By The Coffee Shops 

Instant measurements can help contractors respond while homeowner interest is high. 

Roofing sales increasingly begin before a contractor reaches the property. In a recent Roofing Road Trips® episode, host Megan Ellsworth spoke with Jeff Berzolla, co-founder and chief executive officer of Instant Roofer, about how artificial intelligence (AI) is changing the pace of estimating. 

“The mission of our company has been to help contractors generate roof measurements in seconds using AI,” Jeff said. Instant Roofer’s AI measurement tools are designed to help contractors provide estimates and quotes quickly, giving sales teams information they can use during the earliest stage of a homeowner conversation. 

That speed matters because customers are no longer satisfied with a basic contact form and an uncertain response time. Jeff remarked that some contractors may take a day or longer to follow up, leaving an opening for competitors to present pricing first. “Speed isn't about convenience anymore. It's directly tied to close rates and the contractor who responds first wins,” he said. 

For contractors, the benefit extends beyond the office. Jeff explained that estimators are using the Instant Roofer mobile app to get quotes from trucks, vans, kitchen tables and jobsites. The tool can provide suggested squares and early pricing information when an opportunity appears, including when a neighbor approaches during an active project. 

“Being able to get a quick measurement report on the fly, get suggested squares and give a price is hugely beneficial to driving close rates, driving revenue,” Jeff said. 

The first step is not replacing the entire sales process. It is responding with useful information while the homeowner is still engaged. That creates the foundation for the next stage: confirming details before contracts and material orders move forward. 

Listen to or Watch the entire podcast to learn more about using AI measurements to accelerate roofing sales. 

By The Coffee Shops™. 

Get the most out of your time and money by utilizing the software designed with speed, cost and efficiency in mind. 

Traditional methods to estimating project costs and configuring measurements can take a toll; human errors are common, slowing down the process and delaying timelines. Because of this, estimating software has become a staple among contractors looking to improve their workflows and consistency in providing accurate data. To discuss the relevance and importance of this technology, Karen Edwards sat down for a discussion with Jeff Berzolla of Instant Roofer for an episode of Roofing Road Trips®.  

Serving as a co-founder and CEO of Instant Roofer, Jeff knows the struggles that industry professionals face when it comes to delaying timelines, losing jobs and misinterpreting data by doing the work manually. Which is why, three years ago, Instant Roofer hit the market as a revolutionary way to automate the process utilizing artificial intelligence (AI), saving contractors time and money. He shared, “We come from an AI background, and our company was on that foundation from day one. We’re not trying to retrofit our technology to AI – we're an AI native company.”  

Combining their understanding of the technology and the ins and outs of the roofing industry, Instant Roofer has secured its spot as a valuable resource roofers can depend on to get the job done quicker and correctly. Jeff explained, “I've been a technologist for about 25 years now doing different businesses, but this is currently the one that we are all in on and very excited to see how our technology is helping change the industry. It's fun to be at the leading edge of change and helping with efficiency, cost savings and accuracy.” 

Instant Roofer is designed to simplify the estimating process, not complicate it. Tools like Instant Measure Reports and the Website Roof Calculator help contractors generate fast, accurate roof measurements in seconds, reducing the delays, errors, and rework common with traditional estimating methods. By spending less time measuring roofs and correcting mistakes, contractors can focus on what matters most: serving customers, closing more jobs, and growing their business. 

“As an AI native company, we’re really pushing to have a new model available at least once a month,” Jeff shared, noting how Instant Roofer isn’t just a one-time relief. The benefits of the software continue to pay off as the system evolves. “The level of accuracy is constantly evolving, getting better as more data goes into our algorithms. And we’re making sure that we can do this at a cost that helps contractors.” 

Working together with contractors looking to maximize their efficiency, accuracy and costs, Instant Roofer can provide users an upper hand when competing with other contractors who still rely on the old ways, securing more sales at less cost and energy expended. Whether that’s by streamlining CRM functions or utilizing the Quote Generation tool.  

“We lead with accuracy, and all of our reports show an AI level of confidence that competing measurement reports do not,” Jeff noted.  

AI is revolutionizing the way contractors do business and streamline their operations, a technology that, for some, is just a possibility of tomorrow. But for Instant Roofer, it’s here, and getting better with each passing month.  

Listen to the conversation to learn more about Instant Roofer and leveraging AI to close more sales!

By Jenny Yu.  

Instant Roofer pairs AI-generated reports with human verification to help contractors move from lead qualification to contract-ready accuracy. 

Speed matters in roofing sales. The faster contractors can qualify leads, build estimates and move prospects through the sales process, the more  business they will generate. But when it comes time to generate contractsand ordering materials, speed alone is not enough. Accuracy matters, too. 

That is where Instant Roofer comes into play. 

Instant Roofer's Instant Measure Reports are designed to help contractors rapidly qualify leads and generate estimates at scale. Included with the company's AI Tool Bundle, these reports are generated in about five seconds, giving contractors immediate access to roof measurements and helping them quickly determine whether an opportunity is worth pursuing. 

However, as the old saying goes: trust but verify. 

Once a lead is determined to be viable, contractors can upgrade to a Human Certified Report for just $10 per address. Instead of relying solely on automation, a trained analyst reviews and verifies every measurement to provide contract-grade accuracy. 

The result is a workflow that combines the efficiency of artificial intelligence with the confidence that comes from human oversight. 

Human Certified Reports provide far more than basic roof measurements. In addition to  total roof area, predominant pitch and recommended squares, the reports include detailed segment lengths for eaves, valleys, hips, ridges, rakes as well as facet counts and facet pitch. Contractors also receive information on material type, roof type, structure type, number of stories and story-specific square footage. 

The reports can identify multiple structures on a property, such as detached garages, and include solar panel detection with total panel square footage. Facet-level detail, color-coded diagrams and pitch diagrams provide additional visibility that can help support estimating, material ordering and project planning. 

Finally, contractors can receive a Human Certified Report in roughly one hour, making it possible to move from a qualified lead to a signed contract the same day. 

As artificial intelligence continues to transform the roofing industry, Instant Roofer demonstrates that technology and human expertise do not have to be competing approaches. By combining AI-generated speed with analyst-verified accuracy, contractors can work more efficiently while maintaining confidence in the data they use to make critical business decisions. 

Learn more about Instant Roofer's Human Certified Reports and start your free trial today!

By Dani Sheehan. 

Instant Roofer’s new mobile app puts roof measurements and reporting tools directly into contractors’ hands, wherever the job takes them. 

Designed to bring Instant Measure Reports directly into the field, Instant Roofer’s new mobile app gives you the ability to generate roof measurements, access saved reports and manage projects straight from your phone. No matter where you are on the go, you now have instant access to the information you need to keep the sales process moving.  

Faster measurements, faster estimates, faster closes 

One of the biggest frustrations for sales teams is the delay between inspection and proposal delivery. A contractor visits the property, gathers measurements, heads back to the office and sends the estimate hours, or sometime days, later.  

With Instant Roofer, you can simply enter an address and receive an Instant Measure Report on-site within moments from your phone or tablet. Instead of telling homeowners you’ll send something over later, you can immediately begin discussing project scope, pricing and next steps while the conversation is still happening. This not only helps you close the sale, but it also improves customer experience so you can focus on building a relationship instead of burying your head in administrative work. 

Built for the field 

Sales reps, project managers and crews are constantly moving between appointments and job sites, which makes mobile accessibility critical. Reports generated in the app automatically sync to your central account, creating a seamless workflow between office staff and field teams. That means: 

• Multiple team members can generate reports from different job sites 
• Saved reports stay organized in one shared system 
• Office staff can immediately access measurements created in the field 
• Contractors can work from anywhere without losing visibility 

Even better, the app is included as part of Instant Roofer’s AI Bundle with no per-seat charges, making it a scalable solution for growing teams. 

A mobile-first future for roofing 

While the app already provides instant measurement functionality, Instant Roofer is continuing to expand its capabilities with each new version. Future updates are expected to include: 

• Build-in photo capture and job site documentation tools 
• Instant estimate functionality 
• Expanded project management features 
• Additional workflow integrations 

The next version is expected to roll out this summer, helping you centralize operations within one platform. And because Instant Roofer is committed to continual development, you gain access to a growing ecosystem that will simplify roofing sales and operations over time. 

By putting measurements and reporting tools directly in your hands, the new mobile app further eliminates unnecessary delays, improves communication and creates a more professional homeowner experience. 

If you want to move faster, operate more efficiently and modernize the way you sell roofs, download Instant Roofer’s mobile app today!

By The Coffee Shops™. 

When every square foot affects your bottom line, accuracy is an essential part of your sales strategy. 

As technology continues to evolve, like generating roof estimates in seconds, accuracy is what ultimately protects your margins. The numbers you provide to homeowners in an initial estimate need to hold up when it’s time to order materials, schedule crews and finalize contracts. Even small discrepancies can lead to overages, delays or adjustments after the job has already been started. 

For Instant Roofer, accuracy has always been part of the conversation as the company continues to improve its AI-powered instant roof measurements. Not only are reports generated in seconds, but they are also accurate to within 54 square feet, 98% of the time. In practical terms, this level of variance is less than two bundles of shingles on most residential projects. 

The company measures its performance against thousands of manually measured roofs, providing contractors with a clearer picture of how its reports hold up across different job types and levels of complexity. Instant Roofer also tracks ongoing improvements. Since 2024, measurement error has been reduced by roughly 77%, with continued advancements expected as the technology evolves further. 

Bringing verification into the process  

An estimate that is close may be enough to start a conversation, but it is not always enough to confidently lock in the scope of work. Measurement accuracy directly influences: 

• Material quantities and waste calculations 
• Labor planning and job timelines 
• The reliability of estimates and signed contracts 
• Overall profitability on each project 

Even with strong AI performance, there is still a difference between early-stage estimates and job-ready measurements. Instant Roofer extends that same approach by introducing additional verification. When a project is ready to move forward, you can order a human-certified measurement report for only $10 a report to provide an added layer of review, helping confirm the details before materials are ordered and work begins. These reports come back in roughly an hour, so rather than choosing between speed and accuracy, you can apply both where they have the most impact in your sales funnel. 

With Instant Roofer, you can apply tools strategically without sacrificing confidence in the numbers that drive your business. Start a free trial and see how it works for yourself!

By Dani Sheehan. 

Instant Measure Reports help you qualify quickly. Human Certified Reports guarantee you close with confidence. 

Today’s sales process has become a balance between speed and accuracy. Homeowners expect quick answers, but the numbers behind those answers still need to hold up when it’s time to order materials and finalize a contract. That’s just one reason Instant Roofer has introduced Human Certified Measurement Reports. Rather than replacing fast, AI-generated measurements, these reports complement them, giving you a way to move quickly early on and dial in the details once the job is secured. 

Some leads move quickly, others take time to develop and not every opportunity justifies a deep investment upfront. You can start with an Instant Measure Report to get a fast, AI-powered estimate and determine whether a project is worth pursuing. When a homeowner is ready to move forward, that same address can be upgraded to a Human Certified Measurement Report that has been reviewed by trained analysts for only $10 per report. This helps you create a more flexible workflow for your sales process. Instead of committing time or money too early, you can reserve detailed measurements for those projects that are order ready. 

What you get with each report 

The value of a human-certified report comes down to how much detail it provides and how confidently that detail can be used in the field. 

Each report includes: 

• Full segment measurements (eaves, valleys, hips, ridges, rakes, headwalls) 
• Total roof area, waste calculations and recommended squares 
• Material type detection 
• Roof and structure type identification 
• Multi-structure and multi-story breakdowns 
• Solar panel detection and square footage 
• Facet-level detail with pitch and slope direction 
• Color-coded diagrams for clear visualization 

In addition to the measurement data itself, reports are delivered in multiple export formats to easily plug the information into your existing estimating, CRM or ordering systems. The goal is not just to provide accurate measurements, but to make those measurements usable across your entire workflow.  

A more intentional use of technology 

Even with strong AI tools, there’s a practical difference between an estimate that’s close and one that’s reliable enough to build a job around. Small discrepancies in measurements can affect material quantities, labor planning and overall profitability. By introducing a human-reviewed step at the right point in the sales funnel, you can reduce the likelihood of revisions after the fact.  

Instant Roofer’s Human Certified Reports are delivered within an hour during business hours, allowing you to continue moving forward without unnecessary delays or scheduling extra site visits to confirm measurements. These reports give you more control over when and how you invest in accuracy without adjusting your budget to cover the expenses. 

With Instant Roofer, the process is simple: use AI instant measurements to qualify opportunities quickly, then bring in human verification when you’re ready to order materials to start the job. It’s a practical way to address both the demand for speed and the need for dependable data without overcomplicating your workflow. 

Start your free trial today!

By Dani Sheehan. 

Instant Roofer is redefining measurement reports to help you close more deals and grow your business, instantly. 

In residential roofing, nearly every downstream decision begins with a roof measurement. Pricing accuracy. Material selection. Financing conversations. Order readiness. Yet measurements have traditionally been slow, expensive or disconnected from the sales process altogether. Instant Roofer is challenging that model by offering two distinct, but complementary, measurement solutions, designed to meet you wherever you are in the sales cycle. 

The first is an AI-powered instant measurement report, delivered in approximately five seconds. With coverage across more than 125 million structures in the U.S., you can generate unlimited measurements for a flat monthly fee. This instant access allows you to quickly size a project, create an accurate price estimate and start a conversation with homeowners immediately. 

The second option improves accuracy even more. Instant Roofer now offers human certified measurement reports, delivered within one hour for only $10 a report. These reports match the quality of the industry’s gold standard without the high cost or long turnaround time to give you more flexibility in your workday. 

Everything you need for $199/month 

With Instant Roofer’s AI Tool Bundle, you can seamlessly move from speed to certainty on every lead you pursue. When you onboard with Instant Roofer, you can pre-select the roofing materials you sell, set pricing per square and define your financing parameters. Then, when a measurement report is generated, those inputs can be applied automatically to create a light estimate. If an AI measurement feels slightly off, or if the project is moving from early pricing to order ready, you can simply upgrade that same report to a human certified version. Once human certified, the report can be used confidently for ordering and project execution. 

You can also embed Instant Roofer’s roof calculator directly into your website, offering homeowners instant transparency and increasing website conversion rates. Instead of paying for costly, individual reports on every soft lead, you can leverage AI measurements at scale, lowering cost per measurement while improving your lead quality.  

Contractors don’t just need more opportunities – you need better data, earlier in the process and connected across every stage of the job. With Instant Roofer’s AI Tool Bundle, you can redefine how your company moves leads through the sales funnel.  

Start your 30-day free trial today and watch your business grow.

By Dani Sheehan. 

By combining AI-driven speed, order-ready detail and a price point designed for everyday use, Instant Roofer is helping contractors move more efficiently from first click to final order. 

At the International Roofing Expo (IRE) 2026, Instant Roofer CEO Jeff Berzolla made it clear that while the company is known for simplifying online estimates, its latest innovation is transforming roof measurement into a faster, more accessible and more actionable tool, even before a contractor places an order for a project. 

“We’re an AI measurement company,” Jeff said in a live soundstage interview at the show. “But today, I’m here to talk a little bit more about our emerging AI measuring technology.” 

Instant Roofer’s Instant Measure Reports signal a shift in how you can use measurement data throughout the sales process, from lead qualification to material ordering.  

From online estimates to full measurement intelligence 

Instant Roofer first gained traction by helping contractors address growing expectations around speed and transparency. Its website calculator allows homeowners to receive a quick, easy-to-understand estimate, while you can gain access to more detailed data behind the scenes. As part of Instant Roofer’s AI Sales Tool Bundle, you gain access to the roof calculator for your website as well as instant measure reports for only $199 a month. 

This newest technology is a highly detailed measurement report, produced using AI and delivered within seconds. Jeff explained, “It has the 2D rendering of the home. All of the different components are labeled automatically through AI. You’re not hand-drawing and having to label every detail.” Designed to support material ordering and production planning, you also have the option of receiving human certified reports. “This is an order report,” Jeff emphasized. “It’ll be produced for you within an hour.”  

The most disruptive element, however, may be the price point. “This is the big game changer,” Jeff continued. “It’s $10 per report.” By lowering the cost barrier, Instant Roofer is enabling contractors to use detailed measurement reports earlier and more frequently in the sales funnel.  

“We’re funded by roofers,” Jeff shared. “So really we emerged in the industry making sure our tools worked for roofers, addressing the cost of measurements and [improving] speed.” 

Watch the full interview below to learn more and start your 30-day free trial when you get started with Instant Roofer’s AI Sales Tool Bundle today!

By Jesse Sanchez. 

With AI-powered reports and website-ready roofing calculators, contractors are rethinking how fast they can qualify leads, price jobs and turn that first homeowner click into a signed contract. 

Instant Roofer is working to turn one of roofing’s most persistent bottlenecks into a strategic advantage. The company’s Instant Measure Reports and roofing calculator aim to speed up measurements, tighten quoting timelines and increase conversions. The idea is simple: measuring should help a deal move forward, not stall it. Founder Jeffrey Berzolla highlights that point, saying the company’s “measuring tech is AI powered and it is constantly changing.” That same engine now drives the reports contractors rely on, and the tools homeowners see on contractor websites. 

The technology behind those reports is designed to evolve. Jeff explained that the system has grown from “four sources of data that powered our models” to “over two dozen,” all feeding a model that keeps improving. Whenever one component’s accuracy clears the company’s confidence threshold, it rolls straight into the contractor interface. Those changes arrive often, with Jeff noting that “we release at least one model a month,” and recently, “it’s been more like two or three.” 

Contractors may notice the shift most clearly in how fast they can respond to new leads. Instant Measure Reports turn an address into a full roof snapshot in roughly 10 seconds. That stands in sharp contrast to what Jeff described as traditional options that are slow and expensive, often taking an hour to 24 hours. Costs stack up quickly as well, with reports priced anywhere from $18 to $120. For contractors who know that response time can make or break a sale, that difference matters. 

Instant Roofer encourages contractors to make these reports their first step. Jeff has emphasized the stakes, warning, “When you get a lead, if you’re not using an instant Measure Report immediately, you’re blowing it.” Getting back to a homeowner quickly can change the outcome of the sale, while relying on slower measurement methods can eat into margins. Many contractors who once spent tens of thousands of dollars a year on traditional reports have shifted to the subscription model in an effort to control those costs. 

Today, Instant Roofer offers both Instant Measure Reports and the roofing calculator under a single subscription following a 30-day free trial, with promotional pricing timed to busy sales windows. But the larger story sits beyond the subscription itself. A continuously improving measuring engine, shaped by real-world inputs, is changing expectations around how fast contractors can respond, qualify leads and win jobs. 

Learn more about how Instant Roofer’s Instant Measure Reports and roofing calculator can sharpen your sales process and set you up for your next busy season!

By Jesse Sanchez. 

Generate instant roof data, faster quotes and more conversions without the slow, expensive reports that have dominated the industry for years. 

Instant Roofer is betting that speed and transparency will decide the next phase of the roofing industry. The company’s new pairing of Instant Measure Reports and its upgraded roofing calculator is built to give contractors immediate access to roof data, pricing insights and lead qualification tools the moment a homeowner reaches out. At the heart of that offering is a simple idea with big implications for contractors who depend on quick first contact. As founder Jeffrey Berzolla put it, “the linchpin of all of our technology is our measuring tech” and that same engine now powers both the instant measure reports used by sales teams and the interactive calculator embedded on contractor websites. 

The technology behind these tools is built to evolve. Jeff shares that “our tools are constantly changing and evolving,” referring to the measuring system itself, which is driven by AI models that once pulled from four data sources and now rely on more than two dozen. That learning process means the engine continually improves roof identification and component accuracy. Whenever an individual roof element surpasses the company’s internal accuracy threshold, typically above 85 above 90 percent accuracy, it gets pushed straight into the contractor interface. As a result, the system is designed to look different and perform better over time. 

Where contractors may feel the shift first is in how quickly they can respond to a new lead. Instant Measure Reports are designed to turn an address into a detailed roof snapshot in about 10 seconds. That stands in contrast to traditional measurement tools that Jeff describes as slow and expensive, often taking an hour to as long as 24 hours and costing anywhere from $18 to $120 for a report. His argument to roofers is that if a lead sits for hours or days, the homeowner will keep shopping. 

The Instant Roofer team is positioning the measure reports as the first move whenever a new inquiry comes in. “If you're not starting with these measurement reports, you're losing sales.  Traditional measurement reports are too slow and expensive.” Jeff said. For contractors who once spent tens of thousands of dollars a year on third-party reports, unlimited instant measurements on a subscription plan are meant to flip that cost structure. 

For now, Instant Roofer is bundling Instant Measure Reports and the roofing calculator into a single monthly plan after a 30-day free trial, with promotional pricing around key selling seasons. The bigger story, though, is how an AI that never stops learning might change the way contractors think about leads, response times and the cost of getting a roof measurement in the first place. 

Learn more about how Instant Roofer’s Instant Measure Reports and roofing calculator can reshape your next roofing season!