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Metal Roofing Consultants

Metal Roofing Consultants (MRC) educates contractors
and manufacturers with a proven in-home sales system
and trains installers in expert metal roofing installation!

Market tested systems include: lead generation, appointment setting, in-home sales presentations,
and installer training.

MRC training gives new dealers the confidence they
need to excel in the metal roofing business. 

Request a Consultation Here

Visit Our Website Here

Watch for Upcoming Boot Camps

How to sell metal roofing using our proven, in-home sales process

These intensive 4-day sales training program are the same step-by-step sales program used by companies throughout North America to develop 1.5 million dollar producers. By implementing these selling systems into your company, you will be able to build a duplicable sales program and grow your sales force.

You will learn–

  • How to get the sale on the first visit
  • Roof construction and metal roof terminology
  • The questions and methods to conduct a needs assessment with your customer. You will uncover what they value and know exactly how to sell to them.
  • How to conduct an impactful attic examination to create emotion to buy now! You will receive forms to use along with what affordable equipment to buy.
  • A customer-centric sales presentation
  • How to eliminate the asphalt competition
  • How to eliminate competing metal roofs from consideration
  • Proper components of a metal roof contract
  • How to price
  • How to outsell your competition at a higher price!

At Boot Camp you will receive a presentation book that is customizable along with a sales training manual.

Class will run from 8:30 AM to 5:00 PM each day.

Register Here

Client Testimonials 

   “Your group has been tremendously helpful to us in
    shortening the learning curve as we moved from being
    an asphalt shingle company to one that installs beautiful
    metal roofing.” 

       - Jeff Moeslein, President, Legacy Remodeling, Inc.

    Read More Testimonials Here




Latest Podcasts

MRC - Frank Farmer

Frank Farmer - Training that is all About Profitability!

S3:E17 Heidi J. Ellsworth talks with Frank Farmer of Metal Roofing Consultants (MRC) about how roofing contractors can get the necessary tools and training to add metal roofing to their company while increasing overall profitability.  Frank shares a proven system that he and his team have employed to grow the country’s ...
Listen to the Podcast


"Let's Be Frank" Podcast Playlist from Metal Roofing Consultants

  Let's Be Frank features Home Improvement Legend Frank Farmer of American Metal Roofs and Jim Anderson of Alfred Anderson Marketing. Frank and Jim share their years of experience in home improvement sales and marketing in topical conversation. Let's Be Frank is for roofers and other home improvement professionals seeking to ...
Listen to the Podcast

"In the Right Lane" Podcast Playlist from Metal Roofing Consultants

"In the Right Lane" Podcast Playlist from Metal Roofing Consultants

In The Right Lane is a podcast specifically for anyone working in metal roof installation and management.  The podcast features Dan Lane, a 20 year veteran of the residential metal roofing business on the Installation side.  Dan’s engineering talents and leadership vision make him the go-to guy for construction insights, ...
Listen to the Podcast

Latest Videos

Metal Roofing Consultants Video Playlist Logo

Metal Roofing Consultants Video Playlist

To learn more about Metal Roofing Consultants, visit their RCS Directory.  Frank Farmer Metal Roofing Consultants Intro Client Testimonials  Dave Yoho Endorsement Metal Roofing Consultants Bootcamp Interviews
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