By Dani Sheehan. Hear one business owner’s insights on family business, starting a company and the power of outside resources. Kendall Ekerson grew up in the roofing industry, and after 15 years working with the family company, she and her husband branched off on their own with their two business ...
By Matt Cates, Ruby. Grow your business, attract new customers and be number one in selling your products and services with an effective business website. In the digital age, your company’s website serves as the virtual face of your brand in the same way a physical storefront might. This article ...
By Ruby. A new report from Ruby gives in-depth insights that will help you not only harness the full power of phone calls — but predict future trends as well. Well, one thing is for certain: phone calls are and will continue to remain a vital tool for helping ...
By Matt Lurie and Ruby. Navigate the complicated world of customer service with this comprehensive checklist from Ruby. The world is becoming an increasingly convoluted place. A simple Google search for a good roofer in your area will result in an endless sea of Yelp reviews and opinion ...
By Anna Lockhart. Providing customers with meaningful, personal connections is incredibly important for building lasting relationships. The Ruby Call Trends Report can help businesses identify customer trends to better serve them through quality customer service! In a recent episode of the Roofing Road Trips podcast, host Heidi J. ...
Editor's note: The following is the transcript of a live interview with Ruby Senior Content Strategist Matt Lurie. You can read the interview below or listen to the podcast. Intro/Outro: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the ...
By Heidi J. Ellsworth. Learn from industry professionals about ways to effectively utilize old and new marketing tactics. Recently I was honored to be part of a panel on marketing at the Roofing Contractors Association of Washington (RCAW) tradeshow. It was a powerhouse of marketing professionals in roofing. ...
By Cayden Wemple. Knowing what’s trending with phone calls in today’s business world is vital to growing your business and keeping customers happy. Ruby’s 2023 call trends report features 5+ years' worth of insights based on thousands of real-world conversations with today's small business customers. In it, they ...
RCAW Marketing Panel 2023 Recently RoofersCoffeeShop was honored to be a part of a panel on marketing at the Roofing Contractors Association of Washington (RCAW) show. It was a powerhouse of marketing professionals in roofing. Heidi J. Ellsworth was joined Michelle Jones of Creativate and IB Roof Systems, Sarah Allen ...
By Gabe Freis, Content Writer at Ruby. Introducing small business snippets from Ruby: The best way to get high-level insights on growing your business—in less time than it takes to clear out your email inbox. When it comes to owning a small business, you know that there really isn’t anything ...