By Art Unlimited.
Mistake # 22 Having Too Many Goals
Imagine if a space shuttle used a whole bunch of bottle rockets all pointed in different directions at the base of the rocket to get it launched off the ground and into space. It’s a 4th grade science project gone wrong. The same goes with having too many goals for your marketing. You will not see a lot of movement in the right direction if your focus is pointed at too many things.
We suggest starting with 3 main goals broken down into actionable steps you can take to achieve them. Here’s an example goal: Increase calls from website by 20%. What are actionable steps to take?
Keeping your focus narrow can allow your overall efforts to see traction. Doing too many things at the same time can also make it hard to know which action is actually helping.
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