New Service from Sears Holdings Offers Roofing Specialists a Unique Way to Grow Their Business

HOFFMAN ESTATES, Ill. - January 8, 2009 - A new online services marketplace from Sears Holdings could be the key to growing your roofing business. ServiceLive.com is the only online marketplace for one-stop, hassle-free home improvements and repairs. By leveraging successful concepts from online auction sites, ServiceLive.com has created a platform designed to improve the home services experience for both consumers and roofing specialists.

Now, when consumers need a specialist to improve, repair, install and/or maintain their roofs, they can simply log onto ServiceLive.com to find local roofers, describe their project, post a service order, and pay.

When placing their service orders online, customers describe the projects they need completed, upload photos or manuals and name the time and price they prefer - a feature unique to ServiceLive.com. Service providers - which include roofing professionals in addition to a range from electricians and HVAC practitioners to everything in-between, can decide whether or not to accept the service orders based on the price offered, and time requested.

"ServiceLive.com is a simple and effective way for roofers to stay busier, without having to spend money on marketing," said George Coll, president of ServiceLive.com. "We're launching the site to consumers in the spring, so more and more opportunities will be popping up.  Furthermore, ServiceLive.com levels the playing field for these experts. You win business based on skills and ratings, not on how much they're willing to pay for yellow page ads, lead generation fees and other marketing efforts."

ServiceLive.com is not a franchise opportunity, nor is it a paid lead generation site. There's no fee to join or to start receiving leads - providers only pay 10 percent of every completed service order amount, which is assessed to cover the cost of transactions in the marketplace.

To join ServiceLive.com, roofing specialists can simply register at htpp://www.ServiceLive.com and fill out a provider profile.  Once registered, ServiceLive.com pays for all providers to receive a criminal, vehicle and civil background check.  Once the background check is passed and the profile is posted, providers can start to reap the benefits of ServiceLive.com./p>

Provider skill sets will be matched to customer requests, enabling providers to take on as little or as much additional work as they want, without wasting time on estimate trips.  Providers receive online exposure - even for those without Web sites - and can start building a positive online reputation through a customer rating system.  Additionally, providers are paid immediately upon successful completion of a service order, so there are no slow accounts payable to hold up payment. All service orders are managed through a sophisticated, easy-to-use, online platform from service order posting all the way through to payment and rating.

"I'm really excited about the potential of ServiceLive.com," said service provider Broderick Allen. "The platform is just getting up and rolling, and we're already seeing good job opportunities to help.