everybody and we will catch you on the next one. Thank you again, Carlos.

Carlos Rodriguez: I appreciate it kindly. Thank you so much.

Outro: That's a wrap on this month's episode of Roofer of the Month. Thanks for joining us on this journey. We'll catch you next time for more rooftop celebrations. Make sure to subscribe and follow the rooferscoffeeshop.com podcast page for more. And go to rooferscoffeeshop.com or askaroofer.com for more information.
 

By Mr. Roofing.  

Maintaining the health of your roof system through regular inspections keeps your home safe and sound. 

Editor’s note: Contractors should share this article with home and building owners to encourage the use of professional inspectors for maintenance checks to their roofs. 

The health of your entire roof system affects both the interior and exterior of your home. Most obviously, the roof protects the interior of your home from the elements, such as rain. By keeping things like water out of your home, it prevents damage to the interior structure and objects. A well-kept roof is key for regulating the temperature of your home and should keep you warmer in the winter and cooler in the summer. A properly insulated and vented roof prevents damage from condensation, lowering the risk of mold or mildew build-up. 

As a homeowner, it is important to do routine maintenance on your home. Just as you might have your plumbing and electrical checked, you should regularly have a professional roof inspector check your roof system. In this article, Mr. Roofing explains the importance of regular roof inspections and the benefits they bring.  

Routine maintenance for damage 

One of the things that a roof inspector will be searching for is any damage that could have been caused by strong winds or falling debris. As this damage can be difficult to see from the ground level, these issues can often go unnoticed. The quicker the damage is spotted and taken care of, the better your home will be. 

Leak assessment 

Leaks can form quietly and on a small level. However, over time, a persistent leak can lead to major issues like rotting roofs and even mold growth. This is another aspect that your roof inspector will be paying close attention to. 

Proper drainage 

Concerning your gutter system, you need to ensure that they're free-flowing and allowing water to effectively exit your roofing area. Your roof inspector can clean out your gutter system, preventing water from pooling and causing damage to your roof. 

Get in touch with a local expert 

It is important to contact a reliable expert for your routine maintenance. For example, in the San Francisco area, you could partner with Mr. Roofing. Since 1989, Mr. Roofing has been the most professional San Francisco roofing company. Over the years, we've serviced hundreds of customers and created a reputation founded on our reliability, friendliness and overall ability to get the job done right. We've even earned awards and accolades that include an A+ rating from the Better Business Bureau, membership with the GAF Presidents Club, an Angie's List Super Service Award and more. 

Original article source: Mr. Roofing