Radius Marketing from SmartLeadsUSA

How many times have you done a job in a neighborhood and realized that there were literally scores of similar homes needing a roof as well?  This usually is a result of similar-aged homes, built at the same time with the same roofing materials, or recent storm damage that may have played havoc in a geographic area.

In either case, roofers all over the U.S. are turning to SmartleadsUSA, LLC and their radius marketing technology to micro-target specific neighborhoods through direct mail. "We're very pleased at the fabulous results that are being reported by our roofing clients," says Brad Kent, President of SmartleadsUSA. "Not only is our marketing tool giving roofers the ability to micro-target an area of as few as 50 homes around any job site, but it also allows them to get out a message where there may have been recent storm damage due to wind or hail."

Radius marketing starts with creating a library of one or more direct mail templates with specific messages targeted for reasons like storm damage, or announcing a neighborhood job. Once SmartleadsUSA creates your mail pieces for you, the mail campaigns are launched by simply logging on with a pre-set username and password, and  simply entering the address of the job you just did.

From there, their technology automatically maps the address with latitude and longitude, and pulls from public record sources only homeowners that surround that address. A complete 50-piece mail campaign in full color on an oversized 6" by 11" postcard is just $44.50 including printing, postage and the list. You never touch anything other than your computer keyboard, and it's out the door within seven days from the weekly cut off for entering new jobs.

"What roofers like most about our program," says Kent, "is that they can launch a complete direct-mail campaign in about 30 seconds from their desktop." No time to get online? Simply call the helpful folks at SmartleadsUSA, and if you have ten or more jobs, they will do the entry for you at no additional cost. "We call it concierge service, and the busy roofers love it" says Kristina Cohn, one of Smartleads' Sales Executives. 

One of the biggest reasons this type of marketing works so well is that it uses variable data printing so that pertinent neighborhood information can catch the attention of the recipient. Receiving a mail piece that simply says you are a roofer is one thing; receiving a piece that says you just finished a job for the Smith Family on Berwick Drive often acts like an implied referral. Mentioning a family or street name that may be familiar to the recipient is often what makes the difference in getting the call.

SmartleadsUSA, LLC has been in the direct mail business for more than 13 years. It actually holds a U.S. Patent on the technology it uses to efficiently produce small runs of highly targeted mailings to neighborhoods.  It's largest concentration of users are in the Roofing and HVAC industries.

To get started, you can reach Kristina at 1-888-795-6245 from 9:00 a.m. to 5:00 p.m. Monday through Friday EST.