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Heidi J. Ellsworth travels across the country on behalf of the RoofersCoffeeShop meeting amazing roofing professionals year round. She is involved in all parts of the roofing industry and loves contributing, speaking and meeting all the contractors she can.  We came up with the idea that she needs to tell us about her adventures and who she meets out there. From there Roofing Road trips with Heidi was born in Podcasts and Articles. Listen or Read and Enjoy!

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Fortified - Fred Malik Podcast

S2:E46 Fred Malik - Why you should be a Fortified Certified Roofer

S2:E46 This week on Roofing Road Trips, Heidi J. Ellsworth, chats with Fred Malik, the managing director for FORTIFIED Products. Malik is responsible for overseeing the day-to-day operations of the FORTIFIED suite of programs, which seek to improve property resilience to natural disasters on a local, regional and national level. The ...




Cotney - Planning for 2021 Podcast

S2:E45 Trent Cotney - Planning for 2021

S2:E45 Heidi J. Ellsworth and Trent Cotney visit about the importance of planning now for 2021 concerning risk management for a roofing company. They talk about how the Cotney Construction Law subscription plan can help roofing contractors not only deal reactively to unplanned legal actions and regulatory concerns but also proactively ...




ICP - Kyle Ziebarth

S2:E44 Kyle Ziebarth - Walk More Roofs in 2021

S2:E44 Heidi J. Ellsworth welcomes Kyle Ziebarth of Astec, a leading fluid-applied roofing solutions company. Kyle is the business development manager for Astec but also part of the Ziebarth family who developed and manufactured the leading technologies of Astec. Kyle is instrumental in providing the tools for contractor success including the ...




Roofing Road Trip with Jack and Mark

S2:E43 Jack Gottesman and Mark- Roofing Systems that are Challenging the Weather

S2:E43 IKO roofing systems meeting FORTIFIED Home™ standards This week on Roofing Road Trips, Heidi J. Ellsworth, chats with Jack Gottesman of IKO and Mark Zehnal of IBHS. Jack and Mark share the excitement around IKO roofing products and how they are creating systems that meet the Insurance Institute for Business and ...




Roofing Road Trip with Julissa Chavez

S2:E42 Julissa Chavez- Celebrating Spanish Heritage

Heidi J. Ellsworth visits with Julissa Chavez, Program Manager-Latino Marketing & Sales at SRS about the rich Latinx culture in roofing today. Julissa is leading the way working on progressive and inclusive programs at SRS for Spanish speaking roofing professionals and companies. They will visit about Julissa’s new Latin Facebook ...




Roofing Road Trip with Jeremy and Samuel

S2: E41 Jeremy Power and Samuel St-Jean- Cotney in Canada

S2: E41 Heidi J. Ellsworth, RCS Partner visits with Jeremy Power and Samuel St-Jean of Cotney Construction Law. The three talk about Cotney’s latest launch in Canada and what that will bring to contractors in the United States. They enlighten us on the difference between US and Canadian COVID-19 legal jargon ...




Roofing Road Trip with Joe and Mike

S2:E40 Joe Pettit and Mike Mouw - The Power of the Edge

S2:E40 On the latest installment of Roofing Road Trips from The RoofersCoffeeShop. Editor, Karen Edwards chats with two of the minds behind the Estimating Edge software. Listen to learn about why every contractor should use this for the best customer and sales associate relation in the industry.  Read the entire transcription here.




Roofing Road Trip with Darci Kunard

S2:E39- Darci Kunard- The Importance of Product Launches

S2:E39 This week on Roofing Road Trips, Heidi visits with Darci Kunard from Franklin International/Titebond about new product launches.  Established in 1935, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the U.S. and well known for its Titebond brand.  Darci, an experienced marketer with a ...




Roofing Road Trip with Matthew Lennox

S2:E37 Mathew Lennox - Keeping Homes Safe After the Storm and Before the Repair

S2:E37 Using the right roof cover for protection after the storm.  Heidi J. Ellsworth visits with Mathew Lennox, CEO of Stormseal about his revolutionary storm-response system that is saving homes across the globe.  Stormseal is a polyethylene film that heat-shrinks to securely wrap a damaged roof or structure.  Unlike traditional blue tarps, ...




Roofing Road Trip with Trent and Alison

S2:E36 Alison LaValley and Trent Cotney - What to expect at Decks to Dockets 2020

S2:E36 What to expect at Decks to Dockets 2020  On this week’s installment of Roofing Road Trips with Heidi, Trent Cotney and Alison LaValley, the power duo behind the Decks to Dockets Legal conference visit about this year’s virtual seminar put on by NRCA Legal. The seminar will be held virtually offering ...




S2:E35 Roofing Road Trip with Heidi - Special Guest Dan Tinker of SRS

S2:E35 Dan Tinker - SRS Announces IRE 2021 Concert

S2:E35 Heidi J. Ellsworth, RCS Partner, visits with Dan Tinker, CEO of SRS about their promotion to help the front line COVID heroes through a special promotion. Heidi and Dan visit about the importance of giving back to our community and the industry. They take the opportunity to also talk about ...




Roofing Road Trip with David Workman

S2:E34 David Workman - Staying on the Front Lines of Roofing

S2:E34 In this episode of Roofing Road Trips with Heidi, we meet David Workman of RoofConnect. Listen to hear about the history of the organization, their mission in this year of COVID and what they are doing to stay focused on the front lines of the roofing industry.  In a 1998 ...




Roofing Road Trip with Jack Gottesman

S2:E33 Jack Gottesman - Video Marketing and Selling Performance

S2:E33 Video Marketing and Selling Performance  Heidi J. Ellsworth, RCS Partner, visits with Jack Gottesman, Marketing Services Manager for the U.S., about how contractors are working with homeowners using video marketing to help them find the right roofing shingle that offers both performance and appeal.   Jack shares on this podcast that there is ...




Roofing Road Trip with Chelsea Oesch

S2:E32 Chelsea Oesch - What's Happening in Distribution Today?

S2:E32 Roofing Road Trips with Chelsea Oesch, Branch Manager with Beacon In this Roofing Road Trip, Heidi J. Ellsworth, RCS Partner visits with Chelsea Oesch, Branch Manager with Beacon Building Products about what is happening in distribution today. She joined Roofing Supply Group and spent 6 years learning the industry from various ...




Roofing road Trip Marianne Sumter

S2:31 Marianne Sumter - Keeping Legacies Alive

S2:E31 History of Wil-Mar Products Heidi J. Ellsworth, RCS Partner visits with Marianne Sumter, owner of Wil-Mar Products, manufacturer of roofing accessory products including the Wil-Mar Pipe Collar.  They discuss the history of the business, carrying on after losing a partner and how women continue to support each other in the roofing ...




Roofing Road Trip with Ashley and Seth

S2:E30 Ashley and Seth Pietsch - Insurance in the New Normal

S2:E30 Insurance in the New Normal RoofersCoffeeShop welcomes RCS Influencers Ashley and Seth Pietsch, Vice President and President of Integrity Insurance & Bonding Inc. to Roofing Road Trips with Heidi.  Integrity Insurance & Bonding Inc was formed in 2018 by Seth and Ashley who both saw the need in roofing for a ...




Roofing Roadtrip with Tim and Dan

S2:E29 Tim Hart and Dan Ervin - Roofing Turn PPE Manufacturer During COVID-19

S2:E29 PPE for Roofing Contractors and Beyond Tim Hart and Dan Ervin of Duro-Last roofing join Heidi J. Ellsworth, RCS Partner for a Roofing Road Trips with Heidi Podcast to talk about Duro-Last’s amazing pivot to help manufacture personal protective equipment (PPE) products during the COVID-19 outbreak.  As the world’s largest manufacturer ...




Roofing Road Trip with Rudy Gutierrez

S2:E28 Rudy Gutierrez - Being an RCS Influencer

S2:E28 Roofing and Energy Solutions Heidi J. Ellsworth, RCS Partner welcomes Rudy Gutierrez, President & CEO of SHELL Roofing Solutions Group out of Los Angeles, California.  SHELL Roofing Solutions Group is recognized as a leading design build roofing company in California and throughout the US.  Rudy is also an RCS Influencer who ...




Roofing Road Trip with Mark MacDonald

S2:E27 Mark MacDonald - Metal and Technology with Sherwin Williams

S2:E27 Technology and the New Normal Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors are learning how to estimate, purchase and install roofing with the use of common and new technologies.  They talk about action items and strategies for roofing contractors to consider and adapt in this ...




Roofing Road Trip with Chris and Ashley

S2:E26 Christopher Cooper and Ashley Cooper - KNOVI Technology

S2:E26 The successful installation of 29 Knovi sensors in Kentucky by Tremco Roofing. Heidi J. Ellsworth, RCS Partner, will visit with Chris Cooper, Southern Indiana Foreman for Tremco Roofing and Ashley Cooper, Tremco Knovi Product Manager about the recent installation of 29 Knovi Monitoring SmartDrains.  A leading technology from Tremco Roofing, the ...




Roofing Road Trip with John Kenney

S2:E25 John Kenney - Business Growth and Sustainability

S2:E25 Business Growth and Sustainability John Kenney joins Heidi J. Ellsworth for a Roofing Road Trip Podcast as he launches the new Cotney Consulting Group.  Joining Cotney Construction Law in March of 2020, John is developing new business consulting services for roofing contractors who need help to scale their roofing company for ...




Roofing Road Trip with Brian, Scott, and Ted

S2:E24 Brian Pallasch, Scott Hinesley and Ted Sheridan - The IIBEC 2020 Virtual Tradeshow

S2:E24 IIBEC Leadership Talks about the 2020 Virtual International Convention and Trade Show Heidi J. Ellsworth, RCS Partner, visits with Scott Hinesley, IIBEC President, Ted Sheridan, IIBEC First Vice President and Brian Pallasch, IIBEC CEO about the upcoming IIBEC 2020 Virtual International Convention and Trade Show.  With the first virtual trade show ...




Roofing Road Trip with Brian King

S2:E23 Brian King - How Owens Corning is working for YOU

S2:E23 Storm Performance with the Patented Technologies of Owens Corning. Heidi J. Ellsworth, RCS Partner visits with Brian King, VP of Strategic Marketing about Patented SureNail® Technology and the performance of Owens Corning Duration® Series Shingles.  Brian will share how Owens Corning is committed to developing technologies that deliver the highest performing ...




Roofing Road Trip with Zach Stopyro

S2:E22 Zach Stopyro - Wind, Hail and Fire

S2:E22 Product Testing for Natural Disasters Natural disasters continue to increase whether it is hurricanes in the east, hail and tornados in the midwest and south or wildfires in the west, home and building owners are sustaining property damage across the country.  Heidi J. Ellsworth, RCS Partner will visit with Zach Stopyro ...




Roofing Road Trips with Heidi Special Guest Charlie Smith

S2:E21 Charlie Smith - Commercial Focus RCI and Recover

S2:E21 Heidi J. Ellsworth, RCS Partner, visits with Charlie Smith, National Recover Manager/238T Business Development at McElroy Metal about his passion for expanding the use of metal roofing in non-conventional methods. Charlie has the unique ability to problem solve, turning napkin sketches into viable metal roofing solutions.  His efforts have made ...




Roofing Road Trips with Heidi with Special Guests David Almario and Scott Keith

S2:E20 Scott Keith and David Almario - Jobba and How Contractors are Using It

S2:E20 Good software continues to evolve and that is very much the case with FCS now Jobba Technologies.  This software platform that focuses on service and maintenance for roofing contractors and building owners only continues to get better while listening to roofing contractors across the country.  Heidi J. Ellsworth, RCS Partner, ...




Roofing Road Trips with Heidi with Special Guests Kim Eckerman and Melissa Dunson

S2:E19 Kim Eckerman and Melissa Dunson - TAMKO amongst the COVID-19 Chaos

S2:E19 Heidi J. Ellsworth, RCS Partner, visits with marketing experts Kim Eckerman and Melissa Dunson of TAMKO.  COVID-19 has brought incredible challenges to the roofing industry and TAMKO is focused on providing the tools that contractors need to continue providing roofs for America.  They have announced a new selling tool that ...




Roofing Road Trips with Heidi podcast with special guests Michael Litrenta and Ashlee Poplin

S2:E18 Ashlee Poplin and Michael Litrenta - How the Law Varies State to State

S2:E18 Every state is different, and it is important to understand how different state laws and regulations can affect a roofing contractor’s business.  Heidi J. Ellsworth, RCS Partner visits with Michael Litrenta and Ashlee Poplin of Cotney Construction Law out of the Carolina Office about their role in providing important information ...




Roofing Road Trip with Adam Oaks

S2:E17 Adam Oaks - ROI Technology and the 10 Questions to Ask

S2:E17 Every contractor needs to understand the right questions to ask when it comes to technology and especially the software needed to run the business of roofing.  Heidi J. Ellsworth, RCS Partner, visits with Adam Oaks, CEO of Estimating Edge about the questions that roofing contractors need to ask before making ...




Roofing Road Trip with Charles Antis

S2:E16 Charles Antis - Antis Roofing Lends a Helping Hand

S2:E16 Heidi J. Ellsworth, RCS Partner, visits with Charles Antis, CEO and Founder of Antis Roofing and Waterproofing about how in this time of upheaval, there is always a way to look around and lend a helping hand.  Charles Antis shares his experience with helping the Orange County, CA Red Cross ...




Roofing Road Trips with Wayne Altizer

S2:E15 Wayne Altizer- The Future of Roof Coatings

S2:E15 Roof coatings continue to rise in popularity in the roofing industry and with building owners.  If you are trying to understand what will work for your business and customers, this podcast will provide incredible insights.  Heidi J. Ellsworth, RCS Partner, visits with Guest Wayne Altizer, Vice President of Topps Products, ...




Roofing Road Trip with Mardee Billingsley

S2:E14 Mardee Billingsley- Making it Rain in a Labor Drought

S2:E14 Whether you have experienced dwindling employment applications, a lack of management-level talent, and/or delayed or canceled work yourself, you’ve likely already felt the widening shortage of skilled workers in some capacity. Heidi J. Ellsworth, RCS Partner and Mardee Billingsley, EVP at Tremco discuss how businesses need to adapt to modern ...




Roofing Road Trips with Heidi with Special Guest Nicole Gray, Loyalty Program Manager at IKO

S2:E13 Nicole Gray- IKO ROOF PRO

S2:E13 If you’re a roofing contractor with the desire to be the best professional you can be, and you recognize that business building tools and opportunities are critical to success, you are going to want to listen to this podcast.  Heidi J. Ellsworth, RCS Partner, visits with Nicole Gray, Loyalty Program ...




Roofing Road Trips with Heidi- Michelle Boykin

S2:E12 Michelle Boykin- Safety and Technology at Rackley Roofing

S2:E12 Roofing Road Trip with Heidi Podcast with Special Guest Michelle Boykin Michelle Boykin is an integral part of Rackley Roofing, a leading commercial roofing contractor in Tennessee.  She joined the company in 2010 and has been instrumental in their exponential growth.  Heidi J. Ellsworth will visit with her in this Roofing ...




Roofing Road Trip with Reed Hitchcock

S2:E11 Reed Hitchcock- Asphalt Recycling, Sustainability and the Labor Shortage

S2:E11 RCS Editor Karen Edwards interviews ARMA's Reed Hitchcock at the 2020 International Roofing Expo about asphalt recycling and sustainability as well as the labor shortage. Recorded February 4, 2020 Read the entire transcript here.




Roofing Road Trip with Thea Dudley

S2:E10 Thea Dudley- Financial and Credit Safety

S2:E10 Roofing Road Trips with Heidi Podcast with Special Guest Thea Dudley In her three decades of work as a credit and collections officer, Thea Dudley has trekked across deserts to recover goods, taken FBI interrogation classes to learn negotiators’ “tells” and suffered through more lame reasons for extending credit then she ...




Roofing Road Trip with Phillip Harris

S2:E9 Phillip Harris- Safety, OSHA and Building Owners

S2:E9 Roofing Road Trips with Heidi - Special Guest Phillip Harris, Jr. Tremco Product Manager Phillip Harris, Jr. is the Product Manager of Safety Solutions for Tremco Roofing & Building Maintenance joins Heidi J. Ellsworth for a Roofing Road Trips with Heidi. With over 10 years of commercial sales and product management ...




Roofing Road Trip with John DeRosa

S2:E8 John DeRosa- The Roof Hub

S2:E8 Roofing Road Trip with Heidi - Special Guest John DeRosa In this Roofing Road Trip with Heidi, RoofersCoffeeShop welcomes John DeRosa the Director of Contractor Training & Customer Experience at SRS Distribution. He has a wealth of experience in the contractor training space. Prior to joining SRS, John worked for one ...




Roofing Roadtrip with Nick Sabino

S2:E7 Nick Sabino- Perspective From the Chairman

S2:E7 Roofing Road Trips with Heidi - Special Guest Nick Sabino, NRCA's Chairman of the Board Nick Sabino is founder and president of Deer Park Roofing Inc., Cincinnati.  Sabino previously served as an NRCA vice chairman from 2014-16 and 2017-18, and an NRCA director from 2010-13.  Nick will share highlights from his ...




Roofing Roadtrip with Renee Ramey

S2:E6 Renee Ramey- Metal Roofing Trends 2020

S2:E6 Roofing Road Trips with Heidi Podcast with Special Guest Renee Ramey on the Top Five Home Improvement Trends in 2020 Heidi J. Ellsworth, RCS Partner visits with Renee Ramey, Metal Roofing Alliance (MRA) executive director about the MRA's 2020 top five key style and performance trends in the U.S. and Canada.  ...




Roofing Road Trip with Isaac Itolfe

S2:E5 Isaac Itofe- How Safety Looks Today

S2:E5 Roofing Road Trips with Heidi - Special Guest Isaac Itofe of SOS Heidi J. Ellsworth visits with Isaac Itofe owner of SOS who is well known as one of the nation’s top health and safety professionals.  They will discuss how safety looks today in roofing compared to twenty years ago and ...




Roofing Roadtrip with Ashley Cooper

S2:E4 Ashley Cooper- KNOVI Technology

S2:E4 Roofing Road Trip with Heidi Podcast Welcomes Ashley Cooper, Tremco Product Manager for Knovi Technologies In this Roofing Road Trip with Heidi Podcast, Heidi visits with Ashley Cooper, project manager for the new Tremco Knovi Technology.  This amazing technology will change the expectations of every building owner when it comes to ...




RRT with Heidi - Ray Giovine - IRE

S2:E3 Ray Giovine- IRE 2020

S2:E3 Heidi J. Ellsworth, RCS partner visits with special guest Ray Giovine, the new show director for the International Roofing Expo(R).  Ray comes from Hanley Wood where he oversaw their Pool Group.  During this podcast, we will meet and welcome Ray to the roofing industry while also hearing about all of ...




Roofing Roadtrip with Abby Feinstein

S2:E2 Abbey Feinstein- The CertainTeed Labor Study

S2: E2 Abby Feinstein's Podcast on CertainTeed Labor Study Heidi J. Ellsworth, RCS Partner visits with Abby Feinstein, Commercial Product Manager at CertainTeed Corporation about the CertainTeed National Labor Study that shared the challenges for contractors in securing and retaining labor.  As one of the largest impacts that the construction trades has ...




Roofing Roadtrip with Jason Stanley

S2:E1 Jason Stanley- Savage Estimating

S2:E1 Join Jason Stanley, CEO of IB Roof Systems, as we talk about Savage Estimating.  He wants to know, if someone asked you “Would you work for $10,000?”  The answer should be “For how long? How many days? A week? A day? A month?”  He will share that the issue with ...




Roofing Alliance Bill Good Podcast

S1:E12 Bill Good- Ronald McDonald House

S1:E12 Heidi J. Ellsworth interviews Bill Good about his involvement with the Roofing Alliance, the Foundation of the NRCA, and his board position on the American Council for Construction Education.  He shares the importance of roofing professionals working with the Roofing Alliance and continually looking to attract the next generation to ...




Roofing Road Trip with Bill Good

S1:E11 Bill Good- Student Competition

S1:E11 Heidi J. Ellsworth interviews Bill Good about his involvement with the Roofing Alliance, the Foundation of the NRCA, and his board position on the American Council for Construction Education.  He shares the importance of roofing professionals working with the Roofing Alliance and continually looking to attract the next generation to ...




Roofing Road Trip with Jared Ribble

S1:E10 Jared Ribble- TARC & Qualified Trainer

S:1 E:10 Jared Ribble spends time with RCS Partner, Heidi J. Ellsworth talking about NRCA's PROCertification initiative and upcoming Qualified Trainer Conferences.  In this podcast, Ribble helps demystify PROCertification and explains why it is one of the most important initiatives for the roofing industry overall. Recorded September 27, 2019 Read the entire transcription ...




Roofing Road Trip with Jared Ribble

S1: E9 Jared Ribble- PROCertification

S:1 E:9 Jared Ribble spends time with RCS Partner, Heidi J. Ellsworth talking about NRCA's PROCertification initiative and upcoming Qualified Trainer Conferences.  In this podcast, Ribble helps demystify PROCertification and explains why it is one of the most important initiatives for the roofing industry overall. Recorded September 27, 2019 Read the Transcript Here.




Roofing Road Trips with Heidi Carol Perkins

S1:E8 Carol Perkins- IKO Integrity: Yesterday, Today and Tomorrow.

S1:E8 In this episode of Roofing Road Trips Podcast with Heidi, we hear from Carol Perkins of IKO. Carol shared with Heidi how she got into the roofing industry many years ago after a recommendation from a favorite professor. After 23 years in the industry, Carol strives to share her knowledge ...




Roofing Road Trips With Heidi - Trent Cotney of Cotney Construction Law

S1:E7 Trent Cotney of Cotney Construction Law

S1:E7 Heidi talks with Trent Cotney of Cotney Construction Law about their part in the roofing industry and the help they provide.  Cotney Construction Law, LLP is a national construction law firm that advocates for the roofing industry. The firm serves as General Counsel to Florida Roofing and Sheet Metal Association ...




Roofing Road Trips With Heidi - Ryan Groth

S1: E6 Ryan Groth- Athletics and Sales

S1:E6 In this episode of Roofing Road Trips, Heidi talks to Ryan Groth and his new team of sales professionals. They share the connection between athletics and sales and how they are bringing competitive strategies to market to increase roofing contractors revenue and profitability.  Recorded September 9,2019 Read the entire transcript here.




Roofing Road Trips with Heidi - Stephen Phillips and Alison LaValley, NRLRC 40th Anniversary Seminar

S1:E5 Stephen Phillips and Alison LaValley- National Roofing Legal Resource Center 40th Anniversary

S1:E5 Roofers Coffee Shop's® Heidi Ellsworth Interviews Stephen Phillips and Alison LaValley about the NRLRC 40th Anniversary Seminar. Listen to this informative Podcast about the National Roofing Legal Resource Center (NRLRC) 40th Anniversary Seminar, September 18-21, 2019 in New York. Listen to learn how to receive your $100 discount.  For more information ...




Roofing Road Trips with Heidi- Ken Kelly and Cotney Construction Law

S1:E4 Ken Kelly- The Pros of Cotney Construction Law

S1:E4 Ken Kelly of Kelly roofing and Karen Edwards of RoofersCoffeeShop speak about Kelly's experience working with Cotney Construction Law. Read the entire transcription here.




Roofing Road Trips with Heidi- Tremco WTI Safety with Shari Carlozzi

S1:E3 Shari Carlozzi- Tremco and Safety

S1:E3 Heidi visits with Shari Carlozzi on Tremco and WTI efforts on Safety. With the support of the Tremco sales team and some structural engineering partners, WTI provides a full, turnkey program for rooftop safety products and installation services.  Read entire transcript here.  




RRT RR Header

S1:E2 Reid Ribble- Roofing Day 2019

S1:E2 In this Roofing Road Trip, Karen Edwards, RCS Editor, and Heidi Ellsworth, RCS Partner, visit with Reid Ribble, NRCA CEO about the 2019 Roofing Day in Washington, DC, the new NRCA ProCertification program. Ribble shares an inciteful overall look at the roofing industry. Read transcription here.




Roofing Road Trips with Heidi- Roofing Day 2019 with Jennifer Stone

S1:E1 Jennifer Stone- NWIR RoofingDay

S1: E1 This RCS Podcast is the first in the new series "Roofing Road Trips with Heidi". In this episode, we speak with Special guest Jennifer Stone, RCS Influencer, about the importance of attending the upcoming Roofing Day in DC and explore what National Women In Roofing have in store for us at ...




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